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About Decisive: How to Make Better Choices in Life and Work by Chip and Dan Heath
The Heath brothers’ latest book is focused on better decision-making, introduced through a four-step process to ensure we make the right call. Written in an approachable and readable style, Decisive explores how people make decisions, from including a rock star’s decision making system that works to a CEO’s disastrous decision and what they learned from it. Research has revealed that most decisions are made through a variety of biases and irrationalities. From being too confident, to finding information to justify our rationale, our brains are constantly working against us to make the best decision possible. Simply understanding these flaws isn’t the solution; there needs to be a different way to go about it.
Decisive is the Heath brothers’ most powerful and meaningful book yet, offering new strategies and practical tools to make better choices. It’s key to be aware that making the right decision, at the right moment, can make all the difference.
Why Cydcor Reviews recommends this to future leaders:
Decisive is a valuable tool to making objective decisions that will lead to success. The Heaths do an excellent job of presenting a process that works for making decisions, while proving their system with a wide variety of examples. They begin by discussing how the normal decision-making process proceeds in 4 steps, each of which has a "villain" that can negatively impact it. Along the way, readers learn the answers to critical questions, such as: How can we stop the cycle of agonizing over our decisions? How can we ensure that we don’t overlook precious opportunities to change our course? The Heath brothers explain how to navigate the land mines laid by our irrational brains and improve our chances of good outcomes.
Be sure to check out Cydcor's latest videos on our YouTube channel: https://www.youtube.com/user/Cydcor
Our favorite part:
The first part of this book discusses obstacles to good decision-making, and the second part of the book is focused on overcoming them. The book is easy to pick-up, and to understand their system to making better decisions. This is the perfect read for any business professional struggling to make decisions, or knows an important decision is going to be made in the future. The Heaths spend the conclusion of the book detailing a process to make better decisions, which they call the WRAP process: widen your options, reality test your assumptions, attain some distance, and prepare to be wrong. This simple system could be the key to avoiding disastrous decision-making.
Learn more about Cydcor by connecting to us on LinkedIn! https://www.linkedin.com/company/cydcor
Every morning as you prepare for the day you face a simple choice: how are you going to accept the big and the small obstacles that you encounter during the day? Will you let these challenges become impossible obstacles or will you think like an optimist and turn them into opportunities?
Optimism is the tool you need, and the good news is that it can be developed. To engage your optimism, you need to mature the ability to pause for a moment when you encounter an obstacle. During that pause, begin to reframe what you’re seeing. Learn how to see an obstacle as an opportunity. Optimism isn’t a gift you’re born with—you develop it with practice and eventually you will become an authentic optimist, ready for any opportunity.
Consider these 5 ways an optimistic attitude will create positive results in your life. Try one at a time. Remember that becoming an expert with a new tool takes practice.
Acknowledging the good that you already have in your life is the foundation for all abundance. - Eckhart Tolle
It feels good to start your day with a grateful attitude. Your attention moves from the negative to the positive. Consider the good things in your life and your successes; even the small things are important. At the end of the day, before you fall asleep, think of five things that you’re grateful for and feel the happiness they bring to your life.
What matters most is not what these obstacles are but how we see them, how we react to them, and whether we keep our composure.- Ryan Holiday
If you identify something as an obstacle, your mind will respond with ways to make repairs; That means your energy is heading in the wrong direction- toward the negative. When you correctly identify a task, assignment, or a deadline as an opportunity, you begin to activate your optimism and align your skills toward a positive outcome.
Learn more about what Cydcor does for clients and team members by watching our latest video on YouTube.
You do not need to be a victim of worry. Reduced to its simplest form, what is worry? It is simply an unhealthy and destructive mental habit. -Norman Vincent Peale
Low optimism is evident when you’re confronting feelings of anxiety and fear about the future, which often leads to rumination, a negative type of self-talk that imagines everything that could go wrong. An alternative to ruminating is imagining the positive. Create a movie in your head that visualizes your confident self, feeling powerful and achieving success.
People may hear your words, but they feel your attitude.- John C. Maxwell
Language defines our emotional state and creates the space in which we respond to a challenge. Instead of saying, “it’s impossible,” say, “it’s a challenge.” Shift your “no” toward “yes”. Stop complaining about personal problems and things that are getting you down. Greet the people you encounter with an optimistic response. If someone asks, “How are you?” Your response will be, “I’m doing great today.” Optimism is powerfully contagious and will make a great impression on the people you meet.
No one knows more about optimism than a Cubs fan. After waiting 104 years, it's our optimism, and not the winning, that binds us together. We really do believe the next year will be the year. -Grant DePorter
Begin to pay attention to sources of negativity in your life. Does listening to the nightly news lead you to feeling sad? Then find a commentator or writer who answers despair with hope and celebrates positive stories. Volunteer your time working on a cause that helps others. Cydcor provides employees with an opportunity to support Operation Smile. Joining a group that’s doing good means you’re making the choice to be around optimistic people. Eventually, their optimistic view of things will contribute to your success as your optimism also grows.
About Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal
General Stanley McChrystal ran into a dilemma when he took command of the Joint Special Operations Task Force in 2004. McChrystal and his colleagues wanted to go against conventional ideas and remake the Task Force into something new: a network that combined transparent communication with decision-making authority that wasn’t just coming from one place. This book is not just focused on the military, but is instead a collection of insightful ideas told through entertaining stories ranging from the business industry to the emergency room. The challenges that McChrystal and his force task faced in Iraq are relevant to countless businesses, nonprofits, and organizations. The world is changing faster than ever, and the smartest response for those in charge is to give smaller groups the freedom to experiment while driving everyone to share what they learn across the entire organization.
Why Cydcor Reviews recommends this to future leaders:
The principles of traditional leadership struggle to deal with today’s pace of change, free-flow of information, and the entrepreneurial spirit of the digital age. Team of Teams utilizes the new way of leading a team: providing a leadership framework to produce and adapt, such as a fast-moving start-up, for organizations of any size. The book provides a blueprint for how to cope with increasing complexity in the world of running a team.
Our favorite part:
This book is recommended for leaders and associates from any type of organization that need to break down the effects of the information flow to make better decisions. Today, many ways of leading are ineffective in an increasingly complex environment. But this is not just a book about the latest way to become a great leader, the book hits its stride when it focuses on becoming the kind of leader that can develop and run an entire workforce of other great leaders. McChrystal challenges leaders to create organizations that are agile, transparent, and united rather than hierarchical, and which empower their people to work together for a better solution. A team needs to be trained well, and allowed to trust their gut. They need to be able to use their best judgment based on their training and knowledge.
Cydcor encourages ongoing education and professional development. It’s one of our core values.
Once we’re out of school we often abandon it altogether. And that’s too bad. Because if you want to get noticed at work you need to keep cracking the books—or tablet, smartphone, or headphones—whichever device works for you.
We’ve made personal developmental whole lot easier for you this fall by providing a reading business-focused reading list. There are lots of interesting ideas here that will improve your approach to work and your experiences in life. We’re looking at the big picture and that includes the whole person.
If you don’t like to read alone consider creating a book club at work for those eager to work on their skills too. Invite your coworkers, team members, mentors, bosses, supervisor, manager, and assistants to join the club. Try to arrange a meeting in person before work for coffee and conversation—when everyone is bright eyed.
Now it’s time to start studying. Check out this list:
To Sell Is Human by Daniel Pink
Pink teaches skills that will improve your sales technique and empower you to get others to take action. Develop a better understanding of negotiation, persuasion, and how to pitch.
The Power of Habit: Why We Do What We Do In Life and Business by Charles Duhigg
Duhigg is a New York Times business reporter who investigates scientific research revealing why we have habits and how we can change them. He brings a deep understanding to the study of human nature and personal transformation. Read Cydcor's review of this title here.
The 21.5 Unbreakable Laws of Selling by Jeffery Gitomer
Selling is easy but it takes hard work to be good at it. Gitomer values optimism in his approach to sales. He’ll teach you to craft a positive attitude that wins people over.
Life is What You Make It by Peter Buffet
Warren Buffett’s son, Peter, is an Emmy-winning songwriter and musician. He may have grown up around great wealth but it was never promised to him. He writes about his life journey and the core beliefs about choosing to do good in your work life and in your personal life.
Rework by Jason Fried and David Heinemeier
The authors have some great insight in new strategies for approaching work with a better, faster, easier way to succeed: doing the work and avoid the distractions. It’s a great read for people with an entrepreneurial spirit who want to accomplish great things in their organizations, but also have dreamt of being able to do it on their own.
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
You need a social media expert like Vaynerchuk to learn how to connect with today’s customers. Your social media message has to be engaging and correctly prepared for specific social media platforms. This book will teach you how tell a good story that wins customers.
Search Inside Yourself by Chade-Meng Tan
Explore the positive power of meditation and learn how to train your attention, develop self-awareness, and form new paths that lead toward wisdom and success. Chade-Meng Tan was one of Google’s first engineers. Not your typical meditation advocate.
The Effective Executive by Peter F. Drucker
Drucker teaches us that an executive has the ability to get the right things done. Learn the importance of innovation, entrepreneurship, and management for the thoughtful executive. It may have been written in the 1960s but its message still rings true.
Cydcor also has a website dedicated to the latest business book reviews. Check out cydcorreviews.com for more recommendations on business books for personal development.
Cydcor is dedicated to helping business professionals take the next step in their careers. For additional blogs regarding business, leadership, and sales advice, head over to https://www.cydcor.com/media.
