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How to Write a Winning Elevator Pitch

Jul 14, 2017

0 min read

Writing an Elevator Pitch

You don’t have to be in sales to benefit from a great elevator pitch. The right elevator pitch can open doors. It can help you land a new job, sell a product or service, earn new clients or investors for your business, or propose a new idea to your boss. Your elevator pitch is the way you tell someone everything they need to know about you or your business in a very short amount of time. The goal is to hook them; to whet their appetite for more information. An effective elevator pitch takes some thought, but perfecting your pitch is more than worth the time and effort. The right elevator pitch can be your secret weapon. It can stop strangers in their tracks and convince them you’re someone worth listening to.

Here are some surefire tricks for writing an elevator pitch that does the selling for you:

Start with a Headline: If you were the top story of the day, what would your bold print say? Start with an introduction, followed by a quick statement that summarizes you or your business and what you do. Keep it concise and easy to understand.

Know your Audience: To really wow your listener with your elevator pitch, you’ll need to tailor it to your audience. Not every listener will be interested in the same details. Whenever possible, do a little research about the person you’ll be pitching to or their business, and try to adjust your tone, style, and the details of your pitch to their specific interests. What is most important to this person, and what will they most want to know?

Think Like a Brand: Leading brands like Nike, Apple, and BMW, are unmistakable. That’s because brand marketers expend a lot of time, money, and effort developing strategies to set brands apart from their competitors by identifying their unique selling propositions. Treat yourself, your business, or your product like a brand by thinking about the one thing you or your business can offer that no one else can. Incorporate your unique selling proposition into your elevator pitch to communicate to your audience why they should choose you over anybody else.

The Rule of Three: An elevator pitch doesn’t have to tell everything about you or your product; in fact, it shouldn’t. Your pitch should communicate only the most important selling points. Save the details for later. Instead, to get your foot in the door, to get them to pay attention, or to persuade them to listen to what you have to say, stick with no more than three big ideas you’d like to convey. Write down all the top benefits of your business or service, and assign each of them a rank by importance. Once you’ve identified your top three, come up with a sentence or two that clearly communicates those benefits as succinctly as possible.

Talk About Benefits, Not Features: Cool product features are fine, but they aren’t really why customers buy. Customers buy products and sign up for services that provide a benefit to them. They help fulfill a need, fix a problem, or make their life easier or better in some way. Figure out what you, your product, or your company does to benefit the customer, and weave those ideas into your pitch.

Provide some Proof: Anybody can say they’re the best, but a great elevator pitch leaves the listener with little reason to doubt, because it’s backed up with evidence. What have you or your business accomplished? How has your service saved customers money? What results have you produced? Don’t bore the listener with a lengthy list of accomplishments, but pick one or two compelling details or facts that prove your case.

Take the 30-Second Test: Your elevator pitch should be short and sweet – about the length of an elevator ride, to be exact. Time yourself as you recite your pitch, and be strict about sticking to 30 seconds or less. This doesn’t mean you should sound like an auctioneer. Speak slowly and clearly, and be honest with yourself. If it takes longer than 30 seconds to recite, get out your red pen and do some editing. Keeping your pitch under 30 seconds is a great exercise in getting to the point.

Call to Action: Don’t forget to tell the listener what they are supposed to do. It seems obvious, but without a clear request for an investment, a purchase, or a job offer, your audience could feel confused about the point of your speech. Make it easy for them to give them what you want, by including a clear request at the end of your pitch.

Rehearse: Ironically, it takes a lot of practice to sound like you’re speaking off the cuff. Practice presenting your elevator speech at least 50 times, and you may be surprised how much you’re able to improve it as you go. With practice, you’ll also begin to sound more confident and convincing.

Here’s an example of how to put it all together:

Headline: Hi, I’m Dee Signer, and I’m an award-winning web and graphic artist, and I’ve been helping companies like yours stand out in a crowded marketplace for the past seven years.

Target your audience: I know that your industry, home landscaping, is very competitive, and having a great logo and website can be critical to helping you attract new customers.

Unique selling proposition: But, I have created a one-of-a-kind, design system, guaranteed to deliver a unique logo and website design that gets you more clicks – and more customers.

Three big selling points: My system is simple to use, includes a free, one-on-one consultation, and when your design is finished, you own all rights to it for life, no strings attached.

Proof: After using my system, my past three clients have gone on to see their web traffic increase by 30%.

Call to action: Why don’t I help you fill out your online design request form right now, so we can get your one-on-one consultation scheduled for this week. Ready to get started?

They say you only have one chance to make a good first impression, and your elevator pitch can ensure you make the most of those precious moments. Mastering your elevator pitch also helps you identify the most important benefits of your product or service.  It can also produce better results by quickly grabbing the listener’s attention and by quickly focusing the conversation on the things that matter most.  The perfect elevator pitch will help you transform casual encounters into lucrative business opportunities.

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How to Get Out of Your Comfort Zone – and Why You Should!

Jul 11, 2017

0 min read

How to Get Out of Your Comfort Zone
Take a Leap of Faith and Get Out of Your Comfort Zone

We all have a comfort zone, and we like it there. It’s true. Even naturally adventurous, risk-takers have a comfort zone and are susceptible to falling into familiar patterns. Why? Because it’s natural, normal, and sometimes necessary. What is a comfort zone anyway? Your personal comfort zone is a state of being that protects you from risk, stress, and anxiety through habit and familiarity. When we are in our comfort zone, we are most at ease. So, what’s wrong with that? After all, isn’t being stress-free a good thing? Yes, too much stress and anxiety can have sometimes extreme negative consequences like illness, reduced productivity, and anxiety. Staying in your comfort zone too often, however, can put you at risk for becoming complacent, unproductive, and unmotivated. Studies have shown that a small amount of stress, like the kind that comes from learning something new, setting a deadline, or doing something out of the ordinary, can boost productivity. We perform at our best when we allow ourselves to get just a little bit uncomfortable, and breaking away from our usual routines can have other benefits too.

