Cydcor Blog

Cydcor is gearing up for our annual R&R event, and this year we are looking forward to several days off for fun in the sun for attendees from the network of independent sales companies!

This year’s R&R Owners Weekend is being held in late October  in Nassau, Bahamas, at the beautiful Atlantis Paradise Island. Our primary focuses are on rest and relaxation for the hundreds that will be in attendance and celebration of the successes of the past year.

Sales company owners will enjoy a weekend full of events, including themed meals, a Junkanoo-themed dinner, our 3^rd Annual Talent Show, a private pool party with a DJ, and our 7^th Annual Charity Tournament and Carnival! There will also be a beach volleyball charity game, which will fundraise for Operation Smile, an international children’s medical charity treating cleft lips and clef palates around the world.

We’ve already kicked off R&R 2014 with a Bahama-themed postcard caption contest, with the winning entry from Ryan Caugherty. Ryan won $100 toward food and fun by participating in our Facebook contest. Thank you to all who entered!

With water parks, nightclubs, “Paradise” beaches and dolphin swims, there’s no lack of fun options for our owners and their friends and families. We can’t wait to start packing!

For more information about Cydcor, head to our page on CareerBuilder.

Head to LinkedIn to find out more information about Cydcor, located near Los Angeles, CA in Westlake Village.

Here is Cydcor's review of Quiet: The Power of Introverts In a World That Won’t Stop Talking by Susan Cain.

About Quiet: The Power of Introverts: This book looks to explore the “Quiet Revolution” by explaining how one-third of people we know are introverts. Introverts being the ones who prefer listening to speaking, who love being creative and innovative but dislike self-promotion and who favor working independently than in a team.

In Quiet, the author explains how we dramatically undervalue introverts and evidence she provides shows how much we lose in doing so. Cain shows the rise of the “Extrovert Ideal” as it expanded throughout the twentieth century, which praised witty, high-energy public figures. Often the world repeatedly overlooks the quiet introvert, that the author demonstrates through excellent research, and relatable stories of real people in history who were well-known introverts.

Why Cydcor recommends this book to future leaders: A large reason for our selection of this book is to acknowledge that the concept of a ‘leader’ doesn’t always mean someone who is brazen, bold or loud. It can be the quiet ones who offer a game-changing idea or a unique perspective in a team approach.

The author describes herself as an introvert, and when an interviewer asked why she wrote this book, she answered, "For the same reason that Betty Friedan published The Feminine Mystique in 1963. Introverts are to extroverts what women were to men at that time—second-class citizens with gigantic amounts of untapped talent...Our bias against introversion leads to a colossal waste of talent, energy, and, ultimately, happiness."

Quiet is filled with well thought-out research and interesting case studies, and services as a refreshing corrective to decades of unfamiliarity with introverts.

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Our favorite part: It may seem at first that Cain is trying to say that introverts are better than extroverts, but reading through the whole work she does a wonderful job of challenging introverts to grow in certain areas. She also challenges extroverts to consider the benefits that introverts are able bring to the table.

Cydcor is gearing up for fun with our annual R&R event only weeks away! We have had a stellar year so far, due in large part to everyone in the business. We plan to celebrate and reward our organization’s success by holding our R&R 2014 event in the beautiful Bahamas! We have some amazing things planned!

For starters, we’re kicking off R&R 2014 with a Bahamian-themed postcard caption contest on our Facebook Page. To enter, go to www.facebook.com/CydcorLLC , and submit an original caption in the comment section. Cydcor will select the winner with the best caption. The winner will receive $100 toward food and fun during R&R 2014 in Nassau, Bahamas!

As such, all entrants must be a primary registrant to the R&R event (primary registrants’ guests and Cydcor employees are not eligible), however, we greatly encourage ‘likes’ for contestant entries and shares among friends and family!

Contest begins Wednesday, September 24, 2014 at 12:00 PM PST and closes Sunday, September 28, 2014, 11:59 PM, PST. Our winner will be announced on Monday, September 29, 2014, on Cydcor’s Facebook page.