Sales professionals have a natural impulse to focus attention on developing new customer relationships in order to land new accounts. It’s a good impulse, but it’s one that you need to manage in order to maintain existing customer relationships.
At Cydcor, we’re interested in pursuing new opportunities, but we also understand that you can’t forget current customers in the pursuit of new possibilities. Customer relationships aren’t over once you close the sale. It’s the start of a long-term partnership that will benefit your company and your customer.
Here are some strategies for building—and maintaining—great customer relationships.
Remember Their Names
Whether you’re working with a small company or a large corporation you’ll be working with an individual—a person. He or she has a family, a birthday, a new child, or a feisty puppy. Get to know your customer. Include a few notes in your contact management system to help you remember personal details that distinguish them. Personal knowledge provides a way to start a sales conversation. Reach out on your customers’ special days and they’ll remember that you made an extra effort when they have to make purchasing decision.
Become a Solution Center
Offer your customers the resources they need to stay informed about changes, improvements, and up-dates in the service you provide. If your company offers a newsletter make sure that your customer knows about it. When you find articles, books, or webinars that might be useful to your customer remember to share them. Call out the information that will be valuable to them and their particular problems. They’ll appreciate that you personalized the information for them.
Monitor Customer Relationships with Social Media
Research by Zendesk says that 45% of customers shared bad customer experiences and only 30% shared good customer experiences on social media. This information is an important tool for building customer relationships. Follow your customers’ social media accounts on Facebook, LinkedIn, and Twitter. Listen to what they’re saying and you’ll be able to fix any issues if they happen.
Customers Are Team Members
Include your customers in events that matter to them, to your company, and his or her company. If your department is hosting a networking event or is launching a new service make certain that your customer hears about it. When you’re working on improving your team’s internal processes get your customers’ feedback. Show them that you value their business and their professional expertise.
Keep up with the latest updates from Cydcor by following us on LinkedIn: https://www.linkedin.com/company/cydcor
Keep up with the latest company news and announcements from Cydcor by connecting with us on LinkedIn.
Cydcor, the leading provider of professional in-person sales teams, provided a select group of students the opportunity of a lifetime: an internship program at Cydcor’s offices in Agoura Hills, CA. Each year, the company provides gifted students with the prospect of building business experience in a real-world corporate setting. Their assignments are designed to match their current interests or studies, such as event planning, finance, or marketing. The interns receive special training and are expected to accomplish real work in their departments. Cydcor is proud to provide this opportunity each year, and help these talented students craft a vision for their professional life after college.
Cydcor’s Summer 2015 interns provided the following feedback on their experience working at our offices in Agoura Hills, CA:
Juan H.
People here at Cydcor are very welcoming and help interns experience the real business world by treating them as an employee who belongs to their team. In several projects that I worked on, I had the freedom to use my own methodology. For example, when Crystal Fernandez assigned me new tasks, I had the freedom to use the approach I was most comfortable with. One of the best things of working at Cydcor this summer was the opportunity to attend Lunch and Learn. It provides interns the opportunity to explore different departments within the company, and to understand the culture of the company.
What role did you have as an intern, and what was your primary project?
I worked as a business development analyst. My main role within this internship was to provide effective and accurate market research because we are looking for future opportunities to expand our business. Furthermore, this position provided insight into consulting jobs since I was assigned to work on several issues within the department.
How would you describe Cydcor’s company culture?
Cydcor has a unique culture because its main objective is to enhance employees’ productivity by providing them a happy, relaxed, and professional environment. Companies are always concerned about their dress code and professionalism, but what is different about Cydcor is that we perceive results from internal sources rather than external ones. What I mean is that Cydcor’s dress code is less strict than those in other corporations because their main goal is to make an employee feel at home and happy. And when you have happy employees, you get better productivity, efficiency, and good results.
What experiences and new skills gained were most valuable?
After working for Cydcor, I was able to nurture my skills regarding market research analysis, executive decisions, and teamwork experience. Yet, the most valuable skill I gained was time management. My supervisor Crystal Fernandez helped me develop organizational and planning skills because she wanted me to always plan my activities following a schedule, which I feel is a great asset since it enhances one’s output.
What would you say to other students considering an internship at Cydcor?
If you are someone who puts the time, effort, and passion to learn new things, then Cydcor is the right place for you to learn. This company not only gives you the opportunity to express your ideas, but your idea can potentially become one that the executive board could implement. How great would it be for student to have your idea implemented by a company? If you want to contribute to a company’s change and structure come and join Cydcor.
Julian G.
My journey at Cydcor has been very unique. From the moment I had my first interview, I knew this is where I wanted to spend my summer. Everyone was extremely friendly and humble, and they even told me they would provide me with mentorship and free lunch. What more could a student ask for?
What experiences and new skills gained were most valuable?
