Explore powerful stories that showcase Cydcor’s culture, people, and the passion driving our continued success.
Found 0 posts
Trust doesn’t come from a single pitch. It’s earned through consistency, transparency, and doing what you say you’re going to do. For over 30 years, Cydcor, a leader in outsourced sales, has transformed initial conversations into lasting partnerships with some of the world’s most recognizable brands. Here’s how Cydcor makes it happen.
When company executives consider outsourcing sales as a growth strategy, the question on their minds isn’t just, “Can this team deliver results?” The question is: “Can I trust them to protect and represent my brand in the right way?”
That’s where Cydcor puts its focus. For companies considering outsourced sales, the decision often comes down to one factor: trust. When delivering customer acquisition through in-person sales, trust isn’t a side benefit – it’s the foundation. From the very first pitch to long-term partnership, the way Cydcor earns a client’s confidence comes down to process, communication, and accountability. Compliance safeguards, brand protection, and performance transparency all matter to clients and are built into the model.
“Trust is built over time,” says Cydcor CEO Vera Quinn. “It’s about showing up consistently, keeping your word, and making sure every touchpoint reflects the values of the client’s brand. Supported by clear processes and safeguards to help ensure clients can rely on us – every step of the way.”
Cydcor has perfected the art of offering personalized, in-person sales for Fortune 500 leaders across various industries, including telecom, energy, business services, technology, and more. “We’re a best-kept secret,” as Quinn says. For major brands, outsourced sales and marketing has been key to rapid growth, and Cydcor is their competitive edge.
Recognized with prestigious client and industry awards across multiple sectors, Cydcor continues to stand out for exceeding expectations and delivering exceptional results – all while keeping its clients’ brands top of mind.
Ready to learn from this stand out company?
We’ve outlined four main areas where Cydcor puts their focus – all in support of long-term trust.
While the network of independent sales companies hire and train their own teams, Cydcor takes responsibility for ensuring that every independent sales company meets the minimum standards required by clients to represent their brands. This may include background checks, drug testing, and other client-specific compliance requirements.
“Every client has a reputation to uphold, and we take that responsibility seriously,” Quinn explains. “We know that every interaction in the field has the potential to strengthen or weaken a client’s brand. That’s why we build a foundation of confidence before the first sale even happens.”
One of the biggest differences at Cydcor is its approach to client partnerships. Rather than relying on a one-size-fits-all model, Cydcor builds solutions tailored to each brand’s unique needs. From product strategy to market execution, every function is designed with client obsession at the center, to help ensure that the approach reflects both the client’s goals and their reputation.
A key part of this strategy is the pilot process. New campaigns begin small and focused, allowing Cydcor to test, refine, and perfect before scaling. This short-term investment fosters long-term success, giving clients confidence that when growth accelerates, the model has already been proven effective.
Through Cydcor’s network of independently owned sales companies, Cydcor can deliver what many businesses struggle to build internally: a high-performing, face-to-face sales force that creates meaningful customer experiences. This model combines the scale of a national outsourced provider with the flexibility and local execution of entrepreneurs in the field, an advantage that drives both customer acquisition and brand loyalty.
“If you wow the client, if you care about integrity, get them great customers that stay, and then do what you say you’re going to do, I think people want to work with those kinds of partners,” Quinn says. This is exemplified by Cydcor’s pay-for-performance model: clients don’t pay for promises; they pay for results. Clients are also invited to see campaigns in action and meet the people representing their brand. That kind of transparency sends a clear message: Cydcor stands behind its work.
Trust isn’t just about what’s happening today – it’s about what’s been sustained over time. Cydcor has worked with some clients for over 20 years, a rarity in an industry that often operates on short-term contracts. Such longevity only occurs when trust is continually earned. During the COVID-19 pandemic, while many industries were struggling, Cydcor’s partnerships shone through. The company evolved quickly, leveraging technology and innovative sales strategies to consistently drive sales and deliver exceptional customer service, demonstrating adaptability and a deep commitment to client success.
That resilience came from adapting quickly, communicating openly, and never leaving clients in the dark. Problems were addressed early, solutions were offered fast, and relationships only grew stronger.
“Challenges are inevitable, but what defines us is how we respond. Whenever issues arise (and they always will) we let our clients know we’ll handle them quickly and minimize them to the best of our ability,” Quinn explains.
For many companies, outsourcing face-to-face sales is a new territory. Cydcor helps by walking clients through how campaigns work, what to expect, and how results are measured.
Technology is also part of the equation, allowing Cydcor to provide more accurate reporting and enhanced visibility into results. But Cydcor doesn’t let automation replace the human side of sales. At the end of the day, customers respond to people. Cydcor combines data-driven tools with face-to-face connections, giving clients the best of both worlds: efficiency and authenticity.
At every stage, Cydcor shows that trust is earned by actions and kept through consistency. That’s why so many of Cydcor’s client relationships span decades, why clients invite Cydcor into new markets and industries and why Cydcor is perceived as a partner not a vendor. This commitment has earned Cydcor growth and distinction, including the company’s most recent ranking on the Inc. 5000 list of fastest-growing private companies.
“We’ve always been about people helping people and always will be – that philosophy is what drives everything we do and creates lasting impact” Quinn says.
