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WESTLAKE VILLAGE, Calif., May 16, 2014 -- Cydcor, the leading provider of professional in-person sales teams, announced the company will be moving to a new location to continue serving its thriving network of independently-owned sales offices and significant internal growth.
Cydcor's new 40,000 square foot headquarters will be located in Agoura Hills, California, and be double the size of their current location in Westlake Village. The new building will have a Silicon Valley look and many outdoor spaces exclusive to the company. It will host a collaborative and open landscape that accents Cydcor's corporate culture of collaboration, teamwork, and innovation.
"Cydcor was able to double the size of their footprint while maintaining the ability to remain on one floor," said Bryan Lewitt, Senior Vice President for brokerage firm CBRE. "Additionally, the new location's amenities include free covered parking, balconies, an atrium, and building top signage."
The new headquarters is also conveniently located near the U.S. 101 freeway, providing easy access to clients, sales office visits, and new hires from Los Angeles and Ventura counties. The new expansion and space will help support Cydcor's clients and tremendous network of independently-owned sales offices across the country.
"We have doubled in size since we moved to our current location five years ago – demonstrating how we consistently fulfill a unique niche for our clients and provide service to our field offices," said CEO Gary Polson. "Cydcor's growth is consistent, strategic and deliberate, and our business is resilient to the varying economic climates."
This is Cydcor's third move in just more than ten years. Cydcor started with about 2,900 square feet in 2001. In 2005, Cydcor started knocking down walls to gain and additional 6,800 square feet, and then again by adding a separate suite for another 2,000 square feet in 2007. In early 2009, they moved to the current location in Westlake Park Place, a 27-acre campus style office development, where they occupy the entire fourth floor with 19,000 square feet.
Want to learn more? Like Cydcor on Facebook and follow them on LinkedIn.
About Cydcor
Cydcor is the leading provider of outsourced, face-to-face Cydcor sales teams to a diverse client base of companies in a wide range of industries, including telecommunications, office products, home entertainment, energy, and financial services. Serving Fortune 500 and emerging market clients in the business-to-business, residential, and retail channels through in-store marketing initiatives, Cydcor works with a network of over 300 independently-owned corporate licensee (ICL) Cydcor sales offices, providing clients access to more than 4,100 sales professionals. The privately-held company is based in Westlake Village, California. For more information about Cydcor, go to www.cydcor.com.
While Cydcor knows there isn’t one way to achieve goals and become successful, there are certain truths about a successful career that remain. Especial for those choosing a career in sales, these ten laws will guide you through to generating a good income for your clients, your company, and yourself. These laws are based on classic clichés you are tired of hearing, but there is still value behind them.
What are your laws of success? Let Cydcor know on Facebook or Twitter!
Here is Cydcor's review of The Personal MBA: Master the Art of Business by Josh Kaufman.
About The Personal MBA: This is a pocket version of what you would learn in business school. Getting an MBA is a big commitment of both time and money. One book can’t replace an education, but The Personal MBA provides tools and resources to get you in the right direction to become a successful business leader. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The book argues that true leadership comes from self-driven individuals and not from school.
Cydcor recommends this book to future leaders because: It explains the big concepts of navigating both the corporate world and the path of entrepreneurship. These concepts include The Iron Law of The Market (being limited to the size of your market and how to identify large, unsaturated ones), The 12 Forms of Value (many ways to create value for customers), The Pricing Uncertainty Principle (knowing how to support charging more), and 4 Methods to Increase Revenue (the ways in which you can earn more money for your business). The book covers the nuts and bolts of running a company, large or small.
Our favorite part: Kaufman provides a long list of examples of people who did not need an MBA to succeed in business. Quotes from prominent businessmen to motivate you is also a great help, and when you want more information, the book also contains a list of the “99 Best Business Books” for further learning.
Cydcor is the global leader in outsourced sales. Follow Cydcor today for more information on careers, sales and other business information.
This week Cydcor wanted to post a round-up of our favorite content on Cydcor Reviews, our book review site. Recommended for team members by team members.
