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About The Advantage: Why Organizational Health Trumps Everything Else In Business:
Who would have thought that the most unexploited opportunity in modern business was organizational health? Patrick Lencioni’s The Advantage is a daring proposal on why an organizational health focus can have a positive affect on your business. Lencioni’s writing style aids in making the case that businesses need to attack mixed messages within the organization while also cutting down on any dysfunctional politics. There are too many leaders today who still focus on looking for advantages in marketing, strategy, and technology. However, Lencioni is quick to point out that there is a potential gold mine that is in plain sight. Instead of trying to become smarter than the competition, Lencioni believes that leaders and organizations need to focus on becoming healthier. It’s important that they tap into the more-than-sufficient intelligence and expertise they already carry.
Why Cydcor Reviews recommends this to future leaders:
Lencioni argues that the key to success in any organization is to make sure it’s healthy. To express his point of view, he walks his readers through a process in which we can assess the health of our own organizations and take steps to improve it. When putting Lencioni's tips and exercises to use, any organization can see noteworthy progress in each of the key areas of health that he names. The majority of organizations today have more intelligence, experience, and knowledge than they need to be successful. The health of an organization is neither attention grabbing nor quantifiable, and that's probably the reason why more people aren’t taking advantage of it. However, improved health will not only create a competitive advantage and better bottom line, but it also can boost morale within the organization.
Our favorite part:
Lencioni introduces four basic steps to organizational health: building a unified leadership team, creating clarity, over-communicating the clarity, and reinforcing the clarity. Through examples of experiences he and others have faced, Lencioni addresses the behaviors that he looks for in a healthy organization. These include a cohesive team, solid peer-to-peer accountability, handling office politics and bureaucracy, and how organizations need to strive to improve people’s lives. With the right modifications, this model for organization business can have great value for leaders in any company, whatever its size.
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At Cydcor, we know that becoming an effective leader does not happen overnight. It takes effort to learn and practice crucial leadership skills in order to be efficient. Still, people can point out effective leadership when they see it. There are great leaders who naturally become successful, but there are also certain traits that they share. These are a few characteristics of what it takes to be an effective leader.
Optimism
It’s difficult to lead without believing that one day, you will succeed the way you want to. Leaders must have some sort of optimism to keep their hunger for success alive. People will always follow a person who dreams big and knows that everything they want can one day be achieved. Optimism is a trait of leadership that is constantly overlooked but can be effective when trying to gain the trust of team members. Leaders should always be preparing for the future, while still focusing on the present.
Cydcor is on Facebook! Be sure to follow our page (https://www.facebook.com/CydcorLLC) to keep up with our fundraising event for Operation Smile, Day of Smiles!
Look Out for the Team
Leaders must move and think quickly, but they must also take time to pause and pay close attention to how their employees are doing. As a leader, you can’t prepare yourself to lead more effectively if you don’t know what is really happening with your team members. Always be on the lookout for evidence of their state of mind and what support they need to reach success and fulfillment in their work.
Constant Preparation
If a leader fails, it’s usually due to their lack of preparation. When an opportunity is missed, it’s often because a leader did not plan for themselves or their employees to see and seize it. Preparation requires accountability and is a responsibility with multiple factors. Every leader sees through a different lens – therefore, they should know what the short and long term preparation demands are for their employees and the business to be successful
Self-Assessment
An effective leader should always be giving employees a critique to see if they can find improvements in any areas. By looking at what the team is doing correct and what they need to work on, leaders can better identify with a team. Checking in with ourselves is never a bad idea.
Make Tough Decisions
Without fail, leaders are called on to make choices that impact both their organization and the people they lead. People want to follow a person who weighs all the options. In other words, good leaders make important decisions based on what’s best for the organization -- and they make them confidently. You will have to make a tough call from time-to-time, but with the right amount of sureness and groundwork, anything is possible.
About Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek
The world today contains many people who do not feel fulfilled or valued in their job. Fortunately, there are many great leaders who are creating environments in which people naturally work together to do remarkable things. While traveling the world, Simon Sinek noticed that some teams have built a great deal of trust, so much that they would put their lives on the line for each other. He also noticed that great leaders sacrifice their own comfort—even their own survival, such as in the military—for the good of those in their care. Sinek illustrates his ideas with fascinating true stories, from the military to manufacturing, from government to investment banking. When it matters most, leaders who are willing to eat last are rewarded with deeply loyal colleagues. These are the people leaders should be looking for because they stop at nothing to look out for their leader’s, and company’s, vision.
Why Cydcor Reviews recommends this to future leaders:
Sinek explores the unique ability for leaders to work with others and make things happen. This book has the potential to reframe the way people look at business as a whole. The leader plays a service role in their group by protecting it from external threats while still nurturing it. Sinek also explores the emotions that are essential for leaders to connect with. To do this, the book serves as a scientific study on the chemistry that is necessary for good management. It’s a worthy guidebook to navigating the road to becoming a better leader.
Our favorite part:
Although it’s difficult to pick the most outstanding part, there are a few chapters that will stick with most people. In Chapter 8 (“The Ceramic Cup”) Sinek deeply explores the meaning of a speech that the Under Secretary of Defense gave regarding the perks of a rank you receive and that they are meant for the position and not the person. The final chapter, titled “Becoming a Leader,” gives a final bit of advice on getting the ball rolling to become an effective leader.
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Cydcor is pleased to announce a photo contest that will be held the week of our Operation Smile event, the “Day of Smiles!” Anyone participating in the event will have the opportunity to submit a photo on Facebook, Twitter, or Instagram wearing their Day of Smiles t-shirt, using the hashtag #DayofSmiles. Entries will automatically be entered into a drawing to be featured in Cydcor's monthly newsletter!
There will be three winning categories: the best action shot, the most creative, and the best group photo. Winners will be announced on Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor) and on Cydcor’s Twitter (@Cydcor) on Wednesday, June 10th. Be sure to follow Cydcor’s Facebook page for additional information regarding all the fun taking place at during Day of Smiles.
This contest will run from Wednesday June 3rd, 2015 (10:00AM PST) until Tuesday, June 9th, 2015 (11:59 PM PST). Winners will be announced at any time after noon PST on June 10th, 2015.
See you on #DayofSmiles!
Terms and Conditions (Facebook)
Post a photo on Instagram, Twitter, or Facebook wearing a Day of Smiles t-shirt using the hashtag #DayofSmiles anytime from Wednesday June 3rd (10:00AM PST) until Tuesday, June 9th (11:59 PM PST) and you will be automatically entered in the Day of Smiles contest. To be eligible, entrants must be (i) at least 18 years of age and (ii) a member or affiliate of a Cydcor independent corporate licensee or an employee of Cydcor. Multiple submissions per participant are allowed. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. There will be a total of three winners. The categories to win are: the best action shot, the most creative, and the best group photo. The winning pictures will get to be featured in The Leader magazine in the July 2015 issue. The winners will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC?ref=hl) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Wednesday, June 10th any time after 12:00PM PST and no later than 6:00 PM PST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Facebook in any way and is not sponsored, endorsed or administered by, or associated with, Facebook. By entering the contest, participants agree to fully release Facebook from any and all liability.
Terms and Conditions (Instagram)
Post a photo on Instagram, Twitter, or Facebook wearing a Day of Smiles t-shirt using the hashtag #DayofSmiles anytime from Wednesday June 3rd (10:00AM PST) until Tuesday, June 9th (11:59 PM PST) and you will be automatically entered in the Day of Smiles contest. To be eligible, entrants must be (i) at least 18 years of age and (ii) a member or affiliate of a Cydcor independent corporate licensee or an employee of Cydcor. Multiple submissions per participant are allowed. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. There will be a total of three winners. The categories to win are: the best action shot, the most creative, and the best group photo. The winning pictures will get to be featured in The Leader magazine in the July 2015 issue. The winners will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Wednesday, June 10th any time after 12:00PM PST and no later than 6:00 PM PST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Instagram, Inc. in any way and is not sponsored, endorsed or administered by, or associated with, Instagram. By entering the contest, participants agree to fully release Instagram from any and all liability, and agree to Instagram’s terms of use.
