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In the digital world of today, most people are checking you and your business out online. Using social media can be an excellent way of building trust and supporting your brand. Cydcor uses a wide variety of social media platforms to reach various audiences and spread ideas. Here are some of our favorites and why.
Twitter is a great business tool. For no cost, businesses have access to a high performing platform to connect to your audience. As you work to establish yourself as an accomplished leader, with Cydcor or otherwise, social media can be a good tool to establish a strong network. Twitter is a great real time tool that will allow to easily spread news, ideas, blog posts and expertise to a wide variety of people. You can also use the # sign (a hashtag) to facilitate chats and answer questions related to a specific topic. You can follow Cydcor on Twitter here.
Facebook has a more relaxed feel to it. This platform is more about building community with people who already feel a connection to your brand. Facebook allows users businesses to post a variety of media and allows for each post to have comments, likes or the ability to share. Like Cydcor’s Facebook page.
LinkedIn can be great for recruiting an excellent team and finding other businesses to partner with. Built to be a professional networking site, LinkedIn shows information about companies and the individuals’ work experiences. LinkedIn shows to have a higher rate of interaction if you are promoting your blog or business related articles. Connect with Cydcor on LinkedIn.
Pinterest is a great place to collect ideas, inspiration and blog posts and present them to an active audience looking to share save those ideas. Cydcor has a variety of career-related Pinterest boards that are fun and interesting. Check out the Cydcor Pinterest Page.
What’s your favorite social media and how do you use it to promote your brand?
Professionalism is a way of behaving in a business or work setting that shows others you are reliable, knowledgeable and authoritative. At Cydcor, we pride ourselves in instilling top standards of professionalism for our team members, especially when they are in the field representing clients. Cydcor team members love to have fun at work but also know that basic professional behavior is a key to success.
Many employers refer to professionalism as “employability skills” or simply technical and verbal skills. According to a survey by York College of Pennsylvania last year, many human resource managers reported that professionalism has decreased significantly in recent years. Researchers cited that casual attitudes and a culture of entitlement are the main reasons why young people are coming off as less professional.
Generational gaps in the workplace may be to blame for the sentiment as well. In the age of the start up, many young people are finding jobs where they can act as though they are spending time with friends instead of entering a professional setting, but that style does not work for every work environment. Regardless of what is considered acceptable, being more polished and professional is always impressive, and it is advantageous to have a professional persona for business situations.
Being consistently on time and delivering expected results is the most important part of being professional. Instilling confidence in employers and clients that you can be relied upon will improve your work performance and increase your good reputation. Being on time and delivering results are values that Cydcor champions for our workplace.
Wardrobe can be a touchy subject, but how you present yourself will say a lot about you to a client or employer. Basic grooming and hygiene is important to appearance, but wearing quality clothes that fit well, are pressed and clean will also show that you take pride in your work.
Improving you vocabulary and grammar is also an excellent way to communicate that you are a skilled professional. You can improve your speech by joining a local Toastmasters group and improve your writing skills with a class or by reading books such as E.B. White’s The Elements of Style.
Would you like to join the Cydcor fleet of sales professionals? Find us at the Cydcor Careerbuilder page for open positions.
Incorporating email marketing into your business strategy is a great way to keep track of leads, follow up with contacts, and promote your business. An email marketing web service is a great way to send branded emails, organize your contacts and represent your vision.
The Cydcor Sales blog recommends using email marketing services (Such as Constant Contact, Ace of Sales, Mail Chimp, etc.) as a way to send emails that are visually striking and keep in contact with your network.
Some email marketing services allow users to import their contacts, manage a limited number of and send a variety of branded emails for no charge. A paid account can get you more features and storage, but a small business should easily be able to meet their marketing needs for free.