Linchpin was written by marketing expert Seth Godin, who believes that finding career success today depends on learning how to market one’s self. Linchpins are an upcoming role in the world of tech, start-ups and the age of entrepreneurship. The linchpins are those that come up with new solutions, break the mold, and foster creativity in companies. Linchpin is about learning how to break out of the systemic roles traditionally in the workplace and implement new ideas where you work. Often, the linchpins are the indispensable people in the background, empowering others, but staying out of the spotlight. They often have a less specific role in the company, but rather focus on specific needs as the work scape morphs and changes. Godin believes everyone has something brilliant to offer, and being able to harness that brilliance and bring it to the workplace can equal success and happiness.
The Tipping Point by Malcom Gladwell is an in depth look at how ideas get made into wildly popular companies, books or trends. Everything from television shows to teen smoking, popularity of ideas is modeled like an epidemic. There are carriers, those that evangelize the idea and get people excited about it. Malcolm Gladwell explains that there are three types of people involved in spreading an idea: connectors, mavens and salespeople. Connectors are people with a wide social network that are good at creating communities to rally for the concept. Mavens are knowledgeable experts that enjoy educating the public on their area of expertise. Salespeople are gifted at drumming up excitement for new things.
Lincoln by David Herbert covers the life of Abraham Lincoln, the 16th president of the United States. Lincoln was raised in rural Indiana in a poor household. The book follows Lincoln’s perspective as he picked himself up through poverty and through political savvy made his way into prominence quickly. The book examines his character, his key advisors, and reveals his human flaws as well as his greatness. Biographies and autobiographies are excellent sources of inspiration for anyone looking to achieve professional goals. Lincoln is an especially beloved figure for Americans because he was raised in poverty and came from a disadvantage to well educated men raised in wealthy homes in cities.
Competitive Advantage is a model for creating and managing an enterprise successfully. Porter offers tools for analysis that are taught in MBA programs around the country. Michael Porter is a professor at Harvard Business School, and lectures and writes prolifically on managing a business. Tactics such as the Strengths, Weaknesses, Opportunities and Threats analysis teaches critical thinking that is crucial to successfully leading a company. Porter also discusses strategy at length, and helps businesses to either produce a scale economy or define a niche that will keep them profitable.
Onward is the story of how Starbucks Chief Executive Officer Howard Schultz turned Starbucks around after a downturn in financial performance. Schultz explains that while the recession definitely had an impact in the loss in profits for the massive international coffee and specialty company, the biggest factor was a shift in company culture. Onward explains Shultz’ decision to return to the CEO position after a departure to implement a hands on strategy to bring his company to its most profitable year ever. Between 2008 and 2011, Starbucks was able to find its way again and Schultz continues to lead it to record profits every year.
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WESTLAKE VILLAGE, Calif., May 9, 2014 /PRNewswire/ -- Cydcor, the leading provider of professional in-person sales teams, announced the company is celebrating its 20 year anniversary – marking two decades of providing leading, professional outsourced sales solutions to clients in many diverse industries throughout North America.
Cydcor, founded in 1994, fulfills a unique niche for Fortune 500 and emerging clients. With robust capabilities and thriving organization of over 330 sales offices and more than 4,000 sales professionals and growing rapidly, the company provides clients with business-to-business, residential, and retail sales solutions to reach target customers. This expertise combined with their proven track record and long-lasting client relationships has helped Cydcor excel as the premier outsourced sales solution.
"The decision to use Cydcor has enhanced our sales capabilities while creating and developing a unique and valued partnership," said Chris Poshni, Vice-President, Independent Business Sales at Moneris.
What has Cydcor grown into?
During the last 20 years, Cydcor has defined a unique space for itself unmatched by others in the industry. From its humble beginnings to the pacesetting organization it is today, Cydcor has accomplished these notable milestones:
Top performers
At Cydcor, top-performing, talented team members in all departments – ranging from Quality Management and Legal to IT and Finance – support the field of independent offices and their teams. In 2013, six field promotions to senior leadership positions demonstrated the ongoing opportunity for personal and professional growth.