Terms and Conditions (Twitter)
Post a photo on Twitter wearing a Day of Smiles t-shirt using @Cydcor and the contest hashtag #DayofSmiles anytime from Wednesday June 3rd (10:00AM PST) until Tuesday, June 9th (11:59 PM PST) and you will be automatically entered in the Day of Smiles contest. Users who do not use @Cydcor or the contest hashtag will not be entered to win. To be eligible, entrants must be (i) at least 18 years of age and (ii) a member or affiliate of a Cydcor independent corporate licensee or an employee of Cydcor. Participant may not create multiple accounts to enter the contest – the creation of multiple accounts will make participant liable to have all accounts suspended by Twitter. Any participant found creating multiple accounts to enter the contest will also be disqualified. Multiple submissions per participant are allowed; provided, however, that the participant posts a different tweet each time. Participants may not post the same tweet repeatedly (no duplicate tweets). Posting duplicate tweets is a violation of Twitter Rules and jeopardizes search quality. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. There will be a total of three winners. The categories to win are: the best action shot, the most creative, and the best group photo. The winning pictures will get to be featured in The Leader magazine in the July 2015 issue. The winners will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Wednesday, June 10th any time after 12:00PM PST and no later than 6:00 PM PST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Twitter in any way and is not sponsored, endorsed or administered by, or associated with, Twitter. By entering the contest, participants agree to fully release Twitter from any and all liability, and agree to read and abide by Twitter’s Rules.
About In Search of Excellence: Lessons from America’s Best-Run Companies by Thomas J. Peters and Robert H. Waterman, Jr.
First published in 1982, In Search of Excellence is one of the best selling business books of all time, selling nearly 3 millions copies in its first four years. The book continues to be influential for business professionals and is considered a classic. In this book, Peters and Waterman, Jr. explore the science and art used by the management of some of the most successful companies of the 1980s. By examining how companies such as Boeing and The Walt Disney Co. were able to be innovative and excel, this book puts strategies that work for management in the forefront.
Why Cydcor Reviews recommends this to future leaders:
The book is an excellent recommendation for anyone in business management. Many people have called In Search of Excellence the most influential business book in the last 20 years. The bulk of the book focuses on 43 companies thought to be excellent at the time. Although this book was written more than thirty years ago, many of the points Peters and Waterman, Jr. make about excellent companies make are still relevant. Great companies struggle to remain on top over an extended period of time, but the excellent ones succeed. This is a good foundational read to build skills based on what it takes to be a company of excellence.
Our favorite part:
This book lays out the eight characteristics of excellent companies that readers can follow along with. These characteristics include a bias for action, close to the customer, autonomy and entrepreneurship, productivity through people, hands-on and values driven, stick to the knitting, simple form and lean staff, and simultaneous loose-tight properties. These eight characteristics are all still relevant today, and many companies still have difficulty implementing them. After the book was such a success, Peters went on to become a star in the field of management entertaining. This speaks volumes to how much of an effect this book had on subsequent business-oriented books.
Big bank accounts aren’t the only thing that millionaires have in common. In order to find success, millionaires have to fully develop traits including courage, vision, and passion. Millionaires use a different line of thinking than everyone else. It’s not just about money, but life as a whole. Since thoughts have an effect on actions, people who want to one day be a millionaire should have the mindset to do so. Here are a few traits that many millionaires share:
Vision
Millionaires are creatives who are constantly seeking the next master plan. These people not only have big dreams, but they also believe that those dreams will one day come true. As such, wealth seekers should set lofty goals and not be afraid of uncharted territories. Professionals need to be constantly scheming about the next step and never dwelling on the past.
