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The landscape of sales has undergone a monumental transformation in recent years, fueled by the rise of digital-first strategies. Companies are leveraging e-commerce, AI-driven customer insights, and automation to streamline processes and enhance customer experiences. Despite this, face-to-face sales remain an essential component of the customer journey.
Why? Because personal interaction can foster trust, deepen relationships, and create tailored solutions that digital-only methods often fail to provide. This article explores the evolution of face-to-face sales, how businesses are integrating digital and in-person strategies, and what the future holds for sales representatives in a digital-first world.
While online shopping offers convenience, many consumers still value in-person experiences. Studies show that a significant percentage of customers prefer in-store interactions for high-involvement purchases such as luxury goods, real estate, and financial services.
Current Trends in Physical Retail:
The takeaway? Face-to-face sales remain crucial where relationship-building and personalization are key.
The term "phygital" (physical + digital) describes the strategic integration of online and offline sales efforts. Brands that successfully blend these two worlds create seamless, customer-centric journeys that drive higher engagement and conversions.
✅ AI-Powered Clienteling: Tools like Salesforce and HubSpot enable sales teams to track customer preferences and provide personalized recommendations. ✅ Augmented Reality (AR): IKEA’s AR app allows customers to visualize furniture in their space before making a purchase. ✅ Smart Mirrors & Virtual Try-Ons: Fashion brands like Gucci use smart mirrors to merge digital convenience with in-person engagement.
By embracing phygital experiences, businesses ensure that face-to-face interactions remain relevant and effective in the digital-first landscape.
While the fusion of digital and face-to-face sales presents enormous opportunities, businesses must navigate key challenges:
1. Balancing Digital Convenience with Personal Touch
2. Training Sales Teams for Digital Competency
Predictions for the Evolution of Face-to-Face Sales: 📈 AI-Driven Personalization: AI will continue to enhance sales experiences by predicting customer needs. 📱 Omnichannel Integration: The future is a seamless blend of e-commerce, social selling, and in-person interactions. 🤖 Automation & Chatbots: AI-driven tools will handle routine inquiries, allowing human sales reps to focus on high-value relationship-building.
🔹 Voice Assistants & Conversational AI will enable personalized recommendations in real-time. 🔹 Blockchain & Secure Transactions will enhance trust in digital-first, high-ticket sales.
As the digital-first world continues to evolve, businesses should embrace a hybrid sales model that integrates digital efficiency with the trust-building power of face-to-face interactions. Those that succeed will:
✅ Leverage technology to enhance personal connections. ✅ Train sales teams in digital tools while maintaining traditional selling expertise. ✅ Create seamless customer journeys across multiple channels.
The future of sales is not just digital—it’s hybrid, personalized, and customer-driven.
Looking to optimize your face-to-face and digital sales strategy? Learn more about Cydcor’s Hybrid Sales Solutions.
Customer loyalty isn’t just about repeat business—it’s about deep trust, personal connection, and long-term engagement. In an age where automation and digital advertising dominate, direct sales companies have an advantage: the ability to create genuine, human-centered relationships that can drive lasting loyalty.
Through one-on-one engagement, customized solutions, and strong relationship management, direct sales strategies help enable businesses to go beyond transactions and build meaningful connections. This article explores why direct sales can be the ultimate tool for fostering customer loyalty and how companies can maximize this powerful approach.
The direct sales method can foster stronger relationships by creating personalized experiences tailored to each customer’s unique needs. Unlike traditional retail, direct sales allows representatives to build trust and credibility by offering customized solutions and in-depth product knowledge.
Key benefits of direct sales include:
✅ Direct communication between brand representatives and customers.
✅ Immediate feedback and personalized recommendations.
✅ Stronger relationships that drive customer loyalty over time.
When executed correctly, direct sales strategies turn one-time buyers into lifelong brand advocates.
Loyalty isn’t bought—it’s earned. The strength of direct sales companies lies in their ability to create deep, lasting connections with customers.
🔹 Understanding Customer Needs: Through one-on-one interactions, direct sales representatives gain insights into customer pain points and desires, enabling tailored recommendations.
🔹 Consistent Follow-Ups: Maintaining contact beyond the initial sale keeps customers engaged and valued, increasing their likelihood of repeat purchases.
🔹 Emotional Connection: When customers feel a personal bond with a brand, they can become loyal advocates who promote the company organically through word-of-mouth marketing.
A well-designed customer relationship management (CRM) strategy enhances loyalty by ensuring that every interaction is meaningful and intentional.
📊 CRM Benefits for Direct Sales:
✅ Tracking Customer Preferences: Reps can tailor offers based on purchase history and feedback.
✅ Automated Loyalty Programs: Reward repeat buyers with discounts, exclusive products, or VIP services.
✅ Stronger Engagement: Personalized emails, follow-ups, and exclusive deals help nurture relationships beyond the initial sale.
By integrating CRM and customer loyalty programs, direct sales companies can help ensure customers stay engaged, valued, and committed to the brand.
A direct sales representative is more than just a salesperson; they’re the face of the brand. Through direct interaction, they can: ✔️ Educate customers about the product’s unique value. ✔️ Provide personalized solutions that meet specific needs. ✔️ Build trust and credibility, turning customers into lifelong brand supporters.
This human-centric approach differentiates direct sales companies from impersonal digital marketing tactics.
The landscape of direct sales growth is evolving, and businesses that adapt can continue to thrive. Future trends include:
📱 Omnichannel Direct Sales: Integrating online and offline engagement to create a seamless customer journey.