Senior Executives – Their Insight
"We offer a unique expertise within our sales channels. Our clients know we deliver above and beyond our goals; the salespeople in the field are experts who understand the sales that the client needs. The offices band together as teams, working to help one another reach personal development goals that will catapult them to success." – President Jim Majeski
"We deliver proven results that make us the leaders in outsourced sales. This couldn't have happened without vision, tenacity, and commitment to achieving the best results for our clients possible." – CEO Gary Polson
"Our reputation as a leader in outsourced sales solutions stems from the fact that we are experts in our industry with the ability to be flexible for our clients. The ability we have to deliver outstanding results has catapulted us into a growing, successful company with an abundance of opportunity." – Chief Operating Officer Vera Quinn
Want to learn more? Like Cydcor on Facebook and follow them on LinkedIn.
About Cydcor
Cydcor is the leading provider of outsourced, face-to-face Cydcor sales teams to a diverse client base of companies in a wide range of industries, including telecommunications, office products, entertainment, energy, and financial services. Serving Fortune 500 and emerging market clients in the business-to-business, residential, and retail channels through in-store marketing initiatives, Cydcor works with a network of over 330 independently-owned corporate licensee (ICL) Cydcor sales offices, providing clients access to more than 4,000 sales professionals. The privately-held company is based in Westlake Village, California. For more information about Cydcor, go to www.cydcor.com.
Contact: Gail Michalak, Cydcor, 805-277-5500
SOURCE Cydcor
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Cydcor is a leading outsourced sales company. We specialize in dealing with people and convincing them we have the right product or service for them. While Cydcor knows the best way to win customer loyalty is to always do the right thing for the customer, new prospects are often suspicious of sales representatives. Beginning new customer relationships takes effective communication to help your prospect feel comfortable around you. Here are some tips for building an effective customer relationship from the very beginning.
DO:
Be upfront about who you are representing. Start the conversation with “Hello, my name is _______ and I am here to tell you about ________ company, offering you a great service.” Also add in details about the service or product that will pique interest, such as money saving deals or upgraded features.
Take an active interest in the customer’s needs. Know why you are selling your product and why you customer should want it. Be sensitive to new customers’ current challenges and see if you have something that will make their lives easier.
Assure them that they are getting the best you can possibly offer. New customers like to feel like they are getting special treatment, that because of their interaction with you they are getting something no one else has access to. You can do that by offering exactly what they want, as long as it is within the boundaries of possibility.
DO NOT:
Be pushy. If someone says no it is okay to offer one or two more pieces of information that may change someone’s mind, but it is important not to push customers too hard, or not only will you lose them, but they may get annoyed and tell others.
Lie. Do not tell customers you can give them something that doesn’t exist, or twist the facts around so that they will be disappointed. There is a fine line between emphasizing the positive and just making things up.
Get emotional. Stressing too much or getting upset when someone says no will give you a reputation for being unprofessional. Always be kind, courteous and gracious.
About this book: The Cydcor team chose to review Flow: The Psychology of Optimal Experience by renowned psychologist Mihaly Csikszentmihalyi. Through the science of psychology, the author reveals that a state of positivity can be achieved through conscious choices of the mind. As information comes into our minds, we can organize it to make the best of it and thus find the key to true happiness. Flow refers to the state of consciousness that allows us to experience stimulus and find deep enjoyment and pleasure. Flow is the way that artists, musicians and other passionate people can immerse, or “lose” themselves in a project or creative work. Mihaly Csikszentmihalyi is a professor at Claremont Graduate University and former chair of the Department of Psychology at the University of Chicago. His previous books include The Evolving Self.
Cydcor recommends this book to everyone because: Al humans seek happiness and fulfillment. This book will show readers how to get there. Rather than offer concrete lifestyle tips, Dr. Csikszentmihalyi offers decades of scientific research on the subject and presents the information so that readers may design how to achieve the flow state on their own. Getting to flow requires critical thinking and effort, but can be the key to unlocking unending enjoyment. From Aristotle to Maslow, this book is full of great minds discovering what brings satisfaction to life.