Passion
In order to fully reach peak potential, people need to be passionate about what they do for a living. Being able to enjoy work allows a person to build discipline and work their hardest every day. Ask any millionaire, and they’ll tell you that they enjoyed their journey to the top, no matter the difficulty. They believed in what they were doing and knew they really had something to work with. Find that passion, and one day you will realize you’ve loved what you’re doing for years.
Salesmanship
How are your sales skills? Millionaires are constantly pitching their concepts and plans, trying to sell others on the idea. Many millionaires also have well-developed social skills. Being able to converse with anyone and tell their side of the story makes things a lot easier. Developing sales skills, either professionally or on the side, can add a lot of weight to their business abilities.
No Fear
No one wants to find out they haven’t been successful with their latest endeavor. Most of us are afraid of failure. The thought of failure brings about a negative reaction and immediately brings up our insecurities. However, being afraid of failure also creates a fear of changing things. Nothing ever grows in the comfort zone. Millionaires know that failure is an essential part of success. We learn many things from falling down, but what matters is how we get back up. For millionaires, failure is just one step closer to real success.
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About Competitive Advantages: Creating and Sustaining Superior Performance by Michael E. Porter
This book looks in-depth at the foundations of building a competitive advantage over the business competition. Competitive Advantage introduces a new way of thinking about what a company does. Porter shows how competitive advantage can be found through the efforts of the company, but also the efforts of the company’s customers. Competitive Advantage also provides the tools to build a strategy that works and set yourself apart from the opposition. Competitive Advantages has helped countless companies and business school students understand where competition comes from.
Why Cydcor Reviews recommends this book to future leaders:
A competitive advantage is the key to a company's performance in different markets. This is very important in today's global markets where companies must compete against others around the world. The book explains how a business can build and sustain a competitive advantage. In particular, the book bridges the gap that many companies have between creating a strategy and implementing it. The book is a critical read for leaders who play a part in their business’s strategy and for students studying strategic management.
Our favorite part:
The book highlights the need for every aspect of a company to play a role in creating a competitive advantage. Production, marketing, finance, human resources, and others all play essential roles for a business. Porter describes how a firm can put the three generic competitive strategies of leadership, differentiation, and focus into practice. Even if you're not a business-school-type, there is much value to find in this book. It'll also give you a useful framework for studying what your business is doing right and wrong, where it’s vulnerable, and how it relates to the rest of the market. This is key to really find a competitive advantage.
Cydcor is the worldwide recognized leader in outsourced sales teams and customer satisfaction.
When a business can deliver quality customer satisfaction on a regular basis, they tend to have a greater advantage over the competition. A good experience with a company encourages consumers to go with them again and builds company loyalty. When customers are satisfied, so too is the company that provides for them. Building customer satisfaction and reducing customer overturn is a long and sometimes difficult process. Taking the time to focus on boosting employee satisfaction can help drive sales by providing a friendly, professional, and engaging customer experience.
Listening is key to effective customer satisfaction. Not only does it have potential to boost profits, but it shows that you genuinely care about customers. Listening to their words and tone can tell you many things about the target audience of your business. If you can’t respond immediately to their inquiries, be sure to provide a timeline for response and make a note in to do so. Following up is also key to checking for customer satisfaction and completion. Customers have an expectation of the kind of attention and service that is delivered to them. Always strive to deliver quality results.
Excellent employee training can help customer satisfaction quite a bit. Customers can often tell the difference between an untrained employee who doesn’t care much about their wishes and one who provides consistent service and unmatched attention. Companies need employees who are flexible and can understand why customers are buying their services or products. Unfortunately, customers tend to get a company representative who cannot see the big picture with the company’s goals.