🤖 AI-Powered CRM Tools: Automating insights to enhance personalization.
💡 Hyper-Personalization: Using data-driven approaches to craft highly customized customer experiences.
By embracing these innovations, companies can ensure that direct sales remains a powerhouse for customer loyalty.
Loyalty is the lifeblood of long-term business success, and direct sales is one of the most effective ways to cultivate it. By focusing on:
✅ Genuine, personal connections
✅ Strong CRM and loyalty program integration
✅ Empowering sales representatives as brand advocates
…businesses can create a lasting impact on their customers.
Are you ready to strengthen customer loyalty through direct sales? Discover how Cydcor’s Direct Sales Solutions can help you build stronger, more meaningful customer relationships today.
Outsourcing sales functions can allow companies to leverage experienced teams, streamline processes, and help reduce operational costs. This article explores the possible benefits of outsourced sales and how companies like Cydcor may support businesses in scaling their operations.
Outsourcing sales may reduce overhead expenses associated with hiring, training, and managing an in-house sales team. Businesses could save on salaries, benefits, and infrastructure, allowing them to allocate resources to other strategic areas.
Outsourced sales providers can bring specialized knowledge and experience to the table. These experienced teams are often trained in the latest sales techniques, industry trends, and customer engagement strategies, which can offer businesses a competitive edge.
Outsourcing offers the flexibility to scale sales efforts up or down based on business needs. Companies can adapt to market changes, seasonal demands, or new product launches without the challenges of expanding an internal team.
With established networks and proven strategies, outsourced sales teams may accelerate market entry and penetration, helping businesses reach new customers more efficiently.
Many outsourced sales providers utilize advanced analytics to track performance, identify trends, and optimize sales strategies. This data-driven approach can enhance decision-making and drive better results.
Businesses often experience revenue plateaus where growth stagnates despite ongoing efforts. Outsourced sales solutions can provide fresh perspectives and proven strategies to address these challenges. By leveraging external expertise, companies may:
With extensive experience in outsourced direct sales and marketing, Cydcor has supported numerous businesses in pursuing their growth objectives. Our approach focuses on:
Outsourcing sales can offer a practical, cost-effective solution for businesses looking to scale efficiently. By working with experienced providers like Cydcor, companies may access experienced resources, streamline operations, and achieve sustainable growth.
For more information on the potential benefits of outsourcing, check out our article on 7 Benefits of Outsourced Sales & Marketing.
Outsourced sales involve contracting an external company to manage some or all of your sales processes. This can include lead generation, customer acquisition, and account management. The external team typically works closely with your business to align with your goals and support your sales efforts.
Businesses might consider outsourcing sales to reduce costs, access specialized expertise, and gain the flexibility to scale operations quickly. It can allow companies to focus on core activities while leveraging the skills of experienced sales representatives.
Outsourcing sales can help companies scale by providing immediate access to experienced sales teams, reducing the time and resources needed for training and onboarding. It also offers the flexibility to expand into new markets without some of the risks associated with growing an in-house team.
The best companies for outsourced sales solutions are those with a proven track record, industry expertise, and a customized approach to client needs. Cydcor is recognized for its tailored direct sales strategies, , and data-driven insights that may help businesses pursue sustainable growth.
The best companies for outsourced sales solutions are those with a proven track record, industry expertise, and a customized approach to client needs. Cydcor is recognized for its tailored direct sales strategies, continuous training programs, and data-driven insights that help businesses achieve sustainable growth.
Scaling a business is an exciting yet challenging endeavor. Identifying the right moment to expand can mean the difference between sustained success and missed opportunities. Direct sales, known for its personalized approach and adaptability, has historically played a crucial role in helping businesses grow. This article explores five key signs that suggest your business may be ready to scale using direct sales strategies.
One of the clearest indicators that it's time to scale is having steady revenue streams coupled with growing market demand. If your business consistently meets or exceeds sales targets and there's a clear appetite for your products or services, it may be time to expand your reach. Direct sales can help capitalize on this momentum by offering a scalable, personalized approach to customer acquisition.
A well-defined sales process is essential before scaling. If your sales team follows proven methods that consistently yield results, expanding through direct sales becomes more feasible. Direct sales strategies can replicate these successful processes across new markets without compromising on quality or efficiency.
High customer retention rates and positive feedback are strong indicators that your business is meeting customer needs effectively. When customers are satisfied and loyal, it's a sign that your product or service has a solid market fit. Direct sales teams excel in building relationships and fostering customer loyalty, making them a valuable asset when scaling operations.
Scaling requires financial resources and a willingness to invest in growth. If your business has the capital to support expansion—whether through hiring additional sales staff, investing in new technologies, or entering new markets—direct sales can offer a cost-effective solution. By outsourcing sales efforts, companies can manage growth strategically without overextending internal resources.
If you've identified untapped markets or regions where your business has minimal presence, it may be time to consider scaling. Direct sales strategies are particularly effective in reaching new customer segments, offering personalized outreach that can quickly establish a foothold in new territories.
Direct sales offers a flexible and scalable approach to business growth. By leveraging personalized interactions and relationship-building techniques, businesses can expand their reach and increase revenue. Companies like Cydcor have historically supported businesses in scaling through customized direct sales solutions, providing the tools and expertise needed to navigate new markets.
Recognizing the signs that it's time to scale is the first step toward sustainable growth. Direct sales strategies offer a proven path to expansion, combining personalized customer engagement with scalable processes. Cydcor's expertise in direct sales can support your business in achieving its growth goals. Explore how our solutions may help you navigate the scaling process effectively.
