Cydcor Newsroom

Cydcor was founded in 1994 on a simple yet powerful principle: people still want to buy from people they trust. While much of the business world in the 1990s was moving toward automation and call centers, the founders of Cydcor recognized that something essential was being lost. Technology could handle transactions, but it could not replace trust, loyalty, or the personal connection that uniquely comes from a face-to-face conversation. That insight shaped the company’s mission and continues to guide it today. Headquartered in Agoura Hills, California, Cydcor partners with Fortune 500 leaders as well as emerging brands across the U.S. and Canada. The company specializes in outsourced, in-person customer acquisition through a network of independently owned sales companies across North America. These companies operate in the residential, retail, business-to-business, and event services channels, creating flexible and scalable solutions to meet each client’s needs. Some clients rely on Cydcor to complement their existing sales force, while others count on Cydcor’s network as their exclusive customer acquisition channel. In both cases, the goal remains the same: driving measurable growth through meaningful interactions.

What sets Cydcor apart is its ability to combine the timeless art of relationship building with modern systems and accountability. While independent sales companies focus on customer engagement, Cydcor provides the backbone that makes scaling possible. This includes compliance oversight, detailed reporting, operational systems, and performance tracking that give clients confidence in both the process and the results. The approach has earned the trust of top Fortune 100 and Fortune 500 brands that turn to Cydcor when they need more than just numbers on a spreadsheet. They need real conversations, genuine connections, and long-term customer relationships.

Under the leadership of Vera Quinn, President and CEO, Cydcor continues to evolve without losing sight of its core belief: that business has always been built on human connection. In a marketplace where digital noise grows louder every day, Cydcor proves that face-to-face sales remain not only relevant but essential. It is a model that honors tradition while embracing innovation, ensuring clients have the reach, structure, and results they need to grow.

In conversation with Vera Quinn, President and CEO of Cydcor

“We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it."

– Vera Quinn, Cydcor President and CEO

Cydcor has been a trusted partner to Fortune 500 companies for more than three decades. How has your face-to-face approach helped brands stay competitive in today’s automated world?

In today’s automated world, the value of human connection and quality continues to rise because people’s needs are not one-size-fits-all. Brands spend heavily trying to break through the noise, but nothing cuts through like a real conversation. When the field teams engage face-to-face, whether in a business, at a retail store, at someone’s doorstep, or an event, it creates authenticity, accountability, and connection. That personal approach builds trust and loyalty, delivering long-term growth instead of one-off transactions. There is no substitute for the clarity and trust that comes for genuine two-way conversation.

You work across very different verticals—B2B, retail, residential, and event services. How do you customize each campaign?

It starts with listening. We take the time to understand what matters most to the client—what outcomes they want to achieve and who they’re trying to reach. From there, we apply proven strategies while piloting and refining until the approach is right. We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.

We’re also highly nimble. Offers, hours, and territory plans can shift quickly, and we adjust with speed, going where customers are and where opportunities exist. For example, in retail environments customers may need product education at the point of sale, while in B2B settings the focus is often on efficiency and ROI. Each campaign is tailored to those realities, ensuring both clients and customers feel understood.

Leading companies often credit Cydcor with helping them expand into new markets. How does your model drive that kind of growth?

We help clients grow because we’re built to scale responsibly. The companies in our network are locally run by entrepreneurs who care deeply about performance and quality. That ownership mindset allows us to move fast when a client wants to expand while still delivering consistency and quality. We’re able to test, adapt, and ramp with speed—without sacrificing the fundamentals. Because we take such pride in the brands we represent, our clients trust us to deliver with consistency and care.

Cydcor works with a network of independently owned sales companies. How does that support innovation and client outcomes?

Entrepreneurs think differently. They’re invested in doing things right because it’s their business. That ownership mindset creates a ripple effect: higher standards, better execution, and more accountability. When a client partners with us, they’re not just accessing sales teams; they’re tapping into a culture of ownership and drive. That translates into stronger performance in the field and sustained results for the brand.

You’ve been recognized as a Great Place to Work. How do culture and leadership play into your business success?

Our culture is built on the belief that people succeed when they help others succeed. That philosophy drives how we lead, how we collaborate, and how we show up for our clients and each other. Our values aren’t just words on a wall. They act as our constitution, guiding decisions and holding us accountable. Because of that, leadership at Cydcor isn’t about hierarchy; it’s about creating an environment where people support one another, push for excellence, and celebrate shared wins. That’s why our culture has become a competitive advantage and why clients trust us to represent their brands with pride.

Technology is clearly important to your operations. How do you balance that with the human side of your business?

We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it. AI is making our systems smarter and faster, improving everything from compliance to reporting to campaign insights. At the end of the day, technology is there to empower people. It supports the work; it doesn’t replace the human connection that makes in-person sales powerful.

What’s next for Cydcor? Any exciting plans on the horizon?