To learn more about how Cydcor builds lasting client partnerships and delivers results, visit www.cydcor.com.
For more than 30 years, Cydcor has helped leading brands across telecom, energy, business services and beyond, grow their customer base through in person, relationship-driven sales. But what sets Cydcor apart isn't just its longevity. Grounded in high standards and a results-driven approach, Cydcor creates opportunities for entrepreneurs while delivering impressive results for the brands it serves.
What makes Cydcor unique is its structure. Instead of hiring its own sales representatives, Cydcor partners with independently owned sales companies. These companies hire and manage their own teams of salespeople, who represent Cydcor's clients directly to consumers. This model works both ways: it connects brands with proven sales teams and gives independent companies the platform to represent respected brands and grow their businesses.
Debunking the Myths
Even with its strong track record, Cydcor is sometimes mistaken for business models it has nothing in common with. Navigating those misconceptions, Cydcor is not an MLM and not a franchise. In reality, it shares none of those characteristics. Here's why:
A better Cydcor comparison is to a broker, matching independent businesses with respected brands, with compensation based on results.
How Cydcor's Sales Model Works
Here's how the model comes together in practice:
"We are not the employer of sales representatives," says Cydcor CEO, Vera Quinn. "We partner with sales companies that demonstrate they can represent our clients with integrity and get results. We set minimum standards, they build their businesses, and together we form a high-performance ecosystem that drives results."
This gives business owners the flexibility to build their own vision while remaining accountable to real, measurable outcomes. Put simply, Cydcor pays based on sales company results, and these businesses grow through execution, not entitlement.
Why Top Brands Choose Cydcor
Cydcor's model isn't just effective, it's selective. Partnerships with clients are built on trust, execution, and standards that cannot be bought into.
"What makes this model work so well for our clients is Cydcor's unwavering standards," says CEO Vera Quinn. "You can't buy your way in. We only partner with sales companies owned by entrepreneurs who have proven they know how to sell and consistently uphold the standards required to represent the brands we've built relationships with."
That credibility opens doors for the entrepreneurs Cydcor works with. In turn, they gain access to campaigns they would not be able to secure on their own, opportunities earned through results, not rhetoric.
Why This Model Works for the Right People
Take Michael Lefeld, Executive Director of The League Global, an independent sales company that contracts with Cydcor. He began selling in 2012 after earning an architecture degree, starting with zero sales or leadership experience. He began doing door-to-door sales. No shortcuts. No titles. Just grit.
"I didn't have any knowledge of public speaking or conducting an interview, none of it," he recalls. "But if I were a great enough student, worked hard, and also added value, it was a win-win-win."
Through mentorship, consistency, and performance, Lefeld launched and scaled his own business. "You can make a great deal of money doing sales," he explains, "but if you can transfer knowledge, and help others grow, you're not just going to earn more, you're leading. That's where the real growth happens."
This model rewards resilience, teachability, and drive. The work is challenging, but for those who thrive in performance-driven environments, the growth is real.
A Word on Partnership, Not Hierarchy
While Cydcor and the independent sales companies do not have a principal / agent relationship and Cydcor's model is substantially different than that of a sports league, Lefeld draws on sports analogies to help explain aspects of Cydcor's model:
"If we're elite athletes, Cydcor is like our agent. We don't work for them; they don't work for us. We work together. If I'm performing well, Cydcor can bring those results to a client and say, "This is someone you'll want to work with.'"
Another way to think about this independent yet connected structure is through the example of professional sports leagues like the NFL. The NFL sets the rules and standards, but it doesn't own the teams. Each team is independently owned, hires its own players, and is responsible for how it runs.
The same is true of Cydcor. Independent sales companies are individually owned, they recruit their own people, and are accountable for their culture and performance. Cydcor provides the minimum standards and client partnerships, but the companies manage the day-to-day. A company could choose to stop working with Cydcor, just as a team could join another league. But, like the NFL, Cydcor is one of the best platforms to compete and grow through.
The True Definition of Opportunity
"What we offer is a path. For those willing to work hard and grow, the opportunity is real," Quinn emphasizes. "It is a true partnership, not a corporate ladder. Sales companies that perform earn access to bigger opportunities and growth, just like Lefeld's company did."
For Lefeld, opportunity goes beyond pay. It is about growth, potential, and becoming someone you're proud of being. "I encourage my kids to have a big imagination," he says. "And I think what people mean by 'the opportunity' is that we are going to provide space to allow your imagination to become big again. You have a chance not only to dream big for your life, but also to be proud of the person you're becoming."
That mindset is at the heart of sales, and it's why Cydcor has thrived as an industry leader for more than 30 years. The company's culture of "people helping people" ensures that when individuals grow, everyone wins.
"Our clients trust us because we deliver quality, not just volume," Quinn concludes. "It's not about simply placing people in the field. It's about consistency, setting high standards, and putting the right people with the right mindset and values in front of world-class brands. That's what creates results, builds trust, and opens real doors for everyone involved."
Learn more about how Cydcor helps leading brands grow through in-person sales and performance at www.cydcor.com.
Opinions expressed by Digital Journal contributors are their own.