Here’s why getting out of your comfort zone is good:

It Motivates You: Accepting an ambitious deadline or taking on a new job duty can help you get more done. There’s that healthy dose of extra pressure to deliver what you’ve promised, and there’s also the potential for reward if you succeed.

It Educates You: Trying new things can help you learn and grow by exposing you to new information and new approaches, while also adding to your skills and abilities.

Gets You Ahead: By taking on more responsibility or by speaking up to share ideas and propose solutions to problems, you can bring positive attention to yourself in the workplace, which can help you climb the corporate ladder faster.

Provides Inspiration: Doing uncomfortable things like meeting new people, trying new things, and taking risks can help to boost your creativity by changing your way of thinking and exposing you to new ideas and experiences.

Builds Confidence: When you get out of your comfort zone to try something new or take on a new responsibility, it can boost your confidence by helping you discover that you’re capable of more than you think you are.

Keeps You Flexible: Getting out of your comfort zone by facing new challenges can improve your problem-solving skills as well as your adaptability.

Here are some tips to help you get out of your comfort zone every day:

Give Yourself Permission to Be Imperfect: Fear of making a mistake, embarrassing ourselves, or looking foolish is one of the leading reasons we prefer to stay in our comfort zones. We get so caught up in appearances that we stop putting ourselves out there. Remind yourself that absolutely no one is perfect. It’s better to look a little bit silly than to never try at all.

Remember that a Little Stress is a Good Thing: It’s called a comfort zone for a reason: because stepping outside of it doesn’t always feel good. Accept that growth and learning are going to feel a little bit weird, and those experiences make cause a bit of unease or anxiety, but remember that small doses of anxiety can help you accomplish more and perform at your best.

Think the Worst: Getting out of your comfort zone is all about fear of the unknown. What if things go wrong? But what are those mysterious consequences? Instead of getting caught up in worry, force yourself to think of the worst possible outcome, and label it. Many times, the worst-case-scenario turns out to not really be that bad. Once you realize that you’ll survive, even if everything goes wrong, it makes the idea of taking that risk just a little bit easier.

Face a Fear: We all have things we’re afraid of, but when we let those fears keep us from accepting offers or trying new things, we risk missing out on some of the most exciting opportunities life brings. Decide that you are going to overcome one of your fears. Don’t try to conquer them all at once. Instead, choose one thing you’re afraid of, like public speaking, and decide that next time you’re offered a chance to speak in front of a crowd, you’ll take it. It will be a challenge, but you may be surprised by where the new experience takes you.

Take Pleasure in the Unknown: One of the biggest reasons people avoid getting out of their comfort zones is a fear of the unknown. Because we don’t know what might happen if we try something new, we simply don’t do it. But, what if you decide to think of the unknown as a surprise, an adventure, a gift? The beautiful thing about the unknown is that it’s limitless, and that means it can sometimes provide new and exciting opportunities we haven’t even imagined.  

Start Small: Getting out of your comfort zone doesn’t always require a huge leap of faith. There are little ways you can challenge yourself to get uncomfortable on a daily basis. Simple changes like trying an unfamiliar food, taking public transportation instead of driving, or introducing yourself to a stranger can help you get into the habit of disrupting your usual routine.

Make a Snap Decision: Staying in our comfort zones helps us feel in control, and that’s why making decisions can sometimes be such a lengthy, deliberative process. We think that if we spend enough time weighting the pros and cons of each choice, we can control the outcome. What but what would happen if you just quickly make a choice and stick with it? Try it and see what happens. The results may be a pleasant surprise.

Feel Free to Fail: Some of the greatest learning opportunities, innovations, and achievements have come from flat-out failures. Failing is sometimes the best way to force yourself to think differently and come up with new solutions. Stop running from and obsessing over the idea of failing, and start seeing it as just another route to success.

Getting out of our comfort zones is something we all must constantly work on. That’s because even people who tend to be more open to new experiences and challenges can find themselves slowing down and getting comfortable once the unfamiliar becomes routine. The more often you push yourself out of your comfort zone, however, the less afraid you’ll be of the process and the more likely you’ll be to develop a habit of doing so. There’s nothing wrong with allowing yourself to fall into a comfortable routine every occasionally, because it can give your mind a much-needed rest, and it can provide room for you to absorb the lessons of recent challenges you’ve faced. It’s when comfort turns into complacency, slowed growth, and low productivity that it’s time to shake things up and get uncomfortable.

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Why Successful Salespeople Have Grit, Not Just Talent

Jun 21, 2017

0 min read

How Grit can be a Salesperson's Secret to Success

Grit is a mysterious and powerful mix of passion and perseverance that gives some the strength to keep going where so many others before them have given up. In fact, studies have shown that grit may outrank either intelligence or talent as an indicator of future success. Salespeople know a lot about grit. They work in a competitive business, but for those with the grit to stick with it, the rewards can be huge. The best salespeople know that grit can be the secret ingredient that makes the difference between success and failure.

Here’s how grit can make good salespeople great:

  • Persistence: To get good at sales you have to become okay with rejection. You have to hear “no” enough times that you finally figure out why people say no and what you can do to get a “yes.” People who thrive in sales are the ones who can persist, persevere, and learn to embrace the word no as a challenge to identify what will get the “yes”. To them, no is just another exciting challenge to overcome. Salespeople with grit are the ones who brush themselves off and wonder how many more people they can meet with before the sun goes down.
  • Self-belief: Salespeople with grit tough it out by trusting their guts and believing they can make it no matter what anybody else thinks. Only the gritty keep moving forward regardless of the obstacles that may stand in their way.