For more insights, check out our article on 7 Benefits of Outsourced Sales & Marketing, or learn more about Cydcor’s Story and Career Opportunities.
Scaling a business is an exciting yet challenging endeavor. Identifying the right moment to expand can mean the difference between sustained success and stagnation. Direct sales, known for its personalized approach and adaptability, has played a role in helping businesses grow. This article explores key signs that suggest your business may be ready to scale using direct sales strategies.
Direct sales offer a relationship-driven approach that can be tailored to meet the specific needs of businesses aiming to overcome revenue plateaus. By focusing on one-on-one customer interactions, companies can:
Many companies that have embraced direct sales strategies have seen improvements in their growth trajectories. Common trends include:
At Cydcor, we leverage experience in direct sales growth to help businesses seeking to potentially overcome revenue plateaus. Our approach includes:
We customize our direct sales strategies to align with your specific goals and industry.
Our teams prioritize building genuine relationships with customers, fostering trust and long-term loyalty.
As markets evolve, the demand for personalized customer experiences remains strong. Direct sales strategies are positioned to meet this need by:
Recognizing the signs that it's time to scale is the first step toward sustainable growth. Direct sales strategies offer a path to expansion, combining personalized customer engagement with scalable processes. Cydcor’s expertise in direct sales can support your business in achieving its growth goals.
For more insights, check out our article on 7 Benefits of Outsourced Sales & Marketing, or learn more about Cydcor’s Story and Career Opportunities.
We get it. You can run ads on social media, make cold calls, and leverage ALL sorts of technologies to find new customers.
Why would you want to go door to door anymore?
But when you consider how starved our society is for human connection — and consider how effective face-to-face communication is… there’s a BIG case to be made for good, old-fashioned door-knocking.
This blog highlights 5 key reasons that D2D is more relevant than ever
Lots of people try to bend the truth to get ahead — but this is probably the worst way to build alasting career or business in sales.
From embellishment and omission — to outright lies that completely misrepresent what’s being sold — we all know how frustrating it is to deal with a dishonest salesperson. That’s why honesty can make you far more successful in sales — because people will always choose to do long-term business with the person they can trust.
And if you want more reasons why being 100% forthright is always the way to go...
Here are 7 Reasons Why Honesty is the Most Effective Sales Strategy
If Yoda was a sales manager, what would he say at the team meeting?
Blake from Glengarry Glen Ross isn’t the nicest of characters, but he still has the most quotable sales lines of all time.
Citizen Kane isn’t just the greatest movie of all time because it has a good story — it also teaches us a thing or two about what business success really is.
Business and Hollywood collide in this blog. Here are 10 inspiring sales quotes from movies.
All customers are unique with different interests, priorities, and points of view. To engage customers and build rapport effectively, you must understand and appeal to what’s most important to them and adjust your sales approach accordingly.All customers are unique with different interests, priorities, and points of view. To engage customers and build rapport effectively, you must understand and appeal to what’s most important to them and adjust your sales approach accordingly.CLICK TO TWEET
Here are the best sales approaches for three types of customers in the B2B, retail, and residential channels.
How to sell successfully to B2B customers
Busy businesspeople don’t have time for a lengthy or complicated sales process that takes their attention away from running their businesses. In some cases, the people with whom you’re meeting may need to consult with other stakeholders. Be informative, not pushy as you guide them through the buying process — answering questions, addressing concerns, adapting to their pace, and arming them with the right information to make a decision. You’ll earn their trust and their business by serving as a strategic consultant who offers high-impact solutions, rather than as just another salesperson who’s pitching products and services. The key to a winning sales approach with B2B customers is demonstrating the ways your solutions can drive results and add value to their business such as:
How to sell successfully to retail customers
Retail customers often go to the store to do something specific, so you may be interrupting their task when you approach them about an unrelated product or service. For these types of customers, rapport and positive energy are important to make the interaction as pleasant as possible. Be friendly and initiate a conversation quickly and effectively. If you have to, help them find what they’re looking for first, so they can focus on your message. Once you have their attention, ask the right questions, address any concerns, and present customized solutions that meet their needs. Also, remember you’re representing both the product or service brand and the store brand, so your professional demeanor should enhance their reputations. A successful retail sales approach is about making the shopping experience enjoyable, so keep the following in mind:
How to sell successfully to residential customers
Many residential customers may be familiar with your product or service but lack the information, initiative or incentive to take action. The door-to-door sales approach is an effective way of reaching these customers who haven’t responded to mainstream marketing efforts. When approaching people at home, respect their personal space, be genuine and trustworthy, actively listen, and make an emotional connection. Their decision is as much about emotion and brand appeal as it is about value, so show that you truly care about helping them and their family — not just making a sale. Through face-to-face communication, you can respond to questions, educate them on their options, and share the compelling benefits of your product or service. Ultimately, your role is to personalize their buying experience and present a solution that answers these fundamental questions:
Using these sales approaches, you can create positive buying and brand experiences tailored to the unique needs of different types of customers in the B2B, retail, and residential channels. When done right, face-to-face interactions can help attract, delight and retain customers who feel heard, valued, and well-served — boosting not only sales, but also brand loyalty.
