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Twitter was created to build social networks, support conversations and increase engagement between individuals and communities. A successful Twitter strategy requires your full participation. You need to do more than share stories about your company, product or service. A successful Twitter strategy requires that you share messages that matter.
At Cydcor, we value communication skills and encourage our employees and sales associates to always tell engaging stories. Use your Twitter account to share news about your company and a bit of your own personality. Here are some strategies for optimizing Twitter for work.
Short and Tweet
Each tweet is limited to 140 characters. Write shorts tweets that start conversations or encourage conversations to continue. Ask a question. Offer a resource. Keep your comments professional but not too formal. Quality content leads to more shares, garners better engagement and grows your online community.
Tweeting on Time
You may be sharing the best messages ever shared on Twitter, but if no one sees them, then they’re not having an impact. You might want to try scheduling your tweets to be published when users are online and will notice them. Hootsuite and Buffer are two online platforms that allow you to schedule your tweets. Research suggests that most people check their tweets at lunchtime.
Learn to Use #Hashtags
#Hashtags allow users to search tweets for topics that interest them. Create a series of hashtags related to your company. Your company name, product names and terms relevant to your industry make good hashtags. For example, if you work in the travel industry, you could use #vacation to engage followers interested in planning a trip.
Create Quality Content
Use words that everyone will understand—not just others in your industry. It helps to engage potential customers by creating useful content that solves problems. Before posting a tweet, ask yourself if your followers will find your message useful and worth sharing.
Twitter is a great tool to add to your selling strategy. It provides you with a platform and a voice to attract new followers and customers. Put these skills into practice and you may soon see more opportunities for success.
What strategies do you use to make Twitter work well for you? Share your thoughts on Twitter and be sure to follow @Cydcor on Instagram to learn more about our company and our culture.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.
Participate in Cydcor’s Canadian Conference 2015 PHOTO CONTEST for a chance to win $100! Get your cameras ready! All you need to do is tag your photo with #TheTop2015 and mention @Cydcor for a chance to win! Make sure to also tag and share with your friends!
This contest will run from Friday, August 28th (2:00 PM ET) until Saturday, August 29th (8:59 PM ET). The winner will be announced on Cydcor’s Instagram and Twitter on Saturday, August 29th any time after 9:00PM ET. Do not miss your chance to win $100 cash!
Terms and Conditions (Instagram)
Post a photo on Instagram using the hashtag #TheTop2015 anytime from August 28th (2:00 PM ET) until Saturday, August 29th (8:59 PM ET) and you will be automatically entered in the Canadian Conference 2015 photo contest. To be eligible, entrants must be (i) at least 18 years of age and a registered attendant of Cydcor’s Canadian Conference 2015, Cydcor employees are not eligible to participate. Multiple submissions per participant are allowed. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The winner will be the account holder where the picture was posted. The most creative picture will win $100 cash to be awarded on site. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Saturday, August 29th any time after 8:59PM ET. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Instagram, Inc. in any way and is not sponsored, endorsed or administered by, or associated with, Instagram. By entering the contest, participants agree to fully release Instagram from any and all liability, and agree to Instagram’s terms of use.
Terms and Conditions (Twitter)
Post a photo on Twitter using the hashtag #TheTop2015 anytime from August 28th (2:00 PM ET) until Saturday, August 29th (8:59 PM ET) and you will be automatically entered in the Canadian Conference photo contest. To be eligible, entrants must be (i) at least 18 years of age and a registered attendant of Cydcor’s Canadian Conference 2015, Cydcor employees are not eligible to participate. Users who do not use @Cydcor and the contest hashtag will not be entered to win. Participant may not create multiple accounts to enter the contest – the creation of multiple accounts will make participant liable to have all accounts suspended by Twitter. Any participant found creating multiple accounts to enter the contest will also be disqualified. Multiple submissions per participant are allowed; provided, however, that the participant posts a different tweet each time. Participants may not post the same tweet repeatedly (no duplicate tweets). Posting duplicate tweets is a violation of Twitter rules and jeopardizes search quality. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The most creative picture will win $100 cash to be awarded on site. The winner will be the account holder where the picture was posted. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Saturday, August 29th any time after 8:59 PM ET. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Twitter in any way and is not sponsored, endorsed or administered by, or associated with, Twitter. By entering the contest, participants agree to fully release Twitter from any and all liability, and agree to read and abide by Twitter’s Rules.
Get your cameras ready! Participate in Cydcor’s National Conference photo contest for a chance to win $100 cash! All you need to do is share a picture using the hashtag #TheTop2015 on Facebook, Twitter, or Instagram.
This contest will run from Thursday, July 23rd (6:00AM CST) until Saturday, July 25th (8:59 PM CST). The most creative picture will get to take home the prize! The winner will be announced on Cydcor’s Facebook, Instagram, and Twitter on Saturday July 25th any time after 9:00pm CST, and will be awarded on site. Get ready and make sure to follow Cydcor on social!
So be creative, be fun and start sharing your pictures now! #TheTop2015
Terms and Conditions (Facebook)
Post a photo on Instagram, Twitter, or Facebook using the hashtag #TheTop2015 anytime from Wednesday July 22nd (6:00AM EST) until Saturday, July 25th (8:59 PM EST) and you will be automatically entered in the National Conference photo contest. To be eligible, entrants must be (i) at least 18 years of age and a registered attendant of Cydcor’s National Conference 2015, Cydcor employees are not eligible to participate. Multiple submissions per participant are allowed. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The winner will be the account holder where the picture was posted. The most creative picture will win $100 cash to be awarded on site. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Saturday, July 25th any time after 9:00PM EST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Facebook in any way and is not sponsored, endorsed or administered by, or associated with, Facebook. By entering the contest, participants agree to fully release Facebook from any and all liability.