Intuitively, people who are at first exposed to customer satisfaction findings believe that the way forward is to examine individual customer responses and deal with each of them in turn. Salespeople understandably want to visit customers who have given them a low score and put them right. However, this isn’t the best approach. Professionals should take a look at the overall score of client feedback and use that to go forward. Typically, employees make the same mistakes with all customers, and these can be corrected easily. Looking at the whole picture and not just a section will always get you farther.
Building customer satisfaction isn’t an easy road, but it can make professional lives much easier. The way forward is to deal with problems within the system and not just focus on individual issues. A company should always seriously look into how they want to handle customer satisfaction. The company that puts a larger emphasis on this tends to do well.
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Since retiring from General Electric in 2001, Jack Welch has stayed busy. Welch led the company for forty years, challenging the competition and learning the best ways to run a large company successfully. With Winning, Welch has written the bible of business, examining the answers to the most difficult challenges people run into on the job and in their personal lives. Welch's words speak to people at every level of business, no matter the size of the company or the importance of the role. Welch's optimistic, no excuses, get-it-done mind-set keeps readers engaged. Winning offers deep insights and solutions to the problems that many people in business face today.
Why Cydcor Reviews recommends this book to future leaders:
Welch begins Winning with an introductory section called "Underneath It All," which describes his business philosophy. He explores the importance of values, candor, differentiation, and voice and dignity for all. Those interested in the human side of great leaders will find this last section especially appealing. In it, Welch answers the most interesting questions that he's received in the last several years while traveling the globe addressing audiences of executives and business school students. Perhaps the funniest question in this section comes at the very end, posed originally by a businessman in Frankfurt, who queried Welch on whether he thought he'd go to heaven (we won't give away the ending). Welch's down-to-earth writing style that helps you understand these timeless principles in a fresh way. As you're reading, you can almost picture him speaking the words in some business school auditorium or a Fortune 100 management retreat.
Our favorite part:
The bulk of Winning is devoted to real situations that many run into while working in business, and it’s split into three sections. The first section analyzes the company, from leadership to choosing employees who can make change happen. The second section looks outside at the competition, with chapters on different strategies that work. The final section of the book, arguably the most important, is about taking your career to the next level. This includes finding the perfect job and achieving a solid work-life balance.
Making the most of feedback, positive or negative, is a crucial skill for professionals, especially those that are on the Cydcor team. In order for us to grow, we must know what we’re doing right, but also we need to know what we can improve on. It can be tough to accept feedback because it’s coming from an outside source. We’re used to doing things a certain way, and when someone says it should be done in a different manner, we can get defensive. Accepting feedback isn’t the easiest task, but with experience, we can make the most of it. Here are three steps to accepting feedback:
Listen. Be attentive and listen carefully to what this person is saying. This communicates that you value the feedback, and it ensures that you understand the feedback being provided. Everyone deserves to be heard, so always give people a chance.
Assess. Either the feedback will support the work you’ve been doing, or go against it. If it’s positive, then you have earned another supporter. If it’s critical, you either go with it or go against it.
Negative feedback can hold within it a lot of useful information that is simply too valuable to ignore. Sometimes even when you agree with the contrary feedback, you will be inclined to defend your position. Don’t waste time on this sort of defense! Accept the feedback, analyze its value, and apply it.
Act. If you ask for feedback but do not apply it, then there wasn’t much reason to ask for it in the first page. Take action as soon as possible after you receive feedback, and show your appreciation. If we aren’t able to at least consider some changes after receiving feedback, there’s no point in hearing it at all.
A key thing to remember about accepting feedback: it is one opinion coming from another individual's perspective. It is up to you thoughtfully reflect about it, compare it to other feedback you have received, and do something about it. It’s extremely difficult for us to see ourselves as others see us, but it’s also very important that we don't allow blinders to get in the way of opportunity. As you learn more about yourself, feedback will become less painful. You will learn how to put it into a larger perspective and how to use it to better yourself for the future. Feedback is honestly one of the best gifts to receive from colleagues, and us at Cydcor always try to make the most of it.
