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Here is Cydcor's review of The Personal MBA: Master the Art of Business by Josh Kaufman.
About The Personal MBA: This is a pocket version of what you would learn in business school. Getting an MBA is a big commitment of both time and money. One book can’t replace an education, but The Personal MBA provides tools and resources to get you in the right direction to become a successful business leader. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The book argues that true leadership comes from self-driven individuals and not from school.
Cydcor recommends this book to future leaders because: It explains the big concepts of navigating both the corporate world and the path of entrepreneurship. These concepts include The Iron Law of The Market (being limited to the size of your market and how to identify large, unsaturated ones), The 12 Forms of Value (many ways to create value for customers), The Pricing Uncertainty Principle (knowing how to support charging more), and 4 Methods to Increase Revenue (the ways in which you can earn more money for your business). The book covers the nuts and bolts of running a company, large or small.
Our favorite part: Kaufman provides a long list of examples of people who did not need an MBA to succeed in business. Quotes from prominent businessmen to motivate you is also a great help, and when you want more information, the book also contains a list of the “99 Best Business Books” for further learning.
Cydcor is the global leader in outsourced sales. Follow Cydcor today for more information on careers, sales and other business information.
This week Cydcor wanted to post a round-up of our favorite content on Cydcor Reviews, our book review site. Recommended for team members by team members.
Linchpin was written by marketing expert Seth Godin, who believes that finding career success today depends on learning how to market one’s self. Linchpins are an upcoming role in the world of tech, start-ups and the age of entrepreneurship. The linchpins are those that come up with new solutions, break the mold, and foster creativity in companies. Linchpin is about learning how to break out of the systemic roles traditionally in the workplace and implement new ideas where you work. Often, the linchpins are the indispensable people in the background, empowering others, but staying out of the spotlight. They often have a less specific role in the company, but rather focus on specific needs as the work scape morphs and changes. Godin believes everyone has something brilliant to offer, and being able to harness that brilliance and bring it to the workplace can equal success and happiness.
The Tipping Point by Malcom Gladwell is an in depth look at how ideas get made into wildly popular companies, books or trends. Everything from television shows to teen smoking, popularity of ideas is modeled like an epidemic. There are carriers, those that evangelize the idea and get people excited about it. Malcolm Gladwell explains that there are three types of people involved in spreading an idea: connectors, mavens and salespeople. Connectors are people with a wide social network that are good at creating communities to rally for the concept. Mavens are knowledgeable experts that enjoy educating the public on their area of expertise. Salespeople are gifted at drumming up excitement for new things.
Lincoln by David Herbert covers the life of Abraham Lincoln, the 16th president of the United States. Lincoln was raised in rural Indiana in a poor household. The book follows Lincoln’s perspective as he picked himself up through poverty and through political savvy made his way into prominence quickly. The book examines his character, his key advisors, and reveals his human flaws as well as his greatness. Biographies and autobiographies are excellent sources of inspiration for anyone looking to achieve professional goals. Lincoln is an especially beloved figure for Americans because he was raised in poverty and came from a disadvantage to well educated men raised in wealthy homes in cities.
Competitive Advantage is a model for creating and managing an enterprise successfully. Porter offers tools for analysis that are taught in MBA programs around the country. Michael Porter is a professor at Harvard Business School, and lectures and writes prolifically on managing a business. Tactics such as the Strengths, Weaknesses, Opportunities and Threats analysis teaches critical thinking that is crucial to successfully leading a company. Porter also discusses strategy at length, and helps businesses to either produce a scale economy or define a niche that will keep them profitable.
Onward is the story of how Starbucks Chief Executive Officer Howard Schultz turned Starbucks around after a downturn in financial performance. Schultz explains that while the recession definitely had an impact in the loss in profits for the massive international coffee and specialty company, the biggest factor was a shift in company culture. Onward explains Shultz’ decision to return to the CEO position after a departure to implement a hands on strategy to bring his company to its most profitable year ever. Between 2008 and 2011, Starbucks was able to find its way again and Schultz continues to lead it to record profits every year.
Want to learn more about Cydcor? Check us out on the Cydcor LinkedIn page for our career advice, job news and more.