Features you can find in email marketing software include being able to send pre-designed newsletters, greeting cards, updates and ads to contacts with pictures, company logos and links. Connect your contacts with your website and social media in one, easy to build email.To create an account, just sign up with the email address you most frequently use for business and then confirm. If you want to choose upgraded services you can. Then import your contacts and choose which type of letter you want to send. Newsletters are the most popular. We created this one for Cydcor.
Features we like about email marketing tools include a “drag and drop” option in the design your own email step. You can customize colors to keep your emails consistent with your branding. You can also divide your contacts into lists, so you can send specially tailored emails to existing clients, prospective clients, and your extended network. Email marketing services will also track who received and opened your letters, provide widgets to let people subscribe to your list on your website, and incorporate social sharing buttons into your templates.
Have you used email-marketing services before? What did you think?
Everyone has friends that say, “Oh I just watch the Super Bowl for the commercials.” Indeed, big game advertising is easily the largest ad-spending day of the year, up 70% in the last ten years. Between production cost and airtime, one ad can cost a company $10 million to air. As a sales company, the team at Cydcor is fascinated by the tactics companies take to build their brands, and the commercials are informative as they are fun. Here are our takeaways from Cydcor:
Social Media is huge. Brands and Twitter users live-tweeted the game, commenting immediately on the commercials, sending companies real-time feedback. Many were hoping to strike lightening and garner new followers and make headlines the way Oreo did last year.
Generation Y loves nostalgia and sarcasm. From the hilarious “commercial that never was” online campaign from Newcastle to seeing the men of Full House on a Chobani ad, the marketing this year was clearly targeted to children of the 90’s.
People will engage with your brand for a chance to win. Esurance led the biggest post-game trend by announcing it was giving away $1.5 million to a tweeter using the hashtag #EsuranceSave30.
Puppies are still a viable tactic. Even one of the most masculine brands could not resist using puppies as a ploy. The adorable story of a puppy that is best “buds” with the iconic Clydesdale horse was enough to make anyone swoon. Sometimes just being cute pays off.
The bigger the purchase, the bigger the ad. Car commercials were the biggest production, featuring Jaguar comparing their product to the cunning and precision of British villains and James Franco being dramatically awesome for Ford. It makes sense that companies asking consumers to make such a large purchase would have the most memorable ads. It’s a good reminder that larger sales prospects require more effort.
What did you learn about sales and advertising this weekend? Did you have a favorite commercial? Let Cydcor know on Twitter!
The big game is this weekend, and the competitive of sports has a lot of parallels with sales. Succeeding in both sports and sales requires strategy, winning, rewards and competing. Whether you are looking for a career or another client, using your football fandom can help give you an edge that will help you achieve your goals. The Cydcor team shares its favorite sales plays to attracting clients and building relationships.
The Ice Breaker. Seek out new prospects with a winning personality. Cydcor recommends using the “SEE” principles: smile, eye contact and enthusiasm. Find out what the lead enjoys and find some common ground in the conversation.
The Stat Push. Bring the facts. People are often convinced by solid evidence that what you are offering is a better decision. This includes making sure people recommend your work, testimonials of your success, and information about your product or service. If you have an answer for everything, no one can argue with you. But don’t be too pushy with your knowledge; it can turn some people off. Just be ready for questions.
The Full Rundown. Go through your entire contact list and send each person a quick email or give them a call. This will keep your list fresh and relevant, and you can see if any former prospects have changed their minds about your service. The full rundown can help you prioritize your strategy, and keep you organized
The Hail Prospects. Go all out. Make a list of all ideal people you want to work with and find ways to contact them. Go all out, reach for the top, even if you think it’s impossible. Throw everything you’ve got at your search until something breaks through.
The Double Back. Make sure you follow up with everyone you talk to with a thank you note. Remember as well that past clients may be interested in upgrades or additional products that you have to offer.
What’s your favorite play? You can join the Cydcor community and let us know!