Cydcor’s program has been both fascinating and challenging. They not only provided me with interesting tasks, but they were also very challenging. It allowed me to learn every day, developing skills in Excel and Business Intelligence, a software application used to analyze an organization’s financial data.
What would you say to other students considering an internship at Cydcor?
I highly recommend interning at Cydcor because I believe that the things I have learned during the internship will give me a competitive advantage when recruiting next year for a full time job.
Yangzi Z.
There were many things I enjoyed this summer at Cydcor: the working environment, company culture, the mentorship program, and the Lunch and Learn workshops. And the coolest CEO!
What role did you have as an intern, and what was your primary project?
I worked in the accounting department, mostly providing support. I also worked on several projects, including profitability analysis, invoice reconciliation, invoice recording, bank statement reconciliation, and client financial statement analysis.
How would you describe Cydcor’s company culture?
Company culture is my favorite thing about Cydcor. Personally, I think instead of being a corporate company, Cydcor is more like a big family. Everybody is so close to each other and overall it is a great place to work, learn, and grow.
Tina H.
The working environment is collaborative and energetic. I got to learn about what different departments do and how the entire company functions. The people here are friendly and always willing to help.
What role did you have as an intern, and what was your primary project?
I was working for compliance and quality assurance. My primary projects were audit projects to ensure we have quality sales.
How would you describe Cydcor’s company culture?
Cydcor’s company culture is very friendly and collaborative.
What experiences and new skills gained were most valuable?
I really enjoyed the intern project I worked on with all the other interns. I think it’s challenging and helped me improve my problem solving and team work skills. Being in an office and working on real life tasks also helped me learn about how I should act in a business setting.
What would you say to other students considering an internship at Cydcor?
It’ll be a fun learning experience. Don’t miss out.
Miguel B.
What role did you have as an intern, and what was your primary project?
My role as an intern was to help out HR and Learning and Development with the open enrollment presentation and the new hire surveys.
How would you describe Cydcor’s company culture?
Based off my personal experience, I would describe Cydcor’s culture as motivating, enthusiastic, positive and joyful.
What experiences and new skills gained were most valuable?
I think the graphic design and video-editing skills I developed was the greatest thing I took away from this experience.
What would you say to other students considering an internship at Cydcor?
I would tell them how great of an experience I’ve had and how much I’ve learned over the course of 10 weeks.
Sam C.
The office has a pool table, Ping-Pong, a lot of free food, and a gym. I have friends that spent their summers getting coffee, making copies, or refreshing their emails. I also think that having other interns my age and sharing a group project was great for my overall experience. I am also working in the newest department at Cydcor so there isn’t really a “protocol” on how to do things, so in my projects I was given a lot of freedom.
What role did you have as an intern, and what was your primary project?
I worked on a digital resource center that the field can use with all of their sales and to make their training more efficient. I also was one of six interns working on the internship project. For the project, we came up with specific recommendations to improve the company and presented our findings to the executive team.
How would you describe Cydcor’s company culture?
It’s welcoming. I think that the people around me reached out at all times and I never felt like a burden, but that people genuinely want to help. I feel as though I know many different people in this big office from all different departments. The atmosphere can be fun and relaxed, but also motivated and focused on the work that needs to be done.
What experiences and new skills gained were most valuable?
I think just being in a real world environment is the thing I will take away the most from this summer. I would also say that working with other people to solve problems has been a skill I have acquired or improved this summer.
What would you say to other students considering an internship at Cydcor?
I would say be prepared to meet a lot of great people and that it is a fun time. I would say that you are going to work hard, but the work is meaningful and it is for people you like and respect.
Head over to https://www.cydcor.com/careers to learn how you can join the Cydcor team today!
About Conscious Business: How to Build Value through Values by Fred Kofman
Consciousness plays a large role in organizational business. Building a conscious business means finding your passion and expressing your essential values through work, according to author Fred Kofman. A conscious business also continually builds a viable way to pursue happiness for many of its employees. It calls for solid performances through its community and the dignity of each shareholder. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond.
Why Cydcor Reviews recommends this to future leaders:
The most difficult parts about starting or running a business is the amount of overtime work needed, the stressful deadlines, and the thought of being overworked without a secure future. The real challenges that make or break an entrepreneur’s success require dealing with their own integrity, priorities, and conflicts with others people. Conscious Business analyzes those challenges and offers many different tools and strategies of how we can manage them and come out ahead having built a stronger foundation and a stronger company. This book is grounded in the harsh challenges of reality in business, such as understanding that failure is never an option and success is not always achieved. It’s a great starting point for business professionals to realize it takes a lot to make it on top, but it’s definitely not impossible.
Our favorite part:
Conscious Business contains many techniques to improve organizational greatness. The book’s chapters present techniques on building unconditional responsibility, succeeding with integrity, improving communication and speaking the truth, be accountable with commitments, and how to be the ultimate source of leadership. This book creates a tool set for organizational learning that can be applied to any day-to-day business culture. It’s a quick read with worthwhile knowledge to take away.
