Cydcor Blog

Discover practical advice, inspiration, and insights to help you succeed in business and grow both personally and professionally.

Found 0 posts

Blog

|

No items found.

3 Easy Ways to Boost Sales Team Motivation

Dec 27, 2019

0 min read

How to achieve sales team motivation and employee engagement.
Team achievement, diverse business people giving high five at meeting

As a sales leader, motivation is your secret weapon to igniting your team’s passion and performance. Motivated sales teams are energized and engaged at work. They deliver results and take on challenges because they want to, not because they have to. Great leaders understand the power of motivation to spark enthusiasm, drive, and bold action within their teams, not just meet deadlines and targets. Being an effective leader means tapping into the internal motivators that inspire — and keep inspiring — high levels of employee engagement and performance.

So, how can you boost sales team motivation and sustain momentum?

The key is to understand what really motivates people in a meaningful and lasting way. According to the 2018 Gallup Employee Engagement Report, 34 percent of U.S. workers are engaged. This finding suggests that the traditional carrot-and-stick approach of rewards and punishment to motivate employees just isn’t working. It appears that high performing employees are driven by something deeper than just monetary rewards. In Drive: The Surprising Truth About What Motivates Us, author Daniel Pink draws on decades of scientific research to propose an upgraded model. He defines three elements of true motivation that drive success and employee satisfaction beyond external incentives like fame or fortune:

“(1) Autonomy — the desire to direct our own lives; (2) Mastery — the urge to make progress and get better at something that matters; and (3) Purpose — the yearning to do what we do in the service of something larger than ourselves.”

Applying these concepts, you can enhance sales team motivation with three easy strategies:

1.   Autonomy: Empower your people to thrive on their own.

Giving employees a level of independence and the space to unleash their creativity and ambition is a great internal motivator. Equip your sales team with the tools, resources, and information needed to make decisions and solve problems on their own. Then let your people know that their path to success truly lies in their hands. They have the freedom to personalize their pitch, adjust their approach, and optimize solutions to reach and win more customers. They can decide what sales process works best for them, helping them close deals and meat sales quotas. The smarter and harder they work, the more they can make and advance their career — even becoming business owners someday. The sky’s the limit!

Employees also want a say in how they can contribute and add value. Rather than forcing them to fit into a narrow mold, listen to their ideas and understand what they find personally motivating. Let them play a part in shaping their role and offer opportunities to have influence and make an impact.

2.   Mastery: Encourage your people to learn and grow — and make it fun!

Be a mentor and show your people that you’re invested in helping them achieve their career goals. Encourage team members to stretch and take risks that can accelerate their personal and professional growth. In sales, rejection is unavoidable, and some may become dejected or hold back due to the fear of failure. Find ways to turn these short-term setbacks into coaching opportunities. Help team members remain positive and not take a “no” personally, identify roadblocks and potential solutions, and think long-term beyond a single pitch. It’s easier to stay motivated through a sales rut and demonstrate resilience if people can learn from failure, improve, and make progress toward their sales goals and their personal goals.

To make learning fun, use gamification to add competitive elements and turn training and development activities into sport-like challenges. Let’s face it — salespeople like to win, so try these ideas to stoke their inner drive and improve employee engagement:

·  Break up training into short modules or game levels that are progressively challenging.

·  Create sales contests and offer rewards — badges, points, or power-ups — when they master a challenge and move up a level.

·  Provide feedback during gameplay like timed quizzes to provide positive reinforcement or steer them in the right direction.

·  Foster friendly competition through player rankings, leaderboards, progress bars, goal tracking statistics, milestone setting and tracking, and so on.

·  Immerse participants in an entertaining story-like scenario to test them on skills they’ve learned.

3.   Purpose: Ask each team member, “What is your why?”

There are many ways sales managers can motivate from the outside, but none are as powerful as helping team members discover their “why” — their internal motivation to pursue a goal regardless of the odds or obstacles. Employees who know their “why” gain deep satisfaction from doing meaningful work that brings them closer to achieving their dreams or making a difference in their own lives or the lives of those closest to them. Your role is to create a culture that focuses on the “why” and motivates your team to do work that matters, do it well, and keep doing it — even when things are tough. Team members who are internally motivated and focused on their personal goals are most likely to stay highly engaged, positioning them to become top performers.

