Category: Book Reviews

Our take on the the books we’re reading.

April 14, 2017

Why Direct Sales is the Best Way to Acquire New Customers

Technology is changing rapidly, but no matter how advanced digital media and market research becomes, direct sales is still one of the best ways to acquire new customers and grow your business. There are just some things a computer can’t do, and until they can, people talking to other people through face-to-face sales is still the best way to build trust, overcome objections, and turn prospects into buyers.   Here’s why face-to-face sales is one of the most effective ways […]

March 24, 2017

10 Secrets to Help Motivate Your Team

Building great teams starts with great leadership. As a manager, your job is about more than just delivering results. Your team members depend on you to help them keep their eyes on the prize. They look to you for support, encouragement, and most of all, for the motivation to deliver more than what is expected of them. Your passion for the work will inspire theirs, and by helping your team stay energized, positive, and driven toward your shared goals, you […]

January 13, 2017

Cydcor Reviews The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

About The Coaching Habit: say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier Coaching is an important skill for leaders, but often, managers are too busy or overworked to coach their direct reports well. However, author Michael Bungay Stanier argues that coaching can be done in increments of 10 minutes or fewer. Drawing on years of experience on training managers through his consulting company, Box of Crayons, Bungay Stanier argues that coaching can be […]

December 6, 2016

Cydcor Reviews The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Learn more about Cydcor, based in Agoura Hills, CA, by visiting our profile on CrunchBase. About The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller In today’s fast-paced world, people often try to improve every aspect of their lives at once, but usually aren’t as successful as they’d like to be. Author Gary Keller proposes a simple and powerful concept in this book: focusing on what matters most in our personal and work lives first. Most […]

November 18, 2016

Cydcor Reviews Grit: The Power of Passion and Perseverance

About Grit: The Power of Passion and Perseverance Renowned psychologist Angela Duckworth shows through her own personal history and stories of others that success doesn’t just come from natural talent or people who can help you get where you want to go in your career. Instead, she says, the secret to success is a blend of passion and persistence that she refers to as “grit.” Duckworth developed this hypothesis through years of teaching and business consulting. She saw that people […]

November 9, 2016

Cydcor Reviews Mindset: The New Psychology of Success

About Mindset: The New Psychology of Success by Carol S. Dweck Stanford University psychologist Carol S. Dweck, Ph.D., did decades of research on gifted children and adults and discovered a simple but groundbreaking idea: the power of mindset. A mindset is either fixed or growth-oriented; if you have a fixed mindset, you believe you have certain innate talents or weaknesses that can’t be changed. On the other hand, if you have a growth mindset, you believe that abilities can be […]

October 13, 2016

Cydcor Reviews Co-Active Leadership: Five Ways to Lead

About Co-Active Leadership: Five Ways to Lead by Karen and Henry Kimsey-House Karen and Henry Kimsey-House, authors of Co-Active Coaching: Changing Business, Transforming Lives, bring their co-active model to leadership development. Their five-dimensional approach recognizes that leadership needs to be fluid and flexible, and that current top-down, one-dimensional models are outdated. The Kimsey-House duo coined the term “co-active” to describe three elements interacting together: According to the book, “co” represents the relational and receptive aspects of leadership; “active” represents the […]

September 22, 2016

The Best Ways to Encourage Team Loyalty

The best way to build your business is to gather a loyal team around you. If your team is solid and trusts your leadership, their productivity and morale will be high, even through the hard times. So, what can you as a leader do to encourage your team to be loyal to you? Here are some tips from the experts. Build your team’s cohesiveness Team-building activities will encourage your direct reports to feel as though they fit in with you […]

September 21, 2016

Cydcor Reviews – Peak: Secrets from the New Science of Expertise

About Peak: Secrets from the New Science of Expertise How do you become an expert in something? Many people believe true expertise relies on innate talent, but in Peak: Secrets from the New Science of Expertise, authors Anders Ericsson and Robert Pool dispel that myth with compelling research. Instead, they postulate that the potential for excellence exists within most of us. We simply have to nurture and grow that expertise. Why Cydcor Recommends This Book Cydcor believes in a “work […]

August 31, 2016

Key Ingredients to a Productive Office Environment

A happy and engaged employee is a productive employee. While everyone has different ideas about what constitutes a productive and proactive office environment, there are a multitude of ingredients that make up a team of focused and hardworking employees. Being more productive at work could be the key when it comes to getting your team on the same page. Consider the following examples of how to make your office environment strong and productive: Culture. Personality is a very important factor in […]