A mentor is a guide and counselor who provides career advice and support. This relationship—also a process—often involves a younger person seeking out the guidance of a more experienced employee or supervisor.
In some cases, a mentor provides this service as way to do good or “pay it forward.” Perhaps someone in their past took the time to help them out in their career development, and to honor the kindness and help they received, they seek to share their abilities with someone new.
Some schools, companies, and social organizations may have formal mentorship programs that match a more experienced person with a less experienced person.
One of the keys to a successful mentor and mentee relationship is enthusiasm. You should only pursue start the process if you’re honestly interested in developing your professional skills and committed to paying attention to the lessons a mentor has to offer. Before you seek out a mentor, review your goals and expectations.
A Mentorship Self Review
What do you want to learn from a mentor?
A mentor could teach you about the qualities required to be a good leader. A mentor might also teach you a technical skill—how to master a piece of sophisticated software—that will also take time to learn. A mentor could coach you on professional skills related to sales and business. Before you approach a potential mentor you need to know what you expect to learn and communicate those expectations to your mentor.
Are you ready to go back to “school”?
Finding a mentor and improving your professional skills is a great idea. You need to listen to what your mentor says and do what they tell you to do. It’s a bit like being back in school because you must be willing to follow their orders. You have to do your “homework” or you’re wasting your time and—even worse—your mentor’s time.
Do you have the time to commit to learning something new right now? Calculate the amount of time you’ll work with your mentor weekly. Figure out how much time you’ll need to study and practice your new skills. You’re going to need to schedule time for reading and studying. To sum it all up—do you have time to work with a mentor and commit to learning a new skill?
Important Qualities to Look for in a Mentor
Wisdom This quality covers a lot of ground. You want to find someone with experience that relates to your career path. But, more than that, you want someone who has the ability to review their own experience and pick out lessons that are important to share. The mentor needs to be able to identify key lessons insights that you will be able to learn from.
Authentic Working with a mentor involves an honest exchange of information, questions and answers, and sharing experiences. You’ll learn about your mentor. Your mentor will learn about you. He or she should be interested in hearing about your experiences, interests, and questions. If your potential mentor is only interested in telling stories about their success, you won’t have an authentic experience. It’s a waste of your time.
Trustworthy Asking someone to become your mentor can be risky. You might approach someone who you’ve worked with closely in the past and whose character you understand. You may also recognize that there is a colleague from another department or someone you know from your professional community. Working with them in an honest way may require that you confide in them and share some of your professional ideas and work experiences. Is the mentor you have in mind worthy of your trust?
Engaged You’re selecting a mentor based on their knowledge and experience. You’ll benefit most from a mentor whose experience is informed by a complete understanding of past and current practices in your industry. You want to improve your skills and build your mastery of a skill or process. This isn’t a history lesson. Your mentor must be engaged, open-minded, and love learning just as much as you do.
Learn more about Cydcor and what we do by checking out our latest videos on YouTube: https://www.youtube.com/user/Cydcor
Cydcor is pleased to announce a photo contest coinciding with R&R 2015 in Cancun, Mexico! To enter the photo contest, all you have to do is post a photo on Instagram or Twitter using the hashtag #RRCancun2015 anytime between Thursday, September 3rd (12:00 PM EST) until Saturday, 5th (8:59 PM EST). Upon entry, you will be automatically entered into the R&R 2015 photo contest for a chance to win $100 cash!
See you at #RRCancun2015!
Terms and Conditions (Instagram)
Post a photo on Instagram, or Twitter using the hashtag #RRCancun2015 anytime Thursday, September 3rd (12:00 EST) until Saturday, 5th (8:59 PM EST) and you will be automatically entered in the R&R photo contest. To be eligible, entrants must be (i) at least 18 years of age and a registered attendant of Cydcor’s R&R 2015, Cydcor employees are not eligible to participate. Multiple submissions per participant are allowed. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The winner will be the account holder where the picture was posted. The most creative picture will win $100 cash to be awarded on site. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Saturday, September 5th any time after 8:59PM EST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Instagram, Inc. in any way and is not sponsored, endorsed or administered by, or associated with, Instagram. By entering the contest, participants agree to fully release Instagram from any and all liability, and agree to Instagram’s terms of use.
