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Do what you say you are going to do, when you say you will do it. Following through on your commitments demonstrates integrity, builds credibility and earns people’s trust. Follow-through is one of the building blocks of success.
Conversely, you cannot respect or count on those who do not meet their commitments. They are not the ones with whom we will have lasting relationships, nor are they the ones we think of first when there is opportunity. We should make sure that we follow through, so we can be the ones on whom people rely.
Consistent follow-through requires not only the right attitude, but also the right skills. Planning systems like FranklinCovey’s® can help you become more effective at organizing and managing important activities and events. Your focus and discipline, bolstered by such tools, can help you become adept at prioritizing and accomplishing the toughest tasks under the most challenging conditions.
There are times, however, when things may slip through the cracks. It happens to the best of us. Do not get discouraged. Just be accountable and go the extra mile not just to finish the task, but also to excel at it.
The combined efforts of Cydcor along with our network of independent sales companies continue to make progress toward achieving our total fundraising goal for Operation Smile. With just a little over $30,000 left to raise, we’re on track to reach our $150,000 target.
Cydcor team members have led the charge, raising significant funds for this worthy medical mission through successful, high-energy charity events. Their passionate commitment shows no signs of slowing down and is ramping up for the upcoming casino night in May.
Thanks to all the participating independent sales company owners, Cydcor team members, the community and other supporters who are helping make this possible!
Cydcor team members not only work hard, but also play hard, as recent victories at the 22nd annual Ventura Corporate Games prove.
Team Cydcor has proven to be a fierce competitor, bringing home the gold in indoor volleyball and the silver in basketball. Participating in its third year, Cydcor is among 62 companies from Ventura and Santa Barbara counties, competing in a series of sporting events.
Cydcor looks forward to this annual battle of athletic skill and is competing in 12 different games this year, including dodgeball, flag football, softball and table tennis. The next games on the schedule this week are lasertag and soccer.
Click here for the latest team updates on the games and results.
Click here to read the recent article in the Ventura County Star on the Corporate Games.
April 5 recently marked the birthday of Booker T. Washington, acclaimed African-American educator, author, political leader and civil rights pioneer. On this day, I’m reminded of his inspirational 1901 autobiography, Up From Slavery, in which he recounts his rise from early adversity to success later in life, driven by his commitment to a singular goal: getting an education.
Born into slavery in 1856, Washington spent his early years after the Emancipation in poverty working in the salt furnaces and coal mines. Determined to get an education, a 16-year old Washington arrived at the Hampton Normal and Agricultural Institute (now Hampton University) in 1872 with little more than the clothes on his back. The assistant principal was suspicious of his ragged appearance and asked him to sweep the recitation room as a condition of enrollment. Desiring to prove himself, Washington swept and dusted the room until it was spotless. The assistant principal was so impressed with the results that she admitted him to the Institute, where he worked his way through school and later became an instructor. He then moved on to greater distinction, culminating in his founding of the Tuskegee Institute (now Tuskegee University) in 1881.
Washington’s story demonstrates the importance of embracing every challenge, no matter how difficult, to achieve our goals. With ego in check, he kept his eye on the ultimate prize to excel at each task placed before him. He carried this attitude throughout his life and became the foremost black educator and leader, working with the era’s most powerful businessmen and politicians to advance the cause of education.
Many times we must endure hardship and perform humbling tasks, but we must remember that they may be short lived in the scheme of things. Booker T. Washington’s example reminds us to focus on the big picture in pursuit of our goals. In doing so, we adopt the determination and grace needed to fulfill our greatest dreams—and potential.
Gary
WESTLAKE VILLAGE, Calif., March 24, 2011 /PRNewswire/ -- Cydcor, the leading provider of outsourced, face-to-face sales teams, announced the promotion of Kyle Fried to director of operations.
As director of operations, Fried is responsible for managing quality assurance, vendor relations, program quality and compliance, developing infrastructure of new programs and coordinating reporting to meet retail client and merchant needs.
"Kyle has contributed to the company in numerous outstanding ways while modeling true development and collaboration, key behaviors we value," said Cydcor Senior Vice President of Sales Operations Vera Quinn. In his new role, Fried will play a vital role in ensuring operational excellence, which will help fuel the company's planned growth.