By using these three strategies, you can boost sales team motivation to new heights, unleashing your people’s passion, purpose, and performance. The right internal motivators can yield profound benefits that last — higher employee engagement, more discretionary effort, greater productivity, better business outcomes, and employees feeling a deeper emotional commitment to their work and team.

Blog

|

No items found.

5 Holiday Team Building Activities that Give Back

Dec 13, 2019

0 min read

Ways to give back during the holidays by creating a holiday team building event that gives back.
5 Holiday Team Building Activities that Give Back

The holiday season is a perfect time to reflect on what really matters and strengthen bonds with not only family and friends, but also the people with whom you work closely every day. In the spirit of people helping people, why not celebrate the season by giving back to your community and building camaraderie on your team? Forgoing the office holiday party or secret Santa gift exchange to spend the time helping others instead, is a great way to bring your team together, promote problem solving, and foster team bonding. Nothing is more energizing and motivating than uniting behind a worthy cause, collaborating on solutions, and making a positive difference — together.

Here are five rewarding holiday team building activities to help your team give back, get closer, and have fun!

1.  Celebrate the holidays with seniors.

According to the Institute for Family Studies, more than 60 percent of seniors in nursing homes don’t have visitors and experience loneliness that can intensify during the holidays. Bring a sense of family and friendship to seniors who may be alone this season by volunteering at a local nursing home or hosting a holiday event for residents. Many senior care facilities also organize and plan activities for the holidays, inviting families, volunteers and the community to share food, fun and festivities.

2.  Bring cheer to hospitalized kids with heartfelt holiday cards.

Many children battling serious illnesses remain in hospital care for a long time, making this time of year especially difficult for these young patients and their families. For an inspiring team building activity, plan and organize holiday card and care package donations for your local children’s hospital, or send handmade cards with an uplifting message of hope to brighten their rooms and their spirits while they recover. Set up a design station in the company break room where team members can create and decorate their customized holiday greetings.

3.  Give a gift to a child in need.

Spread holiday joy to children in vulnerable communities through the gift of a new toy. The Marine Toys for Tots Foundation is one of the best-known charities that has been collecting and distributing toys to America’s disadvantaged children since 1947. Instead of a holiday party, build a holiday themed team building activity around a Toys for Tots event at your office, become a toy drop-off site, or volunteer at a local warehouse. Connect with your local Toys for Tots program or another organization in your community to donate holiday gifts to children in need. Don’t forget to think about the larger, world-wide community as well. Consider running a toy drive event for one of the thousands of shelters or orphanages supporting children in need around the globe.

4.  Volunteer together for a local cause.

Use a service like VolunteerMatch to find great ideas for local organizations and causes your team can support as part of your next holiday team building activity. Whether you volunteer at a local food bank to serve holiday meals, donate time and goods to a homeless shelter, or support an organization like Baby2Baby to provide basic necessities to children living in poverty — giving back as a team creates opportunities to bond with each other and make a real impact on your community.

5.  Lend a hand to a local animal shelter.

Don’t forget to show our furry friends some love during the holidays. Give back to a local animal shelter or a service like Pets of the Homeless by hosting a donation drive to collect much-needed pet food and supplies. To take your support to the next level, partner with a shelter or rescue organization to organize a local pet adoption event in your community. Your team can also spend time volunteering together at a local shelter to help orphan pets find their forever home this holiday season.

Whether you stage a food drive, volunteer with the local fire department, help rebuild a local small business after a disaster or participate in any of other community activities on this list, working together for a greater purpose is at the heart of building a strong corporate culture. Finding meaningful ways to give back during the holidays promotes team building by boosting engagement, fostering collaboration and rallying people around a common cause. It also brings our culture and values to life by demonstrating our dedication to serving others and making a positive difference in the communities where we live and work.

The Benefits of Working on Commission

Nov 27, 2019

0 min read

Sales rep working on commission makes it rain with money earned from his commission work.
The Benefits of Working on Commission

With the right combination of work ethic, people skills, and self-discipline, working on commission is an extremely rewarding way to earn a living and build a successful career. Sales teams that work on a sales compensation plan earn more when the company sells more, making these pay structures a win win for both sales professionals and their employers. There are many types of sales commissions, but taking a job that offers commission either on top of or instead of a base salary can pay off for motivated employees looking to maximize their earning potential.