Terms and Conditions (Twitter)
Post a photo on Instagram, or Twitter using the hashtag #RRCancun2015 anytime Thursday, September 3rd (12:00 EST) until Saturday, 5th (8:59 PM EST) and you will be automatically entered in the R&R photo contest. To be eligible, entrants must be (i) at least 18 years of age and a registered attendant of Cydcor’s R&R 2015, Cydcor employees are not eligible to participate. Users who do not use @Cydcor or the contest hashtag will not be entered to win. Participant may not create multiple accounts to enter the contest – the creation of multiple accounts will make participant liable to have all accounts suspended by Twitter. Any participant found creating multiple accounts to enter the contest will also be disqualified. Multiple submissions per participant are allowed; provided, however, that the participant posts a different tweet each time. Participants may not post the same tweet repeatedly (no duplicate tweets). Posting duplicate tweets is a violation of Twitter Rules and jeopardizes search quality. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The most creative picture will win $100 cash to be awarded on site. The winner will be the account holder where the picture was posted. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Saturday, September 5th any time after 8:59 PM EST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Twitter in any way and is not sponsored, endorsed or administered by, or associated with, Twitter. By entering the contest, participants agree to fully release Twitter from any and all liability, and agree to read and abide by Twitter’s Rules.
Recent research has revealed that people perform better at work and in life if we practice strategic renewal. If you’re rundown you’re more susceptible to getting sick and miss days from work.
You need to get more sleep during the week, scheduling daytime workouts, eat healthy foods, and enjoy rest and relaxation away from the office with your team members whenever possible.
These simple changes in behavior are guaranteed to improve your attitude about work your performance at work—and maybe even your beach volleyball skills.
Humans aren’t designed to run on high level without having a period of rest and relaxation. You need a time for renewal. It allows you to relax and rejuvenate your mind and body.
That’s why Cydcor’s R&R Cancun 2015 is such an important event. It celebrates your accomplishments and reminds us all that we need to take a moment to stop and smell the frangipani.
Here are some of the specific benefits of rest and relaxation whether you’re on the beach or in your own backyard:
Restores your energy: You need to recharge you batteries in order perform at peak effectiveness throughout the day. Rest and relaxation is part of your work cycle and taking advantage of it whenever possible will improve your productivity.
Repairs your body: Our bodies repair themselves from daily wear and tear when we rest. Rest and relaxation reduces stress and improves overall health. You’ll be able to easily work a full day.
Improves your focus: An active mind gets tired just like an active body. Including time to quiet your thoughts and letting your mind rest is part of the healing process. You’ll improve your ability to concentrate and problem solve at work.
Improves your mood: Relaxation makes you feel happier. When you choose to think about things that make you feel good, you’ll discover that you actually feel more positive about the challenges you face at work. You’ll begin to see obstacles as opportunities.
Increases your creativity: Too much stress and activity often disconnect you from your creative potential. Rest and relaxation will allow you to regenerate as an individual and as a team. Your ability to create and innovate as a team member and as a cohesive group will be improved when you return to work.
Keep up with the latest posts from R&R 2015 by following Cydcor on Instagram! https://instagram.com/cydcor/
Cydcor, the recognized leader in outsourced sales services, recently led an educational outreach experience project titled Project Launch for DECA Academy of Business students. Pacifica High School’s Academy Developing Entrepreneurial and Corporate Assets (DECA) Academy of Business is a career academy at Pacifica High School in Oxnard, CA. Cydcor introduced students to Project Launch on August 20th, continued with additional training on August 21st, and closed on August 28th with an announcement of program winners.
Cydcor’s Project Launch program has been carefully designed to grow student awareness of three significant career options: Hospitality and Tourism, Accounting and Finance, Marketing and Business. Students engaged in Project Launch learn professional and personal skills that will prepare them for college or the professional workforce.
Cydcor executive leadership and senior staff have partnered with Glen Polson of Creative Product Sourcing in this educational outreach program to once again show our profound commitment to community service.
Cydcor’s Project Launch is a community outreach program designed to give students an opportunity to work on a real-world business problem. Students are engaged in a scenario that requires them to fill a need, fix a problem, or create an idea. It’s an important training experience for students since every professional person has to face these problems on a regular basis—with increasing complexity—as their careers develop.
Each day of the program has been carefully planned by Cydcor volunteers to create a realistic work experience. The program began on August 20th with Glen Polson of Creative Product Sourcing introducing the main challenge of project—a T-shirt design contest that will benefit the D.A.R.E (Drug Abuse Resistance Education) program. The winning design will be sold online and in the D.A.R.E program. This 3-day program includes a second design contest that requires students to create a logo for Project Launch, the 3-day program they’re participating in.
On the first day of this workshop, Cydcor team members provided a 45 minute presentation that allowed students to experience a brainstorming session. It showed the students the skills needed to generate ideas, choose an idea that works, create an action plan, assign tasks, and execute their work plan.
Next day, the students recapped what they learned during the first day. This on-the-spot review was included in the project intentionally to let the students experience the surprises and sudden changes that are part of a real world work situation. In addition, they were introduced to a second challenge – to design the Launch Project Logo.
Students closed the day on a high note with the arrival and focused attention of Cydcor’s President, Gary Polson. He provided insight and advice focused on the importance of engaging in your own education, making the right choices to have a better future, and never giving up no matter the circumstances faced. He encouraged the students to continue to develop their skills and education through opportunities they encounter such as programs like Project Launch.