When you look at Cydcor today—a leader in outsourced sales and customer acquisition—it’s easy to see the results. But behind its long-standing success is the leadership style of its CEO. Under Vera Quinn, Cydcor has built not just revenue growth, but a culture grounded in trust, collaboration, and development of its people.
For Vera Quinn, high performance isn’t just about chasing big targets. It’s about creating the right environment for people to hit them. At Cydcor, that means pairing a clear vision with a culture where people feel empowered, accountable, and supported to bring their best every day, aspects Quinn built and continues to foster at the long-standing company.
Under Quinn’s leadership since becoming CEO in 2020, the culture at Cydcor has shifted noticeably. “I’ve always believed energy is contagious,” she says. “If I can show up with clarity, positivity, and belief in our people, it creates a ripple effect. That energy has brought new momentum into the business and the way we work together.”
Founded in 1994 and headquartered in Agoura Hills, California, Cydcor delivers customer acquisition through in-person sales, call center operations, and digital marketing. It’s a blend of personal connection and technology that has kept some of the biggest Fortune 500 companies coming back year after year.
Quinn, who has been with Cydcor for more than 25 years, sees culture as the real engine behind results. “If you want great results, you have to invest in the people delivering them,” she says. “It’s about giving them the tools, the clarity, and the belief that they can achieve more than they thought possible.”
Clarity is the starting point. At Cydcor, the mission isn’t just a line on a website; it shapes how Cydcor operates and how its network of independent sales companies executes in the field. Cydcor sets the vision, standards, and client partnerships. The sales companies carry that vision forward every day in how they build teams, sell, and lead.
“When people understand the ‘why’ behind what we’re doing, they approach their work with more energy and ownership,” Quinn explains.
That alignment has helped drive some big wins. In 2024, Cydcor posted double-digit revenue growth for the second year in a row, expanded into new industries, and continued to serve long-standing clients. Independent sales companies in the field scaled their businesses, developed new entrepreneurs, and delivered the results that made those wins possible.
Recognition followed. Cydcor has now earned the DIRECTV Dealer of the Year Revolution Award for the ninth consecutive year, an achievement Quinn credits to the entire ecosystem. “Awards are never just about one person,” she says. “They’re about what the whole organization achieves together.”
At Cydcor, empowerment doesn’t mean “hands-off.” It means providing a clear framework while giving people the room to make decisions—and the structure to track how those decisions play out.
“When people know they’re trusted to deliver, they rise to the challenge,” Quinn says. “But they also know we’re going to measure our progress, celebrate our wins, and adjust when we need to.”
That balance of freedom and accountability is one reason independent sales companies in Cydcor’s network perform so consistently. Cydcor sets the standards and tools, while the entrepreneurs in the field put them into practice. Beyond telecom, this model has helped brands expand quickly into new markets, often faster than they could on their own.
Within Cydcor, the same philosophy applies. Performance reviews, real-time feedback, and transparent communication are part of the daily rhythm. These practices ensure that the corporate team stays aligned with the independent sales companies, creating consistency across the organization.
“I’ve always seen leadership as personal,” Quinn reflects. “It’s not just about hitting numbers—it’s about knowing the people behind those numbers, and helping them believe in what’s possible for themselves.”
One of Cydcor’s longest-standing values is supporting the development of leaders at every level. While Cydcor itself doesn’t create field leaders, it provides the platform and structure that allow entrepreneurs in the independent sales companies to grow their own organizations.
“We’ve built a place where ambition meets opportunity,” Quinn says. “If someone is willing to put in the work, we’ll match it with the mentorship, training, and resources they need to grow.”
From retail to B2B, residential sales, and event services, the programs and tools Cydcor offers help sales companies train and expand their own leaders. That support has kept a steady pipeline of entrepreneurs ready to meet client opportunities.
This culture of growth and opportunity has also shaped life inside Cydcor’s headquarters. The company has been named a Best Place to Work in Los Angeles 13 times. “People stay and perform when they can see a future here, and they can see themselves in it,” Quinn says.
For Quinn, trust isn’t just a feel-good value; it’s a performance multiplier. “You can have all the strategy in the world, but if people don’t trust their leaders and each other, it falls apart,” she says.
At Cydcor, trust is built through integrity, follow-through, and leaders modeling the behaviors they expect from their teams. The result is an environment where people share ideas openly, challenge each other constructively, and make decisions based on the best available insight.
That same trust extends to clients, who know Cydcor will deliver with consistency, integrity, and a reliable field network. It’s why so many of the company’s partnerships—whether with established Fortune 500 companies or high-growth brands—have lasted decades.
“Clients stay with us because we’re consistent and because we do what we say we’ll do,” Quinn explains. “They trust the integrity of our people and the strength of our field network. That’s what sustains partnerships year after year.”
Business performance matters, but for Quinn, it’s not the only thing that counts. Under her leadership, Cydcor has continued its commitment to giving back, donating thousands of dollars and hundreds of hours—investing time and talent locally and globally. Teams across the network have also donated hundreds of volunteer hours to causes like the Spark of Love Toy Drive, bringing joy to thousands of children and families.
“Giving back strengthens our culture,” Quinn says. “When people work together for something bigger than themselves, it builds pride, unity, and perspective.”