Cydcor is entering an exciting new chapter of growth. We’re expanding into new industries while continuing to strengthen relationships with the Fortune 500 and emerging brands we already serve. A big part of that future is leveraging AI and advanced platforms to enhance both the client and customer experience, delivering faster insights, sharper tools, and more seamless interactions. Driving results through the power of people remains constant, but the ways we deliver on it are evolving quickly. We also see opportunities in industries undergoing disruption, or where customers are clamoring for personalized solutions where face-to-face engagement can help brands establish trust and drive growth. That’s where our model truly shines.

Meet the leader behind the success of Cydcor

Vera Quinn, President and CEO of Cydcor, is recognized for her leadership and the business impact she continues to drive. She began her career entry-level in the field. Then seizing an opportunity at Cydcor, and rose through nearly every level of the organization, a path that gives her unmatched perspective on building teams, growing leaders, and scaling a business with integrity.

Vera has been honored as CEO of the Year by the Los Angeles Business Journal, and under her leadership, Cydcor was recently named to the Inc. 5000 list of fastest-growing private companies in America. She is known for her ability to develop leaders by instilling confidence, clarity, and accountability. Today, she continues to guide Cydcor’s growth with a clear mission: when people succeed together, businesses and communities thrive.

“We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.”

– Vera Quinn, Cydcor President and CEO

Agoura Hills, California--(Newsfile Corp. - September 3, 2025) - Cydcor is proud to announce that CEO Vera Quinn has been recognized as the CEO of the Year Honoree at the Los Angeles Business Journal's 2025 Valley Women's Leadership Symposium & Awards. The program spotlights influential leaders across the San Fernando Valley and greater Los Angeles who are driving innovation, cultivating inclusive workplaces, and shaping the future of business.

Under Quinn's guidance, Cydcor has become a company synonymous with a culture of growth, performance, and community. Highlights of her leadership include:

• Steering the company to record-setting growth and expansion into new industries.
• Fostering a culture that has earned Cydcor recognition as a Best Place to Work in Los Angeles 13 times.
• Championing mentorship, opportunity, and professional development as cornerstones of the company's success.

"It is an incredible honor to be named a CEO Honoree among so many remarkable women," said Quinn. "I am proud to represent a community of women leaders who are inspiring the next generation and driving meaningful change in business."

For more on Cydcor's culture and Quinn's leadership, visit: A Culture Strategy of Growth, Performance, and Community.

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About Cydcor
For more than 30 years, Cydcor has provided outsourced sales solutions to Fortune 500 and emerging companies. By combining the power of relationship-driven sales with innovative strategies, Cydcor helps its clients acquire, grow, and retain customers at scale. Founded in 1994 and headquartered in Agoura Hills, California, Cydcor remains privately held.
Visit: www.cydcor.com.

For information contact:
media@cydcor.com
805-277-5500

After achieving all-time revenue highs and double-digit growth in 2024, Cydcor continues 2025 with unmatched momentum and national recognition.

AGOURA HILLS, Calif., Aug. 12, 2025 /PRNewswire/ -- Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced that Cydcor is No. 3541 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list provides a data-driven snapshot of the most successful companies within the economy's most dynamic segment—its independent, entrepreneurial businesses. Past honorees include companies such as Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, and Patagonia.

"Being named to the Inc. 5000 list of the fastest-growing companies in America is an incredible honor and proud milestone for Cydcor. It reflects our commitment to delivering for our clients and creating opportunities for our people," said Vera Quinn, CEO of Cydcor. "We are focused on growth with purpose: driving results for our clients and elevating the customer experience for the brands we represent."

This year's Inc. 5000 honorees have demonstrated exceptional growth while navigating economic uncertainty, inflationary pressure, and a fluctuating labor market. For the full list, company profiles, and a searchable database by industry and location, visit: www.inc.com/inc5000.

"Making the Inc. 5000 is always a remarkable achievement, but earning a spot this year speaks volumes about a company's tenacity and clarity of vision," says Mike Hofman, editor-in-chief of Inc. "These businesses have thrived amid rising costs, shifting global dynamics, and constant change. They didn't just weather the storm—they grew through it, and their stories are a powerful reminder that the entrepreneurial spirit is the engine of the U.S. economy."

Cydcor's inclusion on the 2025 Inc. 5000 list reflects the company's strong performance, growing presence, and continued momentum. The company was recently named a Best Place to Work in Los Angeles for the 13th time, while CEO Vera Quinn earned honors as a Top 10 Influential Women Leader, CEO Visionary, and a finalist for CEO of the Year by the Los Angeles Business Journal. These milestones reflect Cydcor's continued ability to scale. fueled by a culture that values performance, partnership and people.

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About Inc.
Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.

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About Cydcor
For three decades and counting, Cydcor has provided customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while harnessing technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information, visit www.cydcor.com. See Cydcor on the Inc. 5000 list here: https://www.inc.com/profile/cydcor

Media Contact
Gail Michalak
805-277-5525
gmichalak@cydcor.com

13-Year Streak Highlights Company's People-First Culture and Growth Opportunities

Agoura Hills, California--(Newsfile Corp. - August 11, 2025) - For the 13th time, Cydcor has earned a place on the Los Angeles Business Journal's (LABJ) Best Places to Work in Los Angeles list. This recognition, determined by detailed employee surveys conducted by Workforce Research Group, celebrates Cydcor's enduring commitment to a collaborative, employee-centric workplace culture. As a leader in outsourced sales and customer acquisition services, Cydcor continues to set the bar for what it means to build a workplace where people grow, thrive, and find purpose.

