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What worked this year? What didn’t work? These two questions provide a framework that will improve your performance in the coming year.
Do you have a plan for setting and achieving goals in next year? A personal review of your past year will uncover winning strategies that deserve to be carried forward into the coming year—and those that can be left behind. Conduct an annual review of your performance at work with the following techniques.
Write It Down
Record your observations as you conduct your annual review so you’ll have something to refer back to later. A simple Excel worksheet allows you to organize the past year’s wins and losses month by month. Or, if you prefer to write by hand, Moleskine notebooks are well-made—and can work with Livescribe smartpens to translate your notes into digital content.
Look For Significant Events
Be cautious with granularity. Looking too closely at the past year can cause more issues than it will solve, distracting you from the larger picture. Stay focused on identifying significant events and strategies that impacted your performance.
Create Specific Goals
When planning for next year, create specific goals. Don’t just say you want to make more money or “get better at” something. What will you actually do to make more money? What does “getting better” at something look like? You need to be able to measure your progress toward these goals in a concrete way.
Make a plan and follow up on each step. Use the following categories to establish specific goals for the New Year.
Did you achieve your goals during this year, or did you fall short of your expectations? Have you conducted an annual review and planned for the new year? Comment here, tell your story on Twitter, and follow us @Cydcor. Share this article with your friends and start a conversation with your community. #cydcorlearnandgrow
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada, to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


Becoming fluent in body language empowers you to make a lasting impression on colleagues and supervisors
Your conversation begins when you enter the room—before you begin to speak. Your body expresses your moods and, depending on your awareness of how your body talks, you will communicate confidence or fear. Fortunately for you, it’s possible to learn to communicate confidence nonverbally.
Practice makes perfect. Strategies for controlling nonverbal communication are easy to learn and fun to practice. Don’t be afraid to feel silly when you try them. Have you heard the expression, “fake it ‘til you make it”? It means that when you’re trying something new you should pretend to be an expert. Expertise will come in time.
Harvard professor Amy Cuddy suggests that posing for two minutes will have a significant positive impact on your confidence. We have a few poses you can start practicing today:
Strong Man Pose
Flex your muscles if you’re hearing negative information. It will help you remain focused. Curl up both arms as if you’re showing of your biceps. Flex your legs and bend your knees slightly. This is a bit of a cartoon pose, and you should have fun with it. Try it out before a meeting or presentation.
Superman Pose
Stand straight and tall. Place your hands on your waist and put your chin in the air. Hold your head high. This pose is a powerful tool for situations where you might feel anxious or afraid. Try using it a few minutes before giving a speech or presentation.
Embody Your Success
Sit comfortably in your desk chair. Call up a memory of a past success and let that positive energy fill your chest with each breath. Send that warm glow up and down your spine, out across your shoulders, into your arms and hands and down into your legs and feet. Feel the emotional power of your past successes come to life and ignite the positive power you carry inside.
Face Facts
Your face communicates your emotions, moods, and attitudes without you having to say a word. If your audience interprets your expression as sad, confused, or angry, you may lose them even before you start to speak.
You can improve your facial expressions with a little effort, awareness, and practice. It’s probably easier to schedule these efforts for important social, professional, or networking events. Tilt your head slightly to the side. Practice smiling and making eye contact with your audience to show that you are actively interested.
So, go ahead, pick a power pose and give it a try. What does it feel like? Do you have any other cool tips to help improve body language? Share with us! Comment here, share your story on Twitter, and follow us @Cydcor. Share this article with your friends and start a conversation with your community!
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada, to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


Once again this year, Cydcor team members organized a Thanksgiving Food Drive where several Cydcor employees donated and delivered food to families in need.
Cydcor’s Thanksgiving Food Drive was organized to benefit Earths Magnet Elementary School in Newbury Park, CA. The National Wildlife Federation Fund has recognized this school as one of the Top 10 Eco-Schools in the country, meaning that it uses environmental education as a platform for teaching students about technology, engineering, and math. Students learn the importance of creating sustainable businesses. Working with the support of the school, Cydcor encourages community sustainability with this annual food drive. Being able to provide families in need with a Thanksgiving dinner year-after-year allows the Cydcor team to support people in a meaningful way.
Cydcor employees readily volunteer because they’re organized, skilled at getting things done, and ready to take on any opportunity they meet—especially if it’s one that helps struggling families and strengthens community connections.