Cydcor team members are not always in the office, because they are out in the world acting as brand evangelists for clients. Traveling frequently can make it difficult to keep the office organized for days that do require deskwork. Having appropriate storage solutions, cleaning strategy and fun décor for your desk can make your days indoors more productive and pleasant. Check out Cydcor’s favorite office organizing tips on our new Pinterest board. In the mean time, here are our favorites.
A place for everything. Make sure you always know where paper, pens, cards, and important information goes. This includes having a desk caddy (we like the ones with personality!) for any tools you might be using, as well as a place to put books, snacks and odds and ends.
Business card organizers. A small file box for all of your contact is a great way to keep track of all the cards you collect while traveling and attending events. A bonus tip: rather than organize them alphabetically, keep them in files by their profession, so you know whom to call when looking for a specific service or information.
Out of sight out of mind. Papers you never or rarely use should go on the bottom shelf or out of the way on the floor. No need to clutter up accessible work space with items that do not need attention.
Three ring binders. Binders with labels are a great way to keep track of papers if you do not have a filing cabinet handy. Categories for papers could include specific clients, overall guidelines, a tracking of goals or other ways to organize.
Email files. Nothing is better than an empty email inbox! Some emails need to be saved for records, and don’t forget that email providers have the ability to file them into electronic folders. Keeping your inbox clean with urgent messages marked as such can keep you on top of your game.
Make it fun! Personalized to do lists, calendars, and office décor can be motivating and satisfying. Make sure it complies with work guidelines, but even a pencil holder can have a fun touch.
Interested in making your office space at Cydcor? Check CareerBuilder for job openings at Cydcor.
Cydcor is a sales company. We send teams of professionals out into the world and drive revenue on behalf of our clients. Sales is a competitive field, and can be prove to be daunting for many people. At Cydcor, team members are driven through professional training, perseverance, and a fun work atmosphere. Many sales companies to try peddle “the ultimate secret” to selling, but the real secret to a career in sales is that there is no secret. Sales takes hard work, a winning personality, and persistence.
Hard work means that when you are starting out, sales people need to practice refining skills, building conversation tools, collecting leads and making plans. Time management skills are crucial, and the ability to learn how to accept rejection. It is important to stay organized, keep track of which leads need what you are selling, who to follow up with, and what is a good use of your time. It can sometimes mean long hours, putting in extra time and going the extra mile to make sure that you are coming out on top.
Cydcor sales teams learn that great sales success comes from developing a warm, outgoing persona that is devoted to customer service. Sales is about giving customers what they want and need, and success comes when they believe you have their best interests in mind. Smiles, knowledge and solutions go a long way.
Persistence is key to succeeding in any business. Knowing the difference between “no thank you” and “not today” can make a huge difference. It is important not to be annoying to customers who are truly not interested, but there are others who may be just not ready, or more open minded later. A simple email once a month will help your leads keep you in mind.
At Cydcor, we reward team members who take the time and energy to become successful. Promotions from within, sales contests, awards, conferences and team night celebrations are a common part of the culture. If you are interested in a career at sales, check out the Cydcor Career Builder Page.
Leadership development is an important tool to running a successful company. At Cydcor, we like to share motivation and success advice. You can check out the Cydcor Pinterest boards for inspiration if you need it. For now, learn about these charismatic CEOs who are changing the way we do business and leading the world into a new generation.
1. The Showman- Marc Benioff, Salesforce.com. Benioff was voted by readers of The Street as the number one tech CEO of 2013, winning a whopping 54%, compared to Amazon Titan Jeff Bezos with 8%. Benioff has driven the push to cloud computing more than any other leader in the industry, and the success of Salesforce.com has been the payoff. Benioff is one of the few CEOs active on Social Media, and also leads a powerful sales conference called Dreamforce every year, attracting some of the top leaders in the industry.