With the dedication of valued teams, we continue to grow and expand our business and our family. We truly wish to recognize and appreciate all of their hard work!

Complete Contest Terms and Conditions:

Valid entries are comments that caption the related post on Cydcor’s Facebook page.  To be eligible, entrants must be (i) at least 18 years of age and (ii) a primary registrant attending Cydcor’s Bahamas R&R event (primary registrants’ guests and Cydcor employees are not eligible). Only one comment per participant is allowed. Profanity or inappropriate language, as determined by Cydcor, in its sole discretion, will be disqualified. The $100 non-transferrable credit will be awarded onsite at the event and can only be used during the event. Contest begins at 12:00 PM, PST on Wednesday, September 24, 2014 and ends at 11:59 PM, PST on Sunday, September 28, 2014. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook page on Monday, September 29, 2014.  This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant. This promotion does not have a connection with Facebook in any way and is not sponsored, endorsed or administered by, or associated with, Facebook. By entering the contest, participants agree to fully release Facebook from any and all liability.

Check out Cydcor on Youtube to see our latest video: Cydcor Executives Define the Difference.

Here is Cydcor's review of Slide:ology: The Art and Science of Creating Great Presentations By Nancy Duarte .

About slide:ology: slide:ology by Nancy Duarte is filled with practical approaches to tell your visional story for a presentation that can be applied to anyone. Whether it’s for a boss, a prospective client, your team members or the general public, Duarte offers tips and tricks to give the best presentation possible. Important business presentations to higher-level executives are common, especially in the business world. This book looks to combine inspirational design, insightful case studies from the leading brands of the world and conceptual thinking that can assist anyone into connecting with their specific audience.

Why Cydcor recommends this book to future leaders: In the world of business, presentations can be extremely high-stakes opportunities. slide:ology looks to challenge the traditional approaches for a presentation by showing you case studies and examples of visual thinking.

At some point, future leaders will need presentation skills and public speaking under their belts of experience. Author Nancy Duarte looks to explain how to sketch and diagram effectively, utilize the newest technology and create graphics that allow an audience to process information easily.

Our favorite part: An interesting chapter discusses how to display data and the technical aspects of laying slides out in a grid. Interesting psychology comes into play, with what images work best when communicating to a group. For example, images of people looking toward the written content, rather than away, have been shown to help people process the information.

The book is rife with tips that come from studies and research on human behavior. Recommendations include starting your first data set for a pie chart at the 12 o’clock position, removing the legend and moving the key into the graph itself, and using color to highlight what you really want the audience to focus on in the graph.

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Here is Cydcor's review of Sometimes You Win, Sometimes You Learn By John C. Maxwell.

About Sometimes You Win, Sometimes You Learn: This book looks to tackle the universal fear of failure. Whether big mistakes or small missteps, author John C. Maxwell takes you through how to learn from experience and apply that insight into the future.

Why Cydcor recommends it to future leaders: When we hear about books on leadership, most of the time, we think about big companies, CEOs, and entrepreneurs. However, Sometimes you Win, Sometimes You Learn deals more with the topic of losses, as that is an experience that goes across all cultures and types of people.

Author John C. Maxwell shares personal experiences about his own losses and their consequences in his own life: financial, emotional and professional. He uses these as examples that can also point towards the lessons learned.

The main point the book tries to convey is that it doesn’t matter if you’re in a position of leadership or if you believe you’re a leader or not. If you’re a student, worker, parent or just someone who is willing to take action and start learning in every situation, good or bad, this book is for you.

Our favorite part: Overall, the best parts of the book are the incredibly helpful and practical frameworks Maxwell provides the reader, offering solutions that everyone can apply to their unique situation. The best part of the content is that one can learn from the stories in the book and see how someone can take a negative situation and launch it into a power opportunity for success.

Watch Cydcor executives define what makes our company different from the rest on the Cydcor Sales YouTube page.