“It is amazing to see a group of people come together and be so passionate about helping others in need. Holidays are about spending time with loved ones, and I am happy we can contribute and make a difference for these families,” explained one Cydcor volunteer.
Many Cydcor employees donated food and raised enough money to provide meals for 90 families. In addition, Cydcor’s executive team donated a total of $1,800 through payroll deductions, which allowed the organizers to purchase $20 Vons gift cards for each family.
Cydcor has taken the time to examine the true meaning of Thanksgiving bounty and thankfulness. The annual Thanksgiving Food Drive expresses the company’s core values and commitment to caring for community members suffering difficult times. Cydcor continues its tradition of nurturing the community and turning need into an opportunity—so that families in need can see a future that is just a little bit brighter.
Keep up with the latest news from Cydcor on Facebook! Follow us today at https://www.facebook.com/CydcorLLC


TED Talks will improve your understanding of a complex concept or help you to master new skills. Humor, imagination, and authentic emotion energize these talks and guarantee your engagement.
TED wants to change your life. It’s that simple. This popular nonprofit was launched in 1984 as a conference exploring the convergence of Technology, Entertainment, and Design (TED). TED Talks offer viewers a glimpse into the workings of some of the leading minds in the world today.
The problem with such a vast array of rich resources is that it makes tracking down the topics that will provide an immediate career benefit a bit more difficult. When you have the time, plan to take a tour of the TED Talks available online. You never know what insights you might find from a subject that has no direct connection to your industry.
When your time is limited and you’re looking for insights to improve your performance in business and sales, start with these 10 talks. Each speaker we’ve selected provides a powerful personal story and insights that will have a direct impact on your professional life.
Make yourself comfortable and prepare to open your mind. Your journey to excellence is about to begin.
1. The Puzzle of Motivation | Dan Pink
2. Five Ways To Kill Your Dreams | Bel Pesce
3. Your Body Language Shapes Who You Are | Amy Cuddy
4. Want to Help Someone? Shut Up and Listen! | Ernesto Sirolli
5. The Power Of Believing You Can Improve | Carol Dweck
6. Try Something New For 30 Days | Matt Cutts
7. How To Make Work-Life Balance Work | Nigel Marsh
8. Smart Failure for a Fast-Changing World | Eddie Obeng
9. The Key To Success? Grit. | Angela Lee Duckworth
10. What It Takes To Be A Great Leader | Roselinde Torres
Have you listened to a TED Talk or attended an event in person? Do you have a favorite speaker or subject? If you were going to give a TED Talk, what would you talk about? Please comment here, share your story on Twitter, and follow us @Cydcor. Invite your friends and colleagues to participate in this discussion; you might spark a TED Talk of your very own.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada, to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


Cydcor is excited to announce a caption contest to go along with Rising Star 2015! To enter, submit an answer to this question: If you could pick any category of achievement to earn your star on the Hollywood Walk of Fame, what would it be? Enter the contest by leaving a comment on the contest photo on either Cydcor's Facebook (https://www.facebook.com/CydcorLLC) or Cydcor's Instagram (https://www.instagram.com/Cydcor) by Sunday, November 22nd, 2015, at 11:59 PM PST. You will be entered into a chance to win a super Hollywood themed gift!
Terms and Conditions (Facebook)
Valid entries are comments that caption the “Nominate your Walk of Fame Star” post on Cydcor’s Facebook page. To be eligible, entrants must be at least 18 years of age. Multiple comments per participant are allowed. Profanity or inappropriate language, as determined by Cydcor, in its sole discretion, will be disqualified. The winner will receive a Hollywood themed gift to be chosen by Cydcor and not to exceed $100 in value. Contest begins at 12:00 PM, PST on Thursday, November 19th, 2015 and ends at 11:59 PM, PST on Sunday, November 22nd, 2015. All participants will enter into a raffle and the winner will be announced via Cydcor’s Facebook page on Monday, November 23rd, 2015 any time after 12:00PM PST. There will only be one winner selected, at Cydcor’s discretion. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Facebook in any way and is not sponsored, endorsed or administered by, or associated with, Facebook. By entering the contest, participants agree to fully release Facebook from any and all liability.
