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By Brooke Levy

For many, negotiation is the most intimidating of all sales and business skills. It seems like one of those mysterious talents you either have or don’t have, and knowing a situation requires negotiation—buying a car, accepting a new job offer, or making a business deal—will cause some to break out into a nervous sweat. But according to negotiation expert, and Cydcor Senior Vice President and General Manager, Business to Business, Brooke Levy, negotiation can be learned.
What many people don’t realize is that they’re not bad at negotiating, they’re just doing it wrong. Like most things that require talent and practice, improving negotiation skills takes understanding what works and what doesn’t. Think about sports. You may never become a championship golfer, but with the right information about how to hold a golf club and how the wind can affect a golf ball in the air, you certainly can learn to improve your game. It’s the same with negotiation. With the right negotiating tips and techniques, and a lot of practice, you can learn how to overcome your fears and hold your own when asserting yourself.
Not everyone loves to negotiate, but understanding how to negotiate and improve your negotiation skills is critical to achieving success in almost any kind of business, and in life. Even those who never work in sales will need to negotiate at some point or another, because resolving almost any disagreement requires compromise. Learning to control and play an active role in resolving conflicts can empower you to feel less anxious when asserting yourself and your wishes, and can help you get the results you’re hoping for more often.

Brooke Levy is Senior Vice President and General Manager, Business to Business at Cydcor, where she is responsible for managing client relationships, driving results at the campaign management level, and exploring new business opportunities. Under Brooke’s leadership, revenue for one of Cydcor’s residential energy programs tripled in just 18 months. Brooke heads the company’s entire business to business sector, and she was instrumental in designing the business and legal framework for both of Cydcor’s proprietary residential energy businesses. She has also developed new mid-market sales opportunities for Cydcor, pairing clients with business models she personally built and tested to ensure long-term growth. Brooke joined Cydcor in 2013, following a successful 10-year stint as a corporate lawyer, specializing in mergers and acquisitions as well as private equity.


Think you’re terrible at remembering names? You’re not alone. Studies have shown that people have an easier time remembering almost any other detail about people, including what they do and where they’re from. Scientists think this might be because names, in themselves, aren’t particularly meaningful, but as anyone who’s ever forgotten the name of an important business contact will tell you, they are important. Remembering people’s names is a simple but powerful indicator to others of how important they are to you. Here are some easy tricks you can use to outsmart mother nature and make yourself seem like a memory whiz.
Learning to remember names isn’t not as difficult as it seems. With a little mental coaching, and by using some very simple memory tricks, you’ll discover that your capacity to remember names is a lot stronger than you first thought.