WESTLAKE VILLAGE, Calif., May 9, 2014 /PRNewswire/ -- Cydcor, the leading provider of professional in-person sales teams, announced the company is celebrating its 20 year anniversary – marking two decades of providing leading, professional outsourced sales solutions to clients in many diverse industries throughout North America.
Cydcor, founded in 1994, fulfills a unique niche for Fortune 500 and emerging clients. With robust capabilities and thriving organization of over 330 sales offices and more than 4,000 sales professionals and growing rapidly, the company provides clients with business-to-business, residential, and retail sales solutions to reach target customers. This expertise combined with their proven track record and long-lasting client relationships has helped Cydcor excel as the premier outsourced sales solution.
"The decision to use Cydcor has enhanced our sales capabilities while creating and developing a unique and valued partnership," said Chris Poshni, Vice-President, Independent Business Sales at Moneris.
What has Cydcor grown into?
During the last 20 years, Cydcor has defined a unique space for itself unmatched by others in the industry. From its humble beginnings to the pacesetting organization it is today, Cydcor has accomplished these notable milestones:
Top performers
At Cydcor, top-performing, talented team members in all departments – ranging from Quality Management and Legal to IT and Finance – support the field of independent offices and their teams. In 2013, six field promotions to senior leadership positions demonstrated the ongoing opportunity for personal and professional growth.
Senior Executives – Their Insight
"We offer a unique expertise within our sales channels. Our clients know we deliver above and beyond our goals; the salespeople in the field are experts who understand the sales that the client needs. The offices band together as teams, working to help one another reach personal development goals that will catapult them to success." – President Jim Majeski
"We deliver proven results that make us the leaders in outsourced sales. This couldn't have happened without vision, tenacity, and commitment to achieving the best results for our clients possible." – CEO Gary Polson
"Our reputation as a leader in outsourced sales solutions stems from the fact that we are experts in our industry with the ability to be flexible for our clients. The ability we have to deliver outstanding results has catapulted us into a growing, successful company with an abundance of opportunity." – Chief Operating Officer Vera Quinn
Want to learn more? Like Cydcor on Facebook and follow them on LinkedIn.
About Cydcor
Cydcor is the leading provider of outsourced, face-to-face Cydcor sales teams to a diverse client base of companies in a wide range of industries, including telecommunications, office products, entertainment, energy, and financial services. Serving Fortune 500 and emerging market clients in the business-to-business, residential, and retail channels through in-store marketing initiatives, Cydcor works with a network of over 330 independently-owned corporate licensee (ICL) Cydcor sales offices, providing clients access to more than 4,000 sales professionals. The privately-held company is based in Westlake Village, California. For more information about Cydcor, go to www.cydcor.com.
Contact: Gail Michalak, Cydcor, 805-277-5500
SOURCE Cydcor
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Cydcor is a leading outsourced sales company. We specialize in dealing with people and convincing them we have the right product or service for them. While Cydcor knows the best way to win customer loyalty is to always do the right thing for the customer, new prospects are often suspicious of sales representatives. Beginning new customer relationships takes effective communication to help your prospect feel comfortable around you. Here are some tips for building an effective customer relationship from the very beginning.
DO:
Be upfront about who you are representing. Start the conversation with “Hello, my name is _______ and I am here to tell you about ________ company, offering you a great service.” Also add in details about the service or product that will pique interest, such as money saving deals or upgraded features.
Take an active interest in the customer’s needs. Know why you are selling your product and why you customer should want it. Be sensitive to new customers’ current challenges and see if you have something that will make their lives easier.
Assure them that they are getting the best you can possibly offer. New customers like to feel like they are getting special treatment, that because of their interaction with you they are getting something no one else has access to. You can do that by offering exactly what they want, as long as it is within the boundaries of possibility.
DO NOT:
Be pushy. If someone says no it is okay to offer one or two more pieces of information that may change someone’s mind, but it is important not to push customers too hard, or not only will you lose them, but they may get annoyed and tell others.
Lie. Do not tell customers you can give them something that doesn’t exist, or twist the facts around so that they will be disappointed. There is a fine line between emphasizing the positive and just making things up.
Get emotional. Stressing too much or getting upset when someone says no will give you a reputation for being unprofessional. Always be kind, courteous and gracious.