As Cydcor looks ahead, Quinn’s focus hasn’t changed. “We’re about results,” she says. “But the true measure of success is when those results come from a culture that lifts people up and inspires them to do more than they ever thought possible.”Quinn’s contagious energy has been a driving force behind a cultural shift that continues to inspire both the field and Cydcor’s headquarters.
CYDCOR HAS CULTIVATED an award winning culture, not through slogans or surface-level programs, but through intentional strategies rooted in values that help both its people and business thrive. Led by CEO Vera Quinn, Cydcor has created an environment where people grow, performance scales, and giving back is part of everyday operations. This values-first approach has earned the trust of Fortune 500 clients, as Cydcor delivers in-person customer acquisition solutions that help major brands stand out in an increasingly digital world.
GROWTH THROUGH DEVELOPMENT
At Cydcor, growth begins with people. The company invests in personalized, ongoing development, from AI to public speaking to leadership training. Mentorship, feedback, and hands-on learning are embedded into the culture. This commitment has helped fuel record-breaking results, including doubling revenue over the past two years—an unprecedented milestone in Cydcor’s 30-year history. It has also earned Cydcor recognition as a 13-time Los Angeles Business Journal Best Places to Work honoree.
PERFORMANCE THROUGH ALIGNMENT
Cydcor’s performance culture is built on clarity and communication. Team members understand the company’s goals, their role in achieving them, and how success is measured. Momentum is driven through regular one-on-ones, performance check-ins, and monthly companywide meetings.
Cydcor is also relentless about delivering consistent, high-quality results for its clients. “When you build a culture where people understand what’s expected and feel supported in achieving it, they can deliver with strong performance, purpose, and pride,” said Quinn.
COMMUNITY AT ITS CORE
Cydcor’s “people helping people” philosophy is more than a belief. It is a way of thinking and operating. It attracts individuals who want their careers to create impact in business and beyond. Each year, team members volunteer hundreds of hours and raise thousands of dollars for causes ranging from child welfare to hunger relief and environmental efforts. Helping others is not extra; it is part of how Cydcor does business.
Through local partnerships and national initiatives, Cydcor’s commitment to community is deeply embedded in how the company shows up in the world.
This is all more than culture. It’s a competitive edge that strengthens teams, drives measurable success, and ignites future growth.
To learn more, visit cydcor.com.
By: Tom White
How often do you come across a company where giving back is deeply embedded in the culture, alongside driving business results? At Cydcor, serving others isn’t just a once-a-year initiative—it’s a core value that plays a significant role in everything they do. From local community efforts to international outreach, Cydcor’s culture of generosity appears to be making a meaningful difference for their team, their business, and those they serve.
Cydcor, a leader in outsourced sales and customer acquisition, has long demonstrated a belief that success isn’t just measured in numbers—it’s measured in impact. Giving back has been part of the company’s DNA from the beginning, and that commitment has continued to grow over time.
“I remember someone at a philanthropy event saying, ‘Cydcor is one of the few companies that actually shows up in person to support our efforts,’” recalls Cydcor CEO & President Vera Quinn. “You could feel the pride in that moment. It was about showing up and also giving our time to try to make a real impact.”
From early partnerships like Operation Smile to more recent initiatives like the Spark of Love, Cydcor’s philanthropy has been felt both close to home and around the world.
Celebrating its 30th anniversary in 2024, Cydcor has built a reputation for excellence, integrity, and innovation. But what many believe truly sets the company apart is its dedication to giving back—not as an obligation, but as a core part of its culture. “Some people are drawn to Cydcor because of what we do beyond the business,” says Quinn. “We aim to show up for our people and our communities.”
A prime example of this is Liberty Children’s Home, a sanctuary for abused and neglected children in Belize. Supporting this cause has been a cornerstone of Cydcor’s philanthropic efforts for many years. In 2024, Cydcor reported reaching a milestone fundraising total of $130,000 to support essential needs such as education, medical care, and living supplies. Beyond financial contributions, Cydcor teams have also provided hands-on support, helping improve facilities and creating memorable experiences for the children, including trips to waterparks, the beach, and more.
“Every year, our support for Liberty Children’s Home serves as a reminder of the profound difference compassion and connection can make,” Quinn emphasizes. In keeping with a holiday tradition and for the 5th consecutive year, Cydcor donated gifts to more than 60 children—an initiative the team consistently looks forward to. “Seeing the joy on these children’s faces isn’t just about the gifts; it’s about sharing kindness in a meaningful way.”
A strong culture of philanthropy doesn’t just benefit those on the receiving end—it can also transform the workplace itself. Prioritizing giving back often fosters a sense of purpose, unity, and shared values among employees. When people rally around a meaningful cause, it can strengthen morale, engagement, and a sense of belonging.
From a business perspective, philanthropy helps reinforce Cydcor’s commitment to social responsibility, potentially attracting like-minded talent, building trust with clients and stakeholders, and fostering long-term growth. Giving back isn’t an afterthought for Cydcor—it’s a key part of who they are. The same values that drive their business success—authentic connections, collaboration, and integrity—also fuel their charitable efforts.
“We believe we only win when others win,” Quinn often says. This belief not only drives the company’s approach to business but also its commitment to trying to make a difference in people’s lives.