A few sentences will rarely ever change our lives for the better. It’s up to us to go out every day and actively seek a better self. Words are just words, but when applied to our behavior in life, they can create a new meaning. The following are excellent quotes that are meant to not only inspire, but to help others think about the potential they have within. In Cydcor’s opinion, these are the most inspirational quotes ever spoken:
“Don’t wait. The time will never be just right.” – Napoleon Hill
Putting things off until later or waiting to start a positive habit on Monday never gets us anywhere positive. Time is never going to be perfect; take action today to start seeing results.
“Do What You Can, where you are, with what you have.” – Teddy Roosevelt
Many people fall victim to feeling helpless, so Roosevelt makes a good point. Doesn’t matter who you are, where you’re located, or how much wealth you have. Do anything you can to keep yourself growing toward positive habits.
“Very often a change of self is needed more than a change of scene.” – Arthur Christopher Benson
Changing habits and things you don’t like about yourself is key, compared to just moving to a new place. Although there will be benefits to starting somewhere new, no real change can happen if you don’t look in the mirror and see what needs to be changed first.
“The creation of a thousand is in one acorn.” – Ralph Waldo Emerson
This quotes is largely focused on potential. We tend to look at tough situations and automatically think there’s not much to work with. The potential of each little step we take to better ourselves means a lot. The moral of the story is that big things come in small packages.
“The question isn’t who’s going to let me; it’s who is going to stop me.” – Ayn Rand
Never worry how life is going to working out. The only thing we ever need to worry about is if we are putting in the necessary effort. Ayn Rand makes an excellent point that it should never be a question of if what we’re doing is the correct path. Trust in yourself and never let anything get in your way of fulfilling your dreams.
“Stop wearing your wishbone where your backbone ought to be.” – Elizabeth Gilbert
This is a great quote that speaks to taking the action necessary for any situation. If change is what we seek, it’s required for us to put in the effort. Never just dream about where you could be; get out there and get where you want to be today.
Cydcor was founded in 1994 on a simple yet powerful principle: people still want to buy from people they trust. While much of the business world in the 1990s was moving toward automation and call centers, the founders of Cydcor recognized that something essential was being lost. Technology could handle transactions, but it could not replace trust, loyalty, or the personal connection that uniquely comes from a face-to-face conversation. That insight shaped the company’s mission and continues to guide it today. Headquartered in Agoura Hills, California, Cydcor partners with Fortune 500 leaders as well as emerging brands across the U.S. and Canada. The company specializes in outsourced, in-person customer acquisition through a network of independently owned sales companies across North America. These companies operate in the residential, retail, business-to-business, and event services channels, creating flexible and scalable solutions to meet each client’s needs. Some clients rely on Cydcor to complement their existing sales force, while others count on Cydcor’s network as their exclusive customer acquisition channel. In both cases, the goal remains the same: driving measurable growth through meaningful interactions.
What sets Cydcor apart is its ability to combine the timeless art of relationship building with modern systems and accountability. While independent sales companies focus on customer engagement, Cydcor provides the backbone that makes scaling possible. This includes compliance oversight, detailed reporting, operational systems, and performance tracking that give clients confidence in both the process and the results. The approach has earned the trust of top Fortune 100 and Fortune 500 brands that turn to Cydcor when they need more than just numbers on a spreadsheet. They need real conversations, genuine connections, and long-term customer relationships.
Under the leadership of Vera Quinn, President and CEO, Cydcor continues to evolve without losing sight of its core belief: that business has always been built on human connection. In a marketplace where digital noise grows louder every day, Cydcor proves that face-to-face sales remain not only relevant but essential. It is a model that honors tradition while embracing innovation, ensuring clients have the reach, structure, and results they need to grow.