In these challenging times, it’s critical for leaders to understand how to give their sales team members the morale boost they’ll need to navigate uncharted waters and succeed in the face of uncertainty. Salespeople already understand that hearing “no” more than “yes” is an unavoidable part of the sales process that can be hard to face, day after day. It takes grit and a thick skin to pick yourself up, dust yourself off, and keep moving forward with purpose. This constant pressure to bring your A-game every time can be intense. And that’s when things are going well. Add in new sales processes, health and safety concerns, and customers who have their minds focused elsewhere, and suddenly, just getting by has become more of an uphill battle than ever before. It is times like these that your team will look to you for strong leadership. They’ll need your guidance and they’ll need an example of strength and determination to fall behind. In these challenging times, it’s critical for leaders to understand how to give their sales team members the morale boost they’ll need to navigate uncharted waters and succeed in the face of uncertainty. CLICK TO TWEET
When things go wrong — missed targets, lost accounts, or failed deals — your sales team’s morale can take a hit, especially when outside forces beyond their control are standing in their way. Left unchecked, a dip in morale can quickly spiral downward and spread like a sickness.
Low morale breeds negativity that can impact productivity, performance, and ultimately sales. At its worst, poor morale can damage your internal culture, which is essential to attracting and retaining top talent and building motivated, engaged teams.
Need a morale boost? At the first signs of trouble, consider these eight ways to pull your sales team out of a morale slump before a temporary setback becomes a deeper rut.
Great teams have great leaders who lead by example. Make sure your attitude and behaviors as a leader reflect those you’d like to cultivate on your team. Help them visualize the opportunities ahead and get them excited about the future. They’ll look to you for encouragement to succeed, motivation to do their best, and inspiration to reach their goals, even if they occasionally stumble along the way.Great teams have great leaders who lead by example. Make sure your attitude and behaviors as a leader reflect those you’d like to cultivate on your team. CLICK TO TWEET
Set clear expectations to give your people focus, direction, and a definition of success. When mistakes happen or results fall short, talk candidly about what went wrong and how to get back on track. Be transparent about business challenges and how your team can work together to conquer them. Finally, have open dialog about the areas for improvement and invite team members to share their voice.
Team building isn’t just fun; it also helps build camaraderie and strengthen bonds. From competitive games to group problem-solving to social events, team building activities are an enjoyable, effective way to decompress, lift team spirit, foster collaboration, spark creativity, and generate positivity. For an extra morale boost, center team building around a meaningful cause to feel good by doing good — together.
Spend one-on-one time with your people to get to know them and understand what motivates them. When they share concerns, listen carefully and actively work with them to find solutions. Salespeople are under immense stress and pressure to perform. So, watch for signs of burnout— a shift in attitude, more negativity, or lower motivation and engagement — and reach out to team members when you spot them.
When your team is getting crushed, be the head cheerleader. Keep encouraging them and cheering your hardest no matter what the score. Setting clear expectations is a great start, but your team members also want to know that you have their backs when things get tough. Lift them up when they’re down and give them the support they need to win. Let them know their goals are your goals — and you’re with them all the way.
Morale and motivation falter when team members don’t feel set up for success. Ensure your people have the knowledge, skills, and tools they need to succeed by making training and development a regular part of your process. Invest in your most valuable asset — your team — to keep them learning, improving, and evolving. A focus on their growth shows you’re committed to helping them achieve their hopes and dreams for the future.
Part of being a coach is giving timely feedback that’s objective, constructive, and individualized to help team members understand what they’re doing right, what they’re doing wrong, and where there’s room for improvement. And don’t just give negative feedback. Provide plenty of positive feedback to keep people motivated. For team members who need more support and guidance, offer to be a mentor they can trust.
A culture where team achievements are genuinely appreciated and applauded makes people feel energized and excited to do their best work. Make sure to praise and celebrate efforts and improvements — not just wins — to keep the positive momentum going. Another way to ramp up the recognition is to give team members the floor, so they can share their secrets to success and hopefully, inspire their peers.
It’s understandable l for sales team members to feel confused and tentative. Don’t we all? As we forge ahead and try to try normalcy in our new way of life, remember these eight simple strategies to give your team members a morale boost for better performance, better sales — and a better culture.
Sales is a critical part of your marketing mix, and the goal has always been to grow your fledgling sales pilot into a fully optimized arm of your business. Things look like they’re going well, and you’re anxious to take your sales growth to the next level. But, where do you begin? What are the steps to successfully grow your sales operation, and how do you know if and when it’s even the right time to scale? Check out Cydcor’s guide on how to scale your sales program below to ensure your sales pilot can grow along with your long term business goals.
Reduce Ramp Up Time So You Can Start Earning:
Scaling any sales program, be it face-to-face, digital, or telesales, can be a slow and tedious process, especially if it isn’t well-planned. Instead of addressing issues as they arise, make sure to have all your ducks in a row with thorough strategic planning and testing. This upfront work can save you a lot of time and heartache on the backend and ensure your new program can become profitable as soon as possible.
Define your implementation plan, accounting for getting any needed software systems and equipment in place and running well prior to launch, hiring and training staff, and testing for glitches.
Create a good launch timeline that’s realistic, noting specific benchmarks you’ll need to hit before moving to the next stage. Trust, but verify things are on target by revisiting and adjusting this timeline as needed to ensure you’re on pace.
Document all your current processes so they can easily be repeated by new teams. Make sure your sales pitches and scripts are solid, well-tested, and formatted for distribution as part of training materials for new sales managers and sales reps. Create a roadmap for training new sales people or account executives so that the process can be easily repeated. Meet frequently with all teams to ensure everyone is on the same page.