Let’s take a look at six benefits of commission work.

You control what you earn.

One of the best things about commission based work is that you can make as much money as you want. If you’ve ever had an hourly or salaried position, you know how frustrating it can be to have to wait for a raise in order to see a bigger paycheck. When you earn sales commission, however, you get to determine this yourself. This is especially great when you’ve got your heart set on a big purchase: in addition to saving up over time, you can increase your income and speed up the process.

It’s the best preparation for running your own business.

Have you ever realized that business owners are technically working on 100% commission? If their companies aren’t making money, they aren’t either. There is no better practice for an aspiring entrepreneur than a job that pays commission rather than a fixed salary. Whether working as a sales rep, a real estate agent, or earning another type of commission based pay, working on commission will teach you self-reliance, a no excuses mentality, organization, money management, and resilience -- all of which are essential for survival when you’re running your own show.

You aren’t micromanaged.

Another huge perk of being paid on commission is having a high degree of autonomy, which means that your boss isn’t looking over your shoulder all day. This is great for people who enjoy making their own decisions or who prefer working independently. With most commission jobs, it’s up to you to determine exactly how to structure your day to maximize success.

You can’t become stagnant.

When you’re picking up an automatic weekly paycheck, it’s easy to take your foot off the gas from time to time, especially if you know a co-worker is getting away with doing less work for the same pay. Jobs with a commission structure force you to stay on your toes, which is great for your professional growth. When you’re always on your A-game, career success is inevitable.

Your effort is rewarded.

As much as delayed gratification is crucial for long-term success, we all love a good immediate reward. One of the perks of commission work is the direct relationship between working hard and seeing results. Doing that little bit extra -- visiting that one additional customer, asking that one extra question, putting in that extra hour -- has the potential to pay off, literally. Each individual sale matters, and typically when the employee works harder the employee earns more too.

It’s fun.

There’s something to be said for ‘the thrill of the hunt’. Successful salespeople will even tell you that there’s something addicting about it. Nothing feels better than working hard, earning a sale, and seeing a happy customer. Since no two days are exactly alike, working on commission is always an exciting adventure.

If you’ve never earned sales commission before, the idea might sound intimidating. But, as anyone who has tried it for themselves will tell you, if you possess a student mentality, a strong work ethic, and an internal drive to succeed, you’ll find that the rewards of a sales commission plan are plentiful.

Blog

|

No items found.

How Having the Right Team Helps Increase Sales

Nov 14, 2019

0 min read

Sales manager talking to his team. The right sales team can help increase sales.
How Having the Right Team Helps Increase Sales

Having a well-chosen, fully trained, sales team with the right attitude is essential if your organization is trying to increase sales. The sales team is the last line of defense.  After all the investment your company has made toward developing, testing, and perfecting the product, branding, and promotional campaigns, it is the sales team who will ultimately make or break efforts to increase sales because they are the ones who will have direct contact with the customers. At Cydcor, a leader in outsourced sales, we’ve had more than 25 years’ experience building and growing great sales teams fully prepared to increase sales and achieve clients’ revenue growth goals.

Here are some of the most important things to consider while building your sales team:

Be Selective

Take the time to hire the right people. Be sure everyone on the team has clear expectations of what’s expected of them, simple goals, and ambitious but achievable targets – both for the team as a whole and for each individual salesperson. It’s okay (even great!) to have high standards, just make sure both sides are clear on those standards, nobody likes that kind of surprise.

Don’t be a stranger. Building a sales team positioned to increase sales is not a set it and forget it process. Hiring well is just the first step. Get to know your people. Talk to them. See them as individuals who bring their own individual strengths to the overall team. This will allow you to use them most effectively.

Get Everyone Trained Up to Speed

Once you have the right team in place, it’s important that they’re well trained and up-to-date on all sales strategies. Keep it simple, train your team only on what’s necessary to improve sales without added fluff, twists or turns. Since turnover is inevitable, make sure you have frequent trainings that are easily repeatable.