Cydcor’s impact extends beyond external initiatives—it’s often felt within the organization. “We strive to be a place where people grow and see the rewards of thinking about and doing for others,” says Quinn. Whether through volunteer efforts or fundraising initiatives, the company provides its employees with hands-on opportunities to give back.
That spirit was on full display this past December, when for the 3rd consecutive year, Cydcor volunteers joined the Spark of Love Toy Drive, one of the largest toy donation campaigns. Alongside the Ventura County Fire Department and ABC7, Cydcor logged over 120 volunteer hours, preparing Christmas gifts for families in need. As a result, more than 30,000 children and teens reportedly had something to look forward to on Christmas morning. In addition, Cydcor contributed $5,000 to the cause.
For many employees, the experience was deeply personal. One team member shared with Quinn, “Being part of Spark of Love wasn’t about the toys for me—it reminded me why I love this job.”
And Cydcor’s generosity doesn’t stop there. In January 2025, as devastating wildfires swept through Los Angeles, destroying thousands of homes, Cydcor reportedly stepped up to support first responders, displaced families, and impacted communities.
Cydcor isn’t just about results—it’s about striving to make a lasting impact. The company continues to find new ways to give back, from supporting local initiatives to global outreach.
“We’re all about results,” Quinn says. “But real success? That’s about trying to make a lasting impact.”
To learn more about Cydcor’s commitment to philanthropy, visit www.cydcor.com.
by Jon Stojan
For the past 30 years, Cydcor has been a “quiet giant” in the outsourced sales industry. But what many don’t know is the company has helped some of the most well-known brands achieve rapid growth through person-to-person interactions. Learn more about this secret weapon that is Cydcor.
Cydcor, an outsourced sales and marketing company specializing in bringing brands and customers together, is often trusted to champion brands and serves as the driving force behind seamless customer engagement and a client’s growing customer base.“Cydcor is the best-kept secret because we’ve been an important part of how these major brands grow,” says Vera Quinn, Cydcor’s CEO & President.
Cydcor has more than 30 years of expertise and has mastered the art of personalized, in-person sales for leading Fortune 500 companies in telecom, energy, business services, technology and more. “When I tell people what we do, I say, ‘We’re a best kept secret.’ Why? For major brands, outsourced sales and marketing have been a big part of how they grow quickly. We’re a competitive edge,” says Quinn.
Cydcor has consistently stood out in its industry, earning prestigious client and industry awards that recognize excellence amidst fierce competition. These accolades span multiple industries, highlighting Cydcor’s ability to exceed expectations and deliver exceptional results. “These awards underscore our reputation for wow’ing our clients and being the best at what we do,” says Quinn.
Strategic Partnerships to Drive Growth
Cydcor’s impact begins and ends with its commitment to helping brands achieve growth by tailoring sales campaigns to its client’s specific needs and requirements. It’s tough out there, and clients are looking for ways to move wisely and quickly. Quinn explains, “Huge companies are trying to gain market share or territory dominance. We are a nimble business and either a stand-alone sales solution or we complement our client’s existing sales team with our network’s hyper-focused and motivated salespeople who move quickly to make an impact.”
Cydcor not only produces excellent sales results but also offers insightful client feedback that aids in improving goods and services. By reaching a large volume of customers, Cydcor gathers valuable in-market insights that clients can leverage to better understand perceptions about their products, pricing, and services. Cydcor’s emphasis on sales and intelligence collection has solidified its reputation as a trusted partner.
Cydcor’s model, which is fundamentally performance-based, guarantees that both sides are on the same page for success. Clients, which depend on Cydcor to reach ambitious sales targets and provide insights into customer preferences, have found the company vital due to this strategy. “When a client asks us to deliver sales in specific markets or for certain products, we sign up for it and make it happen,” Quinn shares. “There’s a huge upside because our approach is primarily performance-based. The network of independent sales companies is highly motivated because their success is directly tied to results.”
Unlike traditional corporate structures, Cydcor’s model includes contracting with a network of independent sales companies that operate their own businesses while adhering to Cydcor’s standards. This arrangement allows for rapid scalability. “The owners of the companies we contract with are motivated because they’re running their own businesses,” Quinn explains. “That’s how we strive to be faster, better, and more focused than our competitors.”
As the “quiet giant,” Cydcor operates behind the scenes for some of the most recognized brands, but that doesn’t discredit its immense impact. “You can enter a store and believe you’re directly interacting with [the brand], but in reality, you’re speaking with a trained and true ambassador for that brand. This is the power of what we offer,” explains Quinn.
Cydcor focuses on delivering exceptional in-person sales results and gathering invaluable customer insights, all while allowing its clients to take center stage. Its scalable, performance-based model and network of sales entrepreneurs make a significant impact without drawing public attention to its contributions, earning Cydcor its reputation as the powerhouse many rely on, but few openly discuss.
By using this “secret weapon” strategy, Cydcor has contributed significantly to the success of innumerable businesses without taking center stage, freeing them up to concentrate on other strategic priorities. Whether testing new products, gathering customer feedback, or driving direct sales, Cydcor’s behind-the-scenes contributions go far beyond typical outsourced solutions.