Make Certain You’ve Got the Right Tools:
As your company builds and perfects its inside sales or outside sales programs, software and hardware needs will most likely begin to reveal themselves along the way. Sales organizations should be sure to document these needs as they go. You can also partner with an experienced sales service provider like Cydcor, whose experts can recommend software, data analysis tools, and equipment, as well as help your organization test, build, and scale a custom sales strategy and program to meet your needs.
As you’re mulling over software and hardware options, be sure to invest in systems that has the flexibility to grow as your program grows so you will not need to shift platforms to accommodate your expanding business requirements.
Be Sure It’s the Right Time to Scale:
It’s easy for fast-growing organizations to get so caught up in the momentum that their leadership forgets to consider whether they’re ready and prepared to scale up. Before your company starts investing in scaling its inside sales programs, the marketing team and sales leaders should examine whether certain KPIs are there to suggest that scaling will be successful and a deliver ROI.
Is your sales program profitable? If it is not, or if it is not hitting a reasonable target, such as a certain number of transactions or new customers acquired per week, it may be a better choice to keep the program small until results have been proven and are likely to be sustainable.
If your sales teams are selling on behalf of a third party, do you have the client’s commitment to scale? Ensure your growth plans are in line with your clients needs, expectations, and willingness to invest in new growth.
Hire the Right Team:
Before you scale up, you’ll want to feel confident you have the best possible team in place as a well as a plan to maintain the quality of service and high level of performance you expect. To put together a great team, you’ll need to implement a hiring process that sets clear expectations of the job task and ensures team members fully understand what they are being hired to do.
Hire based on personality. Sales skills can be taught, but you’ll need to find people who can work well with each other and the customer and who have the desire to perform and succeed. Finally, compensate your team fairly but appropriately, and make certain to set clear career path expectations for team members and make sure they understand what success looks like.
An effective sales program can play a critical role in your customer acquisition and revenue growth efforts, but scaling your sales program is a complex process, and it must be done right in order to ensure success. Careful planning, research, acquiring the right tools, and an effective people management approach can help bring your organization closer to achieving its goals. But juggling all these essential components can be extremely challenging. That’s why many organizations look to experts in building and growing successful sales programs like Cydcor. Find out how Cydcor can create and scale a customized outside sales program designed specifically to achieve your organizations customer acquisition and revenue goals.
Opinions expressed by Digital Journal contributors are their own.
These B2B partners bring in leads, close deals, and grow revenue for some of the world’s largest companies.
They say that you should sell your strengths and buy your weaknesses. That’s the thought behind the business-to-business (B2B) market, where a company can bolster its sales process with the help of outsourced teams and vendors. Plenty of players are in this arena, but you must know you’re entrusting your brand and reputation to a trustworthy partner.
You’re looking for a vendor that treats your business like their own, and here are five brands with a reputation for doing just that.
Cydcor has a thirty-year history of working with Fortune 500 companies to facilitate campaigns that use everything from in-person sales to digital marketing. This California-based business has a track record of driving significant results for big clients, with awards and recognition, including being named the Door-to-Door Dealer of the Year.
They operate as a sales network of independent sales companies owned by empowered entrepreneurs. This lets them execute campaigns across North America on behalf of their clients. Under the leadership of CEO Vera Quinn, who took the helm in 2020, Cydcor has built powerful solutions-oriented relationships with customers and digital technology to connect the brands they work with to the customers who need them.
Hyperscaler cloud marketplaces such as Amazon Web Services (AWS) are powerful tools for enterprise software sales, but many software companies need help selling their product on hyperscalers. Tackle.io specializes in guiding partners in this space, getting them in front of the right buyers, and providing the tools to transact deals through these complex hyperscaler ecosystems.
Tackle claims over $6 billion in transactions and counting, and they offer an “enterprise-grade” platform to organize a company’s sales operations all in one place. Tackle’s goal is to simplify the complexity of selling in cloud marketplaces.
Before closing a sale, prospect leads and educate potential customers about your offers. Lead generation agencies are essential to the B2B market and Cleverly is a great example. Their cold outbound lead generation process operates through email and online spaces like LinkedIn.
Cleverly’s numbers list over $50 million in generated revenue. Their specialty in LinkedIn positions them as a primary destination for B2B prospecting.
Another lead generation agency, Belkins, has worked with big names in industry, education, and fintech. Belkins has gathered awards for its outcomes, including the 2023 Silver Stevie award for sales and customer services, and G2 ranked Belkins at #1 for Lead Generation in Digital Marketing and Email Marketing for Spring 2024.
One unique aspect of Belkins is its consulting work, which can be an alternative or complement to its done-for-you lead generation services. The best sales team (and outsourced lead gen team) can only be effective when working with a robust, organized CRM. Belkins specializes in helping companies across multiple industries set up, organize, and maximize their CRM.
Patrick Bet-David, the entrepreneur behind PHP Agency, is now more commonly known for his commentary on the Valuetainment podcast and YouTube channel, where guests have included Jordan Peterson, former Mafia bosses, and even the late NBA legend Kobe Bryant. However, the PHP Agency is still alive and effective. It is a marketing company that drives sales for financial services nationwide, specializing in the US life insurance market. The company is expansive in scope and ambition, with almost 30,000 agents.
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Over the last few decades, outsourced sales have become a mainstay in the strategy of many companies worldwide. From titans like Cydcor to tech-powered upstarts like Cleverly, the best B2B partners are the ones who lean entirely into their strengths so that they can drive significant results for companies in need of their unique sales solutions.
