Recommended Reading

At the Cydcor Offices, we believe one of the best ways to improve your leadership, business and sales acumen is by reading. With that in mind, Cydcor compiled a list of recommended reading, including a collection of books on selling, management and entrepreneurship that we believe can help anyone succeed in their career.

From failure to success, psychology to strategy, these sales books have something to help nearly anyone improve his or her sales techniques, leadership abilities, and management approaches. All of our recommendations, no matter the topic, can help to define good habits and best practices used in many businesses today, inspire, and encourage advancement in a sales or business career.

We hope these books help you hit your personal and professional goals.

Entrepreneurship & Business Strategy

Winning: The Ultimate Business How-To Book

Jack Welch

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder and Yves Pigneur

Non-Obvious: How to Think Different, Curate Ideas and Predict the Future

Rohit Bhargava

The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always Connected Economy

Adrian C. Ott

Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Michael E. Porter

Launching the Innovation Renaissance: A New Way to Bring Smart Ideas to Market Fast

Alex Tabarrok

The Myths of Innovation

Scott Berkun

Permission Marketing: Turning Strangers into Friends, and Friends into Customers

Seth Godin

Platform: Get Noticed in a Noisy World

Michael Hyatt

Why We Buy: The Science of Shopping

Paco Underhill

Leadership and Coaching

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

Michael Bungay Stanier

Co-Active Leadership: Five Ways to Lead

Karen and Henry Kimsey-House

Strengths Based Leadership: Great Leaders, Teams, and Why People Follow

Tom Rath and Barry Conchie

Getting There: A Book of Mentors

Gillian Zoe Segal

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t

Simon Sinek

Leading Outside the Lines: How to Mobilize the Informal Organization, Energize Your Team, and Get Better Results

Jon R. Katzenbach and Zia Khan

Taking People with You: The Only Way to Make Big Things Happen

David Novak

Power Listening: Mastering the Most Critical Business Skill of All

Bernard T. Ferrari

The Truth About Leadership

James Kouzes and Barry Posner

Quiet: The Power of Introverts in a World that Won’t Stop Talking

Susan Cain

Confidence: How Winning Streaks and Losing Streaks Begin and End

Rosabeth Moss Kanter

That’s Not What I Meant: How Conversational Style Makes or Breaks Relationships

Deborah Tannen

Buckley: The Right Word

Samuel S. Vaughn

The Good Listener: Better Relationships through Better Communication

Hugh Mackay

Crucial Conversations: Tools for Talking When the Stakes Are High

Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler

Self Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Self Leadership

Ken Blanchard, Susan Fowler, Laurence Hawkins

The Leader Within: Learning Enough About Yourself to Lead Others

Drea Zigarmi, Ken Blanchard, Michael O'Connor, and Carl Edeburn

The One Minute Manager

Kenneth Blanchard and Spencer Johnson

Management and Growth

Team of Teams: New Rules of Engagement for a Complex World

General Stanley McChrystal

Conscious Business: How to Build Value through Values

Fred Kofman

The Five Dysfunctions of a Team: A Leadership Fable

Patrick Lencioni

First, Break All the Rules: What the World’s Greatest Managers Do Differently

Marcus Buckingham and Curt W. Coffman

The Advantage: Why Organizational Health Trumps Everything Else in Business

Patrick Lencioni

In Search of Excellence: Lessons from America’s Best-Run Companies

Thomas J. Peters and Robert H. Waterman, Jr.

The Hard Things About Hard Things: Building a Business When There Are No Easy Answers