Recognition Driven by Employee Survey and Culture

Hundreds of small, medium, and large companies across LA participated in the 2025 LABJ survey. The process evaluates workplace policies and practices, with 80% of the score drawn from confidential employee feedback. The result: a curated list of LA's top employers, with Cydcor standing out for its consistent leadership, supportive environment, career development focus, and the company's foundation lies in its culture and core values.

A 13-Year Legacy of Workplace Excellence

"We are very intentional about building both a high-performing culture and a high-performing business," said Vera Quinn, CEO of Cydcor. "We want Cydcor to be a place where people are inspired to grow, feel proud of their work, and know they're part of something meaningful."

Cydcor uses the feedback collected through the survey process not only to celebrate what's working but also to highlight areas where the company and departments can improve. This ensures continuous growth, adaptation, and accountability across all levels of the organization. Cydcor fosters a culture where people helping people isn't just a saying, it's the way business is done.

"Consistency matters. Being recognized year after year is a result of our people showing up for one another, staying grounded in our values, and always aiming to get better," Quinn added.

What Makes Cydcor a Top Employer

Cydcor continues to set the standard in creating an environment where employees feel seen, supported, and challenged to achieve their potential.

How does Cydcor continue to earn recognition? Here are just a few reasons:

• Development: Personalized growth plans, mentorship programs, and leadership opportunities for every level to help team members accelerate their personal and professional journeys.
• Benefits: Comprehensive medical, dental, vision, retirement and life insurance coverage to support team well-being.
• Community Engagement: A strong emphasis on giving back through local and international programs, including company sponsored initiatives that foster connection and impact beyond the office.

Explore Career Opportunities at Cydcor

Want to join one of LA's top workplaces?
Explore career opportunities at Cydcor today: www.cydcor.com/careers

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About Cydcor

For three decades and counting, Cydcor has provided award-winning customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while harnessing technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information, visit www.cydcor.com.

Media Contact

Gail Michalak
805-277-5525
gmichalak@cydcor.com

Cydcor Event Services to Deliver Premier Event Staffing Solutions at Wine & Spirits Industry's Largest Annual Gathering for Second Consecutive Year

Agoura Hills, California--(Newsfile Corp. - July 21, 2025) - Cydcor, a leader in outsourced sales and marketing has once again been named as the preferred staffing provider for the 2026 Wine & Spirits Wholesalers of America (WSWA) Access LIVE convention, taking place February 2-5 in Las Vegas, Nevada. This marks the second consecutive year Cydcor has earned this distinction at the industry's premier annual event.

WSWA's Access LIVE unites more than 2,500 industry professionals and 400+ exhibitors, serving as the premier marketplace for innovation, networking, and brand discovery in the wine and spirits sector. Following Cydcor's standout performance at the 2025 convention where its team of brand ambassadors, bartenders, and mixologists delivered seamless, brand-forward service, WSWA renewed its partnership for 2026. Cydcor's ability to consistently provide top-tier representation and flawless execution has cemented its reputation as the go-to staffing partner for exhibitors looking to make a powerful impression on the expo floor.

As the official staffing partner at Access LIVE 2026, Cydcor will once again deliver on its event services capabilities by providing brand-aligned talent tailored to the needs of each exhibitor. From mixologists to multilingual representatives to sampling specialists, each staffing ambassador is selected based on the needs of the client, trained to represent the brand clearly, and engage with the brand's audience while keeping the client's goals front and center.

"We're honored to return as the preferred staffing provider for Access LIVE 2026," said Cydcor CEO Vera Quinn. "For us, event staffing isn't just about filling roles. It's about amplifying brand stories, creating meaningful interactions, and helping our clients stand out in high-energy, competitive environments. This recognition reflects our expertise in experiential marketing and the trust WSWA and its exhibitors have placed in Cydcor."

Cydcor's event services capabilities deliver comprehensive event staffing and brand activation support across a wide range of industries, including wine, spirits, and consumer packaged goods. With expertise across in-person sales, experiential marketing, and brand activations, Cydcor excels in converting interactions into outcomes with precision and scale. From small-scale activations to large conventions, the company offers flexible staffing models, customized brand training, and end-to-end support.

Cydcor's WSWA Event Staffing Capabilities Include:

• Brand Ambassadors
• Mixologists & Bartenders
• Sampling Specialists
• Multilingual Product Reps
• On-Site Logistics & Support

"We've built our reputation on helping brands break through the noise," added Quinn. "Whether it's with a powerful pitch or an unforgettable booth experience, we bring the talent and energy to make it count. Access LIVE is where relationships are built-and we're proud to be part of that again."

To learn more about Cydcor's event staffing services, visit Cydcor.com/Event-Services. For more information on WSWA's Access LIVE or to register for the event, visit AccessLive.wswa.org.

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About Cydcor

For more than three decades, Cydcor has provided customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while leveraging the advantages of technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information about Cydcor, www.cydcor.com.