Cydcor, a leader in outsourced sales, has touched a wide array of industries in its first thirty years in business. We sit down with CEO Vera Quinn to learn about how to tailor a business to clients across multiple sectors.
When you’re serving some of the nation’s top businesses, you have to be able to adapt. Every industry has its own needs, systems, and quirks–and services must be tailored to fit each one. Sometimes, you can find your niche in one area and stay there happily, but–more often than not–the most successful companies are the ones that can thrive in multiple sectors.
Cydcor has become a leader in the outsourced sales industry by developing integrated omnichannel campaigns that are executed by independent corporate businesses. In their first thirty years in business, Cydcor has developed a reputation for delivering results, no matter what industry the clients are in – from telecommunications to energy and everything in between.
To pick up some advice that the company has learned along the way, we reached out to CEO Vera Quinn.
The first thing the CEO advises is to be flexible–as every client has its own approach to solving problems.
“I don’t think there’s one answer for everything,” Quinn says. “What works for one business could be different than what works for another. For one business problem, there could be four different answers. They could all be right–so what we’re looking for is the best one.”
Listening is key to working alongside clients – and being flexible to all the possible approaches out there opens the door to finding the one that’s going to work best.
“It’s never linear,” Quinn continues. “There is no certainty in business, so the process has to begin with clearly articulating the problem, then finding the best brains around to help solve it.”
This is a sentiment that extends to Quinn’s role as a “custodian” of Cydcor, in addition to her approach to serving different teams of clients.
Listening to the specific client at-hand to learn about how business is done in their industry is crucial. But one of the benefits of serving business clients across multiple markets is that Cydcor gets to bring a fresh perspective to every sector
“Sometimes in business,” Quinn says, “you just get yes people. But one of the keys to innovating and finding solutions is being willing to not just go along and say yes. When you have an alternative set of brains and perspectives, chances are you’re going to have a much better outcome.”
By serving solutions across a variety of different landscapes, Quinn and the Cydcor team have been able to pick up many of these alternative perspectives over the course of their first thirty years in business. Markets change over time–and an emerging technology or societal shift may impact one before another. Cydcor’s longevity has allowed the company to learn, adapt, and bring what they’ve seen to each client they welcome into the fold.
That brings us to Quinn’s final piece of advice for serving multiple industries.
“Business is business,” Quinn says. “No matter what industry, there are fundamental principles to what works and what doesn’t.”
We can get lost in the nuances of a particular market–and lose sight of what’s always important in business.
“Quality, budget, timelines, and the overall goal of helping people and adding value to their lives,” Quinn says. “I don’t care what industry you are serving; those elements should stay top-of-mind.”
Cydcor is proud to say that they are in the “people helping people” business. Every industry has a central humanity to it. Each–from telecommunications to energy to consumer goods–should strive to make the life of the end customer better while shaping a better world for the future.
Relationships like the ones Cydcor has created with both Fortune 500s and emerging new brands are what drives industries forward. By being malleable enough to work across distinct sectors, Cydcor has built a bridge of innovation and knowledge for the fundamental principles of business.
Building on these fundamental principles, their team has been able to learn from their clients–each of whom have unique angles and approaches to the work that they do. This has been fundamental to Cydcor’s growth over these last three decades–and what makes them a highly competent player in the market for coordinating outsourced sales campaigns with independent corporate offices across the nation.
“We’ve been fortunate enough to create great relationships with our clients,” CEO Vera Quinn says, “and learned a lot during our first thirty years in business.”
For more information on how Cydcor serves its clients across multiple industries, visit their website.
Demonstrating success in outsourced sales since 1994, Cydcor is a leader in its industry for a reason. The purpose-driven company helps fortune 500 and emerging companies achieve their business goals from customer acquisition to perfecting sales processes. And what sets Cydcor apart is its unmatched reputation for sales excellence and expertise. Read on to learn more.
It’s hard to find companies that truly care about what they do in this day and age, let alone care about their clients and employees. Implementing a mission backed by a purpose sets businesses apart from the rest, and with every passing year, these businesses are becoming increasingly rare.
There’s nothing worse than investing your time and energy in a company that turns out to have no interest in you except for your wallet. But in this day and age, a reputation like that can have your organization spiraling in no time. In a recent global study, it was found that consumers are four to six times more likely to interact with and support purpose-driven companies.
Consumers have the upper hand now more than ever, making it evidently important to invest in your business’s customer service and lead with a purpose.
One company that has stuck behind its mission since day one is Cydcor, an expert in all things outsourced sales and customer acquisition. Helping others is what the company not only stands for but practices with every internal and external interaction.
“You’re not successful in our business unless you help others succeed,” says Gail Michalak, Vice-President of Marketing and Communications at Cydcor.
Consistently exceeding client expectations is only part of what makes Cydcor an industry leader. The company was ranked on the Los Angeles Business Journal’s Best Places To Work list 10 times as it fosters a positive work environment and prioritizes its employees. A key to any successful business is investing in the team members just as much as the clients. 71% of executives say that employee engagement is critical to their company’s success.
As it’s known, driven, motivated, and passionate employees are the backbone of any long-lasting organization. And at Cydcor, the company dedicates a main portion of its mission to its employees through management training. One factor that makes Cydcor such a successful company is its employee morale and the customer service the teams, outsourced by Cydcor, provide.
As a face-to-face sales company, excellent customer service is a vital part of what makes Cydcor a top leader, a treasured asset in today’s heavily dominant online world.