What makes Cydcor the recognized leader in outsources sales services?. We interviewed Cydcor CEO, Gary Polson, President Jim Majeski and Chief Operating Officer Vera Quinn, to describe what makes Cydcor stand out in a changing sales market, and what qualities Cydcor has in both its team members and culture that makes it a world-wide powerhouse in sales.

“We are hard-wired as a ‘people-helping-people’ business. Developing our people, unleashing their potential is what excites us the most, we have a passion about, and we got to learn to be great at that,” says Cydcor CEO Gary Polson.

Learn for yourself about Cydcor’s commitment, quality, and integrity and how we wow our clients and employees. Watch and listen to members of the team leading Cydcor - a worldwide powerhouse in professional outsourced sales!

Learn more information about Cydcor by heading to our website at https://www.cydcor.com/

Here is Cydcor's review of Confidence: How Winning Streaks and Losing Streaks Begin and End by Rosabeth Moss Kanter.

About Confidence: The book’s title, Confidence, is a tad misleading, as the author focuses more broadly on how to capitalize on a winning streak and how to work around a losing one. Kanter talks of how confidence is only a part of a true leadership formula.

Kanter examines in detail the collective strategies and behaviors of companies and sports franchises. She has traveled around the world to interview leaders of great corporations, as well as observe and interact with them at their most basic operative levels.

Why Cydcor Reviews recommends this book to future leaders: The author acknowledges that leading a turnaround in regards to a company can be a tremendously complex task. However, she identifies and provides the framework to reverse the cycle of potential failures.

1. Invest in people and their work environment. Show confidence in the future, set attainable goals and start winning one step at a time.

2. Promote collaboration and free flow of information and decision-making. (Winning teams are data rich)

3. As the first two improve the ethos of the group/individual, risk taking (innovation) potential is released which further helps build successful products and fuel cycles of growth.

Confidence is a great book for all leaders committed to their personal growth and the success of their organization's mission.

Our favorite part: Kanter speaks at length regarding baseball, by using sports examples and analogies in regards to the business world. She tells the story of the Chicago Cubs during the 2003 pennant race. This was the infamous moment in baseball where a Cubs fan wearing a hat and headphones reached out over the railing and caught a baseball that an outfielder was attempting to reach. The fan inadvertently knocked the ball out of the player’s glove and perpetuated the idea of a “demon curse” which left the Cubs out of the World Series in 2003.

This caused the fan to become a pariah among Cubs supporters; however, Kanter states that there is something far deeper in the losing mentality of the Chicago Cubs, and it can’t be chalked up to one misstep by a fan. She demonstrates how a team can’t throw off decades of losing in one season, as it’s a long struggle that takes time and the correct approach.

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In 2010, Wayne State University began a research project that examined the baseball cards of players in the Major League from 1952. The study found that the researchers could predict the lifespan of the players based on their smiles. The players who smiled in their cards lived an average of 79.9 years. Those who didn’t smile lived an average of only 72 years.

UC Berkley did a similar study, examining the smiles of students in yearbooks versus their general well-being and success. The thirty-year study found that researchers were able to predict how successful a student would be based on how wide their smiles were in the photos.

The concept of smiling is universal, with studies conducted in Papua New Guinea with tribes completely disconnected from Western culture. These tribes were found to also attribute smiles to happiness, security and confidence.

So how can this knowledge help someone in a real world or workplace setting? Timothy Ketelaar, an associate professor of psychology at New Mexico State University that has run similar studies says, “Smiles can put you in a positive light by signaling that you’re friendly and trustworthy, and that you aren’t a threat to others.”

In fact, even sounding like one is smiling can be beneficial to building trust. Many call center companies train their employees to smile while they speak, as the act of smiling can alter one’s voice to a happier, pleasant tone which can translate over the phone to clients.

The act of smiling is also contagious, as one Harvard University study found. The research showed that when a person is happy or smiling, a person nearby has a 25 percent higher chance of becoming happier themselves.

These studies and results show that if you want to appear confident, calm and competent, smiling is a straightforward and universal way to display it. Tap into the simple superpower of smiling, and you’ll find yourself feeling better, building trust and establishing long-lasting, positive relationships.