A graduate of Vanderbilt University in economics, Fried first distinguished himself as campaign support manager in 2005, before quickly moving through the ranks, providing input to every program implemented at Cydcor. In 2007, Fried was named supervisor of the data management department which oversees the complex processing of customer orders and payments for the company's client base of Fortune 500 and emerging companies.
Some of his many accomplishments include streamlining back-end processes, enhancing internal systems to meet client and field needs, managing day-to-day reporting with the field and clients, weekly payments to reps in the field and retail stores, vendor relationship and process development, as well as managing a team of 17.
About Cydcor, Inc.
Cydcor, Inc. is the leading provider of outsourced, face-to-face sales teams to a diverse client base of companies in a range of industries, including telecommunications, office products, retail, energy, and financial services. Cydcor works with a network of independently owned corporate licensee (ICL) Cydcor sales offices providing clients with access to more than 2,700 sales professionals and nearly 200 offices in North America. The privately held company is based in Westlake Village, California. For more information about Cydcor, log on to www.cydcor.com.
SOURCE Cydcor
Spring is a season of renewal and growth—and with that season nearly upon us – now is a perfect setting in which to reflect on our progress during the first few months of the New Year: how we’re tracking on our personal and professional goals, commitments and development plans.
At this timely moment, we’ve reached Covey’s seventh habit of effectiveness, “Sharpen the Saw.” In the spirit of reflection, it seems fitting to consider this final habit in the context of all the others before it.
“Sharpen the Saw” is a Quadrant 2 activity (important but not urgent) requiring time, initiative and pro-activity. It makes all the other habits possible when we practice self-renewal and self-improvement in four areas.
The first three are closely related to Habits 1, 2 and 3—the principles of personal vision, leadership and management. The fourth focuses on Habits 4, 5 and 6—the principles of interpersonal leadership, empathy and creative cooperation:
Physical: Caring effectively for our physical bodies through exercise, nutrition and stress-management
Spiritual: Renewing our commitment to our core values through spiritual reading, study and meditation
Mental: Honing and expanding our minds and discipline through education, reading, visualization, planning and writing
Social/emotional: Strengthening our relationships through service, empathy, synergy and good character
Habit 7 teaches us how to maintain a balance among these dimensions so that we can reach higher levels of understanding and effectiveness in our lives and relationships. According to Covey, it's all about preserving and enhancing our most important asset—ourselves—so that we can do and be our best:
By centering our lives on correct principles and creating a balanced focus between doing and increasing our ability to do, we become empowered in the task of creating effective, useful, and peaceful lives...for ourselves, and for our posterity.
Exercising the 7 Habits on a path of continuous growth and renewal helps us become more principled, more purposeful and more productive in ways that make a positive impact not only in our lives, but also in the lives of those around us. It’s a powerful lesson and aspiration for all of us—one I hope you’ll embrace, as I do.
– Vera
WESTLAKE VILLAGE, Calif., Feb. 15, 2011 /PRNewswire/ -- Cydcor, the dominant provider of outsourced face-to-face sales, celebrates its Neighborhood Leaders volunteer, a program designed to model and support the giving of time and talent to non-profit, community, or charitable organizations.
In its second year, over 300 volunteer hours, 100 people and a dozen charities and organizations were supported. The Make-A-Wish Foundation, Lupus Alliance of America, Feed the Children, Operation Smile, YMCA, Race for the Cure, Strides Against Cancer, Big Brothers Big Sisters, Cystic Fibrosis Foundation, Live Strong, and the Epilepsy Foundation are some of the organizations that have been supported through this program.
"Exemplifying excellence and going the extra mile is part of our culture here at Cydcor," said Gary Polson, Chief Executive Officer of Cydcor. "It is important that we not only demonstrate that mentality in the office, but in our communities."
Through this volunteer program, the network of privately owned Cydcor-affiliated sales offices across the U.S. and Canada, are encouraged to donate time, money, and goods to organizations they are passionate about. As part of the program, Cydcor matches the sales office donations and subsidizes event costs.