Media Contact:
Gail Michalak
Vice President of Marketing
805-277-5525
gmichalak@cydcor.com

Agoura Hills, California--(Newsfile Corp. - July 9, 2025) - Cydcor is proud to announce that CEO and President Vera Quinn has been named a CEO of the Year finalist by the Los Angeles Business Journal as part of its 2025 Women's Leadership Symposium & Awards. The annual event celebrated transformational women leaders in Los Angeles, honoring individuals who are making significant contributions to both business and community leadership.

Quinn was selected from hundreds of nominees for her visionary, people-first leadership style that has helped fuel Cydcor's rapid growth, innovation, and purpose-driven culture.

"I am incredibly honored to be named a finalist alongside so many accomplished and inspirational women," said Quinn. "It's energizing to see the influence women leaders have on both business and the community."

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A Year of Impact and Expansion

The recognition comes on the heels of a banner year for Cydcor. Under Quinn's leadership and with strong momentum continuing into 2025, the company achieved double-digit revenue growth for the second consecutive year in 2024, a record in its more than 30-year history. Cydcor has expanded into new industries capitalizing its core strength as a leader in outsourced sales for Fortune 500 and emerging companies.

In 2025, Cydcor earned its ninth consecutive DIRECTV Dealer of the Year Revolution Award, further cementing its reputation for excellence in performance and partnership. The company was recently named a Best Place to Work in Los Angeles for the 13^th time, underscoring a culture built on opportunity, development, and results.

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About Cydcor

For three decades and counting, Cydcor has provided customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while harnessing technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information, visit www.cydcor.com.

Media Contact:
Gail Michalak
805-277-5525
gmichalak@cydcor.com

Cydcor demonstrates consistent excellence as it receives client top honors

Agoura Hills, California--(Newsfile Corp. - June 11, 2025) - Cydcor, the leading provider of outsourced sales solutions, has once again proven its ability to get results by earning DIRECTV's Revolution Award as Dealer of the Year for the ninth consecutive year. This prestigious recognition is evidence of Cydcor's exceptional sales performance and highlights the company's commitment to consistently delivering outstanding results for its clients. Furthermore, Cydcor was recognized as DIRECTV's top performer in sales, quality, and retention categories.

"At Cydcor, we measure success by the impact we make and the relationships we build. Our commitment to WOWing clients is grounded in our unwavering focus on sales, quality, and retention-the pillars that anchor our efforts," said Cydcor President & CEO Vera Quinn. "Being named DIRECTV Dealer of the Year for the ninth consecutive year is a testament to the dedication of our entire organization, especially our incredible sales network, and the high standards we uphold in every interaction."

DIRECTV, Assistant Vice President Eric King, also commented on Cydcor's sales excellence, saying, "Cydcor continues to execute with excellence and reaches new milestones each year. Our collaboration with their team continues to yield outstanding results as we see great quality and alignment on our platform objectives."

Cydcor remains dedicated to its core values of integrity, excellence, and teamwork. The company is committed to providing its clients with innovative solutions that drive growth and deliver tangible results, and it is proud to have earned the trust and loyalty of its partners.

For three decades and counting, Cydcor has provided customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while harnessing technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information about Cydcor, visit www.cydcor.com.

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For more information contact:
Gail Michalak
gmichalak@cydcor.com
805-277-5525

SOURCE: https://finance.yahoo.com/news/cydcor-earns-prestigious-directv-dealer-220300090.html?guccounter=1

Cydcor's Event Expertise Shared with a High-Impact Presence at the Wine & Spirits Wholesalers of America (WSWA) Access Live

Agoura Hills, California--(Newsfile Corp. - February 27, 2025) - Cydcor, a leader in outsourced sales and marketing solutions, continues to evolve its service offerings to meet the dynamic needs of brands. As part of its commitment to delivering high-impact solutions, Cydcor is leveraging its expertise in residential, business-to-business, and retail sales to offer a full suite of event services including:

• Sports venue brand ambassadors
• Product education and training
• Retail sales ambassadors
• Sales driven samplings and tastings
• Booth buildout and event activations

Known for its expertise in face-to-face interactions, Cydcor's experiential marketing services allow brands to connect directly with consumers through interactive, high-energy engagements at trade shows, retail spaces, and entertainment venues.

Earlier this month, Cydcor made a powerful impact at the Wine & Spirits Wholesalers of America (WSWA) Access Live event in Denver, where it showcased the company's expertise in creating immersive, high-energy brand experiences.

As brands seek more direct and impactful ways to connect with consumers, Cydcor continues to innovate with scalable and customized event solutions. "Our expertise in customer acquisition and brand engagement naturally extends into live events, allowing us to create powerful consumer interactions that drive real business impact," said Vera Quinn, CEO of Cydcor. "Bringing our event services capabilities to WSWA was a great opportunity to demonstrate how we help brands maximize visibility, engagement, and sales in competitive spaces."

With more than 30 years of experience in helping brands grow, Cydcor's event services provides tailored solutions designed to help its clients maximize their return on investment in live events.