Description of this book: In Over Our Heads by Robert Kegan is an exploration of the mental demands in modern society. The book discusses how we are overwhelmed with expectations about our roles from work, family and media experts. It then goes on to discuss how we might navigate all that stimuli into a productive, happy life. The book showcases how we often feel overwhelmed and what happens to our brains in those situations, then how to cope. Kegan, a professor of psychology and education at Harvard, approaches the topics of the book with empathy and strong teaching skills. He believes that emphasizing adult development is as important as childhood development.
Cydcor recommends this book to career professionals because: This book discusses communication and techniques for processing information. Specifically, there are sections that cover work and interpersonal relationships, but also cover parenting, childhood, and learning. The book will show what to look for when seeking and hiring for jobs, how to communicate your ideas and receive communication, and how our brains learn new things and cope with stress. It is important in the workplace to master conflict resolution, learning all aspects of the job, and getting along with your team. Kegan writes about how to navigate those relationships and scenarios.
Our favorite part: The book is written at a high level and full of good research and communication studies. The chapter called Dealing With Difference breaks down management styles and shows examples of communication for each style.
Cydcor is a leading sales company that specializes in face-to-face relationships and professional development. Would you like to see more tips and advice on becoming a strong leader and building a successful Career? Find all of our inspiration on the Cydcor Pinterest Page.
In a sales-driven environment like Cydcor, meetings are powerful tools. Bringing people together to share energy and announcements is a good team. Since our business focuses so much on building personal relationships, our team members benefit from face to face communication whenever time allows. Sales meetings are the best vehicles to unite and energize your team, and make sure that important information is conveyed.
So how do you conduct effective sales meetings for your business? You must start by defining the purpose and structure of the meeting. Time is an investment from your team, so it is important to make an effort to make the meeting worthwhile. A solid agenda and time budget will keep meetings productive and focused. Sales meetings should not last more than an hour in order to make sure all information is retained and your team has time to get back to serving clients. Always make sure to start the meeting on time instead of waiting for stragglers. If everyone knows the meetings always start promptly as scheduled, they will make sure to hustle. This will also reward punctual team members with respect instead of making them wait.
Start the meeting with a high energy, encouraging talk. Be sure to thank your team for being there, and incorporate positive reasons why the meeting works. This will wake people up and make them feel appreciated. Express gratitude for the stand out performers. Let your team know how your vision is being executed and celebrate the things that are good. Do not focus on the challenges during sales meetings, rather focus on the purpose of the meeting, which is to motivate the team.
Move down the agenda in a timely manner and then reserve 5-10 minutes for questions or appreciations.
What’s the best meeting you’ve been to? What did you like about it?
Follow Cydcor on LinkedIn for more tips and inspiration.
This week, the Cydcor team highlights another Seth Godin treasure, Linchpin. For more Seth Godin wisdom, see our Cydcor review on Permission Marketing.
Description of this book: Linchpin was written by marketing expert Seth Godin, who believes that finding career success today depends on learning how to market one’s self. Linchpins are an upcoming role in the world of tech, start-ups and the age of entrepreneurship. The linchpins are those that come up with new solutions, break the mold, and foster creativity in companies. Linchpin is about learning how to break out of the systemic roles traditionally in the workplace and implement new ideas where you work. Often, the linchpins are the indispensable people in the background, empowering others, but staying out of the spotlight. They often have a less specific role in the company, but rather focus on specific needs as the work scape morphs and changes. Godin believes everyone has something brilliant to offer, and being able to harness that brilliance and bring it to the workplace can equal success and happiness.
Cydcor recommends this book to professionals because: Godin has written many bestselling books on how marketing works and how companies behave, this book is specifically how to manage your career and create success and satisfaction at work. Godin explains that everyone must strive to be a linchpin, to become indispensable, or suffer. The job markets today are focused on efficiency and creativity, so only those making the most impact will get ahead.
Our favorite part: “There are no longer any great jobs where people tell you exactly what to do”. Godin highlights the importance of taking initiative, learning to work autonomously and bridging those gaps between being managed and over-managing. Flexibility and motivation are the new keys to success.
Do you like our reviews? Follow Cydcor on Pinterest or other popular social media platforms for more inspiration and leadership advice.