  • Long-term perspective: Salespeople, must be able to envision that future. Achieving long term goals means keeping your eye on the prize, and having grit means you focus on doing what it takes to win, overcoming hurdles and celebrating wins along the way.
  • Unwavering Courage: Successful salespeople are fearless. They take pleasure in achieving the hard things, and they welcome the unknown. They want to overcome weaknesses, revel in change, and capitalize on their strengths. Salespeople with grit get out of their comfort zones in order to realize their dreams.

  • Endurance: Having grit means having the stamina to follow through on your promise to yourself, and finish what you’ve started. It’s an attitude of always finishing what you start.

  • Owning it: In the sales business, excuses won’t get you very far. It’s the effort you put out, your commitment, and your unwillingness to give up that will determine your success. The ones who succeed in sales are those who are accountable for their own actions.

  • A Winning Attitude: To beat the odds, you have to ban negative thinking and immerse yourself your passion for your work. True grit takes keeping self-doubt, fear, frustration, and even disappointment from derailing you. It takes an absolute belief in yourself and confidence that with hard work, you can achieve your dreams.

  • Drive: Leaders in sales will tell you that to accomplish something extraordinary, you must remember why you’re doing it. You have to stay connected to the things that are most important to you, because they are the things that will make all the hard work worth it in the end. The most successful salespeople never forget what they’re working towards.

Intelligence and talent are huge advantages in business that can help you innovate, perform well, or solve problems. Without the grit to stay the course even when it gets bumpy, those advantages can be fleeting. Brains and natural ability are the reason many people are good at their jobs, but without the grit to overcome challenges, bounce back from stumbles, and the drive to push themselves further, they may never truly be great.

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How to Always Make a Good First Impression

Jun 7, 2017

0 min read

Business woman shaking hands with a man at a meeting.
Your First Impression Checklist

Studies have shown that first impressions last. That’s why it’s important to be sure people’s first impressions of you are good. And if you only have one chance to do it right, it pays to do everything you can to improve your odds. In business, a first impression can decide whether or not you get that new job, or it could help a customer choose whether they’ll buy from you or not. A poor first impression could cost you money or an opportunity, but a good first impression can help you establish relationships with people that can help you reach your goals.

Here’s a first-impressions checklist, guaranteed to help you make your next first-impression a good one:

Be on Time: It’s so easy, but so many people get it wrong. Being late to an important meeting shows disrespect for the other person’s time, and it makes you seem arrogant and disorganized. Being on time, on the other hand, shows that you’re taking the appointment seriously. It also makes you appear more confident and poised, because you’ve had time to gather your thoughts and review your notes.

Do your Research: Before any important meeting, make sure you know a little something about the person you’re speaking with. People naturally connect with those with whom they have something in common, so find out if you’re from the same city or whether you’ve traveled to the same landmark. Those shared experiences can be great icebreakers. When meeting with a company, prepare some talking points that are relevant to the business, or think of questions that show you understand their unique challenges in the marketplace.

Be Positive: Maintain a great attitude and a positive perspective whenever you’re meeting someone for the first time. A first encounter is not the time to start complaining about your last employer or grumbling about business setbacks. While some of your complaints may be valid, they can give the impression that you’re someone who looks to assign blame rather than taking responsibility for his or her own actions.

Say it with a Smile: Some studies indicate that 90% of what we communicate comes not from what we say, but rather, how we say it. Body language is critically important when making a good first impression, so even if you’re feeling tired and stressed, remember that keeping up that friendly smile can help put the other person at ease, even when words fail you. Other simple, non-verbal ways to make a good first impression are maintaining eye contact, nodding in agreement, and giving a nice, firm handshake.

Say Less and Listen More: What you say is important, but what might be even more important, is how well you listen. People like to talk, and they enjoy people who pay attention to what they have to say. Show you’re genuinely interested when the other person speaks, and ask follow up questions that show you understand the point they have made.

Stay Focused:  Eliminate distractions like your cell phone, and plan meetings in quiet spaces where you’re unlikely to be interrupted and where you can hear the other person clearly. Don’t check your watch, and avoid glancing at the clock more than necessary. While staying on schedule is important, obsessively watching the clock gives the impression you’re anxious for the meeting to end.

Show Your Manners: When it comes to good first impressions, manners can go a long way. Build rapport by asking the other person about their day or pay them a compliment before diving right into business. Offer to get them a cup of coffee or a cold drink. Thank them for their time and shake hands, or walk them out, when the meeting is over. And, don’t forget to send a nice thank you note or follow up email.

Dress to Impress: Putting a little extra effort into your appearance before an important meeting isn’t just about looking attractive. It’s about showing effort. It lets the other person know the meeting is important to you, and it puts you in a mindset to act professional and feel confident. Dressing sharply sets the stage for success, and it helps you play the part.

A first impression sets the tone for what’s to come. It can determine the way an employer, business partner, or client thinks about you, and no matter how the relationship evolves, that first meeting will always play a role in how you are perceived. Don’t squander the opportunity. By taking first impressions seriously and following the tips in this checklist, you can be sure you’re putting your best foot forward when it matters most.

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How to Always Get Honest Feedback

May 31, 2017

0 min read

Text Tell Me The Truth
7 Strategies for Getting Brutally Honest Feedback

Everyone needs constructive criticism or a second opinion sometimes, but receiving feedback from colleagues and peers can be a lot harder than you’d expect. Many people squirm when they’re asked for their opinions, and they either avoid giving one altogether, or the feedback they offer is overly polite at best, and downright unhelpful at worst. Constructive, honest feedback turns out to be a rare commodity, but getting valuable critiques from trusted peers doesn’t have to be like pulling teeth. Understanding why people avoid offering their honest opinions can help, and being strategic about how you ask for feedback can make getting the answers you need a lot easier.

Reasons People Don’t Give Honest Feedback:

  • People are conditioned to be polite.
  • They don’t want to hurt feelings.
  • They don’t want to commit (they think their opinion might be wrong or doesn’t matter).
  • They dread the blowback if you don’t like what they say.
  • They don’t want to damage the relationship.