In conversation with Vera Quinn, President and CEO of Cydcor
“We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it."
– Vera Quinn, Cydcor President and CEO
Cydcor has been a trusted partner to Fortune 500 companies for more than three decades. How has your face-to-face approach helped brands stay competitive in today’s automated world?
In today’s automated world, the value of human connection and quality continues to rise because people’s needs are not one-size-fits-all. Brands spend heavily trying to break through the noise, but nothing cuts through like a real conversation. When the field teams engage face-to-face, whether in a business, at a retail store, at someone’s doorstep, or an event, it creates authenticity, accountability, and connection. That personal approach builds trust and loyalty, delivering long-term growth instead of one-off transactions. There is no substitute for the clarity and trust that comes for genuine two-way conversation.
You work across very different verticals—B2B, retail, residential, and event services. How do you customize each campaign?
It starts with listening. We take the time to understand what matters most to the client—what outcomes they want to achieve and who they’re trying to reach. From there, we apply proven strategies while piloting and refining until the approach is right. We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.
We’re also highly nimble. Offers, hours, and territory plans can shift quickly, and we adjust with speed, going where customers are and where opportunities exist. For example, in retail environments customers may need product education at the point of sale, while in B2B settings the focus is often on efficiency and ROI. Each campaign is tailored to those realities, ensuring both clients and customers feel understood.
Leading companies often credit Cydcor with helping them expand into new markets. How does your model drive that kind of growth?
We help clients grow because we’re built to scale responsibly. The companies in our network are locally run by entrepreneurs who care deeply about performance and quality. That ownership mindset allows us to move fast when a client wants to expand while still delivering consistency and quality. We’re able to test, adapt, and ramp with speed—without sacrificing the fundamentals. Because we take such pride in the brands we represent, our clients trust us to deliver with consistency and care.
Cydcor works with a network of independently owned sales companies. How does that support innovation and client outcomes?
Entrepreneurs think differently. They’re invested in doing things right because it’s their business. That ownership mindset creates a ripple effect: higher standards, better execution, and more accountability. When a client partners with us, they’re not just accessing sales teams; they’re tapping into a culture of ownership and drive. That translates into stronger performance in the field and sustained results for the brand.
You’ve been recognized as a Great Place to Work. How do culture and leadership play into your business success?
Our culture is built on the belief that people succeed when they help others succeed. That philosophy drives how we lead, how we collaborate, and how we show up for our clients and each other. Our values aren’t just words on a wall. They act as our constitution, guiding decisions and holding us accountable. Because of that, leadership at Cydcor isn’t about hierarchy; it’s about creating an environment where people support one another, push for excellence, and celebrate shared wins. That’s why our culture has become a competitive advantage and why clients trust us to represent their brands with pride.
Technology is clearly important to your operations. How do you balance that with the human side of your business?
We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it. AI is making our systems smarter and faster, improving everything from compliance to reporting to campaign insights. At the end of the day, technology is there to empower people. It supports the work; it doesn’t replace the human connection that makes in-person sales powerful.
What’s next for Cydcor? Any exciting plans on the horizon?
Cydcor is entering an exciting new chapter of growth. We’re expanding into new industries while continuing to strengthen relationships with the Fortune 500 and emerging brands we already serve. A big part of that future is leveraging AI and advanced platforms to enhance both the client and customer experience, delivering faster insights, sharper tools, and more seamless interactions. Driving results through the power of people remains constant, but the ways we deliver on it are evolving quickly. We also see opportunities in industries undergoing disruption, or where customers are clamoring for personalized solutions where face-to-face engagement can help brands establish trust and drive growth. That’s where our model truly shines.
Meet the leader behind the success of Cydcor
Vera Quinn, President and CEO of Cydcor, is recognized for her leadership and the business impact she continues to drive. She began her career entry-level in the field. Then seizing an opportunity at Cydcor, and rose through nearly every level of the organization, a path that gives her unmatched perspective on building teams, growing leaders, and scaling a business with integrity.