Terms and Conditions (Instagram)
Comment on Cydcor’s “Nominate your Walk of Fame Star” post on Instagram anytime from 12:00 PM, PST on Thursday, November 19th, 2015 until 11:59 PM, PST on Sunday, November 22nd, 2015 and you will be automatically entered in a raffle for a chance to win a Hollywood themed gift to be chosen by Cydcor and not to exceed $100 in value. To be eligible, entrants must be at least 18 years. Multiple submissions per participant are allowed. Each entry will be entered in the raffle. There will be one winner selected, at Cydcor’s discretion. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The winner will be announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC?ref=hl) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Monday, November 23rd, 2015 any time after 12:00PM PST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Instagram, Inc. in any way and is not sponsored, endorsed or administered by, or associated with, Instagram. By entering the contest, participants agree to fully release Instagram from any and all liability, and agree to Instagram’s terms of use.


You might not recognize opportunity when you find it: there are no sirens or flashing lights. No one is going to take you by the hand and lead you to it. As an adult engaged in your career, you’re responsible for finding and accepting any and all of the opportunities that you encounter.
Recognizing opportunity isn’t a magical talent that requires an expensive education—you can build the necessary skills, though it will take effort and education. You must commit to learning about your company, your industry, and how business and the world at large interact and create situations filled with possibility.
Prepare for Opportunity
Get the best information available to you about where you want your career to go. This will be your roadmap. Equip yourself with the skills, supplies, and crew required to reach your destination. Opportunities are uncharted but, with careful preparation and an eye on the horizon, you’ll be ready when they come into view.
Never Give Up
Opportunity has an expiration date. It’s like a sale at the store—available for a limited time only. When you find an opportunity, be ready to act on it. If you’re not successful in your first attempts, learn from your experience and then try again. Failure is an important teacher.
Identify Your Goals
Opportunity is an undiscovered country, but it borders known lands. Your ability to recognize opportunity when it appears is connected to the destination you’ve identified. Establish your goals and use them as a map towards advancement. Identify issues in your job, company, or industry that need improvement or expansion. Keep learning about your job, industry, and current events The more you know the easier it will be to recognize how opportunity connects to your experience.
Looking to help on developing an entrepreneurial spirit? Cydcor has you covered! Check out this blog from October 2015: Developing an Entrepreneurial Spirit
Opportunity Is Hidden Under Hard Work
As in any career, hard work and persistence are often your key to career advancement and recognition. The hard work you put into your job every day has a special result. It delivers the experience required to find opportunity that can lead to even greater opportunity. Imagine you’re a prospector looking for gold. Over time, you’ve studied rock formations and learned how to spot potential gold bearing sites. Diligence delivers opportunity.
Develop an Opportunity Network
Great discoveries are often attributed to one person but they’re never only made by one person. In order to identify an opportunity you’ll have to talk to people in your office and in your profession to learn what opportunities look like to them. You’ll discover opportunity through interaction with others. As you develop relationships with your team, colleagues, and network connections, you’ll enter into conversations that lead to professional relationships. Offer assistance, expertise, and information to others and they will reward with the access to unlimited opportunity.
You have the map. You’ve assembled all of the tools and supplies required. You’ve alerted your crew about your voyage and the goals you’re focused upon. Don’t wait any longer. Follow theses strategies and you’ll soon land your first opportunity.
How do you recognize an opportunity when you find one? Do you work with others to find opportunity? Please share a story about opportunity’s impact on your life so others can benefit from your experience. Comment below and tell your story on Twitter. Follow us @Cydcor and please share this article with your friends and ask for their thoughts.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada, to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


Design thinking builds a creative mindset that improves problem-solving skills and deepens communication and understanding between team members
As creatures of habit, we develop routine ways of completing tasks. After time has passed, a once efficient routine can sometimes become a relentless rut. Transition from routine to rut is gradual and sometimes we fail to notice when it happens until we’re stuck in an unproductive loop without recognizing our situation.
A rut leads nowhere. It’s cramped, uncomfortable, and even though it’s familiar, you start to feel bad about being there. Spending too much time stuck in a rut can lead to a negative outlook on life and poor performance at work.
In order to prevent yourself from falling into a rut you need a new toolbox: one that contains innovative and inspiring processes for solving problems. Design thinking is that toolbox. It’s a problem solving process initially created by designers who were tasked with creating solutions to complicated problems.
Design thinking requires that you access your imagination, intuition, logic, and reasoning. Your goal is to establish a new mindset for creating solutions to your problems. Use the following steps to craft a design thinking process that works for you.
Identify the Problem
You need to get your problem out of your head and into the world so you can look at it and begin your problem-solving process. Schedule a specific time to identify the problem. Give yourself 30 minutes to simply analyze the situation and identify the problem and how it impacts your process at work.