“We also worked with emerging brands that started small and couldn’t figure out how to grow fast enough,” Quinn continues. “We’ve helped them scale, and many of them have gone on to great success taking us with them along the way,” said Quinn.
Cydcor is more than an industry leader in outsourced sales; it’s a “people helping people” company. At its core, this is why it has helped so many brands achieve rapid growth.
Cydcor thrives on its ability to seamlessly integrate with client brands, acting as an extension of their teams to deliver results that often exceed expectations. By leveraging its expansive network of independent sales companies and its own tip-tier infrastructure, Cydcor ensures a level of agility and personalization that few can match. This unique approach allows clients not only to achieve rapid sales growth but also to gain valuable insights that make Cydcor an indispensable partner in their success.” Quinn shares.
Clients might want to keep Cydcor a secret because partnering with us gives them a competitive advantage that they wouldn’t want their competitors to replicate. By leveraging Cydcor’s abilities companies can rapidly scale their customer acquisition efforts and dominate new territories. The unique value Cydcor provides—seamless brand representation and exceptional results,—sets our clients apart in their industries, making Cydcor their “secret weapon” for sustained growth and market leadership.
Learn more about how Cydcor drives customer acquisition success by visiting their website here.
Opinions expressed by Digital Journal contributors are their own.
These B2B partners bring in leads, close deals, and grow revenue for some of the world’s largest companies.
They say that you should sell your strengths and buy your weaknesses. That’s the thought behind the business-to-business (B2B) market, where a company can bolster its sales process with the help of outsourced teams and vendors. Plenty of players are in this arena, but you must know you’re entrusting your brand and reputation to a trustworthy partner.
You’re looking for a vendor that treats your business like their own, and here are five brands with a reputation for doing just that.
Cydcor has a thirty-year history of working with Fortune 500 companies to facilitate campaigns that use everything from in-person sales to digital marketing. This California-based business has a track record of driving significant results for big clients, with awards and recognition, including being named the Door-to-Door Dealer of the Year.
They operate as a sales network of independent sales companies owned by empowered entrepreneurs. This lets them execute campaigns across North America on behalf of their clients. Under the leadership of CEO Vera Quinn, who took the helm in 2020, Cydcor has built powerful solutions-oriented relationships with customers and digital technology to connect the brands they work with to the customers who need them.
Hyperscaler cloud marketplaces such as Amazon Web Services (AWS) are powerful tools for enterprise software sales, but many software companies need help selling their product on hyperscalers. Tackle.io specializes in guiding partners in this space, getting them in front of the right buyers, and providing the tools to transact deals through these complex hyperscaler ecosystems.
Tackle claims over $6 billion in transactions and counting, and they offer an “enterprise-grade” platform to organize a company’s sales operations all in one place. Tackle’s goal is to simplify the complexity of selling in cloud marketplaces.
Before closing a sale, prospect leads and educate potential customers about your offers. Lead generation agencies are essential to the B2B market and Cleverly is a great example. Their cold outbound lead generation process operates through email and online spaces like LinkedIn.
Cleverly’s numbers list over $50 million in generated revenue. Their specialty in LinkedIn positions them as a primary destination for B2B prospecting.
Another lead generation agency, Belkins, has worked with big names in industry, education, and fintech. Belkins has gathered awards for its outcomes, including the 2023 Silver Stevie award for sales and customer services, and G2 ranked Belkins at #1 for Lead Generation in Digital Marketing and Email Marketing for Spring 2024.
One unique aspect of Belkins is its consulting work, which can be an alternative or complement to its done-for-you lead generation services. The best sales team (and outsourced lead gen team) can only be effective when working with a robust, organized CRM. Belkins specializes in helping companies across multiple industries set up, organize, and maximize their CRM.
Patrick Bet-David, the entrepreneur behind PHP Agency, is now more commonly known for his commentary on the Valuetainment podcast and YouTube channel, where guests have included Jordan Peterson, former Mafia bosses, and even the late NBA legend Kobe Bryant. However, the PHP Agency is still alive and effective. It is a marketing company that drives sales for financial services nationwide, specializing in the US life insurance market. The company is expansive in scope and ambition, with almost 30,000 agents.
—
Over the last few decades, outsourced sales have become a mainstay in the strategy of many companies worldwide. From titans like Cydcor to tech-powered upstarts like Cleverly, the best B2B partners are the ones who lean entirely into their strengths so that they can drive significant results for companies in need of their unique sales solutions.
Cydcor, a leader in outsourced sales, has touched a wide array of industries in its first thirty years in business. We sit down with CEO Vera Quinn to learn about how to tailor a business to clients across multiple sectors.
When you’re serving some of the nation’s top businesses, you have to be able to adapt. Every industry has its own needs, systems, and quirks–and services must be tailored to fit each one. Sometimes, you can find your niche in one area and stay there happily, but–more often than not–the most successful companies are the ones that can thrive in multiple sectors.
Cydcor has become a leader in the outsourced sales industry by developing integrated omnichannel campaigns that are executed by independent corporate businesses. In their first thirty years in business, Cydcor has developed a reputation for delivering results, no matter what industry the clients are in – from telecommunications to energy and everything in between.