The crowd falls silent as you walk out to the podium, and with hundreds of eyes fixed on you, you try to speak, only to realize you can’t remember a single word of your speech! This is the nightmare scenario so many of us play in our heads in the hours before we know we’ll need to speak in front of a crowd. The fear of public speaking, glossophobia, is one of the most common phobias, and many people avoid public speaking in order to escape their anxiety. But dodging the microphone or avoiding speaking in front of others can have career consequences that are worse than that temporary feeling of dread.
Public speaking is a great opportunity to demonstrate leadership, draw positive attention to yourself, and share your point of view. Avoiding public speaking invitations, simply because you’re afraid, is doing yourself a disservice that could stifle your career growth. You can overcome your fear of public speaking by approaching it with the right attitude and by calling on a few helpful tips and tricks.
1) Focus on Them, Not You: Public speaking anxiety often centers around feelings of insecurity about how you look and sound. By focusing on what the audience is getting out of your speech, you can take your mind off those worries about being judged. Remember that you’re speaking in front of a crowd to communicate something important. Are they absorbing your message? Are they connected? The more energy you put into conveying your main point, the less you’ll have available for self-criticism.
2) Speak from the Heart: Public speaking can feel awkward because we may think we have to pretend to be someone else – someone smarter – more knowledgeable. Instead of playing a role, just be sincere. Use examples you know well, relate to, and about which you feel strongly. The audience will pick up on your passion for the subject. When you speak in front of a crowd about your own perspective, you’re more likely to remember your speech, remain calm, and be convincing and compelling.
3) Breathe: It may seem obvious, but breathing properly is a proven technique for overcoming anxiety. Being deliberate about your breathing during a public speaking engagement can have multiple benefits. It reminds you to stay in the moment and get out of your head, and it slows you down, which prevents rushing through your speech and allows you to build confidence as you go. Breathing deeply also helps you control the sound of your voice, and it has a calming effect that prevents nerves from creeping up on you.
4) Practice, Practice, Practice: The better rehearsed you are, the more confident you’ll feel on stage, helping mitigate any fear of public speaking. Focus on your delivery more than specific words, and practice reading your presentation aloud. If possible, perform your speech in front of an audience, even if it’s just a friend or loved one. If you plan to use cue cards or a PowerPoint, practice with those as well, and make sure you’ve designed your cheat sheets in ways that are simple and easy to read. Cue cards with huge blocks of text can be confusing. Instead, use clean bullet points, and make sure the cards are numbered so you don’t mix up the order of your presentation. Record yourself via audio or video recorder and review your presentation as though you were an audience member. You’d be surprised how much changing your perspective can help you improve your public speaking performance.
5) Take Pauses: When you’re nervous, it’s tempting to rush through your presentation, but taking occasional pauses can help to calm your nerves and improve your delivery. Pauses create a break in your speech, which gives the audience a chance to react and absorb your message. Pauses help to add emphasis and can force you to get back into the moment rather than obsessing about the next line you have to recite.
6) Embrace Your Nerves: Don’t judge yourself for being nervous. Your anxiousness about public speaking is a sign that you care about doing well and you’re invested. Studies have shown that trying to stop yourself from being nervous is a losing battle. Instead, transform your nerves into another feeling: excitement. Use your nerves as a way of bringing energy to your presentation as you speak in front of a crowd.
7) Start with a Story: When it comes to public speaking, what people will remember most is how you start and how you finish. Begin with a story, joke, or memory to draw the audience into your presentation right away. This also helps you put their focus on your message rather than your performance as a speaker.
8) Don’t Memorize Every Word: It’s tempting to rehearse to the point that you know every single word, pause, and inflection by heart. This could backfire big-time if you happen to miss a word, completely throwing you off for the rest of your presentation. Instead, memorize the beats, the main points you need to make, and instead of focusing on the exact delivery, put energy into staying in the moment and connecting with your audience.
Public speaking doesn’t have to be painful. In fact, it shouldn’t be. Taking center stage to speak to a crowd is an exciting opportunity to share your voice and demonstrate your ability to motivate and inspire. While your instincts might tell you to get through it as fast as you can and to try not to think about what you’re doing, that approach will almost guarantee a poor performance. As daunting as it may seem, try to enjoy the moment. Remind yourself of the potential benefits of doing a good job, and remember that the people in the audience aren’t there because they want to see you fail. They are there to learn something and to hear what you have to say. Prepare yourself well and your ability to capture the crowd may surprise you.


Distractions are everywhere! Sometimes it’s hard to believe anyone can get anything accomplished when friends can reach us at any time on our mobile phones, social media notifications nag us to check in, and a 24-hour news cycle means there’s always something new and interesting just one Google search away. But focus, like exercise, eating right, and flossing, is just another habit. It’s a behavior we need to constantly practice and hone, and it IS something we can train our busy brains to do better.








Staying focused at work is something almost everyone struggles with. It’s not an easy thing when everything in our lives seems to be designed to grab our attention. But focus is something you can learn to do better. Start with the tricks above and take it slow. Even if you can only concentrate for five or ten minutes at a time in the beginning, just continue to work at it, and in no time at all, your brain will start to build the defenses it needs to banish distractions for good.