Think About the Problem
Don’t just do something—sit there. It’s time to stop using routine and unproductive approaches to problem solving. Engaging a design thinking mindset requires that you actually think about the problem. Do your research. Brainstorm with the team. Investigate possible causes and pain points.
Create a Problem Profile
Assemble your materials into a clear profile of the problem. The shape of the problem becomes clear when you list the negative impacts it has on your team, your department, and your company. We often fail when we try solving problems because we haven’t identified the actual problem, just its impact or symptoms.
Imagine Your Solutions
Review the material you have gathered and begin creating solutions to the problems. Consider the positive and negative impacts of each proposed solution. Identify the solutions that offer the best outcomes for your problem and company and make sure that they’re in alignment.
Make a Decision and Act On It
At some point you have to put your solution into action. Work with your team members and monitor the results of your solution. The powerful quality of design thinking is that it allows you to test and retest solutions. Observe how the new process works and make changes as required using your new design thinking mindset.
Build a Parking Lot
Using a parking lot of ideas allows you to save important ideas that may not be related to the problem you’re trying to solve but might have potential for solving other problems. Use a notebook, sticky notes, an idea board, or a spreadsheet. Consider keeping your parking lot in view. A glance at it while you’re pondering a problem might provide inspiration you need at that moment.
What approach do you use for problem solving? How does it impact your productivity at work? Your experience is important to us. Please comment or this page or tell your story on Twitter and follow us @Cydcor, and please share this article with your friends.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada, to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


In order to shine bright as a star in your workplace, you must establish a set of goals and not only achieve them but exceed them. A star never lets obstacles get in their way.
The first step to stardom requires an attitude adjustment. Start by examining your outlook about work to see if you’re being influenced by negative thoughts. Rethink your negatives and turn them into positives. That’s how you ignite your spark and shine like the star. A star is rewarded with recognition not because they’re good at their job. A star earns recognition because they’re providing exceptional service to their company.
Here are some thoughtful methods for building recognition for your achievements:
Communicate Effectively
A star at work shines because coworkers talk about the unique qualities they saw in you. You need to be a good communicator in order to get people talking about your shining achievements. You don’t need to talk a lot; you need to provide information that matters.
Develop Valuable Skills
Recognition and awards are often given to people who have special skills or expertise in an area. Identify the skills most valuable to your company and become more skillful in those areas. These can range from soft skills like creative problem solving, writing, or negotiation to technical or computer skills.
Document Your Wins
No one else is going to remember what you’ve done. You’re not necessarily on your own but you’re part of a large system where everyone has their own goals and achievements on their minds. Make a record of your star-making achievements. It’s the hard proof you need to show your supervisor that you’re valuable to the company and deserving of recognition and advancement.
Do More
Once your work is done, your job is just beginning. You must regularly ace your everyday assignments and then provide your company with the innovation that makes you a visible and valuable member of the organization. If there is an opportunity to take on a new assignment, take that opportunity. Before saying yes be certain that you have the time to excel at star level tasks.
Create a Network
Review your list of contacts and identify their areas of expertise. Figure out how you can help them and identify possible solutions you might be able to provide. These people are your allies and will help you to build a reputation that leads to recognition and awards.
Always Be Willing to Help
A star is humble and always willing to pitch in when help is required. You’re ready to listen to other people and aren’t defensive when you’re given an assignment. A star focuses on what needs to get done and gets it done.
It’s time for you to shine. Your colleagues, team members, and supervisors are committed to the success of the company and, therefore, they’re committed to your success as well. It’s a win-win situation. So, what are you waiting for?
What’s your strategy for earning recognition at work? Your experience is important to us. Please comment on this page or tell your story on Twitter and follow @Cydcor, and please share this article with your friends.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada, to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


Don't forget to follow Cydcor's channel on YouTube for our latest company videos: https://www.youtube.com/user/Cydcor
Some people believe that a great salesperson is born, not made: that the ability to close a sale is a gift that one must be blessed with at birth. Well, those people are wrong.
Certain people might have an outgoing personality that gives them a bit of an advantage when it comes to networking or closing a deal but the true qualities of a great salesperson aren’t genetic—they’re learned and improved upon with practice.
What qualities does a great salesperson possess? A great salesperson looks just like you. But in order to release the successful salesperson within, you need to identify the qualities a good salesperson must possess in order to achieve success.
As you review this list of qualities a great salesperson must possess begin to make a list of the qualities that you believe you lack or need to develop. Be honest in your self-assessment. If possible, get input from your team, supervisor or sales manager.