Here are 7 helpful strategies to get the honest feedback you need:

1)  Set the Stage for Honesty: When seeking feedback from others, start the conversation by letting them know that you really do want honest feedback. Tell them that you don’t need to know what is working as much as you need to understand what isn’t working. Making a straightforward request for honesty over flattery can help break through the stalemate faster.

2)  Ask for Tips, Not Opinions:  People are hesitant to offer their honest opinions, because they don’t want to hurt feelings or sound presumptuous. Take the pressure off them by asking what actions you can take, and avoid the issue of opinions altogether. Instead of asking, “Do you like this?” or “Do you think this works?” ask, “How can I make this stronger?” or “Should I add anything else?

3)  Guide the Answers with Specific Questions: Sometimes people aren’t sure what kind of feedback you want, so they avoid committing by saying something vague, general, and not very helpful. Point them in the right direction by asking about specific issues you’re hoping to address. Consider questions like, “Does this example help clarify my point?”  “Is this chart easy to read?” and “Do you see three sentences I can cut to make this more succinct?”

4)  Ask About Weaknesses: People desperately want to avoid saying anything that could be perceived as negative, but that constructive criticism is often the most critical for making real improvements. Ask directly about weaknesses. By putting the idea of weaknesses on the table first, you open the door to constructive criticism and give your colleague unspoken permission to be honest. Try asking, “What don’t you like?” or “What would you do to make it better?”

5)  Give it to Get it: Offering your own opinion is one of the most effective ways to get others to share theirs. People give back what they get. Set a precedent of providing your honest opinion when asked. Frequently offer to exchange feedback with trusted colleagues to establish a track record of open communication and create a trusting environment.

6)  Embrace the Good AND the Bad: Always show appreciation for feedback, even if when it’s hard to hear. If you react badly when colleagues share their honest opinions, they will never give them to you again. Remember that you’re the one asking for their critique, so it’s only fair for you to accept any constructive criticism they may have. Closing yourself off to honest critiques works against you and your work. Feedback is a gift. It’s your chance to improve your work  before its final, but asking for feedback when all you really want is flattery puts your colleagues in an unfair position and wastes their valuable time.

7)  Ask the Right People: There will always be some people who are more willing to share their opinions than others. If you really want honest feedback, go to those who will offer it freely. You don’t have to take their advice, but you’re sure to get something valuable from the conversation.

Getting people to be brutally honest in the workplace can be tricky when egos and manners get in the way, but the misconception that being honest IS brutal is the problem to begin with. Help contribute to a corporate culture of open communication by showing your enthusiasm for peer critiques. Thank colleagues who are willing to share their opinions, and fully own whatever feedback they offer. Act as an example to others by sharing your own honest critiques freely. None of us can do our best work in a vacuum, and the advantage of working with a diverse group of people is the unique perspectives individuals can offer to help each other excel.

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8 Easy Team Building Activities

May 3, 2017

0 min read

Employees dancing together for team building
8 Easy Team Building Games to Promote Collaboration and Problem Solving

1. Mine Field

Equipment needed: blindfold, any collection of random objects (i.e. chairs, small tables shoes, notebooks, etc.)

Skill focus: communication

How to: Break the group into pairs. Place random objects throughout the room to create an obstacle course. One team member wears the blindfold while their partner guides them, verbally, through the course. The goal of this team building activity is for all team members to use their communication skills to successfully coach their partners around the obstacles to the other side of the room.

2. Back-to-Back Drawing

Equipment needed: piece of paper and pencils or pens, and a collection of random items to draw or pictures of objects such as animals, vehicles, etc.

Skill focus: communication and listening

How to: Ask everyone to partner up (this can also be played in small groups of three or more). Team members sit back to back, or one team member turns his or her back away from the rest of the group. One partner becomes the artist while the other partner acts as the director. The director describes an object or shape to the artist. The director can only give instructions; he or she cannot reveal what object is. The artist can’t ask any questions. This activity works best with a short time limit. At the end of the activity, the team whose drawing most closely resembles the object wins.

3. Birthday Line-up

Equipment needed: none

Skill focus: problem solving, leadership, cooperation and communication

How to: Give the entire group a limited amount of time (5-7 minutes, depending on group size) to line up in a straight line, in order by birthday (day and month only), without talking. The challenge involves problem solving because team members cannot speak or write, but they can communicate in other ways, including sign language, finger counting, nudges, etc. Often one or more team members will adopt a leadership role, guiding their teammates through the team building activity and helping to stoke collaboration.

4. Human Knot

Equipment needed: none

Skill focus: leadership, collaboration, time management

How to: Have the entire group stand in a circle. Ask everyone to take the right hand of someone across the circle from them. Then ask them to take the left hand of someone else. Give the group 10 minutes or less to untangle themselves without letting go at any time. The can twist, step over each other, and contort themselves in any way, but they may not break the chain of hands at any time. If the chain breaks, they must start over, putting an emphasis on collaboration and problem solving.

5. Story Builder

Equipment needed: none

Skill focus: listening

How to: The team leader acts as a conductor and asks the group for a topic. The goal is to write a story as a group. All team members stand in a line. The conductor then “conducts” the story by pointing at one member of the group at a time at random moments. The team member chosen must continue the story exactly where the last person left off. When enough details have been added, the conductor says, “end it,” and the next person must give the story an ending. The story will only make sense if team members listen closely to each other and resist the urge to change the subject, rewrite, or contradict what has already been added. It can be fun to see how having an open mind about collaboration can help the group consider alternate points of view.

6. Flip It

Equipment needed: A large sheet or tarp

Skill focus: teamwork, problem solving

How to: Place the sheet or tarp on the floor and ask the entire team (or large groups) to stand on it. The team must flip the entire sheet over without any team members stepping off. They may lift their feet, but they cannot lift each other, and nobody can step on the floor until the challenge is complete. If someone steps off, they must start the challenge over.