Cydcor was founded in 1994 on a simple yet powerful principle: people still want to buy from people they trust. While much of the business world in the 1990s was moving toward automation and call centers, the founders of Cydcor recognized that something essential was being lost. Technology could handle transactions, but it could not replace trust, loyalty, or the personal connection that uniquely comes from a face-to-face conversation. That insight shaped the company’s mission and continues to guide it today. Headquartered in Agoura Hills, California, Cydcor partners with Fortune 500 leaders as well as emerging brands across the U.S. and Canada. The company specializes in outsourced, in-person customer acquisition through a network of independently owned sales companies across North America. These companies operate in the residential, retail, business-to-business, and event services channels, creating flexible and scalable solutions to meet each client’s needs. Some clients rely on Cydcor to complement their existing sales force, while others count on Cydcor’s network as their exclusive customer acquisition channel. In both cases, the goal remains the same: driving measurable growth through meaningful interactions.
What sets Cydcor apart is its ability to combine the timeless art of relationship building with modern systems and accountability. While independent sales companies focus on customer engagement, Cydcor provides the backbone that makes scaling possible. This includes compliance oversight, detailed reporting, operational systems, and performance tracking that give clients confidence in both the process and the results. The approach has earned the trust of top Fortune 100 and Fortune 500 brands that turn to Cydcor when they need more than just numbers on a spreadsheet. They need real conversations, genuine connections, and long-term customer relationships.
Under the leadership of Vera Quinn, President and CEO, Cydcor continues to evolve without losing sight of its core belief: that business has always been built on human connection. In a marketplace where digital noise grows louder every day, Cydcor proves that face-to-face sales remain not only relevant but essential. It is a model that honors tradition while embracing innovation, ensuring clients have the reach, structure, and results they need to grow.
In conversation with Vera Quinn, President and CEO of Cydcor
“We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it."
– Vera Quinn, Cydcor President and CEO
Cydcor has been a trusted partner to Fortune 500 companies for more than three decades. How has your face-to-face approach helped brands stay competitive in today’s automated world?
In today’s automated world, the value of human connection and quality continues to rise because people’s needs are not one-size-fits-all. Brands spend heavily trying to break through the noise, but nothing cuts through like a real conversation. When the field teams engage face-to-face, whether in a business, at a retail store, at someone’s doorstep, or an event, it creates authenticity, accountability, and connection. That personal approach builds trust and loyalty, delivering long-term growth instead of one-off transactions. There is no substitute for the clarity and trust that comes for genuine two-way conversation.
You work across very different verticals—B2B, retail, residential, and event services. How do you customize each campaign?
It starts with listening. We take the time to understand what matters most to the client—what outcomes they want to achieve and who they’re trying to reach. From there, we apply proven strategies while piloting and refining until the approach is right. We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.
We’re also highly nimble. Offers, hours, and territory plans can shift quickly, and we adjust with speed, going where customers are and where opportunities exist. For example, in retail environments customers may need product education at the point of sale, while in B2B settings the focus is often on efficiency and ROI. Each campaign is tailored to those realities, ensuring both clients and customers feel understood.
Leading companies often credit Cydcor with helping them expand into new markets. How does your model drive that kind of growth?
We help clients grow because we’re built to scale responsibly. The companies in our network are locally run by entrepreneurs who care deeply about performance and quality. That ownership mindset allows us to move fast when a client wants to expand while still delivering consistency and quality. We’re able to test, adapt, and ramp with speed—without sacrificing the fundamentals. Because we take such pride in the brands we represent, our clients trust us to deliver with consistency and care.
Cydcor works with a network of independently owned sales companies. How does that support innovation and client outcomes?
Entrepreneurs think differently. They’re invested in doing things right because it’s their business. That ownership mindset creates a ripple effect: higher standards, better execution, and more accountability. When a client partners with us, they’re not just accessing sales teams; they’re tapping into a culture of ownership and drive. That translates into stronger performance in the field and sustained results for the brand.
You’ve been recognized as a Great Place to Work. How do culture and leadership play into your business success?
Our culture is built on the belief that people succeed when they help others succeed. That philosophy drives how we lead, how we collaborate, and how we show up for our clients and each other. Our values aren’t just words on a wall. They act as our constitution, guiding decisions and holding us accountable. Because of that, leadership at Cydcor isn’t about hierarchy; it’s about creating an environment where people support one another, push for excellence, and celebrate shared wins. That’s why our culture has become a competitive advantage and why clients trust us to represent their brands with pride.
Technology is clearly important to your operations. How do you balance that with the human side of your business?
We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it. AI is making our systems smarter and faster, improving everything from compliance to reporting to campaign insights. At the end of the day, technology is there to empower people. It supports the work; it doesn’t replace the human connection that makes in-person sales powerful.