Terms and Conditions (Instagram)
Post a photo on Instagram, Twitter, or Facebook using the hashtag #TheTop2015 anytime from Wednesday July 22nd (6:00AM EST) until Saturday, July 25th (8:59 PM EST) and you will be automatically entered in the National Conference photo contest. To be eligible, entrants must be (i) at least 18 years of age and a registered attendant of Cydcor’s National Conference 2015, Cydcor employees are not eligible to participate. Multiple submissions per participant are allowed. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The winner will be the account holder where the picture was posted. The most creative picture will win $100 cash to be awarded on site. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Saturday, July 25th any time after 9:00PM EST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Instagram, Inc. in any way and is not sponsored, endorsed or administered by, or associated with, Instagram. By entering the contest, participants agree to fully release Instagram from any and all liability, and agree to Instagram’s terms of use.
Terms and Conditions (Twitter)
Post a photo on Instagram, Twitter, or Facebook using the hashtag #TheTop2015 anytime from Wednesday July 22nd (6:00AM EST) until Saturday, July 25th (8:59 PM EST) and you will be automatically entered in the National Conference photo contest. To be eligible, entrants must be (i) at least 18 years of age and a registered attendant of Cydcor’s National Conference 2015, Cydcor employees are not eligible to participate. Users who do not use @Cydcor or the contest hashtag will not be entered to win. Participant may not create multiple accounts to enter the contest – the creation of multiple accounts will make participant liable to have all accounts suspended by Twitter. Any participant found creating multiple accounts to enter the contest will also be disqualified. Multiple submissions per participant are allowed; provided, however, that the participant posts a different tweet each time. Participants may not post the same tweet repeatedly (no duplicate tweets). Posting duplicate tweets is a violation of Twitter Rules and jeopardizes search quality. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The most creative picture will win $100 cash to be awarded on site. The winner will be the account holder where the picture was posted. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Saturday, July 25th any time after 9:00PM EST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Twitter in any way and is not sponsored, endorsed or administered by, or associated with, Twitter. By entering the contest, participants agree to fully release Twitter from any and all liability, and agree to read and abide by Twitter’s Rules.
Cydcor here, for all your business, sales, and leadership advice!
The amount of companies and brands on social media continues to grow. A large part of reaching an online audience requires excellent social media skills, and companies only hire the best to represent their online interests. The following are a few tips to remember when managing a company profile on social media, and how you can grow your company page into something bigger and noteworthy.
Consistency is Key
Posting on a consistent basis is the first step to managing a company page well. No one wants to follow a company that only updates their account once a month. Post updates on a regular basis, but don’t post so much that you annoy your followers. Balance is always the best way to handle things.
Establish a Voice
A company page’s updates should have a professional voice that can still be approachable. While your posts should be consistent, it’s also important to note the way sentences are phrased and whether or not they fall in line with the voice your company represents. Depending on the type of audience, an online voice can be playful or stern. Realizing which one suits you best is key to establishing a good rapport with followers.
Check out Cydcor on Flickr for our latest photos of company events and office going-ons!
Know Your Audience
Who are your followers? An online audience on social media for a company is typically made up of fans, employees, family members of employees, and potential employees. Be sure to tailor updates to each part of your body of followers. It’s also a good idea to take note of what times of day you receive the best engagement--use this to guide when you post in the future.
Be Respectful
The worst thing that can happen on social media is to offend a large part of an audience and receive negative feedback. Always try to play it safe while still taking chances and being innovative. Audiences like brands that have a sense of humor but are still respectful of everyone’s feelings.
Showcase the People Who Make Up the Company
People who follow your pages want to know more about the people that make up your company. Be sure to showcase any office goings-on or charitable events. These posts tend to do very well with engagement.
Are you a big pinner on Pinterest? Follow Cydcor today!
In the digital world of today, most people are checking you and your business out online. Using social media can be an excellent way of building trust and supporting your brand. Cydcor uses a wide variety of social media platforms to reach various audiences and spread ideas. Here are some of our favorites and why.
Twitter is a great business tool. For no cost, businesses have access to a high performing platform to connect to your audience. As you work to establish yourself as an accomplished leader, with Cydcor or otherwise, social media can be a good tool to establish a strong network. Twitter is a great real time tool that will allow to easily spread news, ideas, blog posts and expertise to a wide variety of people. You can also use the # sign (a hashtag) to facilitate chats and answer questions related to a specific topic. You can follow Cydcor on Twitter here.
Facebook has a more relaxed feel to it. This platform is more about building community with people who already feel a connection to your brand. Facebook allows users businesses to post a variety of media and allows for each post to have comments, likes or the ability to share. Like Cydcor’s Facebook page.
LinkedIn can be great for recruiting an excellent team and finding other businesses to partner with. Built to be a professional networking site, LinkedIn shows information about companies and the individuals’ work experiences. LinkedIn shows to have a higher rate of interaction if you are promoting your blog or business related articles. Connect with Cydcor on LinkedIn.
Pinterest is a great place to collect ideas, inspiration and blog posts and present them to an active audience looking to share save those ideas. Cydcor has a variety of career-related Pinterest boards that are fun and interesting. Check out the Cydcor Pinterest Page.
What’s your favorite social media and how do you use it to promote your brand?