Tag: popularity

March 25, 2014

Cydcor Reviews The Tipping Point by Malcolm Gladwell

Another great book, Cydcor reviews The Tipping Point by Malcolm Gladwell. Description of this book: Gladwell, a journalist and writer for The New Yorker magazine, is known for his comprehensive examinations of how change or success happens.  The Tipping Point is an in depth look at how ideas get made into wildly popular companies, books or trends.  Everything from television shows to teen smoking, popularity of ideas is modeled like an epidemic.  There are carriers, those that evangelize the idea […]