WESTLAKE VILLAGE, Calif., April 4, 2014 /PRNewswire/ -- Cydcor, the leading provider of professional in-person sales teams, raised and contributed funds for Operation Smile, a children's medical charity that provides life-changing surgeries to children internationally born with cleft lip, cleft palate and other facial deformities.
Their donation helped to fund a recent medical mission to San Cristobal, Mexico, which took place in March with five top fundraisers from Cydcor and the company's network of independently-owned offices. This year's mission came on the heels of the 2012 mission to Rio de Janeiro. During the Mexicomedical mission, 99 patients were operated on and 125 procedures were performed.
"Having our friends from Cydcor with us was an exceptional addition to the experience. Each participant showed true passion for all aspects of the events taking place, from helping and playing with the children and engaging with families, to taking a hands-on role in setting up for the medical mission," saidCourtney Kass, Operation Smile development officer. "Their energy, focus, and hard work extended through their fundraising efforts to the final days of the mission. We're proud to continue our partnership and thank Cydcor for all that they do to help children worldwide through Operation Smile!"
In 2013, Cydcor and their network of offices held the first-ever "Day of Smiles," which raised approximately $100,000 for the organization – surpassing their$90,000 goal. It was the single largest fundraising effort that helped to fund the medical mission to Mexico.
"We saw firsthand the positive impact that Operation Smile has on the communities they support. In the short time we were on the mission, we developed bonds with the children and their families and we felt like we made a difference in their lives. It was a truly humbling experience," said Jim Siegrist, mission attendee and senior vice president of business development at Cydcor.
"We're grateful that our organization can play a part in making a big difference," said Cydcor Chief Operating Officer Vera Quinn. "We are close to raising funds to support a third mission and take heartfelt pride in helping these families who otherwise would have no way of obtaining life-changing surgery."
To help support Cydcor's fundraising efforts, visit www.operationsmile.org/cydcor. For more information on Operation Smile's global efforts, visit www.operationsmile.org, follow @operationsmile on Twitter, and on Facebook at www.facebook.com/cydcor.
Want to learn more? Like Cydcor on Facebook and follow them on LinkedIn.
About Cydcor
Cydcor is the leading provider of outsourced, face-to-face Cydcor sales teams to a diverse client base of companies in a wide range of industries, including telecommunications, office products, entertainment, energy, and financial services. Serving Fortune 500 and emerging market clients in the business-to-business, residential, and retail channels through in-store marketing initiatives, Cydcor works with a network of approximately 325 independently-owned corporate licensee (ICL) Cydcor sales offices, providing clients access to more than 4,100 sales professionals. The privately-held company is based inWestlake Village, California. For more information about Cydcor, go to www.cydcor.com.
About Operation Smile www.operationsmile.org
Operation Smile, headquartered in Virginia Beach, Virginia, is an international children's medical charity with a presence in more than 60 countries, whose network of more than 5,400 medical volunteers from over 80 countries is dedicated to helping improve the health and lives of children. Since its founding in 1982, Operation Smile has provided more than 200,000 free surgeries for children and young adults born with cleft lip, cleft palate and other facial deformities. To build long-term self-sufficiency in resource poor environments, Operation Smile trains doctors and local medical professionals in its partner countries so they are empowered to treat their local communities. Operation Smile also donates medical equipment, supplies and provides year-round medical treatment through its worldwide centers.
WESTLAKE VILLAGE, Calif., April 2, 2014 /PRNewswire/ -- Cydcor, the leading provider of professional in-person sales teams, announced that the company is working with the Ventura Corporate Games to raise funds for Operation Smile, a children's medical charity that provides free surgeries to repair cleft lip, cleft palate, and other facial deformities for children around the globe.
Cydcor and its network of independently-owned sales offices have been actively fundraising for Operation Smile since 2010 and have currently raised enough for two medical missions - one to Rio De Janeiro and the other to Mexico.
This year will be the sixth year in a row that Cydcor is participating in the Corporate Games, which are held in Ventura, California. Cydcor is a two-time winner of the JD Probasco Spirit Award, 2013 Division-C winner and proud sponsor of the Corporate Games.