For more than three decades, Cydcor has provided customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while leveraging the advantages of technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information about Cydcor, visit www.cydcor.com.

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Media Contact:

Gail Michalak
Vice President of Marketing
805-277-5525
gmichalak@cydcor.com

Agoura Hills, California--(Newsfile Corp. - February 7, 2025) - Cydcor, a leader in outsourced sales and marketing, proudly announced the close of 2024 as a landmark year in the company's 30-year history. From record-breaking growth to launching new business ventures and earning prestigious accolades, Cydcor's 2024 achievements reflect its unwavering commitment to innovation and excellence.

"2024 was an extraordinary year for Cydcor," said Cydcor CEO Vera Quinn. "Our growth, recognition, and expansion are a testament to the dedication and passion of our team and the trust our clients place in us every day. As we celebrate these milestones, we remain focused on helping businesses and people achieve their greatest potential."

Key Highlights of Cydcor's 2024 Achievements:

• Unprecedented Growth:
  • Cydcor's network of independent sales companies grew by double digits, allowing Cydcor to expand its presence across North America.
  • For the second consecutive year, Cydcor achieved double-digit revenue growth, setting a new all-time Cydcor record in 2024 for annual revenue.
• Awards and Recognition:
  • Cydcor was recognized by the Los Angeles Business Journal as a Best Place to Work for the 12th time, underscoring the company's commitment to its people-first culture.
  • Cydcor's outstanding performance and dedication to client success earned the company several accolades from its partners in 2024. Among these, one leading client recognized Cydcor for exceptional results in sales and customer acquisition. Read more here.
  • Cydcor CEO Vera Quinn received prestigious accolades, including being named a Top 10 Influential Women Leader of 2024 and earning recognition at the Women in Business Awards.
• Expansion and Innovation:
  • Cydcor expanded its event services business, offering comprehensive solutions, including event staffing, product promotions, sampling, booth buildouts, and more. This increased scope of services showcases Cydcor's ability to innovate and diversify its offerings to meet evolving client needs.
  • Cydcor added new industries and clients to its roster, including clients in home security, consumer packaged goods, and others, widening its client offerings to a growing customer base.

"Reflecting on Cydcor's 30-year anniversary and record-breaking 2024, I am profoundly grateful for our team's unwavering dedication and the trust our clients have placed in us," said Vera Quinn, CEO of Cydcor. "Our remarkable growth and achievements in 2024 are a testament to our team's relentless pursuit of excellence. As we look ahead to 2025, we are committed to driving innovation, expanding opportunities, and delivering exceptional results for our clients, partners, and communities. With a solid foundation and a proven track record, I am confident that Cydcor's most impactful years are yet to come."

For more information about Cydcor's services or to explore partnership opportunities, please visit www.cydcor.com.

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About Cydcor

For three decades and counting, Cydcor has provided customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while leveraging the advantages of technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information about Cydcor, visit www.cydcor.com.

Media Contact

Gail Michalak
Vice President of Marketing
805-277-5525
gmichalak@cydcor.com

As the CEO of Cydcor, Vera Quinn leads an organization dedicated to delivering outsourced sales solutions for emerging and Fortune 500 companies. With over two decades of experience in leadership and business development, she focuses on building scalable, people-centric systems that empower teams to achieve exceptional results. She is passionate about fostering leadership at every level and creating opportunities for personal and professional growth.

Can you tell the Valiant CEO readers a bit about yourself and the company?

Vera Quinn: Cydcor is a leader in outsourced sales, helping emerging and Fortune 500 companies achieve impressive growth through high-performance sales teams. What makes us different is our relationship with independent sales companies. These sales companies are owned by entrepreneurial individuals who can grow into business leaders through the opportunities Cydcor provides. I’m really passionate about leadership development and organizational growth, and I enjoy working closely with people to help them unlock their full potential. With 30 years of experience, we’ve built a solid track record of acquiring quality customers for our clients. They count on us to quickly grow their market share, and in some cases, our results even outperform their internal sales teams.

Can you share a time when your business faced a significant challenge? How did you navigate through it?

Vera Quinn: One significant challenge we faced during the pandemic was the sudden shift from face-to-face customer acquisition to a predominantly virtual environment. Like many businesses, it felt uncertain about how we would sustain operations in such an unprecedented situation. However, we quickly realized we needed to adapt by embracing virtual communication and developing remote strategies to keep our team engaged and productive.

Our existing entrepreneurial culture was a tremendous asset during this time. It enabled us to pivot swiftly and reallocate our people and their skills to meet new demands. For example, our marketing team stepped up to lead initiatives around acquiring PPE, while our support and legal teams focused on understanding and implementing CDC guidelines, and a cross-functional team of people across the business raised their hands to help wherever needed – including directing people to government resources.

This proactive approach reassured both our network and clients. We also used this time for a massive focus on personal development to help us grow instead of slow. Through this experience, I was reminded of the critical importance of adaptability in effective leadership. My commitment to a people-first approach helped us navigate immediate challenges and ultimately strengthened our team’s resilience. We emerged from the pandemic even stronger, equipped with new strategies and a deeper sense of unity.

