Leadership at Cydcor

Rich oversees the teams that drive Cydcor's campaigns and revenue growth. Promoted to CRO in 2020 after growing Cydcor's retail business into its fastest-growing and highest revenue-contributing segment, Rich brings expertise in building effective client partnerships and expanding Cydcor's roster. He previously held leadership positions at Ultimate Electronics, iFloor, and Circuit City, where he earned District Manager of the Year honors in 2006.

Lalo oversees finance functions across the U.S. and Canada while serving as the primary liaison for financial institutions. As a member of the executive team, he plays a key role in developing and executing company strategy. With 10+ years of finance and accounting experience before joining Cydcor in 2006, Lalo previously served as Director of Finance and Accounting and VP & GM, Canada. 

Lex leads Cydcor's retail business growth with current clients while developing new retail partnerships. He grew Cydcor's AT&T retail segment revenue by more than 200% before his promotion to VP & GM in 2020. With 15+ years of big box retail management experience at Staples, iFloor, and Circuit City, Lex consistently delivers results through effective operational strategies and client partnerships.

Sam defines Cydcor's technology vision and ensures infrastructure aligns with company goals. She oversees applications development, territory management, and low-code applications while driving innovations, including AI exploration, new field sales tools, and infrastructure for new business ventures. Under her leadership, Cydcor has achieved significant IT operational and financial efficiencies while creating a roadmap for strategic growth. 

Tony drives operational excellence across Cydcor's service delivery, focusing on frameworks that enhance performance and customer satisfaction for both the sales network and client roster. His seven years in campaign management gave him deep insights into Cydcor's business model, which he brought with him when he transitioned to VP of Operations. Prior leadership roles at Circuit City, Sears, and Capital One built his expertise in optimizing processes and fostering accountability. At Capital One, he earned the "Inspire the Way" award for his ability to lead teams to exceptional outcomes.

Milad oversees Cydcor's legal and risk management activities, advising on corporate, contract, and governance matters that protect client brands and ensure regulatory compliance. He joined Cydcor in 2014 after nearly five years at Latham & Watkins, where he represented large public clients on mergers and acquisitions, corporate compliance, and corporate finance. Milad earned his JD from UC Berkeley School of Law.

Gail leads marketing, corporate communications, and public relations for Cydcor. Her team develops and implements marketing and branding programs that align with client and company goals. Prior to Cydcor, Gail held positions at Kinko's as Director of Advertising and Creative Services, contributing to the company's recognition as one of FORTUNE magazine's "100 Best Companies to Work For." Her achievements include Silver and Bronze ADDY Awards, PRSA Cause-related Marketing Program of the Year, and the International Association of Business Communicators Award of Excellence.

Kim leverages 22+ years of telecommunications and e-business experience to identify key growth opportunities and negotiate winning partnerships. She has exceptional success identifying new distribution channels and building relationships with key partners, currently focusing on expanding solar, energy, and home services. Prior to Cydcor, Kim held leadership roles at WhiteFence and Qwest Communications, driving business development, partner management, and long-term strategy.