Doing this exercise on your own is a powerful technique for improving your sales skills. Including your team members or manager in this process lets them know that you’re motivated and committed to continuous improvement.
You need a plan if you are going to succeed in sales. A great salesperson identifies their goals and keep them in the center of their vision: obstacles never sidetrack them.
You’re not just interested in making a sale. You’re building a long-term relationship with your colleagues and clients. A great salesperson cares about the person as well as the sale.
You always make a great first impression and you enjoy meeting people and hearing about their job, the obstacles they face, and the values that are important to them. A great salesperson listens and remembers.
You know that you have the skills required to get the job done. If you encounter rejection you keep moving forward, understanding that it’s part of the process. A great salesperson never gives up.
You have all of your materials ready whenever you need them. You have internalized your company’s message and methodology. A great salesperson provides solutions for all of their clients’ pain points.
You build your interactions with your customers by developing positive interrogative engagement. Questions are specialized tools you use to identify your customers’ obstacles and objectives. A great salesperson is curious and insightful.
You have a friendly personality and you bring positive energy to all of your encounters. Your customers look forward to working with you because you leave a positive impression upon them. A great salesperson leaves people smiling.
You must get the job done. You understand that making a sale is an urgent problem and that it needs to be solved in a timely manner. Nothing will get in your way because you’re determined to solve the problem in front of you. A great salesperson gets results.
You might hear a no but you don’t accept no as an answer. You’re equipped with the ability to control conversations and will not give up on your pitch. A great salesperson is a gifted storyteller who engages his or her audience.
You understand that success in sales is not won; it’s earned through hard work. You recognize the importance of competition and know that you have to seek opportunities—they won’t come to you. A great salesperson shows up and does their job every day, despite disruptions and without delays.
As you review this list of qualities that make a good salesperson you may identify areas for improvement. Recognizing the need to improve is not a sign of failure. It’s an indicator that you have what it takes to succeed as a salesperson. Are you ready to become the best salesperson you can be?
What qualities make you a great at your job? Did we leave anything out of this list? We want to learn from your experience. Please share your thoughts on our Facebook page and post this article on your social media. Let’s start a great conversation.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada, to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We've done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


“Most people live and die with their music still unplayed. They never dare to try.”
– Mary Kay Ash, Sales Leader and Founder of Mary Kay Cosmetics
Initially, an entrepreneur was a confident man or woman with a deep vision of business. They were convinced that their idea was going to be the solution thousands of customers needed. That’s still a valid definition of the word today or, at least, up to a point.
You know this type of entrepreneur if you’ve ever watched the television program Shark Tank. On each episode intrepid innovators make the pitch of their lifetime to a group of business experts—the sharks. Sometimes an idea that sounds a bit whacky when you first hear about it actually makes sense during the pitch. At other times a sensible idea falls apart fast when the people making the presentation haven’t done their homework.
But these entrepreneurs have an impulse: they want to do or make something better. They have professional insight that makes them believe in their ideas.
Learn more about Cydcor on our business profile on D&B's Hoovers.
Entrepreneurial spirit isn’t limited to billion dollar startups or someone working in their garage on the next-big-digital-thing. It’s possible to embrace an entrepreneurial spirit while you’re working just about anywhere. The key to developing one is to be open-minded, curious, and committed.
Developing your entrepreneurial spirit requires the correct mental motivation. You have to bring the right attitude to your work in order to develop the ability to see opportunity instead of obstacles.
Entrepreneurs work in a competitive space that requires courage. Many people are afraid of competing in business, but don’t back away from a struggle. Use the fear as a catalyst to awaken and engage your inner entrepreneur.
Here are some tips to help you find your entrepreneurial spirit:
You Get Things Done
An entrepreneur tests ideas and learns from the feedback. Act on your inspiration. Make a presentation that explains a new process. Share it with your team or your supervisor. If there is an extra assignment available take it on: an entrepreneur has the drive required to get it done, no matter what the obstacles may be.
You Take Thoughtful Risks
You’ve nurtured the ability to be agile and adaptable. You’re able to produce as part of a team but can also work on a project by yourself and frequently make strategic decisions. Understand that taking risks delivers rewards if you’re successful, but there could be problems if you fail. You’ve developed ease with risk because you’ve done the research. You don’t guess. You make thoughtful decisions that are integrated into your plan.
