From vision to impact: How Vera Quinn builds a high-performance culture

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When you look at Cydcor today—a leader in outsourced sales and customer acquisition—it’s easy to see the results. But behind its long-standing success is the leadership style of its CEO. Under Vera Quinn, Cydcor has built not just revenue growth, but a culture grounded in trust, collaboration, and development of its people.

For Vera Quinn, high performance isn’t just about chasing big targets. It’s about creating the right environment for people to hit them. At Cydcor, that means pairing a clear vision with a culture where people feel empowered, accountable, and supported to bring their best every day, aspects Quinn built and continues to foster at the long-standing company. 

Under Quinn’s leadership since becoming CEO in 2020, the culture at Cydcor has shifted noticeably. “I’ve always believed energy is contagious,” she says. “If I can show up with clarity, positivity, and belief in our people, it creates a ripple effect. That energy has brought new momentum into the business and the way we work together.”

Founded in 1994 and headquartered in Agoura Hills, California, Cydcor delivers customer acquisition through in-person sales, call center operations, and digital marketing. It’s a blend of personal connection and technology that has kept some of the biggest Fortune 500 companies coming back year after year.

Quinn, who has been with Cydcor for more than 25 years, sees culture as the real engine behind results. “If you want great results, you have to invest in the people delivering them,” she says. “It’s about giving them the tools, the clarity, and the belief that they can achieve more than they thought possible.”

A vision that drives momentum

Clarity is the starting point. At Cydcor, the mission isn’t just a line on a website; it shapes how Cydcor operates and how its network of independent sales companies executes in the field. Cydcor sets the vision, standards, and client partnerships. The sales companies carry that vision forward every day in how they build teams, sell, and lead.

“When people understand the ‘why’ behind what we’re doing, they approach their work with more energy and ownership,” Quinn explains.

That alignment has helped drive some big wins. In 2024, Cydcor posted double-digit revenue growth for the second year in a row, expanded into new industries, and continued to serve long-standing clients. Independent sales companies in the field scaled their businesses, developed new entrepreneurs, and delivered the results that made those wins possible.

Recognition followed. Cydcor has now earned the DIRECTV Dealer of the Year Revolution Award for the ninth consecutive year, an achievement Quinn credits to the entire ecosystem. “Awards are never just about one person,” she says. “They’re about what the whole organization achieves together.”

Empowerment with measurable accountability

At Cydcor, empowerment doesn’t mean “hands-off.” It means providing a clear framework while giving people the room to make decisions—and the structure to track how those decisions play out.

“When people know they’re trusted to deliver, they rise to the challenge,” Quinn says. “But they also know we’re going to measure our progress, celebrate our wins, and adjust when we need to.”

That balance of freedom and accountability is one reason independent sales companies in Cydcor’s network perform so consistently. Cydcor sets the standards and tools, while the entrepreneurs in the field put them into practice. Beyond telecom, this model has helped brands expand quickly into new markets, often faster than they could on their own.

Within Cydcor, the same philosophy applies. Performance reviews, real-time feedback, and transparent communication are part of the daily rhythm. These practices ensure that the corporate team stays aligned with the independent sales companies, creating consistency across the organization.

“I’ve always seen leadership as personal,” Quinn reflects. “It’s not just about hitting numbers—it’s about knowing the people behind those numbers, and helping them believe in what’s possible for themselves.” 

Developing leaders from within

One of Cydcor’s longest-standing values is supporting the development of leaders at every level. While Cydcor itself doesn’t create field leaders, it provides the platform and structure that allow entrepreneurs in the independent sales companies to grow their own organizations.

“We’ve built a place where ambition meets opportunity,” Quinn says. “If someone is willing to put in the work, we’ll match it with the mentorship, training, and resources they need to grow.”

From retail to B2B, residential sales, and event services, the programs and tools Cydcor offers help sales companies train and expand their own leaders. That support has kept a steady pipeline of entrepreneurs ready to meet client opportunities.

This culture of growth and opportunity has also shaped life inside Cydcor’s headquarters. The company has been named a Best Place to Work in Los Angeles 13 times. “People stay and perform when they can see a future here, and they can see themselves in it,” Quinn says.

Trust as a strategic advantage

For Quinn, trust isn’t just a feel-good value; it’s a performance multiplier. “You can have all the strategy in the world, but if people don’t trust their leaders and each other, it falls apart,” she says.

At Cydcor, trust is built through integrity, follow-through, and leaders modeling the behaviors they expect from their teams. The result is an environment where people share ideas openly, challenge each other constructively, and make decisions based on the best available insight.

That same trust extends to clients, who know Cydcor will deliver with consistency, integrity, and a reliable field network. It’s why so many of the company’s partnerships—whether with established Fortune 500 companies or high-growth brands—have lasted decades.

“Clients stay with us because we’re consistent and because we do what we say we’ll do,” Quinn explains. “They trust the integrity of our people and the strength of our field network. That’s what sustains partnerships year after year.”

Impact beyond the bottom line

Business performance matters, but for Quinn, it’s not the only thing that counts. Under her leadership, Cydcor has continued its commitment to giving back, donating thousands of dollars and hundreds of hours—investing time and talent locally and globally. Teams across the network have also donated hundreds of volunteer hours to causes like the Spark of Love Toy Drive, bringing joy to thousands of children and families.

“Giving back strengthens our culture,” Quinn says. “When people work together for something bigger than themselves, it builds pride, unity, and perspective.”

As Cydcor looks ahead, Quinn’s focus hasn’t changed. “We’re about results,” she says. “But the true measure of success is when those results come from a culture that lifts people up and inspires them to do more than they ever thought possible.”Quinn’s contagious energy has been a driving force behind a cultural shift that continues to inspire both the field and Cydcor’s headquarters.

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