To pick up some advice that the company has learned along the way, we reached out to CEO Vera Quinn.
The first thing the CEO advises is to be flexible–as every client has its own approach to solving problems.
“I don’t think there’s one answer for everything,” Quinn says. “What works for one business could be different than what works for another. For one business problem, there could be four different answers. They could all be right–so what we’re looking for is the best one.”
Listening is key to working alongside clients – and being flexible to all the possible approaches out there opens the door to finding the one that’s going to work best.
“It’s never linear,” Quinn continues. “There is no certainty in business, so the process has to begin with clearly articulating the problem, then finding the best brains around to help solve it.”
This is a sentiment that extends to Quinn’s role as a “custodian” of Cydcor, in addition to her approach to serving different teams of clients.
Listening to the specific client at-hand to learn about how business is done in their industry is crucial. But one of the benefits of serving business clients across multiple markets is that Cydcor gets to bring a fresh perspective to every sector
“Sometimes in business,” Quinn says, “you just get yes people. But one of the keys to innovating and finding solutions is being willing to not just go along and say yes. When you have an alternative set of brains and perspectives, chances are you’re going to have a much better outcome.”
By serving solutions across a variety of different landscapes, Quinn and the Cydcor team have been able to pick up many of these alternative perspectives over the course of their first thirty years in business. Markets change over time–and an emerging technology or societal shift may impact one before another. Cydcor’s longevity has allowed the company to learn, adapt, and bring what they’ve seen to each client they welcome into the fold.
That brings us to Quinn’s final piece of advice for serving multiple industries.
“Business is business,” Quinn says. “No matter what industry, there are fundamental principles to what works and what doesn’t.”
We can get lost in the nuances of a particular market–and lose sight of what’s always important in business.
“Quality, budget, timelines, and the overall goal of helping people and adding value to their lives,” Quinn says. “I don’t care what industry you are serving; those elements should stay top-of-mind.”
Cydcor is proud to say that they are in the “people helping people” business. Every industry has a central humanity to it. Each–from telecommunications to energy to consumer goods–should strive to make the life of the end customer better while shaping a better world for the future.
Relationships like the ones Cydcor has created with both Fortune 500s and emerging new brands are what drives industries forward. By being malleable enough to work across distinct sectors, Cydcor has built a bridge of innovation and knowledge for the fundamental principles of business.
Building on these fundamental principles, their team has been able to learn from their clients–each of whom have unique angles and approaches to the work that they do. This has been fundamental to Cydcor’s growth over these last three decades–and what makes them a highly competent player in the market for coordinating outsourced sales campaigns with independent corporate offices across the nation.
“We’ve been fortunate enough to create great relationships with our clients,” CEO Vera Quinn says, “and learned a lot during our first thirty years in business.”
For more information on how Cydcor serves its clients across multiple industries, visit their website.
In the high-stakes business world, winning organizations understand the value of preparation and strategy. Just as a championship-caliber sports team relies on a meticulously crafted playbook, so too do successful companies require a clear and dynamic roadmap to navigate the business landscape. This roadmap, known as a corporate playbook, acts as the strategic foundation for sustainable growth and consistent performance.
Forget the allure of the lone wolf entrepreneur. Modern businesses thrive on systems, not superheroes. A robust corporate playbook outlines repeatable processes, standardized protocols, and data-driven decision-making frameworks. This ensures that knowledge and best practices are transferred seamlessly across teams and individuals, minimizing disruptions and fostering collective growth.
However, beyond operational efficiency, a business playbook plays a crucial role in shaping and strengthening company culture. By articulating core values, mission, and vision, it unifies and binds employees together. Imagine a talented but disparate team—a playbook becomes the "why" behind the "how," igniting passion and purpose while ensuring everyone moves in sync toward common goals.
However, the true power of a playbook lies in its ability to transcend individual leadership. Unlike a football team dependent on a star quarterback, a successful company remains resilient despite leadership changes. A playbook embodies the organization's collective wisdom and strategic direction, ensuring continuity and stability regardless of who steers the ship.
So, how do you build a playbook for market domination? First, embrace collaboration and involve diverse teams across departments to capture a holistic perspective and cultivate widespread buy-in. Second, prioritize clarity and action. Focus on concise language, actionable steps, and data-driven insights. Remember, it's a field manual, not a dissertation. Third, foster agility. As a playbook is a living document, regular updates and revisions are essential to reflect evolving market dynamics and internal learnings. And lastly, democratize access to ensure everyone has easy access to the playbook and tools to use its guidance effectively.
Investing in a corporate playbook isn't just about developing a document—it's about building a strategic advantage. By providing a clear roadmap, fostering a cohesive culture, and ensuring leadership resilience, your playbook can empower your organization to consistently outperform the competition. Remember, even the most talented teams require a winning strategy to dominate the game. So, pick up your playbook, align your team, and prepare to make your mark on the market.
About Cydcor:
Cydcor, established in 1994, has a proven track record of driving customer acquisition success for nearly three decades. They specialize in outsourced B2B sales solutions, partnering with major brands and emerging companies alike. Their approach combines the power of face-to-face interactions with cutting-edge technologies to create impactful omnichannel campaigns. Whether it's residential, retail, or business-to-business, Cydcor boasts a network of experienced independent sales companies to tailor campaigns to your specific goals. With a focus on results and a commitment to ethical practices, Cydcor has earned recognition as a top workplace and a trusted partner for numerous Fortune 500 companies. If you're looking to expand your reach and achieve your sales objectives, Cydcor could be the key to unlocking your growth potential.