For the first time, Cydcor will be sponsoring the game of "Corn Hole," which will raise funds for Operation Smile. The Corn Hole games will now be a Team Unity Award event with championship matches held during Closing Ceremonies on May 10. Corporate Games participants can enter the finals by attending one of the below qualifiers:
"We're committed to fundraising until we reach our third goal of another medical mission," said Vera Quinn, chief operating officer. "The team members at Cydcor enjoy the Corporate Games. Coming together as a team to build relationships and continuing our efforts for Operation Smile are just a win-win."
There are three steps for teams to qualify for the Corn Hole championships on May 10:
To qualify a team for the Corn Hole finals, e-mail ksaville@cydcor.com. To donate, go to www.operationsmile.org/cydcor and click "donate now."
Want to learn more? Like Cydcor on Facebook and follow them on LinkedIn.
About Cydcor
Cydcor is the leading provider of outsourced, face-to-face Cydcor sales teams to a diverse client base of companies in a wide range of industries, including telecommunications, office products, entertainment, energy, and financial services. Serving Fortune 500 and emerging market clients in the business-to-business, residential, and retail channels through in-store marketing initiatives, Cydcor works with a network of 390 independently-owned corporate licensee (ICL) Cydcor sales offices, providing clients access to more than 4,000 sales professionals. The privately-held company is based in Westlake Village, California. For more information about Cydcor, go to https://www.cydcor.com
As a leader in outsourced sales, Cydcor knows how to create winning relationships with clients. Building trust is the foundation of a sales relationship. Trust takes time, effort, honesty and hard work for clients to feel comfortable with your delivery. Even in your career, moving up at work takes the ability to build trust and sell yourself to future managers or employers. Here are some tips from the experts at Cydcor for building trust in your professional life.
What are some ways that you build trust in the workplace? Tell Cydcor on Twitter!
Another great book, Cydcor reviews The Tipping Point by Malcolm Gladwell.
Description of this book: Gladwell, a journalist and writer for The New Yorker magazine, is known for his comprehensive examinations of how change or success happens. The Tipping Point is an in depth look at how ideas get made into wildly popular companies, books or trends. Everything from television shows to teen smoking, popularity of ideas is modeled like an epidemic. There are carriers, those that evangelize the idea and get people excited about it. Malcolm Gladwell explains that there are three types of people involved in spreading an idea: connectors, mavens and salespeople. Connectors are people with a wide social network that are good at creating communities to rally for the concept. Mavens are knowledgeable experts that enjoy educating the public on their area of expertise. Salespeople are gifted at drumming up excitement for new things.
Cydcor recommends this book to future leaders and business people because: Gladwell has a talent for identifying key factors in how to make something popular. The biggest difference in an idea that fails and one that succeeds is knowing the right people to hand your idea to. Networking, knocking on the right doors and finding the people who will think the idea is “cool” is the best way to become a viral sensation. However, Gladwell also explains that ideas need to have “stickiness” factor that will help the important people spread it to others. Both of those factors also have to an in an environment where the idea and the people are relevant to current sentiment.
Our favorite part: "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts."
Cydcor is a leading outsourced sales company that specializes in omnichannel sales. Follow Cydcor on LinkedIn or Twitter for more professional development advice. Want to work for Cydcor? Find our openings on the Cydcor Careerbuilder page today.
Cydcor was founded in 1994 on a simple yet powerful principle: people still want to buy from people they trust. While much of the business world in the 1990s was moving toward automation and call centers, the founders of Cydcor recognized that something essential was being lost. Technology could handle transactions, but it could not replace trust, loyalty, or the personal connection that uniquely comes from a face-to-face conversation. That insight shaped the company’s mission and continues to guide it today. Headquartered in Agoura Hills, California, Cydcor partners with Fortune 500 leaders as well as emerging brands across the U.S. and Canada. The company specializes in outsourced, in-person customer acquisition through a network of independently owned sales companies across North America. These companies operate in the residential, retail, business-to-business, and event services channels, creating flexible and scalable solutions to meet each client’s needs. Some clients rely on Cydcor to complement their existing sales force, while others count on Cydcor’s network as their exclusive customer acquisition channel. In both cases, the goal remains the same: driving measurable growth through meaningful interactions.
