In this installment of Cydcor Reviews, Miriam Caballero reviews Attitude is Everything by Jeff Keller. Description of the book: This is the story of a lawyer who after practicing law for a few years, he realized he was not happy at all. He realized there were many things that he disliked and decided to change his job. In the process of finding what this new job should be, he realized there was more to do than just look for another […]
Another great book, Cydcor reviews The Tipping Point by Malcolm Gladwell. Description of this book: Gladwell, a journalist and writer for The New Yorker magazine, is known for his comprehensive examinations of how change or success happens. The Tipping Point is an in depth look at how ideas get made into wildly popular companies, books or trends. Everything from television shows to teen smoking, popularity of ideas is modeled like an epidemic. There are carriers, those that evangelize the idea […]
The Cydcor team decided to review Permission Marketing by Seth Godin Description of this book: Permission Marketing refers to what is now termed as “inbound marketing”, which is a way to build a business where customers are coming to you based on your presence, reputation and word of mouth. Sellers use permission marketing to get the right message to the right people in a way that is desirable to them, rather than blasting a ton of generic content to a […]
The Cydcor Community chose to review Don’t Sweat the Small Stuff by Dr. Richard Carlson as a great book for personal development and stress management. Description of this book: Dr. Richard Carlson has built a career on teaching people how to manage stress and let go of the minor pressures of a fast paced American lifestyle. This is the original in a series of books on making life happier and more manageable by not “sweating” the small stuff, and pointing […]
Description of this book: Cydcor knows Michael Porter has long been considered a top business expert and leader, and this book is his signature piece of work. Competitive Advantage is a model for creating and managing an enterprise successfully. Porter offers tools for analysis that are taught in MBA programs around the country. Michael Porter is a professor at Harvard Business School, and lectures and writes prolifically on managing a business. Cydcor recommends this book to leaders because: Tactics such […]
Cydcor Reviews The Everything Store: Jeff Bezos and the Age of Amazon Author: Brad Stone Description of this book: This book details the history of online retailer Amazon, which started as an Internet book delivery store and later became a corporation that sells everything from high-definition televisions to fresh vegetables. Written by Brad Stone, senior writer for Bloomberg Businessweek, the book details over 300 interviews with former employees of Amazon as well as family members of Bezos. Stone […]
To Sell Is Human: The Surprising Truth About Moving Others Cydcor team members recommend this refreshing look at what it means to sell in To Sell is Human. Author: Daniel H. Pink Description of this Book: Daniel Pink’s To Sell Is Human is about the art and science of selling, not only professionally but also in our personal lives. Selling is not just person going door-to-door selling products, or someone trying to make a commission quota. Everyone in society […]
Well into January of 2014, the Cydcor team is ready to make a big impression. There is a lot to live up after such a great 2013. If you have not been to our Cydcor YouTube Channel, we would love for you to subscribe! In the meantime, here is our latest feature: a review of 2013 at Cydcor. Moving forward, it is important to remember all the things our company participated in and accomplished last year. Watch the video below! […]
Cydcor Reviews: Onward Author: Howard Schultz Reviewer: Gail Michalak, Cydcor VP of Marketing and Communications Description of this book: Onward is the story of how Starbucks Chief Executive Officer Howard Schultz turned Starbucks around after a downturn in financial performance. Schultz explains that while the recession definitely had an impact in the loss in profits for the massive international coffee and specialty company, the biggest factor was a shift in company culture. Onward explains Shultz’ decision to return to the […]
Cydcor Reviews Platform by Michael Hyatt Platform: Get Noticed in a Noisy World By Michael Hyatt Review by: Gail Michalak Description of this book: Getting noticed is getting increasingly more difficult. The Internet has made is free and easy for anyone to fill the world with information. If you are a writer or a business owner, having a strategy to build and audience is key to sustaining income. Publishing executive Michael Hyatt explains how to create a compelling product and […]