7. Many Uses

Equipment needed: A basket of random objects

Skill focus: creativity, quick thinking, problem solving

How to: The team leader selects one of the random objects from the basket and hands it to a team member. That team member must go up in front of the group and invent a use for that object. They must then present the object’s use as though they were in a television infomercial for the item. Once they have completed their presentation, they pass the object to another team member, who must think up their own new use for the object. The first team member to get stumped by not being able to think of a new use for the object, gets eliminated. The remaining players then start a new round with the next object in the basket. The goal is to be creative and to think quickly to solve problems. The suggested use doesn’t have to have anything to do with the object's real purpose, and the person must start speaking immediately. If a player pauses too long before they begin speaking, they can be eliminated as well.

8. Team Juggle

Equipment needed: Several balls of any size

Skill focus: memory, quick thinking, focus under pressure

How to: Ask the group to form a circle. Hand any team member a ball and ask him or her to pass the ball to any other team member while saying their name. Continue to pass the ball from player to player until every team member has had the ball once. Ask your team members to remember who passed them the ball and who they passed it to next. Have them pass the ball again in that exact order. Once you’ve established that they know the order, start adding more balls and see how many balls they can keep moving from person to person without making a mistake

Team building activities are a great reminder that there are many ways to help your team grow and improve. By shaking up the routine with easy team building games like these, you can help to energize your team and prevent them from getting stuck in a rut. Games like these challenge team members to use different skills than they normally do and get out of their comfort zones by partnering with different team members than usual. These activities are also a perfect way to ensure your team members do not become siloed into their departments. Taking just 30 minutes to put a little creativity and fun in every work week lightens the team members’ spirits and helps to maintain healthy team bonds while promoting collaboration and problem solving.

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8 Tips to Overcome Your Fear of Public Speaking

Apr 26, 2017

0 min read

Microphone on stage at podium.
8 Tips to Overcome Your Fear of Public Speaking.

The crowd falls silent as you walk out to the podium, and with hundreds of eyes fixed on you, you try to speak, only to realize you can’t remember a single word of your speech! This is the nightmare scenario so many of us play in our heads in the hours before we know we’ll need to speak in front of a crowd. The fear of public speaking, glossophobia, is one of the most common phobias, and many people avoid public speaking in order to escape their anxiety. But dodging the microphone or avoiding speaking in front of others can have career consequences that are worse than that temporary feeling of dread.

Public speaking is a great opportunity to demonstrate leadership, draw positive attention to yourself, and share your point of view. Avoiding public speaking invitations, simply because you’re afraid, is doing yourself a disservice that could stifle your career growth. You can overcome your fear of public speaking by approaching it with the right attitude and by calling on a few helpful tips and tricks.

Here are eight of the best tricks for keeping your fear of public speaking under control:

1)   Focus on Them, Not You: Public speaking anxiety often centers around feelings of insecurity about how you look and sound. By focusing on what the audience is getting out of your speech, you can take your mind off those worries about being judged. Remember that you’re speaking in front of a crowd to communicate something important. Are they absorbing your message? Are they connected? The more energy you put into conveying your main point, the less you’ll have available for self-criticism.

2)   Speak from the Heart: Public speaking can feel awkward because we may think we have to pretend to be someone else – someone smarter – more knowledgeable. Instead of playing a role, just be sincere. Use examples you know well, relate to, and about which you feel strongly. The audience will pick up on your passion for the subject. When you speak in front of a crowd about your own perspective, you’re more likely to remember your speech, remain calm, and be convincing and compelling.

3)   Breathe: It may seem obvious, but breathing properly is a proven technique for overcoming anxiety. Being deliberate about your breathing during a public speaking engagement can have multiple benefits. It reminds you to stay in the moment and get out of your head, and it slows you down, which prevents rushing through your speech and allows you to build confidence as you go. Breathing deeply also helps you control the sound of your voice, and it has a calming effect that prevents nerves from creeping up on you.

4)   Practice, Practice, Practice: The better rehearsed you are, the more confident you’ll feel on stage, helping mitigate any fear of public speaking. Focus on your delivery more than specific words, and practice reading your presentation aloud. If possible, perform your speech in front of an audience, even if it’s just a friend or loved one. If you plan to use cue cards or a PowerPoint, practice with those as well, and make sure you’ve designed your cheat sheets in ways that are simple and easy to read. Cue cards with huge blocks of text can be confusing. Instead, use clean bullet points, and make sure the cards are numbered so you don’t mix up the order of your presentation.  Record yourself via audio or video recorder and review your presentation as though you were an audience member. You’d be surprised how much changing your perspective can help you improve your public speaking performance.

5)   Take Pauses: When you’re nervous, it’s tempting to rush through your presentation, but taking occasional pauses can help to calm your nerves and improve your delivery. Pauses create a break in your speech, which gives the audience a chance to react and absorb your message. Pauses help to add emphasis and can force you to get back into the moment rather than obsessing about the next line you have to recite.

6)  Embrace Your Nerves: Don’t judge yourself for being nervous. Your anxiousness about public speaking is a sign that you care about doing well and you’re invested. Studies have shown that trying to stop yourself from being nervous is a losing battle. Instead, transform your nerves into another feeling: excitement. Use your nerves as a way of bringing energy to your presentation as you speak in front of a crowd.

7)   Start with a Story: When it comes to public speaking, what people will remember most is how you start and how you finish. Begin with a story, joke, or memory to draw the audience into your presentation right away. This also helps you put their focus on your message rather than your performance as a speaker.

8)   Don’t Memorize Every Word: It’s tempting to rehearse to the point that you know every single word, pause, and inflection by heart. This could backfire big-time if you happen to miss a word, completely throwing you off for the rest of your presentation. Instead, memorize the beats, the main points you need to make, and instead of focusing on the exact delivery, put energy into staying in the moment and connecting with your audience.