What sets Cydcor apart is its ability to combine the timeless art of relationship building with modern systems and accountability. While independent sales companies focus on customer engagement, Cydcor provides the backbone that makes scaling possible. This includes compliance oversight, detailed reporting, operational systems, and performance tracking that give clients confidence in both the process and the results. The approach has earned the trust of top Fortune 100 and Fortune 500 brands that turn to Cydcor when they need more than just numbers on a spreadsheet. They need real conversations, genuine connections, and long-term customer relationships.
Under the leadership of Vera Quinn, President and CEO, Cydcor continues to evolve without losing sight of its core belief: that business has always been built on human connection. In a marketplace where digital noise grows louder every day, Cydcor proves that face-to-face sales remain not only relevant but essential. It is a model that honors tradition while embracing innovation, ensuring clients have the reach, structure, and results they need to grow.
In conversation with Vera Quinn, President and CEO of Cydcor
“We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it."
– Vera Quinn, Cydcor President and CEO
Cydcor has been a trusted partner to Fortune 500 companies for more than three decades. How has your face-to-face approach helped brands stay competitive in today’s automated world?
In today’s automated world, the value of human connection and quality continues to rise because people’s needs are not one-size-fits-all. Brands spend heavily trying to break through the noise, but nothing cuts through like a real conversation. When the field teams engage face-to-face, whether in a business, at a retail store, at someone’s doorstep, or an event, it creates authenticity, accountability, and connection. That personal approach builds trust and loyalty, delivering long-term growth instead of one-off transactions. There is no substitute for the clarity and trust that comes for genuine two-way conversation.
You work across very different verticals—B2B, retail, residential, and event services. How do you customize each campaign?
It starts with listening. We take the time to understand what matters most to the client—what outcomes they want to achieve and who they’re trying to reach. From there, we apply proven strategies while piloting and refining until the approach is right. We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.
We’re also highly nimble. Offers, hours, and territory plans can shift quickly, and we adjust with speed, going where customers are and where opportunities exist. For example, in retail environments customers may need product education at the point of sale, while in B2B settings the focus is often on efficiency and ROI. Each campaign is tailored to those realities, ensuring both clients and customers feel understood.
Leading companies often credit Cydcor with helping them expand into new markets. How does your model drive that kind of growth?
We help clients grow because we’re built to scale responsibly. The companies in our network are locally run by entrepreneurs who care deeply about performance and quality. That ownership mindset allows us to move fast when a client wants to expand while still delivering consistency and quality. We’re able to test, adapt, and ramp with speed—without sacrificing the fundamentals. Because we take such pride in the brands we represent, our clients trust us to deliver with consistency and care.
Cydcor works with a network of independently owned sales companies. How does that support innovation and client outcomes?
Entrepreneurs think differently. They’re invested in doing things right because it’s their business. That ownership mindset creates a ripple effect: higher standards, better execution, and more accountability. When a client partners with us, they’re not just accessing sales teams; they’re tapping into a culture of ownership and drive. That translates into stronger performance in the field and sustained results for the brand.
You’ve been recognized as a Great Place to Work. How do culture and leadership play into your business success?
Our culture is built on the belief that people succeed when they help others succeed. That philosophy drives how we lead, how we collaborate, and how we show up for our clients and each other. Our values aren’t just words on a wall. They act as our constitution, guiding decisions and holding us accountable. Because of that, leadership at Cydcor isn’t about hierarchy; it’s about creating an environment where people support one another, push for excellence, and celebrate shared wins. That’s why our culture has become a competitive advantage and why clients trust us to represent their brands with pride.
Technology is clearly important to your operations. How do you balance that with the human side of your business?
We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it. AI is making our systems smarter and faster, improving everything from compliance to reporting to campaign insights. At the end of the day, technology is there to empower people. It supports the work; it doesn’t replace the human connection that makes in-person sales powerful.
What’s next for Cydcor? Any exciting plans on the horizon?
Cydcor is entering an exciting new chapter of growth. We’re expanding into new industries while continuing to strengthen relationships with the Fortune 500 and emerging brands we already serve. A big part of that future is leveraging AI and advanced platforms to enhance both the client and customer experience, delivering faster insights, sharper tools, and more seamless interactions. Driving results through the power of people remains constant, but the ways we deliver on it are evolving quickly. We also see opportunities in industries undergoing disruption, or where customers are clamoring for personalized solutions where face-to-face engagement can help brands establish trust and drive growth. That’s where our model truly shines.