You Always Ask Questions
You’re uncomfortable with the status quo. There is always a way to improve processes and methods for doing routine things more effectively. You question accepted wisdom and aren’t afraid to speak out against the traditional way of doing things because your ideas will improve the process.
You Emphasize the Positive
You get excited when you face a challenge and enjoy pushing boundaries when you’re in pursuit of a goal. You never think about what you can’t do. You focus on the positive and get other people who work with you excited, too. If one approach doesn’t work, you have another option to try. You don’t find blame—you find solutions.
You Give Voice to Your Passion
Your enthusiasm for your work is captivating. It reveals your passion and the depth of your commitment to reaching your goals. You have a deep understanding of your industry and bring your energy and expertise to all phases of problem solving. When in doubt, remember these powerful words from Warren Buffet: “Without passion you don’t have energy. Without energy, you have nothing.”
Go ahead. Embrace the entrepreneur within. It’s time you did.
How have you developed your inner entrepreneur? What strategies do you use when you decide to turn obstacles into opportunities? We would love to hear your thoughts about this topic. Please comment on our Facebook page and share this article on your social media.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada, to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We've done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


We reward Olympic athletes with gold medals for setting records. We value the person who is able to compete and win on their own terms. But athletes don’t win races on their own: these exceptional people train every day and work with coaches who teach them how to perform under pressure.
Think of yourself as an athlete in your own life. When you’re entering a time of increased pressure you need to continue to train. You also need to share what’s going on with your team at work and your family and friends.
As we take on more assignments we begin to feel pressure, and that pressure brings on stress that’s bad for your health, destructive to your productivity, and complicates your personal life. Here are some strategies for handling pressure at work and at home from Cydcor. Experiment with these tips, and over time, you will develop your ability to achieve success under pressure.
Cydcor is hiring! Head over to CareerBuilder to learn how you can join the Cydcor team today.
Be a Good Communicator
Alert your supervisor when you’re entering a stressful time. If you decide that you’ll have a problem completing your assignments you must inform your supervisor. If you’re unsure about getting something done you need to be responsible and professional enough to ask for help. Be proactive and raise a red flag when you see trouble on the horizon—not when your ship has started to sink.
Control Your Emotions
Problems will arise and pressure will grow depending on time, resources, and the difficulty of the assignment. We often react emotionally when we start to experience pressure at work. Some of us perceive pressure as a challenge while others might experience it as a threat. While emotions make it hard to think clearly and limit your ability to solve problems, know that it’s okay to feel the emotions. Transform them into the energy required to complete the task.
Make a Plan
Climbing a mountain seems impossible, but taking one-step forward is a much more manageable goal. Get the pressure you’re feeling out of your head and onto paper. Break it down into smaller tasks. Be specific. Assign a time frame for each of the steps. If possible, delegate tasks. Make notes about the process once the task is complete so you’ll have an even better plan the next time a similar situation occurs.
Cultivate Bravery
Sometimes, pressure appears seemingly out of nowhere. When something goes wrong you need to be brave. It’s time to change your thinking. Instead of choosing panic, recognize the problem and then tell yourself, “Well, that’s inconvenient, so it’s a good thing I have my notes and I’ve practiced for this situation.” Bravery comes from practice and experience. Imagine what could go wrong and develop some possible responses. Write them down. Visualize yourself completing the tasks in a calm and relaxed manner.
Take Care of Yourself
During times of high pressure it’s easy to get distracted and forget to take care of yourself. It’s at these times that you need to be most aware of your health. Avoid fast foods or unhealthy comfort foods. Eat a balanced diet, drink lots of water, schedule short breaks during the day, get plenty of sleep, and try to get some type of exercise everyday. It relieves stress, lowers your blood pressure, and improves your mood.
Check out other blogs full of business advice from Cydcor, including Building and Maintaining Customer Relationships.


Cydcor was founded in 1994 on a simple yet powerful principle: people still want to buy from people they trust. While much of the business world in the 1990s was moving toward automation and call centers, the founders of Cydcor recognized that something essential was being lost. Technology could handle transactions, but it could not replace trust, loyalty, or the personal connection that uniquely comes from a face-to-face conversation. That insight shaped the company’s mission and continues to guide it today. Headquartered in Agoura Hills, California, Cydcor partners with Fortune 500 leaders as well as emerging brands across the U.S. and Canada. The company specializes in outsourced, in-person customer acquisition through a network of independently owned sales companies across North America. These companies operate in the residential, retail, business-to-business, and event services channels, creating flexible and scalable solutions to meet each client’s needs. Some clients rely on Cydcor to complement their existing sales force, while others count on Cydcor’s network as their exclusive customer acquisition channel. In both cases, the goal remains the same: driving measurable growth through meaningful interactions.