Vera has been honored as CEO of the Year by the Los Angeles Business Journal, and under her leadership, Cydcor was recently named to the Inc. 5000 list of fastest-growing private companies in America. She is known for her ability to develop leaders by instilling confidence, clarity, and accountability. Today, she continues to guide Cydcor’s growth with a clear mission: when people succeed together, businesses and communities thrive.
“We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.”
– Vera Quinn, Cydcor President and CEO
Agoura Hills, California--(Newsfile Corp. - September 3, 2025) - Cydcor is proud to announce that CEO Vera Quinn has been recognized as the CEO of the Year Honoree at the Los Angeles Business Journal's 2025 Valley Women's Leadership Symposium & Awards. The program spotlights influential leaders across the San Fernando Valley and greater Los Angeles who are driving innovation, cultivating inclusive workplaces, and shaping the future of business.
Under Quinn's guidance, Cydcor has become a company synonymous with a culture of growth, performance, and community. Highlights of her leadership include:
"It is an incredible honor to be named a CEO Honoree among so many remarkable women," said Quinn. "I am proud to represent a community of women leaders who are inspiring the next generation and driving meaningful change in business."
For more on Cydcor's culture and Quinn's leadership, visit: A Culture Strategy of Growth, Performance, and Community.
About Cydcor
For more than 30 years, Cydcor has provided outsourced sales solutions to Fortune 500 and emerging companies. By combining the power of relationship-driven sales with innovative strategies, Cydcor helps its clients acquire, grow, and retain customers at scale. Founded in 1994 and headquartered in Agoura Hills, California, Cydcor remains privately held.
Visit: www.cydcor.com.
For information contact:
media@cydcor.com
805-277-5500
Agoura Hills, California--(Newsfile Corp. - August 11, 2025) - For the 13th time, Cydcor has earned a place on the Los Angeles Business Journal's (LABJ) Best Places to Work in Los Angeles list. This recognition, determined by detailed employee surveys conducted by Workforce Research Group, celebrates Cydcor's enduring commitment to a collaborative, employee-centric workplace culture. As a leader in outsourced sales and customer acquisition services, Cydcor continues to set the bar for what it means to build a workplace where people grow, thrive, and find purpose.
Recognition Driven by Employee Survey and Culture
Hundreds of small, medium, and large companies across LA participated in the 2025 LABJ survey. The process evaluates workplace policies and practices, with 80% of the score drawn from confidential employee feedback. The result: a curated list of LA's top employers, with Cydcor standing out for its consistent leadership, supportive environment, career development focus, and the company's foundation lies in its culture and core values.
A 13-Year Legacy of Workplace Excellence
"We are very intentional about building both a high-performing culture and a high-performing business," said Vera Quinn, CEO of Cydcor. "We want Cydcor to be a place where people are inspired to grow, feel proud of their work, and know they're part of something meaningful."
Cydcor uses the feedback collected through the survey process not only to celebrate what's working but also to highlight areas where the company and departments can improve. This ensures continuous growth, adaptation, and accountability across all levels of the organization. Cydcor fosters a culture where people helping people isn't just a saying, it's the way business is done.
"Consistency matters. Being recognized year after year is a result of our people showing up for one another, staying grounded in our values, and always aiming to get better," Quinn added.
What Makes Cydcor a Top Employer
Cydcor continues to set the standard in creating an environment where employees feel seen, supported, and challenged to achieve their potential.
How does Cydcor continue to earn recognition? Here are just a few reasons:
Explore Career Opportunities at Cydcor
Want to join one of LA's top workplaces?
Explore career opportunities at Cydcor today: www.cydcor.com/careers
About Cydcor
For three decades and counting, Cydcor has provided award-winning customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while harnessing technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information, visit www.cydcor.com.
Media Contact
Gail Michalak
805-277-5525
gmichalak@cydcor.com