"Cydcor is committed to supporting the community and those in need," said Jim Majeski, Cydcor president. "We have demonstrated this through our adoption of Operation Smile as our corporate cause of the year. We will continue to offer the Neighborhood Leader Program to our network of sales offices so that they keep making an impact on their communities."
About Cydcor, Inc.
Cydcor, Inc. is the leading provider of outsourced, face-to-face Cydcor sales teams to a diverse client base of companies in a range of industries, including telecommunications, office products, retail, energy, and financial services. Serving Fortune 500 and emerging market clients in the business-to-business, residential, and retail channels through in-store marketing initiatives, Cydcor works with a network of independently owned corporate licensee (ICL) Cydcor sales offices providing clients with access to more than 2,700 sales professionals and nearly 200 offices in North America. The privately held company is based inWestlake Village, California. For more information about Cydcor, log on to www.cydcor.com
SOURCE Cydcor, Inc.
The term “synergy” is often the fodder for jokes, ridiculed as corporate jargon that’s overused and abused in offices everywhere. But I hope you’ll suspend cynicism for a moment and consider the word’s intended meaning, as described in Covey’s sixth habit, “Synergize”:
“Synergy works; it's a correct principle. It is the crowning achievement of all the previous habits. It is effectiveness in an interdependent reality—it is teamwork, team building, the development of unity and creativity with other human beings.”
Jargon aside, there’s nothing more thrilling than the feeling that comes with belonging to a team that’s totally in sync, whether in sports, at work or at home. Together, we’re stronger, better, more creative and more productive. We understand and value our individual differences, strengths and perspectives and use them to create something greater and richer. We solve problems cooperatively by focusing on common goals. At our best, we find a third “win-win” alternative—a better solution than we could have ever obtained on our own. And when we just can’t agree, we compromise out of mutual respect, rather than become angry, defensive, manipulative or vindictive—the surest way to lose. Finally, we can weather the ups and downs in our relationship, having built enough trust and good in our emotional bank accounts with one another.
If you think this all sounds naïve or too good to be true, I assure you it’s not. I’ve seen it. I’ve experienced it. It’s magical when it all clicks, and everything just flows—communication, ideas, insights and opportunities. You feel powerful and empowered—as if you could accomplish anything with the people to whom you’re emotionally and intellectually connected.
All the other habits have prepared us for the sixth habit of “synergy.” Habit 6 also teaches us that just as true effectiveness lies in our relationships—where creativity is the most potent—the power of the habits lies in their “synergistic” relationships to each other. We should use them together not only to expand our effectiveness, but also to open new possibilities in every aspect of our lives.
– Vera
WESTLAKE VILLAGE, Calif., Feb. 14, 2011 /PRNewswire/ -- Cydcor, the leading provider of outsourced, face-to-face sales teams, announced the promotion of Bobby Park to senior vice president of campaign development.
In this new role, Park will be further using his expertise in creating successful office supply and shipping verticals for Cydcor, focusing his efforts on the immense opportunities in the wireless industry. Park will fully leverage his client and sales expertise to help Cydcor expand into the emerging and growing wireless market for business-to-business and residential sales campaigns.
"Over the past decade, Bobby has demonstrated his expertise and commitment to Cydcor and our clients. His new promotion is a direct result of his hard work, dedication, and results," said Cydcor President Jim Majeski. "We're excited about Bobby's role driving relationships with clients in the wireless industry."
For the past ten years, Park has helped create Cydcor's significant success in the office supply vertical. In addition, Park spearheaded the company's relationship with one of the nation's largest time-definite shipping companies. Prior to his tenure at Cydcor, Park had more than 20 years of experience in developing sales strategies, building sales organizations, and working with start-ups to increase revenue. In his previous role as vice president of business development at Cydcor, Park was responsible for the development and execution of successful and productive sales campaigns for some of Cydcor's leading clients.
"Bobby has a proven track record of producing impressive results for Cydcor and our clients," said Gary Polson, CEO of Cydcor. "He's managed some of our largest direct sales initiatives and has demonstrated Cydcor's core values in his work. I'm looking forward to seeing what he can deliver in 2011."
About Cydcor, Inc.