What sets Cydcor apart is its ability to combine the timeless art of relationship building with modern systems and accountability. While independent sales companies focus on customer engagement, Cydcor provides the backbone that makes scaling possible. This includes compliance oversight, detailed reporting, operational systems, and performance tracking that give clients confidence in both the process and the results. The approach has earned the trust of top Fortune 100 and Fortune 500 brands that turn to Cydcor when they need more than just numbers on a spreadsheet. They need real conversations, genuine connections, and long-term customer relationships.
Under the leadership of Vera Quinn, President and CEO, Cydcor continues to evolve without losing sight of its core belief: that business has always been built on human connection. In a marketplace where digital noise grows louder every day, Cydcor proves that face-to-face sales remain not only relevant but essential. It is a model that honors tradition while embracing innovation, ensuring clients have the reach, structure, and results they need to grow.
In conversation with Vera Quinn, President and CEO of Cydcor
“We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it."
– Vera Quinn, Cydcor President and CEO
Cydcor has been a trusted partner to Fortune 500 companies for more than three decades. How has your face-to-face approach helped brands stay competitive in today’s automated world?
In today’s automated world, the value of human connection and quality continues to rise because people’s needs are not one-size-fits-all. Brands spend heavily trying to break through the noise, but nothing cuts through like a real conversation. When the field teams engage face-to-face, whether in a business, at a retail store, at someone’s doorstep, or an event, it creates authenticity, accountability, and connection. That personal approach builds trust and loyalty, delivering long-term growth instead of one-off transactions. There is no substitute for the clarity and trust that comes for genuine two-way conversation.
You work across very different verticals—B2B, retail, residential, and event services. How do you customize each campaign?
It starts with listening. We take the time to understand what matters most to the client—what outcomes they want to achieve and who they’re trying to reach. From there, we apply proven strategies while piloting and refining until the approach is right. We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.
We’re also highly nimble. Offers, hours, and territory plans can shift quickly, and we adjust with speed, going where customers are and where opportunities exist. For example, in retail environments customers may need product education at the point of sale, while in B2B settings the focus is often on efficiency and ROI. Each campaign is tailored to those realities, ensuring both clients and customers feel understood.
Leading companies often credit Cydcor with helping them expand into new markets. How does your model drive that kind of growth?
We help clients grow because we’re built to scale responsibly. The companies in our network are locally run by entrepreneurs who care deeply about performance and quality. That ownership mindset allows us to move fast when a client wants to expand while still delivering consistency and quality. We’re able to test, adapt, and ramp with speed—without sacrificing the fundamentals. Because we take such pride in the brands we represent, our clients trust us to deliver with consistency and care.
Cydcor works with a network of independently owned sales companies. How does that support innovation and client outcomes?
Entrepreneurs think differently. They’re invested in doing things right because it’s their business. That ownership mindset creates a ripple effect: higher standards, better execution, and more accountability. When a client partners with us, they’re not just accessing sales teams; they’re tapping into a culture of ownership and drive. That translates into stronger performance in the field and sustained results for the brand.
You’ve been recognized as a Great Place to Work. How do culture and leadership play into your business success?
Our culture is built on the belief that people succeed when they help others succeed. That philosophy drives how we lead, how we collaborate, and how we show up for our clients and each other. Our values aren’t just words on a wall. They act as our constitution, guiding decisions and holding us accountable. Because of that, leadership at Cydcor isn’t about hierarchy; it’s about creating an environment where people support one another, push for excellence, and celebrate shared wins. That’s why our culture has become a competitive advantage and why clients trust us to represent their brands with pride.
Technology is clearly important to your operations. How do you balance that with the human side of your business?
We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it. AI is making our systems smarter and faster, improving everything from compliance to reporting to campaign insights. At the end of the day, technology is there to empower people. It supports the work; it doesn’t replace the human connection that makes in-person sales powerful.
What’s next for Cydcor? Any exciting plans on the horizon?
Cydcor is entering an exciting new chapter of growth. We’re expanding into new industries while continuing to strengthen relationships with the Fortune 500 and emerging brands we already serve. A big part of that future is leveraging AI and advanced platforms to enhance both the client and customer experience, delivering faster insights, sharper tools, and more seamless interactions. Driving results through the power of people remains constant, but the ways we deliver on it are evolving quickly. We also see opportunities in industries undergoing disruption, or where customers are clamoring for personalized solutions where face-to-face engagement can help brands establish trust and drive growth. That’s where our model truly shines.