Public speaking doesn’t have to be painful. In fact, it shouldn’t be. Taking center stage to speak to a crowd is an exciting opportunity to share your voice and demonstrate your ability to motivate and inspire. While your instincts might tell you to get through it as fast as you can and to try not to think about what you’re doing, that approach will almost guarantee a poor performance. As daunting as it may seem, try to enjoy the moment. Remind yourself of the potential benefits of doing a good job, and remember that the people in the audience aren’t there because they want to see you fail. They are there to learn something and to hear what you have to say. Prepare yourself well and your ability to capture the crowd may surprise you.

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7 Reasons Being on Time Matters

Apr 13, 2017

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7 Reasons Being on Time Matters: The Importance of Punctuality

Like it or not, being on time matters. In fact, it matters a lot. It communicates to others whether they can trust and rely on you. It gives others insight into how you view them and how you view yourself. Being chronically late can have countless unintended consequences, and it’s a seemingly small thing that can have a huge and lasting negative effect on your career. By contrast, learning the importance of punctuality – or being consistently on-time, or even early – is an incredibly simple way to set yourself apart from the crowd. It allows you to make an instant good impression, and it can help you reach your goals faster by helping others see you as someone worth listening to.

There is no excuse for being late. Barring true emergencies, being on time is completely within your control. Taking ownership of your time, knowing the importance of punctuality, and choosing never to be late again, is one easy thing you can do to change your life and career for the better.

In case you still need reasons to be on time, here are 7 big ones:

  1. Being Late Weakens Your Position: When you’re late, you’re starting off on the wrong foot. Nobody wants to start an important business meeting with an apology. You may also be stressed and scattered, which may make the other person question their choice to work with you. If you can’t even be trusted to be on time, why would a customer trust you with their money?

  • How to flip it: When you know the importance of punctuality, it puts you in the driver’s seat. Being on time helps you be cool, calm, and collected, and you make a great impression by showing the other person you respect their valuable time. By arriving early, you allow yourself a few extra minutes to think through your argument, and you appear more confident, poised, and in control.

  1. When You’re Not on Time, You’re Stealing: If time is money, then by arriving five minutes late you’ve just stolen something of value from the other person, which is NOT a great way to start any important business negotiation. The other person feels like they’ve already given you something, so they’re not going to be as likely to give you more.

  • How to flip it: Being on time instantly makes the person feel valued and appreciative, which could make them more open to your sales pitch.

  1. Being Late Communicates a Lot…and None of it is Good: Being late tells others a lot about you, your integrity, and your respect for other people. It tells them you think your time is more important than theirs, and whatever you are doing is more important than what they could be doing. It shows disrespect and disregard, and it tells the other person you’re totally unreliable, careless, and disorganized.

  • How to flip it: Being on time tells others that you’re trustworthy, considerate, and prepared. You’re showing them they are important to you and you are bringing your A-game.  

  1. There’s No Good Excuse: Other than a real emergency – and no, sleeping late and traffic don’t count – being on time is 100% within your control, and it’s easy! Sure, staying on schedule does take some planning and organization, but compared to almost every other challenge you could face at work, being on time is a cakewalk. Being late is like shooting yourself in the foot.

  • How to flip it: Being on time is an incredibly simple way to impress others, make people like you, and make yourself look good. Why wouldn’t you do it?

  1. Being Late Wastes Time: When you’re late, you’re not buying yourself a few “extra minutes” you’re throwing away those minutes on things that could have been accounted for with a little planning. Being late often forces you to do extra work by scheduling follow-up meetings when you can’t finish your whole agenda, or by slowing you down on a project because you haven’t organized your thoughts ahead of time.

  • How to flip it: Knowing the importance of punctuality, on the other hand, saves you time. Good time management makes you more efficient, which means you can leave work right at 5 pm to make it to your child’s baseball game or get in that evening workout you’ve been skipping.

  1. Being Late Wastes Money: Ever miss a flight or a show because you were running late? Ever have to pay extra for parking because your meeting ran over? Does your child’s daycare charge you by the minute when you don’t pick up your kid on time? Being late can lead to some costly mistakes.

  • How to flip it: Always being on time can save you from a wide variety of late fees and penalties, and it can help you catch those precious first-come, first-served deals.

  1. Being Late Makes You Scatterbrained: The stress you feel when you’re constantly running late interferes with your ability to make decisions, think and speak clearly, perform with precision, and get things done with a winning attitude.

  • How to flip it: By being on time, you’re able to start meetings, projects, and your work day clear-headed and free from the nagging emotional distractions.

Being on time doesn’t come naturally to everyone, but it doesn’t have to. Even those of us who struggle with punctuality will admit that being on time just takes a little planning, and most importantly, admitting to ourselves that being on time matters. Just think about it. When you really care about being somewhere on time, you’re able to make it happen. Right? That’s because the biggest trick for improving your time management isn’t a trick at all. It’s just knowing the importance of punctuality.

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10 Easy Steps to Form a New Habit that Sticks

Apr 7, 2017

0 min read

Road sign. Improvement ahead.
10 Easy Steps to Form Good Habits that Stick

Wouldn’t it be nice if we could just create new habits at the snap of our fingers? Wouldn’t you love to just wake up one morning to discover that your new morning workout, improved time management, or daily reading habit has already become automatic? Unfortunately, as we all know, adopting new habits just isn’t that easy. It takes commitment, hard work, planning, and consistency. That is why it’s so easy to go back to your old ways. But there are proven methods you can use to form good habits that stick.

Try these 10 tricks to build new habits that will last:  

  1. Start Small: Instead of telling yourself you will never eat another carb, create a small, achievable goal like skipping the rolls at dinnertime. By creating a goal that’s almost ridiculously easy to achieve, you can set a precedent of success. Think of will power and discipline as muscles you’re trying to strengthen. By practicing with easy changes, you’re building the strength you will need to make even bigger changes in the future.