Meet the leader behind the success of Cydcor
Vera Quinn, President and CEO of Cydcor, is recognized for her leadership and the business impact she continues to drive. She began her career entry-level in the field. Then seizing an opportunity at Cydcor, and rose through nearly every level of the organization, a path that gives her unmatched perspective on building teams, growing leaders, and scaling a business with integrity.
Vera has been honored as CEO of the Year by the Los Angeles Business Journal, and under her leadership, Cydcor was recently named to the Inc. 5000 list of fastest-growing private companies in America. She is known for her ability to develop leaders by instilling confidence, clarity, and accountability. Today, she continues to guide Cydcor’s growth with a clear mission: when people succeed together, businesses and communities thrive.
“We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.”
– Vera Quinn, Cydcor President and CEO
Agoura Hills, California--(Newsfile Corp. - September 3, 2025) - Cydcor is proud to announce that CEO Vera Quinn has been recognized as the CEO of the Year Honoree at the Los Angeles Business Journal's 2025 Valley Women's Leadership Symposium & Awards. The program spotlights influential leaders across the San Fernando Valley and greater Los Angeles who are driving innovation, cultivating inclusive workplaces, and shaping the future of business.
Under Quinn's guidance, Cydcor has become a company synonymous with a culture of growth, performance, and community. Highlights of her leadership include:
"It is an incredible honor to be named a CEO Honoree among so many remarkable women," said Quinn. "I am proud to represent a community of women leaders who are inspiring the next generation and driving meaningful change in business."
For more on Cydcor's culture and Quinn's leadership, visit: A Culture Strategy of Growth, Performance, and Community.
About Cydcor
For more than 30 years, Cydcor has provided outsourced sales solutions to Fortune 500 and emerging companies. By combining the power of relationship-driven sales with innovative strategies, Cydcor helps its clients acquire, grow, and retain customers at scale. Founded in 1994 and headquartered in Agoura Hills, California, Cydcor remains privately held.
Visit: www.cydcor.com.
For information contact:
media@cydcor.com
805-277-5500
Agoura Hills, California--(Newsfile Corp. - August 11, 2025) - For the 13th time, Cydcor has earned a place on the Los Angeles Business Journal's (LABJ) Best Places to Work in Los Angeles list. This recognition, determined by detailed employee surveys conducted by Workforce Research Group, celebrates Cydcor's enduring commitment to a collaborative, employee-centric workplace culture. As a leader in outsourced sales and customer acquisition services, Cydcor continues to set the bar for what it means to build a workplace where people grow, thrive, and find purpose.
Recognition Driven by Employee Survey and Culture
Hundreds of small, medium, and large companies across LA participated in the 2025 LABJ survey. The process evaluates workplace policies and practices, with 80% of the score drawn from confidential employee feedback. The result: a curated list of LA's top employers, with Cydcor standing out for its consistent leadership, supportive environment, career development focus, and the company's foundation lies in its culture and core values.
A 13-Year Legacy of Workplace Excellence
"We are very intentional about building both a high-performing culture and a high-performing business," said Vera Quinn, CEO of Cydcor. "We want Cydcor to be a place where people are inspired to grow, feel proud of their work, and know they're part of something meaningful."
Cydcor uses the feedback collected through the survey process not only to celebrate what's working but also to highlight areas where the company and departments can improve. This ensures continuous growth, adaptation, and accountability across all levels of the organization. Cydcor fosters a culture where people helping people isn't just a saying, it's the way business is done.
"Consistency matters. Being recognized year after year is a result of our people showing up for one another, staying grounded in our values, and always aiming to get better," Quinn added.
What Makes Cydcor a Top Employer
Cydcor continues to set the standard in creating an environment where employees feel seen, supported, and challenged to achieve their potential.
How does Cydcor continue to earn recognition? Here are just a few reasons:
Explore Career Opportunities at Cydcor
Want to join one of LA's top workplaces?
Explore career opportunities at Cydcor today: www.cydcor.com/careers
About Cydcor
For three decades and counting, Cydcor has provided award-winning customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while harnessing technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information, visit www.cydcor.com.
Media Contact
Gail Michalak
805-277-5525
gmichalak@cydcor.com