What’s next for Cydcor? Any exciting plans on the horizon?
Cydcor is entering an exciting new chapter of growth. We’re expanding into new industries while continuing to strengthen relationships with the Fortune 500 and emerging brands we already serve. A big part of that future is leveraging AI and advanced platforms to enhance both the client and customer experience, delivering faster insights, sharper tools, and more seamless interactions. Driving results through the power of people remains constant, but the ways we deliver on it are evolving quickly. We also see opportunities in industries undergoing disruption, or where customers are clamoring for personalized solutions where face-to-face engagement can help brands establish trust and drive growth. That’s where our model truly shines.
Meet the leader behind the success of Cydcor
Vera Quinn, President and CEO of Cydcor, is recognized for her leadership and the business impact she continues to drive. She began her career entry-level in the field. Then seizing an opportunity at Cydcor, and rose through nearly every level of the organization, a path that gives her unmatched perspective on building teams, growing leaders, and scaling a business with integrity.
Vera has been honored as CEO of the Year by the Los Angeles Business Journal, and under her leadership, Cydcor was recently named to the Inc. 5000 list of fastest-growing private companies in America. She is known for her ability to develop leaders by instilling confidence, clarity, and accountability. Today, she continues to guide Cydcor’s growth with a clear mission: when people succeed together, businesses and communities thrive.
“We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.”
– Vera Quinn, Cydcor President and CEO
Agoura Hills, California--(Newsfile Corp. - September 3, 2025) - Cydcor is proud to announce that CEO Vera Quinn has been recognized as the CEO of the Year Honoree at the Los Angeles Business Journal's 2025 Valley Women's Leadership Symposium & Awards. The program spotlights influential leaders across the San Fernando Valley and greater Los Angeles who are driving innovation, cultivating inclusive workplaces, and shaping the future of business.
Under Quinn's guidance, Cydcor has become a company synonymous with a culture of growth, performance, and community. Highlights of her leadership include:
"It is an incredible honor to be named a CEO Honoree among so many remarkable women," said Quinn. "I am proud to represent a community of women leaders who are inspiring the next generation and driving meaningful change in business."
For more on Cydcor's culture and Quinn's leadership, visit: A Culture Strategy of Growth, Performance, and Community.
About Cydcor
For more than 30 years, Cydcor has provided outsourced sales solutions to Fortune 500 and emerging companies. By combining the power of relationship-driven sales with innovative strategies, Cydcor helps its clients acquire, grow, and retain customers at scale. Founded in 1994 and headquartered in Agoura Hills, California, Cydcor remains privately held.
Visit: www.cydcor.com.
For information contact:
media@cydcor.com
805-277-5500
Agoura Hills, California--(Newsfile Corp. - August 11, 2025) - For the 13th time, Cydcor has earned a place on the Los Angeles Business Journal's (LABJ) Best Places to Work in Los Angeles list. This recognition, determined by detailed employee surveys conducted by Workforce Research Group, celebrates Cydcor's enduring commitment to a collaborative, employee-centric workplace culture. As a leader in outsourced sales and customer acquisition services, Cydcor continues to set the bar for what it means to build a workplace where people grow, thrive, and find purpose.
Recognition Driven by Employee Survey and Culture
Hundreds of small, medium, and large companies across LA participated in the 2025 LABJ survey. The process evaluates workplace policies and practices, with 80% of the score drawn from confidential employee feedback. The result: a curated list of LA's top employers, with Cydcor standing out for its consistent leadership, supportive environment, career development focus, and the company's foundation lies in its culture and core values.
A 13-Year Legacy of Workplace Excellence
"We are very intentional about building both a high-performing culture and a high-performing business," said Vera Quinn, CEO of Cydcor. "We want Cydcor to be a place where people are inspired to grow, feel proud of their work, and know they're part of something meaningful."
Cydcor uses the feedback collected through the survey process not only to celebrate what's working but also to highlight areas where the company and departments can improve. This ensures continuous growth, adaptation, and accountability across all levels of the organization. Cydcor fosters a culture where people helping people isn't just a saying, it's the way business is done.
"Consistency matters. Being recognized year after year is a result of our people showing up for one another, staying grounded in our values, and always aiming to get better," Quinn added.
What Makes Cydcor a Top Employer
Cydcor continues to set the standard in creating an environment where employees feel seen, supported, and challenged to achieve their potential.
How does Cydcor continue to earn recognition? Here are just a few reasons:
Explore Career Opportunities at Cydcor
Want to join one of LA's top workplaces?
Explore career opportunities at Cydcor today: www.cydcor.com/careers
About Cydcor
For three decades and counting, Cydcor has provided award-winning customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while harnessing technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information, visit www.cydcor.com.
Media Contact
Gail Michalak
805-277-5525
gmichalak@cydcor.com