With over 25 years of putting together outsourced sales teams across Canada and the US, it’s no wonder why Cydcor is one of the best in the business.
Simply put, “we’re a people-helping-people business,” Vera Quinn says, Chief Executive Officer and President of Cydcor. And that is exactly what Cydcor does. The purpose-driven company continues its mission to assist fortune 500 and emerging companies elevate their businesses while giving back to the community through their philanthropic endeavours.
Leadership, expertise, and security are a few of the many traits that define Cydcor. But above all, the company helps its clients in a few fundamental areas:
When asked what the main mission of Cydcor is, Quinn answers without delay.
“We are who clients can count on to get their brand products and services exposure in front of a customer,” and the company achieves this in a few ways. “We break down complex ideas or services and we simplify them in a way that makes a customer create a great decision to either save money or use a service in a different, better way.”
And the “faces” behind Cydcor’s face-to-face sales are the outsourced teams. “We can put together a team that’s well trained, has great character and integrity that can speak to a customer about your products as good as if not better than your own employees,” Quinn continues.
When an organization runs on a purpose, it bleeds into the rest of the team. Selling a product to consumers in today’s landscape is almost impossible without integrity, passion, and authenticity. And Cydcor ensures that with every moving part, these core values are carried throughout.
“There are a few things happening today. But mainly there is a lack of customer service. And you can see that everywhere,” says Quinn. Without adequate customer service, your products and services will remain on your inventory list.
That’s where the customer acquisition expert company, Cydcor, can help.
More than a company, Cydcor provides career opportunities, goes above and beyond in its community involvement, and produces real results for its clients. When you lead with purpose, success follows, and Cydcor fosters an environment that aims to achieve excellence in all areas of life, both personal and professional.
As they say, success is a mindset, but at Cydcor, success is a guarantee.
To learn more about Cydcor and how they can help you achieve your business goals, visit their website now.
Cydcor is a respected customer acquisition company whose DNA is hardwired to help people develop and unleash their true potential. They are a thriving corporate culture on a mission to support and achieve lasting global impact – and thanks to their multiple philanthropic ventures, the team is inspiring others to do the same.
They say everything you need in life must pass through another person’s hands. This is why people are the most valuable resource on this earth. We are all connected. Yes, thanks to technologies like the Internet, some may argue we are more tight-knit than ever before, but unless we get out from behind our screens, we can easily become separated from impacting humanity in more personal ways.
In a generous society where giving freely is common, there’s a much stronger connection and sense of belonging when we engage people face-to-face. Whether it’s giving time, talent, or treasure, philanthropy brings people together in ways that can only be achieved by supporting causes bigger than ourselves. We simply cannot deny the power a snowball effect can have on humanity
So why not take that one step further?
“You’re not successful in our business unless you help others succeed. And this extends to philanthropy locally and globally,” explains Gail Michalak, Vice-President of Marketing and Communications at Cydcor. “To be successful as a human goes beyond just being successful in business; it extends to doing more and giving more in everything you do.”
Cydcor, a powerhouse in its industry and known for being an organization focused on coaching and development in the workplace, is a trusted customer acquisition company also committed to impacting and inspiring change in its communities. As a “client broker” of more than 25 years, Cydcor’s award-winning reputation as a trusted leader in outsourced sales speaks volumes for its win-win attitude and company values that have continued through the decades.
Throughout its history, the company has been helping Fortune 500 and emerging companies achieve their customer acquisition, retention, and business growth goals through teams of well-trained salespeople and a business foundation of great character and integrity.
Apart from having a long history of working with recognized and emerging brands in telecommunications, office supplies, energy, tech, and more, part of creating a community within the Cydcor team is finding ways to support those in need.
“We’re a people-helping-people business,” says Vera Quinn, President, and CEO of Cydcor. “Thanks to our business values and cultural philanthropic efforts, we are proud to actively drive multiple community service events throughout the year.”
Currently, Cydcor’s primary current involvement is with Liberty Children’s Home, a sanctuary in Belize for more than fifty abused, abandoned, and neglected children, some of whom also have special needs or suffer from HIV or AIDS. With the upcoming holiday period approaching fast, there has been a lot of energy and interest in helping the kids in need.
“Every year, we have a giving drive for Liberty. Liberty is a place that kids call home. Many of these kids don’t have parents or family members who can look after their basic needs – so we gather and fill a wish list of toys and essentials like clothing and school supplies,” explains Michalak.
She continues, “Through the efforts of our entire field and internal team at Cydcor, we have helped feed, clothe, house, educate, and provide counseling to 50+ children in Belize with a staff of around 30 people.”
Getting physical boots out in the field is something that Cydcor strives for, as this creates bonds and engagement and shifts mindsets for generations to come. From going door-to-door to approaching people in a workplace, face-to-face contact with any of their clients or philanthropic ventures is crucial to their core values.
This is because many people who wish to start philanthropic journeys occasionally write and send checks but don’t interact or know much about where it’s going. Getting actively involved and diving deep into the people’s hearts and minds makes the experience worth more than the grandest intention.
Cydcor is not a novice when it comes to previous philanthropic milestone successes. Since 2010, it has partnered with Operation Smile, a non-profit organization that helps support Operation Smile which is dedicated to creating solutions that deliver free cleft surgery and comprehensive care to people where it is needed most.
“For many years all across Canada and the U.S., we saw these people in the business band together to raise monies to help fund surgeries,” says Quinn. This past initiative changed thousands of lives as the company raised $1 million for the cause through organic fundraising and dedicated events. And it doesn’t end there.