How has a failure or apparent failure set you up for later success?

Vera Quinn: I think the concept of failure is really interesting. To me, failure doesn’t resonate as a concept. We’re not born with the skills we need to succeed as adults. We grow into them. My leadership journey has been about learning and growing—often through making mistakes.

Early on, I struggled with delegation. I used to think, I’m an individual performer, so how can I trust others to take on tasks? It was tough, and I wasn’t great at it initially. But over time, I realized that empowering my team and trusting them was essential to being a good leader.

Now, I know how to delegate, have tough conversations, and coach people effectively. As I often remind myself, I’m not going to get good at something without doing it poorly first. That mindset has shaped me into the leader I am today, and I encourage others to embrace their learning process too.

I prefer to view failure as an opportunity for growth. We develop through experience and commitment, gaining the skills we need for our roles over time. I remember feeling overwhelmed and unsure of how to delegate effectively or provide proper support to my team.

Through reflection and a commitment to personal growth, I shifted my focus to nurturing leaders at all levels within the organization. I prioritize building strong relationships, offering constructive feedback, and providing support, which has led to greater success for everyone involved. I genuinely believe that every misstep along the way has shaped me into the leader I am today, reinforcing the notion that true growth comes from learning through challenges, not from avoiding them.

How do you build a resilient team? What qualities do you look for in your team members?

Vera Quinn: Building resilience starts with finding people who embrace challenges, focus on solutions, and enjoy collaborating. Challenges are inevitable, so I look for those who see them as opportunities. If someone needs everything to go perfectly from the start, or feels they have to know all the answers, they may struggle to remain resilient.

Optimism also plays a big role. If you’re surrounded by a group of smart people, you’ll figure out the answer together. That belief fosters confidence and resilience in a team. Diversity of thought is another pillar of resilience. As I’ve shared before, I don’t want everyone on my team to think like me—I need people with different strengths and perspectives. It’s about creating an environment where people feel supported, can take risks, and learn from their experiences. In my view, resilience isn’t just built by solving problems; it’s built by growing stronger after each challenge.

I prioritize qualities like adaptability, optimism, and a willingness to learn. Instead, I want team members who recognize that business is dynamic and constantly changing, understanding that each challenge is a chance to learn and grow.

I also place a strong emphasis on diversity in thought and experience. I want individuals with different strengths and perspectives contributing to our problem-solving efforts. The more varied our approaches, the better our chances of finding effective solutions. I create opportunities for my team to tackle challenges collaboratively, fostering a culture of support and teamwork.

How do you maintain your personal resilience during tough times?

Vera Quinn: Maintaining my personal resilience during tough times revolves around keeping a big- perspective and focusing on my long-term goals. Nothing is permanent—this applies to both challenges and successes. When I encounter difficulties, I step back and reflect on the purpose behind my work and the relationships I value.

Self-care is crucial for my resilience, especially when leading through a crisis. I prioritize getting enough sleep, staying vigilant about eating well, exercising, and making time for quiet reflection. These practices are vital to maintaining mental and physical health, yet they are often the first things leaders forgo during challenging times. I’ve learned that investing in my well-being is more important than ever when others are relying on my clarity, energy, and ability to make sound decisions.

I also recognize the importance of nurturing my support network. I consciously communicate openly with my loved ones about what I’m experiencing. I’ve found that being vulnerable and letting others in not only strengthens those relationships but also invites understanding and support during tough times. It’s a reminder that I’m not alone in my struggles and that people genuinely want to help.

Ultimately, maintaining a routine that includes activities that uplift me and keep me grounded, especially when things get tough. By leaning into my self-care habits and staying connected with my support system, I can navigate challenges with greater resilience and emerge even stronger.

What strategies do you use to manage stress and maintain focus during a crisis?

Vera Quinn: During a crisis, I’ve learned that it’s crucial to maintain a long-term perspective. In the midst of challenges, it’s easy to become overwhelmed by the immediate circumstances, but nothing is permanent, whether it’s a difficult business moment or a personal struggle. Keeping this in mind helps me stay grounded. I always remind myself to refocus on the larger purpose behind my work, remembering the bigger goals and the positive impact I’m striving to make.

In addition to focusing on maintaining my mental and physical health. I find that journaling, in particular, is extremely valuable when things feel particularly intense. Writing down my thoughts and emotions allows me to process what’s going on, helping me achieve clarity and release any built-up tension. It’s in these quiet moments that I often gain fresh insights into challenges, giving me a clearer mind to tackle them.

Staying focused during a crisis also involves being intentional about how I spend my time. It’s easy to be distracted by urgent matters, but I make sure I allocate time for thinking, planning, and supporting my team. By sticking to my priorities and maintaining my routines, I can manage stress effectively and remain focused on what truly matters.

How do you communicate with your team during a crisis?