Cydcor, Inc. is the leading provider of outsourced, face-to-face sales teams to a diverse client base of companies in a range of industries, including telecommunications, office products, retail, energy, and financial services. Cydcor works with a network of independently owned corporate licensee (ICL) Cydcor sales offices providing clients with access to more than 2,700 sales professionals and nearly 200 offices in North America. The privately held company is based in Westlake Village, California. For more information about Cydcor, log on to www.cydcor.com.
SOURCE Cydcor
At the beginning of every year, all Cydcor team members in North America get together to have our annual kickoff meeting. One of the highlights is what we do together make a difference in our community… and this time the world.
This year, Cydcor held a charity bowling event at the AMF Bowling Center in Woodland Hills to benefit Operation Smile. As an extra incentive, Cydcor team members earned raffle tickets based on the amount they collected. The tickets went into drawings for experiences with key executives, such as wine-tasting or attending a Los Angeles Lakers game.
We had a blast and raised more than $3,440 for Operation Smile, a children's medical charity that provides cleft lip and palate repair surgeries to children worldwide.
By adding the bowl-a-thon donations to our fundraising efforts, we will help Operation Smile fulfill their goals, which include providing safe, effective reconstructive surgeries and helping dedicated medical volunteers provide these procedures to the children who need them.
We are just steps away, or shall we say strikes away, from hitting our $150,000 goal!
To see the full release, click here . Visit our smile page here.
WESTLAKE VILLAGE, Calif., Feb. 10, 2011 /PRNewswire/ -- Cydcor, the industry leader in outsourced face-to-face sales, received the highest accolade in AT&T Inc.'s 2010 Solution Provider Champions program, which recognizes excellence in service to one of the nation's largest telecommunications companies and its customers.
In awarding Cydcor with the "gold'' designation, AT&T recognized the long-time partner's consistent ability to maintain training competencies and demonstrate a high level of expertise in providing customers with premium solutions and service.
"I'm proud that Cydcor's team members seek creative, impactful solutions for our clients, especially long-standing clients who benefit mightily by the work we do in driving results," said Cydcor President Jim Majeski . "Their continued commitment to first-class customer service keeps us in the top echelon of our industry, and we look forward to continuing our long-standing relationship with AT&T as we grow our services in the future."
AT&T annually recognizes companies that merge their expertise and services with the strength of AT&T's network and products. The recognition stems from Cydcor's over 15-year relationship with AT&T and the dedication of the Cydcor sales network active in offices located across the United States and Canada.
About Cydcor, Inc.
Cydcor, Inc. is the leading provider of outsourced, face-to-face Cydcor sales teams to a diverse client base of companies in a range of industries, including telecommunications, office products, retail, energy, and financial services. Serving Fortune 500 and emerging market clients in the business-to-business, residential, and retail channels through in-store marketing initiatives, Cydcor works with a network of independently-owned corporate licensee (ICL) Cydcor sales offices providing clients with access to more than 2,700 sales professionals and nearly 200 offices in North America. The privately held company is based inWestlake Village, California. For more information about Cydcor, log on to www.cydcor.com.
SOURCE Cydcor
Cydcor was founded in 1994 on a simple yet powerful principle: people still want to buy from people they trust. While much of the business world in the 1990s was moving toward automation and call centers, the founders of Cydcor recognized that something essential was being lost. Technology could handle transactions, but it could not replace trust, loyalty, or the personal connection that uniquely comes from a face-to-face conversation. That insight shaped the company’s mission and continues to guide it today. Headquartered in Agoura Hills, California, Cydcor partners with Fortune 500 leaders as well as emerging brands across the U.S. and Canada. The company specializes in outsourced, in-person customer acquisition through a network of independently owned sales companies across North America. These companies operate in the residential, retail, business-to-business, and event services channels, creating flexible and scalable solutions to meet each client’s needs. Some clients rely on Cydcor to complement their existing sales force, while others count on Cydcor’s network as their exclusive customer acquisition channel. In both cases, the goal remains the same: driving measurable growth through meaningful interactions.
What sets Cydcor apart is its ability to combine the timeless art of relationship building with modern systems and accountability. While independent sales companies focus on customer engagement, Cydcor provides the backbone that makes scaling possible. This includes compliance oversight, detailed reporting, operational systems, and performance tracking that give clients confidence in both the process and the results. The approach has earned the trust of top Fortune 100 and Fortune 500 brands that turn to Cydcor when they need more than just numbers on a spreadsheet. They need real conversations, genuine connections, and long-term customer relationships.
