Cydcor Reviews ‘Cutting Edge Marketing Analytics’
Here is Cydcor’s review of Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning by Rajkumar Venkatesan, Paul Farris, and Ronald T. Wilcox: About Cutting Edge Marketing Analytics: Cutting Edge Marketing Analytics calls itself a practical guide to modern marketing analytics. It looks to introduce today’s most valuable marketing methods and tools by introducing case studies that apply analytic techniques to real problems. Each chapter of the book provides technical notes that look to show statistical background as […]