2. The Bleeding Heart- Howard Schultz, Starbucks. Schultz recently appeared in an interview with Oprah and openly discussed his emotional ups and downs. Schultz has been famous for emotional reactions in the past, and while to some that may seem negative, no one will ever doubt his commitment to his company. After returning as CEO of Starbucks during the economic downturn, Schultz led the company to its biggest profits yet.
3. The Idealist- Blake Mycoskie, TOMS. After encourntering impoverished families around the world, Mycoskie called in every favor he had to start a shoe company that would provide aid to needy families. Solving a problem with an economic solution using his one-for-one model, Mycoskie has become a leader in fashion and social enterprise when he was barely over thirty years old.
Leadership development is part of the company culture at Cydcor. Who is your favorite CEO to follow? Tell us who inspires you!
It’s very common for a business to set goals to achieve positive results in the beginning of the year. It can be a challenge for businesses to execute goals and stick to the plan. No matter the size or magnitude, the success of the business depends on setting and achieving goals. Be prepared for the New Year by following this advice on how to create and follow through on business goals for the next 12 months. At Cydcor, we put a lot of emphasis on goal setting, including financial and professional development goals.
Find out what’s not working: Could meetings be more productive? Should your potential customer size be larger? Sit down and see what goals you really want to achieve this year. It doesn’t mean finding everything wrong with your business; instead, focus on things that you want to see fixed or created soon.
Make sure goals are achievable: There’s nothing worse than setting a goal and never being able to achieve it. If you are planning on setting a company goal, make sure that it is actually possible to do. Set people up for success, not failure.
Are the goals relevant?: You may want to have the best year of business you’ve ever seen, but if new competitors have opened in your market, this goal may not be relevant to reality. Dream big and aim for the stars but keep one foot on the ground.
Use numbers: By utilizing numbers in the goals you create, you have a measurable way to identify if the goals were achieved. A white board in the office can help as a daily reminder as well. Numbers are an essential part of business and sales, so why not apply them to your goals too?
Apply the right time frame: Company goals could last a years long, weeks long, or even days long. If you’re setting a new goal, make sure you give an ample amount of time that works well with all parties involved. Too much time can have employees stretching out and wasting time, while goals with a short time period may discourage some from attempting to try to achieve it.
Don't forget to follow Cydcor on Facebook and Twitter- @Cydcor
Many people are natural born salesmen. Building relationships and convincing people of their side of story is something comes easily to them. At Cydcor, we are happy to nurture young talented sales people with a gift for gab and laser focus abilities. However, some great sales people learn their skills from the college experience, for those looking to gain a broader perspective and refine the necessary skills. Here a few ways you can use your college classes to create a successful sales career.
Psychology teaches you about the human mind. You can learn how people will react to the things you say, how to gain trust, and what makes people want to buy your product or services. You can focus your abilities to read people into convincing them to come to your side.
Business will give you a broad overview of management, operations, and communications. Business majors are well rounded and have a solid understanding of how to identify needs and solve problems.
Finance or accounting degrees are useful for understanding numbers and efficiency. Finance majors will still need to focus on people skills but will understand what needs to get done in order to make the business profitable.
Communications is a great modern degree in order to study means and methods of communication. These skills will create savvy social media and email marketers as well as develop a solid understanding of how to get a message across. Communications majors can tap into what is important and popular, and put their particular spin on the situation.
While theater or drama may sound like a strange major for business, some of the best sales skills come from being able to act confident and knowledgeable even in situations where it is not truly the case. Actors know how to be charming and make friends with anyone, and can gain trust easily.
What do you think is helpful for a salesperson to study in college? Learn more about the skills necessary to be a sales rock star on Cydcor’s career page.
The job market is competitive today. Employers often get dozens of applicants for positions. Imagine being a simple line in a queue of applications, with a similar resume to ten other qualified candidates. Sometimes, it takes the extra effort to get called in for an interview. Here some ideas from the Cydcor sales blog to make an impression that will get you where you want to go when job hunting.
What are some great things you’ve done to get noticed in the past?