Check out the Cydcor Sales YouTube page for more information about the work that Cydcor has done to benefit Operation Smile.

Here is Cydcor's review of Launching The Innovation Renaissance: A New Way to Bring Smart Ideas to Market Fast By Alex Tabarrok.

About Launching The Innovation Renaissance: Launching The Innovation Renaissance is a short read, and examines how innovation is important to economic growth. More specifically, the book is authored by academic economist Alex Tabarrok and delves into how the US performs on innovation and how it can be improved.

Why Cydcor recommends it for future leaders: The main point Tabarrok looks to convey in his book is that the focus should be ending the period of innovative stagnation by improving polices and culture in five core areas: Education, global markets, cosmopolitanism, prizes and patents. He addresses each of these topics, showing how the US could improve if we had more appropriate laws and principles in place.

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The book does not offer solutions, but will allow future leaders to create their own ideas and suggestions, and create their own paths for reaching them. There is no step-by-step instruction on how to generate innovation for these topics, however the framework is provided along with thought-provoking questions that look to inspire the reader.

Our favorite part: Tabarrok speaks at length regarding the US education system, and how an increase in college attendance is not necessarily a benefit to the United States. He shows that while college graduation rates have increased during the years, they have not generated creative majors in the realms of Science, Technology, Engineering and Math fields for the growing demand in the job market.

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Jack London once said of creativity, “You can’t wait for inspiration. You have to go after it with a club.” Waiting around for a spark of motivation or creativity isn’t always an effective option when you have clients to attend to. Sometimes you need to go out and find the inspiration yourself.

Being creative can be exhausting, and sometimes the best way to recharge is to step away from the project or task for a while. You might be surprised at how stepping away can aid in your creative flow. Focusing on one task can sometimes lead to a narrow-minded view and can impede your creativity. Exiting the task for a short while and returning to it can often lead to new ideas and a fresh perspective.

In the same vein, break away from your usual routine if you’re finding yourself stuck. See a movie in a theater you haven’t been to before, read a new book or visit a local park or beach in a different area than the norm. You might find upon your return the sense of familiarity can make it easier to sit down and pick up where you left off.

If you find yourself struggling with an idea, share it with someone else. Seek out a new creative perspective by having a team member comment on how they’d envision the project heading. Sometimes sharing the details of your idea can allow others to aid you in connecting the dots in new ways.

There are also many apps to help promote creativity. Take advantage of new technology and tools available, such as ways to store your notes, visuals to display your presentation, and brainstorming exercises to help you break away from mental roadblocks.

Always remember to take care of yourself, and rest when needed. Sleep can do amazing things for the mind, and some challenges are better undertaken after a good rest. Avoid tackling important projects until you get a proper sleep, so your mind can be up to the task.

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An effective sales presentation is more than show-and-tell. You need to be strategic about how you present and illustrate an understanding of your client’s needs and wants. You also need to analyze the possible competition that client might be speaking to. It’s vital you have a clear pitch to present that demonstrates why your service or product is better, and why it is in the best interest of the customer to go with you.

The first step to a winning sales presentation is to know when to best present it. A common mistake is to launch into your pitch immediately. What needs to occur prior to a pitch is a brief discovery phase. Even if you’ve spoken to the client previously regarding their wants and needs, it’s important to clarify in person prior to the presentation to see if anything has changed. Perhaps they have recently met with a competitor or a part of their process has changed since you last spoke.

Speak directly with your client and ask questions to understand their challenges, desires and methods. You can determine from this conversation the best way to approach your pitch by understanding fully what they need, and whether you are able to adequately provide the solution.

Don’t get so wrapped up in your presentation that you stop paying attention to your client. Remember to look up, make eye contact, and look for body language that might signal they have a question or aren’t following you, such as a slightly raised hand or facial expression. Stop your pitch and let them ask a question. What they have to say is more important than what you have to say.

Always be courteous of your client’s time by being concise and to the point. Rambling at great lengths can often lead to an aggravated customer. Get to your key points and illustrate why the client will benefit from what you can offer.

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