Also, remember that not everyone learns the same way. Some people learn better through presentations, others through reading materials. Some people have no problem just learning things conceptually and can then repeat them, but others may need to take a more hands-on approach with training. Have the most successful reps train the others and pay attention to make sure they’re getting it. You may even ask your team how they prefer to be taught. By involving them in the process you will get more buy in and participation.

Keep the Team Motivated

A team that’s eager to succeed is a must if you want to optimize your sales program. By keeping goals simple, clear and refreshed, you can always make sure your sales team knows what’s expected of them. Talk about goals daily. Reward and recognize those who increase sales and meet goals frequently. Healthy competition is good, but a collaborative environment where people are willing to help each other serves everyone, and that comes if everyone feels like their hard work is being rewarded.

Much like with training, different individual sales people will respond to different things. Everyone has their own carrot. Some are looking for recognition and respect, a star on the wall with their name on it. For others, bonuses and financial incentives may be the way for them to meet their full potential. Again, ask your team their preference. Get them involved in the process!

Ensure They’ve Got the Right Stuff

You’ll want to be sure to review your strategies to increase sales with the team to make sure all essential steps and needed communications are present in the sales process. Does the customer understand the product and service? Do they understand when they will receive the product or service? Will they need to do any follow-up? Don’t walk out the door until all of the customer’s questions are answered or, at least, until there’s a plan in place to get them answered.

Make sure your sales teams have the right tools, they need to be efficient. Making sure they have the right product information including pricing, a snapshot of the product or service benefits, pricing, and offer information is essential to help them improve sales and succeed.

There’s no one way to improve sales, but these strategies to build and maintain a great sales team should set you up for success. Hire the right people, train them well and keep them motivated, learn your customer and your product backwards and forward, and you should be well on your way to increase sales and achieve your business goals.

Want Your Culture to Feel Like a Family? Offer Family-Friendly Benefits

Nov 12, 2019

0 min read

Cydcor offers employees more than just health insurance and a 401K. We know  employees today are looking for benefits that provide more than the standard offerings. In this article, read more about some of the unique and nontraditional benefits Cydcor has to offer.

Cost-Saving Tips for Corporate Holiday Parties

Oct 25, 2019

0 min read

A fun holiday party doesn’t have to break the bank. Read creative ideas about how companies can make their festive gatherings exciting and economical. Quick tip: Cooler weather can mean cooler things to do. Get more tips here.

6 Celebrities Who First Had Sales Jobs

Oct 24, 2019

0 min read

How many famous people can you name who started their careers in sales? Before becoming well-known actors, musicians, comedians, and CEOs, quite a few of today’s celebrity’s early jobs meant going door to door, working in retail, serving in restaurants, and telemarketing. Not only did these soon-to-be celebrities who once had sales jobs eventually hit it big, but their history in sales seems to have taught them some valuable lessons as well. Perhaps there is something to be said for a sales gig as the ultimate crash course in communication!

Check out this list of six celebrities who had sales jobs before they were famous.

Public Enemies, Avant Première à l'UGC Normandie le 2 Juillet 2009 avec Jhonny Depp et Marion Cotillard
Celebrities Who First Had Sales Jobs Johnny Depp nicogenin [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)]
  1. Johnny Depp

Would you believe it if we told you that Johnny Depp was once a telemarketer? It’s true! Using made-up names, Depp phoned people asking if they’d like to buy pens. He only ever made one sale, but he considered the experience to be his first foray into acting.

Sara Blakely, who first had a sales career before founding Spanx
Sara Blakely, Founder of Spanx Image by: Gillian Zoe Segal [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)]
  1. Sara Blakely

This now-billionaire founder of the shapewear company Spanx spent nine hours a day for eight years selling fax machines door to door. She credits the experience with developing an immunity to rejection and teaching her that the best way to be persuasive is face to face -- both of which served her well in starting Spanx.

Kanye West, Rapper, Hip Hop Artist. He worked in sales before becoming a star.
Kanye_West_at_the_2009_Tribeca_Film_Festival.jpg: David Shankbonederivative work: Underdogger [CC BY 3.0 (https://creativecommons.org/licenses/by/3.0)]
  1. Kanye West

It’s kind of hard to picture this now award-winning rapper working at a chain retailer like the Gap. Indeed, he was a part-time sales assistant there during high school. In retrospect, West believes that this early job working with clothes sparked his inspiration to become a fashion designer many years later.

