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CEO

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Cydcor Reviews #GirlBoss

Jul 30, 2015

0 min read

Written by Sophia Amoruso, founder of online women’s clothing retailer Nasty Gal, #GirlBoss lays out Amoruso’s rise to success and the struggles she’s gone through to make it to the top. It’s the classic underdog story that’s both inspirational and educational. Amoruso wrote #GirlBoss for entrepreneurs seeking a path to success that’s different from the norm, no matter how problematic that path may be. Eight years after selling vintage clothing on Ebay, Amoruso is the founder, CEO, and creative director of an online clothing company worth $100 million. Her story is both inspirational and motivating.

Why Cydcor Reviews recommends this to future leaders:

The main point #GirlBoss discusses is that anyone can reach success, no matter how big their struggles may be. It provides an authentic voice on success, failure, and what it takes to find positivity in any situation. This book offers a philosophy for making your work both worthwhile and fun while keeping things fresh. Amoruso encourages readers to own the qualities that many people are ashamed of, such as bossiness, in order to become the masters of their own destiny--financially independent and radically ourselves. This is a book that provides a direct stream of honest advice that can’t be found anywhere else. Her unconventional approach to business and her creative experience will appeal to any aspiring entrepreneur.

Our favorite part:

As most entrepreneurs know, it can be difficult to find genuine advice on how to get going on an alternative path to success. Since Amoruso did this all on her own with no financial aid or education in the area of business, her story is inspiring. Everyone takes their own path to the top, but this is a story that can open your eyes to the idea that anything is possible. #GirlBoss provides many pointers on being a leader and boss, but the main thing to take away is to never stop, even when failure occurs, and to keep going no matter the problem you may run into on the path to success.

Cydcor Reviews ‘The Hard Things About Hard Things’

Apr 10, 2015

0 min read

About The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Hard Things is Ben Horowitz’s guide to things you don’t typically learn in business school. Most of this book is a summary of practical wisdom about handling the hardest problems related to starting a business. It may be exciting to jump into the business world, but it is difficult as well. Horowitz analyzes the different kinds of problems that leaders deal with today, even ones that people tend to not think about. This includes insights on managing, selling, investing, and developing a business. This is an ideal book for veteran entrepreneurs.

Why Cydcor recommends this to future leaders:

Horowitz never glorifies starting a business; he tells it straight that many people fail, and why. Many entrepreneurs or start up business owners will agree. It takes a certain type of person to succeed in this world, and that person must make hard decisions on a daily basis. Horowitz does great at defining what it means to be a CEO and summarizes it well. It requires courage to stand up for your decisions and to be able to sell others on your choices.

Our favorite part:

Although the book doesn’t make any guarantees, it’s still very insightful for anyone interested in seeing behind the scenes of the business world. What you hear on the news or read online is nothing close to the real thing. Someone would find a lot of value in this book if they planned to open a business in the near future. Horowitz is also a hip-hop fan, and he uses lyrics form his favorite songs to prove a few of his points. His playful attitude is a great way to understand difficult decision-making.

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Investing in Your Career

Mar 12, 2014

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Cydcor Career

When an entrepreneur gets an idea for a business, investments need to be made into the idea to make it a reality.  Investment is not only a reference to financial backing, but personal time, planning and energy.  At Cydcor, we believe today’s job seekers should look to entrepreneurship for inspiration on making career decisions.  Treating your resume like a business plan is the best way to create a career that is fulfilling.  Starting out can be overwhelming, so it is important to plan and build a winning resume that will get the attention of the employers you want to work for.

Start out by deciding on the job you want the most, then work your way backwards.  For example, if you want to be a chief executive officer of a sales and consulting company like Cydcor, then trace the step of the current CEO of the company you like and of its competitors.  Learn what skills you need, such as leadership, communication, finance and project management.  You can improve those skills through school or various projects.  Make a list of skills you need, and the various job titles that will get you the necessary experience, all the way back to the beginning.

Here are some tips on investing in your resume and creating the career you want:

  1. Keep a record of every accomplishment.  Certificates, projects, volunteer work can all help you showcase any skills you develop along the way.
  2. Join relevant professional groups.  Meetings of Young Professionals or other industry related associations can improve your network and give you more ideas about what career paths to pursue.
  3. Take initiative.  Start a website or club, write a book or organize an event to get the experience you want.
  4. Treat every job like it is the best job you’ve ever had.  Taking pride in your work will project reliability, good work ethic and capability to others.
  5. Read plenty of books by people in your field, keep up with industry news, and become an expert in your industry.

Want more inspiration, support or advice?  Check out Cydcor on Pinterest for our all of our posts, reviews and other things we like to share to motivate our community.

Cydcor Reviews: Onward by Howard Schultz

Dec 17, 2013

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Cydcor Reviews Onward by Howard Schultz

Cydcor Reviews: Onward

Author: Howard Schultz

Reviewer: Gail Michalak, Cydcor VP of Marketing and Communications

Description of this book:  Onward is the story of how Starbucks Chief Executive Officer Howard Schultz turned Starbucks around after a downturn in financial performance.  Schultz explains that while the recession definitely had an impact in the loss in profits for the massive international coffee and specialty company, the biggest factor was a shift in company culture.  Onward explains Shultz’ decision to return to the CEO position after a departure to implement a hands on strategy to bring his company to its most profitable year ever.  Between 2008 and 2011, Starbucks was able to find its way again and Schultz continues to lead it to record profits every year.

Why people should read this book:  Gaining insight into how a multinational corporation is managed is a powerful experience.  Howard Schultz not only reveals his focus for how to drive Starbucks back to glory, but is able to admit mistakes in his character and company strategy.  The book reads more like a memoir than a business book, making it interesting for anyone with a larger than life character and an obsession with producing superior product.  This is a great read for any manager looking for insight into how to deal emotions, negative push back, and implementing changes in corporate culture.

My favorite part: Howard Schultz frequently admits how personally he takes criticism against him, even over something as simple as seeing a competing cup of coffee in the hands of a stranger.  He isn’t afraid to be self deprecating, exposing a very passionate and very realistic person behind the success.  There are many examples of the book when Schultz acted on impulse—from writing an emotional internal memo that was leaked to the press, to throwing temper tantrums over breakfast sandwiches.

Gail Michalak is the VP of Marketing and Communications at Cydcor in Westlake Village, CA, where she overseas efforts in marketing, corporate communications, public relations, and events for Cydcor.

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Getting to know Gary Polson

Aug 6, 2010

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Cydcor CEO Gary Polson

The San Fernando Valley Business Journal recently sat down with our very own Gary Polson to discuss his role as CEO of Cydcor for nearly a decade now, what he thinks has contributed to Cydcor's success as one of the best sales outsourcing companies in the world and what opportunities he sees in growing Cydcor.

Read the full interview with Gary Polson here.