Vera Quinn: During times of crisis, clear and transparent communication is one of the most important aspects of leadership. I make it a priority to keep my team informed regularly. When faced with uncertainty, people want to know what’s going on and how they can contribute, and I make sure they are equipped with the information they need. This transparency helps build trust, ensuring that everyone feels aligned, supported, and part of the solution. In addition to keeping the team informed, I also make sure to be available for one-on-one conversations. Not everyone feels comfortable speaking up in group settings, so I create space for more personal communication, where individuals can share concerns or ask questions. This open dialogue is crucial because it helps to surface potential issues early on and gives team members the confidence to voice their thoughts.

It’s especially important to encourage a culture of mutual support during these times. I want to ensure that team members feel comfortable communicating not just with me but with each other as well. In a crisis, collaboration becomes even more critical, so I foster an environment where feedback is given and received openly, and where people can work together creatively to solve problems.

Through all of this, I aim to convey a sense of calm and focus. As a leader, my demeanor can set the tone for the team, so I make an intentional effort to stay grounded and composed, even when things feel chaotic. This helps my team stay focused and believe in our collective ability to overcome whatever comes our way.

What advice would you give to other CEOs on building resilience in their organizations?

Vera Quinn: Building resilience within an organization starts with creating a culture where adaptability is valued. Businesses are constantly facing new challenges and changing circumstances, so it’s vital to foster a mindset where employees view change not as a threat but as an opportunity for growth. Encourage your team to embrace challenges and use them as steppingstones to improve, develop, and innovate. When leaders model resilience, it encourages employees to do the same.

Investing in leadership development is another key component. Strong leaders are the foundation of resilient teams. I focus on helping my team members develop not only their technical skills but also their emotional intelligence and decision-making capabilities. Leaders need to be able to remain calm under pressure, make clear decisions, and guide their teams through turbulent times. The best way to ensure this is to create opportunities for growth and to provide mentorship.

In times of crisis, building trust is essential. Leaders should invest in their teams before a crisis happens, making sure that relationships are strong and that communication flows smoothly. Crises are high-pressure situations where people are often stressed and emotions can run high, so it’s critical that team members trust each other and are willing to collaborate even when there are disagreements.

Lastly, I believe that it’s important to not just prepare for crises but to make it a practice to reflect on them afterward. After the storm has passed, take the time to assess what went well, what didn’t, and what could have been done differently. Use this feedback to adjust your strategies and improve. Continuous learning is a key aspect of building long-term resilience.

How do you prepare your business for potential future crises?

Vera Quinn: Preparing for future crises involves a combination of strategic planning, risk management, and cultivating a resilient mindset throughout the entire organization. One of the first steps I take is to ensure that we have strong, adaptable systems in place. We regularly assess potential risks—whether they are market shifts, supply chain disruptions, or unexpected events like the pandemic—and develop contingency plans for different scenarios. This proactive approach ensures we are ready to respond effectively when unforeseen challenges arise.

However, it’s not just about creating operational strategies. I place a heavy emphasis on fostering a culture of resilience within my team. It’s not enough to just have the systems in place; people need to be mentally and emotionally prepared to handle the unexpected. This is why leadership development is such an important part of our preparation. By empowering leaders at all levels, I ensure that decision-making is distributed and that we have strong problem solvers ready to step up and take action when necessary.

In addition, I make it a regular practice to celebrate what went well in the past and reflect on what could have been handled better. After each crisis, we conduct “retrospectives,” where we analyze how we performed and identify opportunities for improvement. This reflection is critical for avoiding the repetition of past mistakes and for refining our approach to future challenges. By using these experiences as learning opportunities, we continuously evolve and prepare ourselves to face whatever comes next.

What’s the most important lesson you’ve learned about leadership in times of crisis?

Vera Quinn: The most important lesson I’ve learned about leadership during a crisis is that it’s about staying grounded and maintaining a clear focus, even when everything around you feels chaotic. It’s not about having all the answers right away, but rather about ensuring your team feels supported, aligned, and equipped to navigate the uncertainty. Leadership in crisis requires adaptability, transparency, and empathy. I’ve learned that, in times of uncertainty, your team looks to you for reassurance. If I remain calm and composed, I help my team stay focused and confident. It’s also crucial to lead with empathy. Acknowledge the stress and emotional toll that crises can have on people and make sure you are available to listen, provide support, and help them through the tough times.

A great leader doesn’t just steer the ship in calm waters; they guide the team through the storms, ensuring that everyone feels valued and capable of handling what comes next. I’ve learned that how you care for your people during a crisis is just as important as how you manage the crisis itself. True leadership shows up when things are difficult—not just in terms of business direction but in supporting the people who make the organization run.

Gifts and celebration showcase Cydcor's commitment to children in Belize

Agoura Hills, California--(Newsfile Corp. - January 9, 2025) - Cydcor, the global leader in outsourced sales and customer acquisition services, proudly continued its tradition of giving back during the holidays. For the fifth consecutive year, Cydcor team members brought holiday joy to the children of Liberty Children's Home in Belize, ensuring more than 60 children, ranging from newborns to young adults, received gifts of new clothing and shoes.

What began as a heartfelt initiative has grown into a meaningful tradition that Cydcor's team members eagerly anticipate every year. For many Cydcor team members and their families, shopping for gifts for the children at Liberty has become an event they eagerly look forward to. Cydcor's commitment to Liberty Children's Home exemplifies the company's deeply rooted "people helping people" philosophy.