  1. Take it in Bites: Let’s say you want to create a habit of reading for one hour every day. Instead of reading for a whole hour on day one, start with just fifteen minutes. Do that every day until you begin to feel that you’ve made room in your routine for the new behavior, then add a few more minutes each time. You’re much more likely to succeed if you build up to your ultimate goal rather than trying to tackle it all at once.

  1. Take Your New Habit for a Spin: Many times, we don’t even try to change our habits because we don’t trust ourselves to stick with them for the long run. Take the pressure off by telling yourself that you only have to commit for 30 days. A 30-day test run is a much easier commitment than forever. Promise to adopt the new behavior every day for just one month, and withhold judgement about whether you’ll continue until those 30 days are up. What may surprise you is that after doing the same thing for an entire month, it suddenly doesn’t seem so hard to stick with anymore.

  1. Recover Quickly from Slip Ups: People like to think of habits like links in a chain. If they break a link, they feel the entire chain is ruined. But, research has proven that small slip ups have little impact on people’s abilities to stick with a habit. What really makes a difference is how quickly you recover. So don’t panic when you make a mistake, and don’t punish yourself. Just get back on track as soon as you can and move on.

  1. Link Your Behaviors: Studies have shown that one of the most effective ways to form good habits that last is by attaching it to another behavior you do automatically. For instance, if you’d like to become more proactive about daily planning, tell yourself that every day, while you’re having your morning cup of coffee, you’ll write a to-do list for the day ahead. Because you never miss that first cup of the day, you’ve now given your brain a cue: a reminder that connects morning coffee to planning your day.

  1. Use the Buddy System: Being accountable to another person is one of the best and proven methods for keeping yourself on track. If you’re always forgetting to follow up on emails and phone calls, enlist a friend who has the same bad habit, and agree to check in with each other about any pending communications. Knowing your friend will be asking you about what needs to be done will put automatic pressure on you to keep better track of outstanding issues.

  1. Remind Yourself: It’s easy for new behaviors to slip our minds, especially when things get stressful. To keep your new habit top of mind, leave yourself sticky notes around your home and office, and send yourself reminders through your mobile phone.

  1. Eliminate Unnecessary Decisions: Forming a good habit requires as much brain-power as it does willpower. To lighten the load, reduce the amount of mental energy you expend on things that are less important, at least temporarily. For instance, if your goal is to start getting up a half hour earlier each morning, focus just on that. Eliminate decisions like which route to take to work in order to beat traffic. Instead, just pick one route that makes sense, and stick with it. Instead of spending time deciding how you’ll do your makeup each day, decide on a weekday makeup routine and save the flair for the weekends.

  1. Be Patient: Creating new habits is a marathon, not a sprint. New habits take a long time to form, and it takes even longer before you can trust that habit to stick. Patience may be the most important new habit you’ll have to adopt.

  1. Identify Your Why: It may seem obvious but if you want to be sure your new habit sticks, you’re going to have to be clear on why you want to adopt that habit to begin with. Without a strong “why” it’s quite possible you could adopt a new habit, only to abandon it a few weeks or months later. If you want to keep up the behavior, you’ll have to continue reminding yourself why it’s important. Why haven’t you ever stopped brushing your teeth? Because you know that if you don’t, your breath will smell terrible, your teeth will start to decay, and you’ll get stuck going to the dentist, which you hate.

Starting a new habit is pretty easy, but sticking to one is something almost everyone struggles with. Still, with a little organization, a strong sense of purpose, and by using the tricks above, you can give yourself the best possible chances of success. The most important thing to remember is to be patient, because after all, changing ourselves for the better is the most challenging new habit of all!

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10 Ways to Make an Entrepreneurial Mindset Work for You

Apr 5, 2017

0 min read

Woman entrepreneur in front of a chalkboard, thinking about leadership.
How Having an Entrepreneurial Mindset Helps You at Work

You’ve never dreamt of owning your own business, but that doesn’t mean you don’t fantasize about getting ahead and earning that big corner office. There’s a reason those impassioned entrepreneurs seem to be so good at turning their big dreams into realities: they have an entrepreneurial mindset. They’re confident and driven, and they thrive on the challenges that sometimes keep others from even trying. Embracing and maintaining an entrepreneurial mindset can help you do your job better, allowing you to reach your goals faster, whatever they may be. So, no matter where your career is today, think like someone who rules the world, and someday, you just might.

Here are 10 ways you can think like an entrepreneur to succeed at work:

1. Take Action: Entrepreneurs don’t just talk about the things they want; they go after them. Instead of waiting for fortune to turn your way, find ways to influence what you can in order to encourage the results you want. Being a go getter can help you rise through the ranks faster, and it proves that you’re someone who can be trusted to get a job done.

2. Be Resourceful: Don’t let a limited budget stand in your way. Entrepreneurs find ways to make due and produce incredible results with what they have, and they’re clever about negotiating favors and freebees. Developing skills like these are crucial no matter the job, and finding ways to save the boss money is a great way to earn positive attention from those with the power to help you get ahead.

3. Recognize Opportunities: When entrepreneurs see an opening, they pounce on it. This way of thinking will help you choose the projects that can catapult your career by teaming you up with the right influencers or by demonstrating your ability to take the lead. Paying attention to the opportunities around you could also help you identify the perfect moment to ask for a promotion or a raise.

4. Be Fearless: Don’t let potential obstacles or rejection stop you, and don’t let a “no” scare you off. Entrepreneurs take risks and put themselves out there, which gives them an edge when it comes to sales, pitching ideas, and asking for better tools or more resources. Learning to stand your ground at the negotiating table is a skill that is critical to almost any business transaction.

