Tag: The Victory Lab

July 15, 2014

Cydcor Reviews ‘The Victory Lab’ by Sasha Issenberg

Cydcor CEO Gary Polson

The worldwide leader in outsourced sales solutions, Cydcor provides clients with proven sales and marketing strategies that get results. Here is Cydcor’s review of The Victory Lab by Sasha Issenberg. About The Victory Lab: This is an insider’s account of how database marketing and psychology has caused political campaigns to gradually become more science than art in recent years. Issenberg introduces us to groundbreaking ideas that were the works of such iconoclasts such as Todd Rogers, Mark Grebner and Ken Strasma. […]