Ben Horowitz

The Manager’s Bookshelf: A Mosaic of Contemporary Views

Jon L. Pierce and John W. Newstrom

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning

Rajkumar Venkatesan, Paul Farris, and Ronald T. Wilcox

Radical Openness: Four Unexpected Principles for Success

Anthony D. Williams and Don Tapscott

In Good Company: How Social Capital Makes Organizations Work

Don Cohen and Laurence Prusak

The Personal MBA: Master the Art of Business

Josh Kaufman

Delivering Happiness

Tony Hsieh

The Talent Masters: Why Smart Leaders Put People Before Numbers

Bill Conaty and Ram Charan

The War for Talent

Ed Michaels, Helen Handfield-Jones, and Beth Axelrod

Self-Development and Skill Building

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Gary Keller, Jay Papasan

Peak: Secrets from the New Science of Expertise

Anders Ericsson and Robert Pool

The Life-Changing Magic of Tidying Up

Marie Kondo

Decisive: How to Make Better Choices in Life and Work

Chip and Dan Heath

Self-Development Reading List for Business

Jeffery Gitomer

The Compound Effect

Darren Hardy

StrengthsFinder 2.0

Tom Rath

Emotional Intelligence 2.0

Travis Bradberry and Jean Greaves

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Oren Klaff

Getting Things Done: The Art of Stress-Free Productivity

David Allen

Competitive Advantage: Creating and Sustaining Superior Performance

Michael E. Porter

Great Business Books Reading List

Peter Diamandis and Steven Kotler

Artistry Unleashed: A Guide to Pursuing Great Performance in Work and Life

Hilary Austen and Roger Martin

Switch: How to Change Things When Change Is Hard

Chip Heath

Money: Master of the Game

Tony Robbins

The Power of Habit: Why We Do What We Do in Life and Business

Charles Duhigg

Lean In: Women, Work, and the Will to Lead

Sheryl Sandberg

Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else

Geoff Colvin

Capital in the Twenty-First Century

Thomas Piketty

Slide:ology: The Art and Science of Creating Great Presentations

Nancy Duarte

Mind Amplifier: Can Our Digital Tools Make Us Smarter?

Howard Rheingold

The Victory Lab: The Secret Science of Winning Campaigns

Sasha Issenberg

Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being

George A. Akerlof and Rachel E. Kranton

The Entrepreneur’s Reading List

Howard Schultz

Linchpin: Are You Indispensable?

Seth Godin

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell


David Herbert Donald

Competitive Advantage: Creating and Sustaining Superior Performance

Michael E. Porter

To Sell Is Human: The Surprising Truth About Moving Others

Daniel H. Pink

The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change

Stephen R. Covey

The Effective Executive: The Definitive Guide to Getting the Right Things Done

Peter F. Drucker

Success Stories and Insights from Leaders

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Ashlee Vance

Outliers: The Story of Success

Malcolm Gladwell


Sophia Amoruso

Built to Last: Successful Habits of Visionary Companies

Jim Collins and Jerry I. Porras

Business @ The Speed of Thought: Succeeding in the Digital Economy

Bill Gates

The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Howard Schultz

When the Game Was Ours

Larry Bird and Earvin Magic Johnson with Jackie MacMullan

Wooden: A Lifetime of Observations and Reflections On and Off the Court

Coach John Wooden with Steve Jamison

The Winning Mindset

Grit: The Power of Passion and Perseverance

Angela Duckworth

Mindset: The New Psychology of Success

Carol S. Dweck

Presence: Bringing Your Boldest Self to Your Biggest Challenges

Amy Cuddy

The Magic of Thinking Big

David J. Schwartz

Choose Yourself! Be Happy, Make Millions, Live the Dream

James Altucher

For Better or For Work: A Survival Guide for Entrepreneurs and Their Families

Meg Cadoux Hirshberg

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

Thinking, Fast and Slow

Daniel Kahneman

Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel

Thriving in 24/7: Six Strategies for Taming the New World of Work

Susan Helgesen

Sometimes You Win, Sometimes You Learn: Life’s Greatest Lessons Are Gained from Our Losses

John C. Maxwell

Instant Analysis: How You Can Understand and Change the Most Common Self-Defeating Behaviors and Habits

David J. Lieberman

Flow: The Psychology of Optimal Experience

Mihaly Csikszentmihalyi

In Over Our Heads: The Mental Demands of Modern Life

Robert Kegan

Attitude Is Everything: Change Your Attitude….Change Your Life!

Jeff Keller

Don’t Sweat the Small Stuff…and it’s all small stuff: Simple Ways to Keep the Little Things from Taking Over Your Life

Richard Carlson