Mark Cuban, entrepreneur who also stars in Shark Tank, worked as a salesman before finding success.
Photo credit: Gage Skidmore from Peoria, AZ, United States of America [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)]
  1. Mark Cuban

Billionaire entrepreneur Mark Cuban’s first job as a pre-teen was selling garbage bags door to door. Coveting a pair of sneakers that his father wouldn’t fund, Cuban took matters into his own hands by selling boxes of garbage bags at a profit of three bucks a pop.

Famous comedian Ellen Degeneres had a work history in sales before becoming a successful comedian.
Photo credit: Angela George [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]
  1. Ellen DeGeneres

This well-known comedian and talk show host used to live quite the different life! After dropping out of college, DeGeneres held a variety of sales positions, which included selling clothing, demonstrating Hoover vacuums in front of customers, serving, and bartending. Perhaps the celebrity’s early jobs in sales contributed to her talent for thinking on her feet and quickly getting people to like her.

Lady Gaga had a career in sales before hitting it big as a musician and pop star.
Photo credit: Rogue Artists [CC BY 3.0 (https://creativecommons.org/licenses/by/3.0)]
  1. Lady Gaga

Years before adopting this pseudonym, Stefani Germanotta was raking in the tip money as a waitress at a diner – which as most servers will tell you, is essentially commission sales! She made conversation with customers by telling stories and always kept it stylish in high heels. Maybe she translated some of her talent for earning tips into her later penchant for earning lifelong fans.

Like these stories of salespeople turned celebs? Check out this list of CEOs who got started in sales before striking it rich. To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

We are Cydcor, the recognized leader in outsourced sales and marketing services located in Agoura Hills, California. From our humble beginnings as an independent sales company to garnering a reputation for consistently exceeding client expectations and driving outstanding revenue growth, Cydcor has been helping Fortune 500 and emerging companies achieve their customer acquisition, retention, and business goals since 1994. Cydcor takes pride in the unique combination of in-person sales, call center, and digital marketing services we offer to provide our clients with proven sales and marketing strategies that get results.

Blog

|

No items found.

Why Door-to-Door Residential Sales Still Works

Oct 16, 2019

0 min read

Image of a business man pointing at the word Gamification, user engagement, learning, etc.
How Gamification Boosts Employee Engagement in Learning

How do you engage employees in learning?

Cydcor’s Director of Learning and Development, Kelli MacIver recently sat down with TD Magazine to weigh in on the topic of employee engagement in corporate training. She and her team recently set out to discover ways to drive team members back to online training programs without making trainings mandatory. What they discovered was that through gamification, adding competitive elements to training and development programs, learning could be refashioned into a sport-like challenge employees would be eager to win!

Leading the way in corporate training and development has always been a top priority for Cydcor, an organization which prides itself of providing outstanding sales performance to its clients via a network of independent sales companies whose employees act as expert brand ambassadors for Cydcor’s client products and services. In March 2019, Cydcor earned a prestigious recognition from the Association for Talent Development, taking top honors in its Training Delivery category for demonstrating creativity and innovation in its rollout of technical training.

To ensure Cydcor continues its record of excellence and leadership in training, Kelli MacIver and her team build and distribute ongoing compliance training programs to help campaign teams sell on behalf of Cydcor’s clients.

Traditionally, these trainings have been required viewing, but making the sessions mandatory made users less interested in returning to take advantage of the other optional training content offered, reducing employee engagement. Even at Cydcor, where maintaining a student mentality is deeply engrained in the business culture, requisite learning proved to be a motivation killer for young professionals drawn to the sales industry by the promise of action and excitement.

Gamification makes learning more enjoyable.
Quote from Kelli MacIver, Director of Learning and Development, Cydcor

“Forcing engagement is not a great way to get Millennials to learn,” says MacIver, “We saw that our return rate after learners completed mandatory training was just nine percent.” The Learning and Development team knew there had to be a better solution engage participants in learning and keep them coming back for more.