Agoura Hills, California--(Newsfile Corp. - February 5, 2024) - CEO and President of Cydcor - a leading provider of outsourced sales solutions - Vera Quinn has been honored by Comerica Bank Women's Business Awards Program 2023-24 with the December 2023 "Woman of Business" Award for her outstanding leadership as a woman executive (an award presented to only 6 honorees in this category). The Business Awards Program, presented by Comerica Bank, recognizes women in leadership in Southern California, in tribute to their contributions.
Comerica Bank - in partnership with The Los Angeles Lakers - presented the award during halftime at the Lakers game on Friday, January 26th at the Los Angeles Crypto.com Arena. Quinn has been a driving force behind Cydcor's growth, and throughout her 25-plus years with the company, she has honed its mission and vision while supporting the advancement of the team around her.
"It is such an honor to receive this award from Comerica," says Quinn. "Their Women's Business Awards program is a great initiative that will inspire the next generation of executives and entrepreneurs. I'm thankful to the mentors and leaders that motivated me in my career-as well as the Cydcor team around me!"
This is the fifteenth season the Lakers and Comerica Bank have partnered to create a business awards program, honoring five females each month from November 13th, 2023 to April 1st, 2024, each in one of five different categories. Quinn was honored in the category of "Woman of Business" which recognizes women executives in Los Angeles, Orange County, Ventura, Riverside, and San Bernardino, California.
Comerica Bank is a financial services company headquartered in Dallas, Texas, and operates in seven of the ten largest U.S Cities with more than 430 banking centers.
About Cydcor:
For three decades and counting, Cydcor has provided customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Through a unique combination of in-person sales, call center, and digital marketing services, Cydcor has mastered the power of building relationships with consumers while leveraging the advantages of technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information about Cydcor, visit www.cydcor.com.
For more information contact:
Gail Michalak
gmichalak@cydcor.com
805-277-5525
There are two kinds of businesses: ones that last and ones that fall off when the market shifts. We live in a flashy and fast-paced world—and it’s easy to get caught up in the flavor of the month. But true innovation and growth are achieved by the companies that boast staying power.
During the last 30 years, we’ve seen globalization, an unprecedented acceleration around technology and both good and hard economic times. The way we interact with the world has completely been reshaped and transformed, and we’ve had to pull together to withstand events like the 2008 recession and the recent COVID-19 pandemic.
Through all this, Cydcor an outsourced sales company, has continued to grow both its business and reputation for results, working with Fortune 500 firms and emerging brands alike. Having gone through the fires of changing landscapes, shifting markets and economic uncertainty to maintain a meaningful and sustainable business, Cydcor believes its first three decades of operations are just the beginning of something greater.
A big factor behind Cydcor’s longevity is its team-first approach—one that puts an emphasis on the company as a whole rather than leaning on the strength of an individual leader to keep them going. Exemplifying this philosophy, CEO Vera Quinn described herself as a “custodian” who is ready to pass the baton to the next person at the helm when it is in the company’s best interest to do so, as seen in International Business Times.
“We want to build for generations,” Quinn says. “And so we just have the baton for a little bit of time. We’re all part of a bigger effort. That’s what has propelled our business now and in the future—and it’s the type of mentality we continue to teach our people.”
We live in a time when personal brands for CEOs and founders are sometimes larger than the companies they actually run. The problem with this is that a single person can only go so far. To achieve longevity, Cydcor believes a company must have the systems and culture in place to allow new generations to pick up the effort and carry it into the future. It credits its team-first mindset for giving the company staying power beyond the efforts of an individual high performer.
Cydcor’s culture has certainly been put to the test through all the changes, challenges and even calamities of the last 30 years. The 2008 recession brought a dip in the company’s revenue, but its teams managed to pull through it, achieving company-record revenue growth in the early 2010s. The pandemic was difficult, as in-person interactions were critical to the efforts of the independent corporate businesses in Cydcor’s network. But it still found ways to support its independent partners working in the field—emerging in the post-pandemic world with a new vision and mission for what the future could hold.
There is no such thing as a recession-proof business, but with resilience, grit and a fierce loyalty to serving its clients, Cydcor has weathered the storm and has come out the other end stronger for it. Along the way, the company has garnered recognition from many of their clients as a top dealer, as well as being recognized 11 times thus far as one of the best places to work in Los Angeles by the Los Angeles Business Journal.
But rather than looking back at what has happened, companies with staying power like Cydcor are always looking toward the future. When an organization—just like a person—rests on its laurels and pats itself on the back for a job well done, complacency can set in and the drive to achieve can diminish. Cydcor, seeing its 30-year milestone as just a stepping stone to something bigger, aims to impact its industry for a long time to come.
“We wouldn’t be where we are today if we thought there was a finish line,” Quinn says. “We just don’t see it that way. There’s no finish line. As the years go on, I would love to be able to be in the back of the room just to see how our company evolves.”