Under the leadership of Vera Quinn, President and CEO, Cydcor continues to evolve without losing sight of its core belief: that business has always been built on human connection. In a marketplace where digital noise grows louder every day, Cydcor proves that face-to-face sales remain not only relevant but essential. It is a model that honors tradition while embracing innovation, ensuring clients have the reach, structure, and results they need to grow.
In conversation with Vera Quinn, President and CEO of Cydcor
“We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it."
– Vera Quinn, Cydcor President and CEO
Cydcor has been a trusted partner to Fortune 500 companies for more than three decades. How has your face-to-face approach helped brands stay competitive in today’s automated world?
In today’s automated world, the value of human connection and quality continues to rise because people’s needs are not one-size-fits-all. Brands spend heavily trying to break through the noise, but nothing cuts through like a real conversation. When the field teams engage face-to-face, whether in a business, at a retail store, at someone’s doorstep, or an event, it creates authenticity, accountability, and connection. That personal approach builds trust and loyalty, delivering long-term growth instead of one-off transactions. There is no substitute for the clarity and trust that comes for genuine two-way conversation.
You work across very different verticals—B2B, retail, residential, and event services. How do you customize each campaign?
It starts with listening. We take the time to understand what matters most to the client—what outcomes they want to achieve and who they’re trying to reach. From there, we apply proven strategies while piloting and refining until the approach is right. We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.
We’re also highly nimble. Offers, hours, and territory plans can shift quickly, and we adjust with speed, going where customers are and where opportunities exist. For example, in retail environments customers may need product education at the point of sale, while in B2B settings the focus is often on efficiency and ROI. Each campaign is tailored to those realities, ensuring both clients and customers feel understood.
Leading companies often credit Cydcor with helping them expand into new markets. How does your model drive that kind of growth?
We help clients grow because we’re built to scale responsibly. The companies in our network are locally run by entrepreneurs who care deeply about performance and quality. That ownership mindset allows us to move fast when a client wants to expand while still delivering consistency and quality. We’re able to test, adapt, and ramp with speed—without sacrificing the fundamentals. Because we take such pride in the brands we represent, our clients trust us to deliver with consistency and care.
Cydcor works with a network of independently owned sales companies. How does that support innovation and client outcomes?
Entrepreneurs think differently. They’re invested in doing things right because it’s their business. That ownership mindset creates a ripple effect: higher standards, better execution, and more accountability. When a client partners with us, they’re not just accessing sales teams; they’re tapping into a culture of ownership and drive. That translates into stronger performance in the field and sustained results for the brand.
You’ve been recognized as a Great Place to Work. How do culture and leadership play into your business success?
Our culture is built on the belief that people succeed when they help others succeed. That philosophy drives how we lead, how we collaborate, and how we show up for our clients and each other. Our values aren’t just words on a wall. They act as our constitution, guiding decisions and holding us accountable. Because of that, leadership at Cydcor isn’t about hierarchy; it’s about creating an environment where people support one another, push for excellence, and celebrate shared wins. That’s why our culture has become a competitive advantage and why clients trust us to represent their brands with pride.
Technology is clearly important to your operations. How do you balance that with the human side of your business?
We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it. AI is making our systems smarter and faster, improving everything from compliance to reporting to campaign insights. At the end of the day, technology is there to empower people. It supports the work; it doesn’t replace the human connection that makes in-person sales powerful.
What’s next for Cydcor? Any exciting plans on the horizon?
Cydcor is entering an exciting new chapter of growth. We’re expanding into new industries while continuing to strengthen relationships with the Fortune 500 and emerging brands we already serve. A big part of that future is leveraging AI and advanced platforms to enhance both the client and customer experience, delivering faster insights, sharper tools, and more seamless interactions. Driving results through the power of people remains constant, but the ways we deliver on it are evolving quickly. We also see opportunities in industries undergoing disruption, or where customers are clamoring for personalized solutions where face-to-face engagement can help brands establish trust and drive growth. That’s where our model truly shines.