Enter gamification. But rethinking and reworking Cydcor’s entire approach to building training content wouldn’t be easy. It would require accepting that there was a problem in the first place. It would mean gaining alignment, approval, and feedback from multiple members of the leadership. Finally, it would require extensive hours of research by Kelli’s team to learn everything they could about gamification and how adding game-like, competitive, social, and reward elements to learning programs might help keep learners engaged, motivated, and hungry for more. After a comprehensive process of information gathering, testing, and perfecting new programs, what the team discovered will transform Cydcor’s approach to training and development for decades to come.

Read the full article below.

Graphic of a winding path with text "Learning Can Be Fun, Boosting Employee Engagement through gamification"
How Gamification Boosts Employee Engagement in Corporate Training
How Gamification Boosts Employee Engagement in Corporate Training Page 2
How Gamification Boosts Employee Engagement in Corporate Training Page 2
How Gamification Boosts Employee Engagement in Corporate Training Page 3
How Gamification Boosts Employee Engagement in Corporate Training Page 3
How Gamification Boosts Employee Engagement in Corporate Training Page 4
How Gamification Boosts Employee Engagement in Corporate Training Page 4
Blog

|

No items found.

Why Door-to-Door Residential Sales Still Works

Oct 9, 2019

0 min read

Door to door residential sales reps pitch a customer at the door to their house.
Why Door to Door Residential Sales Still Works

In our increasingly digital world, door-to-door residential sales continue to thrive. Why? Because door-to-door sales is highly effective, generates higher value sales, boosts brand loyalty, and provides excellent customer experiences. The reason, you’ll discover, is simple. At the core of door-to-door sales is people connecting with people. Face-to-face communication, though more and more rare, remains the most effective means of connecting with a consumer base. It is the most reliable way to establish trust, assist in decision-making, and forge new relationships with decision makers. This sales approach benefits customers as well by providing personalized service, helping them find solutions to fit their unique needs, and giving them opportunities to ask specific questions.

With the right outsourced sales partner, corporations large and small can reap higher ROIs by getting back to basics. Let’s dive in and take a look at why door-to-door residential sales still works.

  • Reaching the unreachable

In more than 25 years outsourced sales experience, Cydcor has found that customers are often already familiar with our clients’ products and services before the sales representative arrives at their doors. They’ve seen the billboards, listened to the radio ads, and watched the commercials. Yet, they haven’t taken action to buy. Why? For many people, researching cable or energy options is simply one of many dozens of items on their to do lists – and it rarely takes priority.

That’s where a door-to-door sales team comes in. Sales professionals can reach consumers who haven’t responded to mainstream marketing initiatives. They can convert them into paying customers by personally responding to their questions and concerns and by helping them find the right products to address their needs. An effective salesperson is able to approach a homeowner, quickly establish rapport, and provide an informative sales pitch and personalized presentation. At the very least, the interaction succeeds in educating the consumer about his or her options. Even better, after painting the picture, answering questions, and addressing lingering concerns, skilled door-to-door salespeople create positive brand experiences for consumers. These face-to-face interactions increase the chances they’ll remain customers longer, or if they aren't already, improves they’ll decide to become customers in the future. In other words, door-to-door residential sales is not just effective at generating sales, but it also boosts brand loyalty by making the consumer feel important, valued, and well-served.

  • Seizing opportunity

When executed by the right sales team, door-to-door sales is an incredibly effective secret weapon for increasing market share and making incremental sales. Not only do sales representatives reach the unreachable, but once they do, they often uncover needs that the customer wasn’t even thinking about. By asking the right questions, reps can recommend the right packages, often providing the customer higher-value products and services they’ll be happier with in the long-run.

The customer wins by getting exactly the services they want and need at the best possible price, and the client wins by acquiring lasting customers with a high lifetime value.  Not only do residential customers who purchase at the door buy better packages, but they tend to cancel less and stay with the service longer.

  • Planting the seeds of loyalty

The best predictor of brand loyalty is a positive customer experience – and the face-to-face communication is the best possible way to provide one.

By meeting in person,  sales representatives can use friendly body language, make eye contact, and shake hands, building trust in a way that phone calls and advertisements can't. The door-to-door sales process leaves customers feeling confident in their decision to buy. They've have had their questions answered, and they feel warm and fuzzy about the enjoyable interaction they had with the sales rep.

All of this leads to happy customers who are fans for life. It’s no surprise that according to Net Promoter scores, potential buyers have overwhelmingly better experiences through the face-to-face sales channel. Thanks to its ability to offer a personalized and connected experience, in-person selling leads to more successful sales and benefits clients and customers alike.