5. Get Comfortable with Change: Fear of change is something that plagues many professionals, and it can prevent them from taking on new responsibilities, trying for a promotion, or applying for a new job. But don’t let fear of the unknown stop you. Instead, think like an entrepreneur, and decide to thrive on change. Accept being out of your comfort zone as a natural part of growth. Being at ease with uncertainty will empower you to say yes when others say no, helping you find the shortest possible route to success.

6. Love a Challenge: Entrepreneurs think adversity is exciting. Instead of choosing the easy road, point at the highest peak in sight and say, “l’ll conquer that one!” Priding yourself on winning in the face of extreme obstacles can be a major advantage whether you’re an intern, a new business owner, or a department head.

7. Know How to Delegate: Stay focused on the important things, and don’t be afraid to relinquish control to allow others to help lighten your load. Entrepreneurs learn that they must share responsibility and accept help when it’s available.  Embracing collaboration can assist you in meeting deadlines and preventing burnout to keep you at the top of your game.

8. Be a Lifelong Learner: Entrepreneurs constantly strive to be better, smarter, and more efficient. Learn to maintain a student mentality, and your hunger for information will help you shine at work by keeping you up-to-date on industry knowledge, critical technical skills, and relevant news you can apply to help your employer outwit the competition.

9. Think Big: Entrepreneurs set challenging goals and are constantly striving to improve themselves. Even if you never hope to run your own company, aiming high is a great way to discover how much you can achieve. Thinking about the future can be an excellent way to stay motivated. Push yourself to think about where you might like your career to be in a year, five years, and beyond, and you just might surprise yourself.

10.   Trust Your Instincts: Don’t spend a lot of time doubting yourself. Leading entrepreneurs know that negative thinking gets them nowhere. Trust your decisions, and be confident you will figure it out along the way. A great, entrepreneurial attitude will be your secret weapon against self-doubt, and it will help to remind you that you deserve the opportunity to succeed even when others casts doubts on your potential.

Thinking like an entrepreneur keeps you focused on your goals no matter where you are in your career path. It lends purpose to all the hard work you do, allowing you to set aside fear and ego to get the job done. It can help you remember that it will all pay off in the end. Adopt an entrepreneurial mindset, and the only person who will determine how successful you can be is you.

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How to Stay Focused at Work When it Gets Tough

Apr 2, 2017

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Tricks to Be More Productive and Stay Focused at Work

Distractions are everywhere! Sometimes it’s hard to believe anyone can get anything accomplished when friends can reach us at any time on our mobile phones, social media notifications nag us to check in, and a 24-hour news cycle means there’s always something new and interesting just one Google search away. But focus, like exercise, eating right, and flossing, is just another habit. It’s a behavior we need to constantly practice and hone, and it IS something we can train our busy brains to do better.

Here are eight essential tips to help you be more productive:

  1. Minimize Multi-Tasking: It’s a buzzword mentioned in almost every job interview, but multi-tasking isn’t necessarily a good thing. Studies have shown that people who try to juggle more than one task at a time don’t perform as well as those who focus on the task at hand. Instead, allot specific amounts of time to each project according to its importance, and give your full attention to each task during its assigned time slot.
Multiple sets of hands working at a computer.
Minimize multi-tasking.

  1. Do the Complicated Work First: It might seem easier to get the simple tasks out of the way, but people tend to be most energized and focused in the morning, so use those most productive hours to tackle the projects that will require the greatest amount of concentration.
Businessman drawing on glass.
Get the most complicated projects done first.

  1. Exercise Regularly: Your brain is a muscle, and what’s good for your body is good for your brain as well. Besides getting the blood flowing, exercise helps reduce stress, which can be a huge distraction when you’re trying to get things done.
Exercise clothes and gear.
Tricks to Be More Productive and Stay Focused at Work

  1. Prioritize: Not everything is equally important. Make to-do lists, with the most critical tasks at the top. Making lists not only helps you build momentum as you check off key projects, it also helps ensure nothing falls through the cracks.
Hands arranging sticky notes on a desk.
Always prioritize.

  1. Take Breaks: Think you don’t have time for a break? Think again. Believe it or not, studies have shown that taking short, planned breaks actually improves concentration and focus at work. Taking breaks also helps avoid distractions brought on by boredom and combat our brains’ natural tendencies to worry about the things and people around us. This instinct was super helpful when we were cavemen in the wilderness – not so useful when we’re trying to meet a deadline at work.
Business man relaxing at his desk.
Don't forget to take breaks.

  1. Practice Good Concentration Hygiene: Until you have trained your brain to withstand all of life’s most tempting distractions, set yourself up for success by eliminating the distractions ahead of time. Hide your phone in a drawer, turn off the radio or TV, and move to a quiet place where you can commit to the task before you.
Business woman focusing at her desk.
Eliminate distractions to stay focused.

  1. Stop Being a Perfectionist: There are few things more distracting than worrying about failure before you’ve even started. Commit to getting the work done, and avoid the natural instinct to overthink what you’re producing. You can revise your project as many times as you like, but you’re not likely to produce much of anything if you’re too busy telling yourself that everything you do is mediocre.
A row of polaroid pictures with one crooked picture.
Don't be a perfectionist.

  1. Have a Plan: Before heading into the office on Monday morning, carve out a little time over the weekend to create a roadmap for the week ahead. Taking a few extra minutes to plan out your days in advance can help you be more productive throughout the week and save you the stress of sitting down and not knowing where to begin.
Computer with calendar on screen.
Make a plan for your week ahead of time.

Staying focused at work is something almost everyone struggles with. It’s not an easy thing when everything in our lives seems to be designed to grab our attention. But focus is something you can learn to do better. Start with the tricks above and take it slow. Even if you can only concentrate for five or ten minutes at a time in the beginning, just continue to work at it, and in no time at all, your brain will start to build the defenses it needs to banish distractions for good.