This year's gifts, generously donated by Cydcor team members, ensured that every child felt the spirit of the holidays. In addition to the gifts, a group including Cydcor Team Members also shared a day of celebration filled with a festive meal, games, and activities, creating unforgettable moments of connection and joy.

"Every year, our support of Liberty Children's Home serves as a profound reminder of the difference compassion and connection can make in the lives of others," said Vera Quinn, CEO of Cydcor. "Seeing the joy on these children's faces reminds us that it's not just about the gifts, it's about sharing kindness in a meaningful way."

The need to support children at Liberty Children's Home has grown significantly in recent years. Once a sanctuary for 40 children, Liberty now provides a safe and nurturing environment for more than 60. This increased need underscores the importance of continued support from organizations like Cydcor. "Liberty Children's Home and its incredible staff and kids know they can count on us year after year," said Vera Quinn, CEO of Cydcor. "Our commitment is about both presents and presence- letting these children know they are valued and loved."

Liberty Children's Home, located in Ladyville, Belize, is a refuge for children who have been abandoned, abused, or neglected, including those with special needs and children impacted by HIV/AIDS. Through partnerships with organizations like Cydcor, Liberty remains a beacon of hope, ensuring children have access to education, care, and opportunities for a brighter future.

For Cydcor, philanthropy is more than a program-it's a key part of company culture. In addition to holiday celebrations Cydcor's support has helped provide vital resources for Liberty Children's Home, including educational supplies, building repairs, and everyday essentials.

For more information about Liberty Children's Home, visit www.libertychildrenshome.org. To learn more about Cydcor's commitment to community service, visit www.cydcor.com. 

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About Cydcor
Cydcor is the global leader in customer acquisition solutions for Fortune 500 and emerging companies. With expertise spanning in-person sales, call centers, and digital marketing, Cydcor has mastered the art of relationship-building to help clients grow and retain customers. Founded in 1994 and headquartered in Agoura Hills, California, Cydcor remains committed to innovation, excellence, and making a positive impact through its "people helping people" philosophy.

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Media Contact:
Gail Michalak
Cydcor
805-277-5500
gmichalak@cydcor.com

Agoura Hills, California--(Newsfile Corp. - December 19, 2024) - Cydcor, a leader in outsourced sales and customer acquisition, proudly partnered for the third consecutive year with the Spark of Love Toy Drive, the nation's largest community holiday initiative. Team members from Cydcor's Agoura Hills Headquarters volunteered and joined forces with the Ventura County Fire Department and ABC7 to ensure local children and families experience a joyous holiday season.

Continuing its longstanding commitment to giving back, Cydcor once again donated $5,000 to the Spark of Love initiative to help ensure the needs of the community were met. Cydcor's team members devoted more than 200 volunteer hours to collect, sort, and prepare toys-assembling bikes and even handling last-minute holiday shopping-to benefit families across Ventura County. This year's donations will bring smiles to over 30,000 children and teens who otherwise might have gone without gifts during the holiday season.

"The Spark of Love Toy Drive continues to thrive because of the generosity of partners like Cydcor," said Captain Mike Davis, Ventura County Fire Department. "Their ongoing support and dedication make a tremendous difference for so many families in our community."

"The Spark of Love Toy Drive is an eagerly anticipated event and team building tradition for our team," said Cydcor CEO Vera Quinn. "It's a powerful reminder of what can be achieved when people come together with a shared purpose. The toys collected represent more than gifts - they symbolize the connection within the community, our team, and people served by this event. Every year, Spark of Love highlights the collective spirit of caring and generosity. It's incredible to see our team unite to make the holidays brighter for families in need."

With approximately 3 in 11 Ventura County children serviced by the drive, The Spark of Love initiative has been a cornerstone of holiday giving for more than 30 years, providing gifts, food, and joy to underserved children and teens. Since its inception, the program has distributed more than 11 million toys throughout Southern California and continues to grow with the support of local businesses, community members, and dedicated volunteers like the Cydcor team.

How You Can Help

Spark of Love continues to rely on the generosity of the community. Donations can be made online through the Ventura Fire Foundation. All proceeds go directly to purchasing gifts for children and teens in need. For more information about donating or participating in the Spark of Love Toy Drive, visit Spark of Love's website.

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About Cydcor

Cydcor provides customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Through a unique combination of in-person sales and digital marketing services, Cydcor has mastered the power of building relationships with consumers while leveraging technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California.

For more information, visit www.cydcor.com. Follow Cydcor on Facebook, Twitter, and LinkedIn.

Media Contact:
Gail Michalak
Email: gmichalak@cydcor.com
Phone: 805-277-5525

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About Spark of Love

The Spark of Love Toy Drive is a collaborative effort led by Southern California firefighters to collect toys and nonperishable food items for families in need during the holiday season. With the support of ABC7 and local partners, Spark of Love continues to bring joy to thousands of children and teens every year.

For additional details, email SparkofLove@Ventura.org or visit Spark of Love Toy Drive.