Our favorite part: Csikszentmihalyi gives you the information without giving you all the answers. Although it is a work of scientific research it is still easy to read and uses many examples of real life to help apply the ideas discussed. Having an answer is still up to readers.
For more great books reviews, continue browsing Cydcor Reviews or head over to our Cydcor Pinterest Page for more details.
Description of this book: In Over Our Heads by Robert Kegan is an exploration of the mental demands in modern society. The book discusses how we are overwhelmed with expectations about our roles from work, family and media experts. It then goes on to discuss how we might navigate all that stimuli into a productive, happy life. The book showcases how we often feel overwhelmed and what happens to our brains in those situations, then how to cope. Kegan, a professor of psychology and education at Harvard, approaches the topics of the book with empathy and strong teaching skills. He believes that emphasizing adult development is as important as childhood development.
Cydcor recommends this book to career professionals because: This book discusses communication and techniques for processing information. Specifically, there are sections that cover work and interpersonal relationships, but also cover parenting, childhood, and learning. The book will show what to look for when seeking and hiring for jobs, how to communicate your ideas and receive communication, and how our brains learn new things and cope with stress. It is important in the workplace to master conflict resolution, learning all aspects of the job, and getting along with your team. Kegan writes about how to navigate those relationships and scenarios.
Our favorite part: The book is written at a high level and full of good research and communication studies. The chapter called Dealing With Difference breaks down management styles and shows examples of communication for each style.
Cydcor is a leading sales company that specializes in face-to-face relationships and professional development. Would you like to see more tips and advice on becoming a strong leader and building a successful Career? Find all of our inspiration on the Cydcor Pinterest Page.
In a sales-driven environment like Cydcor, meetings are powerful tools. Bringing people together to share energy and announcements is a good team. Since our business focuses so much on building personal relationships, our team members benefit from face to face communication whenever time allows. Sales meetings are the best vehicles to unite and energize your team, and make sure that important information is conveyed.
So how do you conduct effective sales meetings for your business? You must start by defining the purpose and structure of the meeting. Time is an investment from your team, so it is important to make an effort to make the meeting worthwhile. A solid agenda and time budget will keep meetings productive and focused. Sales meetings should not last more than an hour in order to make sure all information is retained and your team has time to get back to serving clients. Always make sure to start the meeting on time instead of waiting for stragglers. If everyone knows the meetings always start promptly as scheduled, they will make sure to hustle. This will also reward punctual team members with respect instead of making them wait.
Start the meeting with a high energy, encouraging talk. Be sure to thank your team for being there, and incorporate positive reasons why the meeting works. This will wake people up and make them feel appreciated. Express gratitude for the stand out performers. Let your team know how your vision is being executed and celebrate the things that are good. Do not focus on the challenges during sales meetings, rather focus on the purpose of the meeting, which is to motivate the team.
Move down the agenda in a timely manner and then reserve 5-10 minutes for questions or appreciations.
What’s the best meeting you’ve been to? What did you like about it?
Follow Cydcor on LinkedIn for more tips and inspiration.
This week, the Cydcor team highlights another Seth Godin treasure, Linchpin. For more Seth Godin wisdom, see our Cydcor review on Permission Marketing.
Description of this book: Linchpin was written by marketing expert Seth Godin, who believes that finding career success today depends on learning how to market one’s self. Linchpins are an upcoming role in the world of tech, start-ups and the age of entrepreneurship. The linchpins are those that come up with new solutions, break the mold, and foster creativity in companies. Linchpin is about learning how to break out of the systemic roles traditionally in the workplace and implement new ideas where you work. Often, the linchpins are the indispensable people in the background, empowering others, but staying out of the spotlight. They often have a less specific role in the company, but rather focus on specific needs as the work scape morphs and changes. Godin believes everyone has something brilliant to offer, and being able to harness that brilliance and bring it to the workplace can equal success and happiness.