As experts in outsourced, door-to-door residential sales, Cydcor understands the impact generating great face-to-face sales experiences, whether in the residential, B2B, or retail channels, can have on the long-term revenue growth of its clients. Learn more about Cydcor’s services, or become a client to see how Cydcor can help your organization achieve its customer acquisition goals.

Do you agree that door-to-door residential sales still work? If so, share this post on your favorite social media network!

Did we miss anything on our list? Tweet us @Cydcor and let us know why you believe direct sales is a win-win for companies and their customers alike!

7 Reasons Why Honesty is the Most Effective Sales Strategy

Sep 12, 2019

0 min read

Wooden blocks spelling out the word truth - why truth is an effective sales strategy
7 Reasons Why Honesty is the Most Effective Sales Strategy

Defining a business and sales strategy comes with an important choice: to withhold information or to be 100% forthright with the truth. And sure, there are plenty of dishonest salespeople out there, but here's the best sales tip you'll ever get: don't be one of them! The most successful and salespeople are those who consistently choose truth over deception. Rather than embellishing during a sales meeting, they prefer to under-promise and over-deliver. Instead of leaving out inconvenient facts, they proactively share any and all relevant details with their customers. Top sales professionals know that honesty in sales is possibly the most effective strategy for long-term success.

The good news for salespeople is that honesty isn’t just the best policy, morally speaking. Truthful communication is also a lucrative sales strategy that will serve you well in your career.

Let’s take a look at 7 reasons why it pays to be honest in sales.

  1. Customers know better

Never underestimate a customer’s ability to sense that something’s not quite right. Sales prospects can detect when you’re embellishing important details about a product or service, glazing over the facts, or telling them what they want to hear. As a result, they are less likely to buy. While an unscrupulous sales strategy might work for you every now and then, in the long run, you’ll lose more sales than you close because people don’t trust you. Focus instead on creating a sales strategy that respects the customer's intelligence. You're likely to generate more successful sales in the short term and build stronger long-term relationships with customers.

  1. Transparency makes the sales process run smoother

Every salesperson knows that it’s easier to deal with an excited customer than a skeptical one. While it might seem simpler to answer questions with short answers or withhold certain information, it’s quite the opposite. Being selective with the truth only invites more questions -- and not the good kind. It’s actually much more efficient, and more likely to increase sales, if you take the time to thoroughly and openly address all of your customer’s concerns to ensure that they feel confident about the decision to buy.

  1. Capitalize on opportunities missed by other salespeople

There’s a decent chance that your target customer has already been pitched in the past by another sales rep. In many of those cases, their decision against buying was due to a lack of trust -- not a lack of interest. By being completely straightforward and authentic, you’ll ending up signing up customers who had previously said no, bringing you closer to achieving your sales goals.

  1. Setting proper expectations reduces buyers remorse

Nothing leads to an order cancellation faster than a negative surprise. Thankfully, the secret to a high quality, sticky sale is simple: ensure that your customer has realistic expectations. The strongest salespeople go out of their way to communicate relevant information, ensuring that buyers are fully prepared and informed.

  1. Authenticity makes you relatable

No one wants to talk to a sales robot. Consumers are much more likely to buy from someone they can connect with -- someone who seems genuine and trustworthy. Simply being yourself and leading with honesty, makes it easier to build rapport. And as all strong salespeople know, building a relationship is often the difference between a yes or a no.

  1. Honesty opens the door for future deals

We all know that satisfied customers become loyal customers, but did you know that simply being honest also generates leads? After a positive experience, customers are not only more likely to buy from you again in the future, but satisfied existing customers will also send you referrals of their friends, families, and neighbors.

  1. Honesty breeds self-confidence

As soon as you realize that you don’t have to rely on white lies, exaggerations, and “tricks of the trade” in order to make a sale, you’ll become a more confident salesperson. Not only will you sleep better at night knowing that you conducted business with integrity, but this boost to your self-esteem will make you a stronger salesperson and a great sales team leader.