After entrenching themselves from global to national philanthropies to rolling into local and individual markets, Cydcor noticed how their endeavors created momentum for everyone in the business.
“For our local efforts, many team members and field sales teams have causes or organizations that have personally impacted them that they want to give back to – including those in sports, education, healthcare, environment, hunger, and many more,” says Michalak. All that this tells us is that doing good reaps the rewards for setting an example and inspiring others.”
Business skills translate into philanthropic efforts being organized, inspiring people to commit. Ultimately, individuals can feel good about themselves – knowing they have just accomplished something bigger than themselves. This is why people need to get involved and make it a big part of their culture.
Having worked with organizations that are either well-known in the communities or renowned nationally or globally, it’s easy to see why millions of people value Cydcor as a company.
“One of the best ways to lead and inspire others is by appealing to people through both their heads and their hearts not just what they are going to get in their career, but really how they’re going to grow as individuals and have an impact on our world,” says Michalak.
If you want to join the cause and be a part of a company transforming the world’s philanthropic landscape, head to the Liberty Children’s Home website here.
For more information on how you can collaborate with Cydcor, explore their world here.
Written in partnership with Mindful Agency
When George Papalexandratos first started his career in sales, all he was looking for was an opportunity to learn new skills and make some money, but with his hard work and determination, he accomplished so much more than that. His story is a prime example of how a strong determination for success and the right mentorship can truly change the trajectory of your life.
After graduating from Virginia state’s University of Richmond in 2002, George Papalexandratos set foot in the world of sales for the very first time. With a background in finance and marketing, he began his career as an entry-level sales representative, and with the grit, determination, and the right mentorship along the way, he has become a successful business owner who inspires others to take risks and follow their dreams, no matter what challenges come their way.
“When I started in sales, I was seeking an opportunity to learn hard and soft skills, because right out of college, I didn’t really know where I was going,” he says. “I was not very good at sales straight away, but I got pretty competitive and very interested in learning what makes people click,” he continues.
Papalexandratos shares that his first time on the job didn’t quite go as smoothly as planned. He was overwhelmed with the sales pitch he memorized, and the customer he was selling to was apprehensive and resistant. He eventually lost the sale and began questioning whether this path was the right one for him. Along his journey, there were many moments when he felt like giving up and starting over, but something deep inside him told him to keep going.
“I was fortunate that I had a really good trainer who kept on pointing out all the things that I did well,” he says. “While in my mind I was tanking and not doing anything right, she was excited to see me try and instilled in me that I was progressing.”
With time, he became a talented salesperson, and having a mentor who was invested in his personal success really changed Papalexandratos’ perspective on the industry. Prior to this point, he felt like you had to be a certain type of person to do well in sales, but that simply wasn’t the case. With the right resources, passion, and dedication, Papalexandratos learned that anything was possible, and it inspired him to help others see the same.
“When I first learned how to make sales, I was very excited because I learned a skill that I could actually capitalize on and was passionate about doing well, but when I started helping others and teaching them how to close sales as well, that’s what really got me excited and fulfilled in a way that sales alone couldn’t,” he says.
Fast forward to today, Papalexandratos is the President and CEO of Ethos Consulting Group Incorporated. It is a direct sales company that blends sales, training, and talent management all under one roof. Ethos Consulting Group is contracted by Cydcor, an award-winning business relied on by Fortune 500 and emerging companies across America to achieve their customer acquisition, retention, and business growth goals. Through his role with the company, Papalexandratos is a mentor known for his passion for helping entry-level salespeople turn into successful leaders.
When asked what training with Ethos Consulting Group looks like, he says it’s a lot more than just teaching the Xs and Os. “There’s a lot of empathy and support when training,” he says. “We tell people that this is going to be challenging and they’re going to fail, but also that we’re not afraid and we’re not going to hide away from it,” he says.
“I personally believe that you go through failure to reach success. So everything that you’ve built adds up, and when you look back at it, you’ll see that it forced you to step outside of your comfort zone, think through complex problems, find solutions and see the value in each lesson,” he shares.
Papalexandratos teaches his sales teams that when it comes to failure, you should be excited because it shows that you’re learning. “Most of the time you fail because you’re doing something that you’re uncomfortable doing, but that’s where all the growth is. So when someone fails, they’ve also learned from it and they become a better person,” he says.
When you go through these lessons, he says that you might not appreciate it at the time, but when you look back you’ll realize that all those things you went through, all the no’s and all the yes’s, slowly but surely made you into a better human being.
Papalexandratos’ story reminds us that if you work hard and are passionate about what you do, it will inevitably pay off. He started off as an entry-level sales representative over a decade ago, but his passion and determination got him to where he is today.
Papalexandratos has been running Ethos Consulting Group for over 17 years and shares that its success is due to the fact that they always go back to its mission of building people’s confidence by teaching them the right skills and the right mindset.
“After all of these years, we haven’t lost our core values, we are all about building up our people,” he concludes. To learn more about Cydcor and its inspiring people like George Papalexandratos, visit their website today.
Since joining Cydcor more than 20 years ago, Vera Quinn has been a driving force behind the company’s success. Vera was named President in 2015, and in 2016, Cydcor achieved a record year in revenue. Vera is primarily accountable for cultivating strong client relationships and ensuring sustained revenue growth. She heads Cydcor’s retail, residential, and business-to-business divisions and is responsible for broadening Cydcor’s reach through strategic business development and new client acquisition. Vera oversees campaign management, field management, and a variety of company support functions.