Cydcor recommends this book to professionals because: Godin has written many bestselling books on how marketing works and how companies behave, this book is specifically how to manage your career and create success and satisfaction at work. Godin explains that everyone must strive to be a linchpin, to become indispensable, or suffer. The job markets today are focused on efficiency and creativity, so only those making the most impact will get ahead.
Our favorite part: “There are no longer any great jobs where people tell you exactly what to do”. Godin highlights the importance of taking initiative, learning to work autonomously and bridging those gaps between being managed and over-managing. Flexibility and motivation are the new keys to success.
Do you like our reviews? Follow Cydcor on Pinterest or other popular social media platforms for more inspiration and leadership advice.
WESTLAKE VILLAGE, Calif., April 4, 2014 /PRNewswire/ -- Cydcor, the leading provider of professional in-person sales teams, raised and contributed funds for Operation Smile, a children's medical charity that provides life-changing surgeries to children internationally born with cleft lip, cleft palate and other facial deformities.
Their donation helped to fund a recent medical mission to San Cristobal, Mexico, which took place in March with five top fundraisers from Cydcor and the company's network of independently-owned offices. This year's mission came on the heels of the 2012 mission to Rio de Janeiro. During the Mexicomedical mission, 99 patients were operated on and 125 procedures were performed.
"Having our friends from Cydcor with us was an exceptional addition to the experience. Each participant showed true passion for all aspects of the events taking place, from helping and playing with the children and engaging with families, to taking a hands-on role in setting up for the medical mission," saidCourtney Kass, Operation Smile development officer. "Their energy, focus, and hard work extended through their fundraising efforts to the final days of the mission. We're proud to continue our partnership and thank Cydcor for all that they do to help children worldwide through Operation Smile!"
In 2013, Cydcor and their network of offices held the first-ever "Day of Smiles," which raised approximately $100,000 for the organization – surpassing their$90,000 goal. It was the single largest fundraising effort that helped to fund the medical mission to Mexico.
"We saw firsthand the positive impact that Operation Smile has on the communities they support. In the short time we were on the mission, we developed bonds with the children and their families and we felt like we made a difference in their lives. It was a truly humbling experience," said Jim Siegrist, mission attendee and senior vice president of business development at Cydcor.
"We're grateful that our organization can play a part in making a big difference," said Cydcor Chief Operating Officer Vera Quinn. "We are close to raising funds to support a third mission and take heartfelt pride in helping these families who otherwise would have no way of obtaining life-changing surgery."
To help support Cydcor's fundraising efforts, visit www.operationsmile.org/cydcor. For more information on Operation Smile's global efforts, visit www.operationsmile.org, follow @operationsmile on Twitter, and on Facebook at www.facebook.com/cydcor.
Want to learn more? Like Cydcor on Facebook and follow them on LinkedIn.
About Cydcor
Cydcor is the leading provider of outsourced, face-to-face Cydcor sales teams to a diverse client base of companies in a wide range of industries, including telecommunications, office products, entertainment, energy, and financial services. Serving Fortune 500 and emerging market clients in the business-to-business, residential, and retail channels through in-store marketing initiatives, Cydcor works with a network of approximately 325 independently-owned corporate licensee (ICL) Cydcor sales offices, providing clients access to more than 4,100 sales professionals. The privately-held company is based inWestlake Village, California. For more information about Cydcor, go to www.cydcor.com.
About Operation Smile www.operationsmile.org
Operation Smile, headquartered in Virginia Beach, Virginia, is an international children's medical charity with a presence in more than 60 countries, whose network of more than 5,400 medical volunteers from over 80 countries is dedicated to helping improve the health and lives of children. Since its founding in 1982, Operation Smile has provided more than 200,000 free surgeries for children and young adults born with cleft lip, cleft palate and other facial deformities. To build long-term self-sufficiency in resource poor environments, Operation Smile trains doctors and local medical professionals in its partner countries so they are empowered to treat their local communities. Operation Smile also donates medical equipment, supplies and provides year-round medical treatment through its worldwide centers.