In this age of technology, we’re constantly surrounded by information about what we should do and when we should do it. There are so many conflicting opinions and things to consider about every decision we could make that it’s easy to get sucked into “analysis paralysis” and never make a decision at all. But sometimes, trusting your gut may be the way to go.
So how can you develop your decisiveness and get better results? Here are some tips from the experts.
Use your emotional intelligence. When presented with a high-stakes decision that needs to be made quickly, it’s easy to respond with emotions such as fear, overwhelm and anger. These emotions can cloud your ability to make a good decision, so make a point of reining in your emotions to allow yourself to do more clear-headed thinking. Instead of denying the emotion, which will only make it stronger, acknowledge the emotion and allow it to move through you until you reach a state of calm.
Manage uncertainty. Don’t waste time with dozens of choices, because that will lead to the infamous “analysis paralysis” mentioned earlier. Instead, use your intuition to narrow the number of choices down to two or three, and then study those in more depth. By trusting your intuition, you’ll be more satisfied with your decision in the long run.
Listen to your team members. Their thoughts can help you consider the consequences of various choices. It also makes them part of the process so they too will be more satisfied with your decision.
Act quickly. Business moves fast, so your decisions need to be made quickly, too. ”When decisions need to be made, effective managers gather the facts, analyze the situation, consider alternatives, and decide on the best course of action—and they do it quickly!” say Denny Strigl and Frank Swiatek, authors of Managers, Can You Hear Me Now?: Hard-Hitting Lessons on How to Get Real Results. “They don’t procrastinate, and they certainly don’t stand around wringing their hands.”
Don’t be afraid to be wrong. Much indecisiveness is caused by the fear of making a mistake. However, the ability to make important decisions quickly is the key to achieving success. “Business is a contact sport, and you can’t be afraid to make a mistake,” says John Wittaker, marketing director of information management solutions at Dell Software. “You can always course correct if you need to, but you can’t make up for failing to take action when action is needed.”
It can be difficult to make tough decisions whenever they arise, but it’s worth it in the end. Decisiveness is a needed trait for every aspiring leader, and by doing so, you set an example for your team to follow.
How has decisiveness helped you achieve better results? Please share your thoughts in the comments or tweet @Cydcor with your stories.
We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


Learn more about Cydcor, based in Agoura Hills, CA, by visiting our profile on CrunchBase.
About The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller
In today’s fast-paced world, people often try to improve every aspect of their lives at once, but usually aren’t as successful as they’d like to be. Author Gary Keller proposes a simple and powerful concept in this book: focusing on what matters most in our personal and work lives first. Most people want fewer distractions, fewer things on their plate, and fewer things to stress them out. The ONE Thing proposes a new way of looking at things we want, and provides an action plan to achieve them.
Why Cydcor Recommends This Book
This is an excellent read for anyone who enjoys multi-tasking but still feels like they aren’t attaining their goals as fast as they would like to. Focusing on multiple things at one time doesn’t necessarily mean more productivity. To achieve effectiveness, we need to narrow our focus and take things one at a time. The ONE Thing suggests pausing before starting a new project and asking yourself what can be prioritized. This will ultimately make things easier and help you avoid focusing on things that are unnecessary distractions.
Our Favorite Part
Early in the book, Keller outlines six popular beliefs that most people think are the “right way,” but that might be hindering their success: everything matters equally, multitasking is good, success requires a disciplined life, willpower is always on will-call, a balanced life is required, and big is bad. Each belief is thoroughly addressed and shown to be not be as helpful as people think. To achieve success, according to the author, it’s about doing the right thing, not about doing everything right. Finding true success requires less discipline than you think.
Have you found success by focusing on one thing at a time? Be sure to follow Cydcor on LinkedIn for even more tips on finding success.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


Great meetings can help us feel excited about work, but bad meetings can do just the opposite. These innovative meeting strategies will empower you to make the most of your meetings – something that will be good for not just you, but your team members as well.
Schedule Meaningful Meetings
The simplest strategy for turning a bad meeting into a good one is to set a meeting purpose and a leader. Bad meetings are almost always due to a lack of direction, goals, focus, or a sense of efficiency. If you are in charge of a meeting, prepare an agenda that you can send out to attendees ahead of time along with any materials you’ll be reviewing. Take 15-30 minutes before the meeting to review meeting goals and specific points you plan to bring up.
Change Your Attitude
Even if you aren’t running the meeting, you can still help improve it by staying organized and being actively engaged. Before the meeting occurs, make sure you can answer the following questions:
Prepare yourself beforehand to ensure you understand the purpose of the meeting and how you are expected to participate. Touch base with coworkers and find out what they will present. If you have relevant questions or concerns, write them down so that you will be ready to bring them up during the meeting. Arrive a few minutes early to greet the leader and review the agenda. Finally, always take detailed notes of what was discussed, especially as it relates to deliverables and deadlines.
Write a Meeting Summary
Once the meeting ends, don’t simply dive back into your work or head out for lunch. Sit down for a few minutes and think about the meeting: Review your notes, highlight the most important issues discussed and their outcomes, and take note of next steps and deliverables. Set reminders to follow up on items if necessary; don’t fall into the trap of taking great notes and never looking at them again.
If you take the time to prepare for meetings and approach them with a positive attitude, you will be able to make each meeting a productive part of your day and a positive influence on your career.
Getting more out of meetings requires a positive attitude and creative strategies. How do you get the most out of your meetings? Share with us on Twitter and follow us @Cydcor.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