Never be afraid that you'll scare off a potential buyer with the truth. Remember: the mark of a strong salesperson is both quantity and quality of sales. Focus on being 100% honest, transparent, and authentic. Not only is this the right thing to do, but this simple sales strategy it can put you on the fast track to achieving your career goals.

11 Reasons Why You Haven't Yet Hit Your Goals

Aug 28, 2019

0 min read

A businesswoman stands on top of a small mountain and looks up at a target that sits on top of a taller mountain top that rises in front of her.
11 Reasons Why You Haven't Hit Your Goals Yet

You’ve set your SMART goals. You’ve written them down. You’ve discussed them with a mentor. You’ve shared them with friends and family. You’re working hard. You care deeply about your “why” and you’re excited about the future.

...But why aren’t you where you want to be?

Let’s take a look at eleven ways that you might be holding yourself back from achieving your goals.

1.   You’re not staying with problems long enough. Giving up too soon is a surefire way to never reach your goals. If you’re throwing in the towel or retreating to your comfort zone every time you start to struggle, you’re hurting your chances of success and missing out on key opportunities to take steps forward toward your goals.

2.     You’re only doing the right things SOME of the time. Consistency and self-discipline are the name of the game. You can’t expect to achieve your goals with any efficiency if you haven’t developed the right habits. You might be working really hard in the short term, but if you keep pumping the breaks, you’re only tiring out the engine and slowing yourself down.

3.     You’re sweating the small stuff. Every time you lose your attitude, you’re moving in the wrong direction. If you don’t have thick skin, you’ll go down an emotional rabbit hole whenever you face failure or frustration. Doing so only diverts your attention away from what’s most important and drains the precious energy you need to stay motivated and keep pushing.

4.     You’re avoiding the stuff you don’t want to do. We all have tasks we’d rather not tackle, conversations we’ve been putting off, and areas of professional development that we’ve been hesitant to address. But oftentimes, the things we’re avoiding are the things we most need to do. If you haven’t hit your goals yet, it might just be because you’re not stepping up. Adopt a sense of urgency by giving yourself smaller time-bound goals that will help you move the needle as you battle your procrastination.

5.     You lack self-awareness. If you want to improve in any area of your life, it begins with looking in the mirror. Many people end up stagnant because they blame their lack of progress on outside factors instead of understanding their own role in their successes and failures. Once you see yourself clearly and lose the excuses, you’ll be able to focus on self-improvement and start taking the right steps towards your long term goals.

6.     You’re not planning your days and weeks. When you’ve got big goals to hit, every minute counts. By not planning ahead, you are not only wasting time, but you are leaving space for lower priority tasks to crowd out the ones that will make the biggest impact on your advancement. Make time management a priority to make room in your schedule for things like professional learning and development which can help you build skills you'll need to finally achieve your goals.

7.     You’ve been too focused on just yourself. It sounds counter-intuitive, but sometimes focusing too much on your own career goals can set you back -- especially if you’re working in a team-oriented environment. You’ll find that if you prioritize helping your team hit their goals, that you will in turn hit your own. By sharing your knowledge and skills with others, you'll reinforce your own strengths while you help others achieve their own personal goals.

8.     You’re not receptive to coaching. If your pride is more important than your professional development, your progress will inevitably be slow. If you want to hit your goals sooner than later, it is essential to listen to your mentors and make the changes they recommend.

9.     You’re not working hard enough. If your goals are big, then your effort has to be huge. You can’t expect to accomplish anything great if you’re not giving 100% each day. You might already be working really hard, but sometimes that little bit extra is what’s needed to push you over the edge.

10. You’re surrounded by the wrong people. If you find yourself regularly associating with naysayers and Negative Nancys, it’s going to inevitably chip away at your morale. When you’ve got big performance goals to hit, you need every ounce of energy and positivity you can get. People tend to emulate the people they spend the most time with -- so choose to spend time with only those who are helping you achieve your goals and not setting you back.

11. Success takes time. Never underestimate the role that time plays in reaching your goals. You need to patiently, but persistently, persevere and trust that if you do the right things, you’ll get where you want to be.

As frustrating as it may be to not have achieved your goals yet, it’s important to remember that you’re exactly where you’re supposed to be. Professional development is a lengthy process, but as soon as you recognize the reasons why you haven’t hit your specific goals and start to make the right changes, you’ll be that much closer to the finish line.