Meet the leader behind the success of Cydcor
Vera Quinn, President and CEO of Cydcor, is recognized for her leadership and the business impact she continues to drive. She began her career entry-level in the field. Then seizing an opportunity at Cydcor, and rose through nearly every level of the organization, a path that gives her unmatched perspective on building teams, growing leaders, and scaling a business with integrity.
Vera has been honored as CEO of the Year by the Los Angeles Business Journal, and under her leadership, Cydcor was recently named to the Inc. 5000 list of fastest-growing private companies in America. She is known for her ability to develop leaders by instilling confidence, clarity, and accountability. Today, she continues to guide Cydcor’s growth with a clear mission: when people succeed together, businesses and communities thrive.
“We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.”
– Vera Quinn, Cydcor President and CEO
Agoura Hills, California--(Newsfile Corp. - September 3, 2025) - Cydcor is proud to announce that CEO Vera Quinn has been recognized as the CEO of the Year Honoree at the Los Angeles Business Journal's 2025 Valley Women's Leadership Symposium & Awards. The program spotlights influential leaders across the San Fernando Valley and greater Los Angeles who are driving innovation, cultivating inclusive workplaces, and shaping the future of business.
Under Quinn's guidance, Cydcor has become a company synonymous with a culture of growth, performance, and community. Highlights of her leadership include:
"It is an incredible honor to be named a CEO Honoree among so many remarkable women," said Quinn. "I am proud to represent a community of women leaders who are inspiring the next generation and driving meaningful change in business."
For more on Cydcor's culture and Quinn's leadership, visit: A Culture Strategy of Growth, Performance, and Community.
About Cydcor
For more than 30 years, Cydcor has provided outsourced sales solutions to Fortune 500 and emerging companies. By combining the power of relationship-driven sales with innovative strategies, Cydcor helps its clients acquire, grow, and retain customers at scale. Founded in 1994 and headquartered in Agoura Hills, California, Cydcor remains privately held.
Visit: www.cydcor.com.
For information contact:
media@cydcor.com
805-277-5500
Agoura Hills, California--(Newsfile Corp. - August 11, 2025) - For the 13th time, Cydcor has earned a place on the Los Angeles Business Journal's (LABJ) Best Places to Work in Los Angeles list. This recognition, determined by detailed employee surveys conducted by Workforce Research Group, celebrates Cydcor's enduring commitment to a collaborative, employee-centric workplace culture. As a leader in outsourced sales and customer acquisition services, Cydcor continues to set the bar for what it means to build a workplace where people grow, thrive, and find purpose.
Recognition Driven by Employee Survey and Culture
Hundreds of small, medium, and large companies across LA participated in the 2025 LABJ survey. The process evaluates workplace policies and practices, with 80% of the score drawn from confidential employee feedback. The result: a curated list of LA's top employers, with Cydcor standing out for its consistent leadership, supportive environment, career development focus, and the company's foundation lies in its culture and core values.
A 13-Year Legacy of Workplace Excellence
"We are very intentional about building both a high-performing culture and a high-performing business," said Vera Quinn, CEO of Cydcor. "We want Cydcor to be a place where people are inspired to grow, feel proud of their work, and know they're part of something meaningful."
Cydcor uses the feedback collected through the survey process not only to celebrate what's working but also to highlight areas where the company and departments can improve. This ensures continuous growth, adaptation, and accountability across all levels of the organization. Cydcor fosters a culture where people helping people isn't just a saying, it's the way business is done.
"Consistency matters. Being recognized year after year is a result of our people showing up for one another, staying grounded in our values, and always aiming to get better," Quinn added.
What Makes Cydcor a Top Employer
Cydcor continues to set the standard in creating an environment where employees feel seen, supported, and challenged to achieve their potential.
How does Cydcor continue to earn recognition? Here are just a few reasons:
Explore Career Opportunities at Cydcor
Want to join one of LA's top workplaces?
Explore career opportunities at Cydcor today: www.cydcor.com/careers
About Cydcor
For three decades and counting, Cydcor has provided award-winning customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while harnessing technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information, visit www.cydcor.com.
Media Contact
Gail Michalak
805-277-5525
gmichalak@cydcor.com