If you’re smart about how you manage your workday, you will find the extra hours you need to get more done. We support our employees and sales associates, and encourage them to find opportunities for innovation and improving processes. Cydcor even finds opportunities to model these behaviors for our daughters and sons. As you unpack your habits and routines, don’t judge yourself for procrastinating or struggling to reach your goals. Instead, make an effort to apply some of the following tips to help you improve your productivity. Eventually, you will create a new routine that will allow you to be more productive.
Rethink Your Routines
How much time do you spend getting your morning coffee? Checking and responding to email? It’s easy to convince yourself that you must read, react, respond, and reply to every single email. Review your daily routines to determine if you’re using your time efficiently. Cut ten minutes out of 3 of your daily routines by removing inefficient practices and you’ll already have found 30 extra minutes in your day. Use these intelligence-boosting strategies to improve your problem solving skills and come up with even more time saving strategies.
Organize Your Mind and Workspace
You’ll get more done at work if your mind and workspace are well organized. Commit to working on each task for 20 minutes. Use a timer on your phone, watch, or computer. After 20 minutes, check your messages. Politely inform your coworkers that you’re trying a new technique for getting things done so that they are able to respect your focus time instead of interrupting it. They may even decide they like the idea and begin to use it themselves.
Identify Your Most Important Tasks
At the end of the workday, identify your most important tasks for the next day. Review each of tasks and break them down into component tasks. This way, when you get to work the next day, you will know exactly what needs your attention and will get to spend time on your most crucial tasks right from the start of your day. Schedule time at home the night before to review your list of things to do and you’ll wake up feeling fresh and ready to rumble.
Getting more done in the same amount of time is hard work. Ask your coworkers and supervisors for their suggestions. Once you do that, you’ll have started a productive conversation that will result in better outcomes for everyone.
What are your secrets for getting more done in the same amount of time? Share your tips or photos on Twitter and follow us @Cydcor.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


Your hidden talents are an untapped resource that will improve your professional and personal life.
How do some people stand out at work while others never seem to get noticed? It’s simple. They take the time to discover and develop their untapped abilities and release their true potential.
Anyone can find their hidden talents, improve their performance, and gain recognition at work as long as they set their mind to it. Cydcor has a longstanding commitment to developing our employees and sales associates’ talents. We encourage you to try some of these strategies to unleash your hidden talents. Your hard work will benefit you and your company.
Brainstorm Your Talents
Take at least 15 minutes to brainstorm talents, skills, and abilities related to your career and personal goals. Look for activities that get you excited and spark an emotional response within you. For additional feedback, reach out to your coworkers, friends, and family and ask them to identify your top three talents. You will discover an extensive range of abilities you may have never recognized before.
Think Like a Kid
Think back to your childhood and adolescence and remember what you enjoyed and the things you did well. Write about these memories and try to relate them to particular skills or interests. Did you lead your high school debate team to victory? You may be a natural leader or strategist. You may be surprised to discover that many of these past successes displayed valuable skills or strengths that translate to your work today.
Where Did the Time Go?
Have you ever looked up from a task, surprised to discover the entire morning has passed you by? A key to identifying hidden talents is recognizing activities that make it easy to lose track of time. Were you organizing a project timeline or following up with phone calls to customers? Losing track of time suggests that you’ve discovered a hidden talent or interest.
Discovering your hidden talents will improve your confidence and provide new ways to connect with work and the people in your life. You may leverage these talents to impact your career path or use them to improve your soft skills like communication, negotiation, and critical thinking.
Have you taken the time to discover your hidden talents? Try some of the techniques we’ve shared and tell us what worked for you. Share your story on Twitter and follow us @Cydcor. We’re interested in learning from your experience!
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