Meet the leader behind the success of Cydcor
Vera Quinn, President and CEO of Cydcor, is recognized for her leadership and the business impact she continues to drive. She began her career entry-level in the field. Then seizing an opportunity at Cydcor, and rose through nearly every level of the organization, a path that gives her unmatched perspective on building teams, growing leaders, and scaling a business with integrity.
Vera has been honored as CEO of the Year by the Los Angeles Business Journal, and under her leadership, Cydcor was recently named to the Inc. 5000 list of fastest-growing private companies in America. She is known for her ability to develop leaders by instilling confidence, clarity, and accountability. Today, she continues to guide Cydcor’s growth with a clear mission: when people succeed together, businesses and communities thrive.
“We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.”
– Vera Quinn, Cydcor President and CEO

Agoura Hills, California--(Newsfile Corp. - September 3, 2025) - Cydcor is proud to announce that CEO Vera Quinn has been recognized as the CEO of the Year Honoree at the Los Angeles Business Journal's 2025 Valley Women's Leadership Symposium & Awards. The program spotlights influential leaders across the San Fernando Valley and greater Los Angeles who are driving innovation, cultivating inclusive workplaces, and shaping the future of business.

Under Quinn's guidance, Cydcor has become a company synonymous with a culture of growth, performance, and community. Highlights of her leadership include:
"It is an incredible honor to be named a CEO Honoree among so many remarkable women," said Quinn. "I am proud to represent a community of women leaders who are inspiring the next generation and driving meaningful change in business."
For more on Cydcor's culture and Quinn's leadership, visit: A Culture Strategy of Growth, Performance, and Community.
About Cydcor
For more than 30 years, Cydcor has provided outsourced sales solutions to Fortune 500 and emerging companies. By combining the power of relationship-driven sales with innovative strategies, Cydcor helps its clients acquire, grow, and retain customers at scale. Founded in 1994 and headquartered in Agoura Hills, California, Cydcor remains privately held.
Visit: www.cydcor.com.
For information contact:
media@cydcor.com
805-277-5500


Agoura Hills, California--(Newsfile Corp. - August 11, 2025) - For the 13th time, Cydcor has earned a place on the Los Angeles Business Journal's (LABJ) Best Places to Work in Los Angeles list. This recognition, determined by detailed employee surveys conducted by Workforce Research Group, celebrates Cydcor's enduring commitment to a collaborative, employee-centric workplace culture. As a leader in outsourced sales and customer acquisition services, Cydcor continues to set the bar for what it means to build a workplace where people grow, thrive, and find purpose.
Recognition Driven by Employee Survey and Culture
Hundreds of small, medium, and large companies across LA participated in the 2025 LABJ survey. The process evaluates workplace policies and practices, with 80% of the score drawn from confidential employee feedback. The result: a curated list of LA's top employers, with Cydcor standing out for its consistent leadership, supportive environment, career development focus, and the company's foundation lies in its culture and core values.
A 13-Year Legacy of Workplace Excellence
"We are very intentional about building both a high-performing culture and a high-performing business," said Vera Quinn, CEO of Cydcor. "We want Cydcor to be a place where people are inspired to grow, feel proud of their work, and know they're part of something meaningful."
Cydcor uses the feedback collected through the survey process not only to celebrate what's working but also to highlight areas where the company and departments can improve. This ensures continuous growth, adaptation, and accountability across all levels of the organization. Cydcor fosters a culture where people helping people isn't just a saying, it's the way business is done.
"Consistency matters. Being recognized year after year is a result of our people showing up for one another, staying grounded in our values, and always aiming to get better," Quinn added.
What Makes Cydcor a Top Employer
Cydcor continues to set the standard in creating an environment where employees feel seen, supported, and challenged to achieve their potential.
How does Cydcor continue to earn recognition? Here are just a few reasons:
Explore Career Opportunities at Cydcor
Want to join one of LA's top workplaces?
Explore career opportunities at Cydcor today: www.cydcor.com/careers
About Cydcor
For three decades and counting, Cydcor has provided award-winning customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while harnessing technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information, visit www.cydcor.com.
Media Contact
Gail Michalak
805-277-5525
gmichalak@cydcor.com