Leadership development is an important tool to running a successful company.  At Cydcor, we like to share motivation and success advice.  You can check out the Cydcor Pinterest boards for inspiration if you need it.  For now, learn about these charismatic CEOs who are changing the way we do business and leading the world into a new generation.

1. The Showman- Marc Benioff, Salesforce.com.  Benioff was voted by readers of The Street as the number one tech CEO of 2013, winning a whopping 54%, compared to Amazon Titan Jeff Bezos with 8%.  Benioff has driven the push to cloud computing more than any other leader in the industry, and the success of Salesforce.com has been the payoff.  Benioff is one of the few CEOs active on Social Media, and also leads a powerful sales conference called Dreamforce every year, attracting some of the top leaders in the industry.

2. The Bleeding Heart- Howard Schultz, Starbucks.  Schultz recently appeared in an interview with Oprah and openly discussed his emotional ups and downs.  Schultz has been famous for emotional reactions in the past, and while to some that may seem negative, no one will ever doubt his commitment to his company.  After returning as CEO of Starbucks during the economic downturn, Schultz led the company to its biggest profits yet.

3. The Idealist- Blake Mycoskie, TOMS.  After encourntering impoverished families around the world, Mycoskie called in every favor he had to start a shoe company that would provide aid to needy families.  Solving a problem with an economic solution using his one-for-one model, Mycoskie has become a leader in fashion and social enterprise when he was barely over thirty years old.

Leadership development is part of the company culture at Cydcor.  Who is your favorite CEO to follow? Tell us who inspires you!

Cydcor Reviews: Onward

Author: Howard Schultz

Reviewer: Gail Michalak, Cydcor VP of Marketing and Communications

Description of this book:  Onward is the story of how Starbucks Chief Executive Officer Howard Schultz turned Starbucks around after a downturn in financial performance.  Schultz explains that while the recession definitely had an impact in the loss in profits for the massive international coffee and specialty company, the biggest factor was a shift in company culture.  Onward explains Shultz’ decision to return to the CEO position after a departure to implement a hands on strategy to bring his company to its most profitable year ever.  Between 2008 and 2011, Starbucks was able to find its way again and Schultz continues to lead it to record profits every year.

Why people should read this book:  Gaining insight into how a multinational corporation is managed is a powerful experience.  Howard Schultz not only reveals his focus for how to drive Starbucks back to glory, but is able to admit mistakes in his character and company strategy.  The book reads more like a memoir than a business book, making it interesting for anyone with a larger than life character and an obsession with producing superior product.  This is a great read for any manager looking for insight into how to deal emotions, negative push back, and implementing changes in corporate culture.

My favorite part: Howard Schultz frequently admits how personally he takes criticism against him, even over something as simple as seeing a competing cup of coffee in the hands of a stranger.  He isn’t afraid to be self deprecating, exposing a very passionate and very realistic person behind the success.  There are many examples of the book when Schultz acted on impulse—from writing an emotional internal memo that was leaked to the press, to throwing temper tantrums over breakfast sandwiches.

Gail Michalak is the VP of Marketing and Communications at Cydcor in Westlake Village, CA, where she overseas efforts in marketing, corporate communications, public relations, and events for Cydcor.

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