About The Life-Changing Magic of Tidying Up by Marie Kondo
Marie Kondo is a cleaning consultant from Japan. Her best-selling guide to organizing, The Life-Changing Magic of Tidying Up, is the result of years of study and experimentation. Kondo discovered her passion for tidying up when she was a child. Her book describes an early fascination with finding ways to create order out of chaos. Like Kondo, Cydcor believes that a well-organized workplace inspires creativity and increases productivity—and Kondo is a great teacher of these values.
Kondo’s descriptions of her struggles and successes have an emotional punch. Her writing reveals a universal truth: most of us have a clutter problem at work and at home. And it can’t be solved with a conventional cleaning strategy. Why should you read this book? It’s simple—Kondo’s solution to your clutter problem is permanent.
Why Cydcor Reviews Recommends This Book:
Kondo provides a simple solution to improve the quality of your work life and home life. If you carefully follow her instructions, you have a chance of finally getting your life in order. Kondo is determined to get you to try her life-changing magic. Her process is simple, and the detailed instructions she provides are easy to understand. The author writes with conviction, and just like Cydcor, she provides solutions that work.
Our Favorite Part:
Kondo insists that you tidy by category. Start with your papers and move on to supplies and then your files until you’ve gone through everything. Our favorite part of Kondo’s technique is that it requires no special tools. There is only one simple rule to follow: once you start tidying up, don’t stop until you’ve gone through all of your possessions. Unwanted items go into trash bags to be donated, recycled, or discarded. In just under 200 pages, Kondo shares her simple secret; the life-changing magic of tidying up allows us to find joy at work and at home, pure and simple.
Do you need to get control of the clutter that’s getting in your way? Let us know your favorite tips for staying organized. Share your ideas on Twitter and follow us @Cydcor.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.


The most productive part of your day happens the night before.
If you set aside 10-30 minutes each night to plan for the coming day, you’ll wake up with a purpose and will be ready to act on your to priorities for the day. Developing an evening routine may not only help you get better sleep by not rushing through the morning but will also help set your day for success.
It may take adjustment to find an evening routine that works for you. Start with these suggestions Cydcor has for you and see if they help you start the day off on the right foot.
Get Alarmed
Decide on a bedtime and stick to it. Get up at the same time every morning. Set an alarm to remind you to start your evening preparations. Consider using a fun and friendly alarm tone if it makes getting up easier—whatever works. The key here is actually getting up when the alarm goes off—resist the urge to hit that snooze button! Be ready to wake up and start the day with an optimistic attitude.
Plan Your Meals
Healthy eating provides the energy and stamina you need throughout the day. Just before bed, prep next day’s breakfast, make your lunch, and decide what you’ll have for dinner the following evening. You may finally eat that broccoli you always say you’re going to eat—instead of just ordering takeout due to having to run for a last minute meal.
Straighten Up
Walk around your living space and put away things that are out of place. Wash your dishes and put them away. Waking up in a clean house reduces your stress levels and gives your day a calm start. Plus, when you get home at the end of the day, you’ll feel relaxed instead of stressed about all the tidying that needs to get done.
Dress Rehearsal
Pick out your clothes for the next day. Organizing your clothes and planning your outfits takes the stress out of getting dressed. You’ll know when laundry needs to be done and you won’t have to fuss with indecision in the morning when you’re still trying to just wake up. This is simply one of the best ways to always dress for success
Review Your Day
Take a look at your calendar and review tasks for the next day. Identify one or two things you want to accomplish. Study your schedule for any potential problems and schedule time to address them.
Get Inspired
Once your evening tasks are complete, read that book next to your bed. Find a writer or topic that will inspire a positive attitude and personal growth. Be sure to check out Cydcor’s recommended books that every manager needs to read. You’ll conquer your day with enthusiasm, optimism, a nourishing breakfast, and a killer sense of style.
Do you have an evening routine that makes your day more productive? Share your tips on Twitter and follow us @Cydcor. We want to know what works for you.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.