Cydcor

Leadership & Professional Development

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A Starter’s Guide to the Perfect Elevator Pitch

Dec 9, 2016

0 min read

A Starter’s Guide to the Perfect Elevator Pitch Cydcor
It takes time and patience to create the perfect pitch, but it’s worth the effort.

If you know what an elevator pitch is, you probably think of it as something only businesspeople use. In reality, it can be applied to many different fields. An elevator pitch is everything you need to say to impress your potential customer in 30 seconds or fewer—about the amount of time it would take to travel a few floors in an elevator. It’s also the perfect opportunity to showcase your uniqueness. The elevator pitch is a crucial tool for sales representatives, so here are a few tips on how to craft a perfect one.

Step 1: Brainstorm about what you want to say. Take a blank piece of paper and write down the most important things you want to tell your customer about your service, product, or company. Focus on interesting or memorable facts that make you stand out from the crowd.

Step 2: Edit ruthlessly. Eliminate jargon, repetition, and unnecessary information. As you edit, remember that an elevator pitch consists of three main parts: The benefit, the differentiator, and the ask. Make sure your pitch tells the customer what impact your product will have, what makes it different from the competition, and how you’ll proceed if the customer is interested.

Step 3: Write your pitch on a piece of paper. Spend extra time thinking about how to phrase the differentiator or value proposition in order to get your customer interested. What makes your product unique or places it above similar products offered by your competition? If you can back this up with a simple number—for example, “95 percent of customers say they’d buy the product again”—that strengthens your proposition.

Step 4: Practice your pitch. That means saying it over and over again until you don’t have to refer to your piece of paper. You don’t have to say the exact words you wrote down, but you do have to convey the important ideas. Rehearsing will allow you to speak off-the-cuff and will keep you from getting flustered if you flub your pitch or your customer reacts in an unexpected way.

Step 5: Record yourself. Make sure your voice sounds natural, that you’re not speaking too quietly or in a monotone, and that you’re not talking too fast. You want your pitch to sound like regular conversation, not a script.

Step 6: Get feedback. Ask your teammates or a trusted friend or loved one to listen to your elevator pitch. Make sure they know you’re looking for constructive critique on everything from the wording of the pitch to your body language.

Step 7: Hit the streets! Now that you have your pitch down, it’s time to take your pitch and turn it into action. You may need to tailor it for specific audiences. Not everyone is going to respond in the same way to your value proposition, so you may need to have a couple of others in the back of your mind.

An elevator pitch is a dynamic thing, so be sure to let it evolve as you grow in your career.

What tips do you have for mastering the art of the elevator pitch? Please share them in the comments. For additional blogs from Cydcor, be sure to check out https://www.cydcor.com/media.

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

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Essentials to Leading a High-Performing Sales Team

Dec 7, 2016

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The Essentials to Leading a High-Performing Sales Team
Set your team up for success, have high expectations, and help them learn.Type image caption here (optional)

Sales is a unique profession that requires passion, extroversion and charisma. Leading a high-performing sales team and helping your direct reports get the best out of their own skills takes a little something extra. The good news is that as a sales team manager, you have that extra something inside you. Here are some tips on how you can take your own passion for your product or service and pass it along to your team members.

Set them up for success

Authenticity matters when it comes to sales. Few people come in with a fully developed talent for sales, so it’s important to meet your team members where they are and ask them what would be most helpful to them so they can achieve success. For some it will be a need for more product knowledge; for some it may be coaching or a “walk-along” with a high-performing team member.

Give them context

Your team will get better results if they have more information than simply a list of names or addresses. Help them understand the product they’re selling and how it compares to other similar products. Then assist them in finding reasons to be passionate about that product. This will drive good conversation, and thus increase conversions.

Provide them with training opportunities

It’s critical that you not only understand your team members’ unique needs but that you provide ongoing training to help them meet their goals and build confidence. Leading by example means that you also take training courses to enhance your knowledge of the latest news and best practices. That will help you to be a better mentor and a better sales professional in your own right.

Have high expectations of them

Your team will rise to the expectations you set, so set them high! On the other hand, don’t set them so high that your direct reports think they’re impossible to achieve. In order for those expectations to be met, you need to help your team feel supported and positively reinforced. Clearly articulate your goals and expectations and hold your representatives accountable for achieving them. Also, check out these motivating sales quotes that deliver motivation!

Let them specialize

Don’t treat everyone on your team the same. Some people understand certain business sectors better than others. Allow your specialists to take the lead in the area of their expertise. They may be able to help your other team members as well. The more your team understands about the product or service they’re selling, the better they’ll be at selling it.

What other tips do you have for leading a high-performing sales team? Share with Cydcor on Twitter @Cydcor.

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

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Organize Your Week to Achieve Your Goals

Nov 15, 2016

0 min read

Effectively Organizing Your Workweek to Achieve Your Goals Cydcor
Knowing yourself and having the right tools will help you stay organized and productive.

As an entrepreneur without a set work schedule, it can be hard to organize your week consistently. But organization is key to success. At Cydcor, we want you to enjoy your work and be successful at it, so here are some tips to go about getting your week organized and meeting your goals.

Schedule tomorrow today. The most successful leaders sit down at the end of their day and figure out what needs to be done the next day. Instead of thinking of nebulous goals—as in “This is what I need to do tomorrow, and I’ll try to get it done”—they use their calendar to schedule specific times to accomplish those tasks.

Know what times of day are best for you. If you’re the most creative early in the morning, it makes sense to stick to rituals that require a novel approach in the morning. If, on the other hand, it takes you a while to get into work mode, take the time to get some exercise and get your brain in gear for the day. You’ll be the most successful at meeting your goals when your energy level is high and you feel the most confident, so schedule your most important tasks for that time of the day.

Work with the week’s natural rhythm. Research suggests that there is a natural energy flow related to the workweek. Instead of fighting it, go with that flow for maximum productivity. On Monday, instead of having that big team meeting, schedule low-demand tasks. Set your goals, plan your appointments and organize your office. On Tuesday and Wednesday, during the peak of energy, take on the most difficult projects, brainstorm, and write. On Thursday, hold meetings as energy begins to ebb. Then, on Friday, when energy level is lowest, do your long-term planning, relationship building, and other open-ended projects.

Make time for creative tasks. Jeremiah Dillon, head of product marketing at Google Apps for Work, suggests that you build “Make Time” -which is the time to implement your creative processes- into your calendar. Make Time is critical when you’re doing creative tasks or doing some serious thinking before you start building. It’s as important as any meeting or sales call. Be sure to enter those Make Time blocks in your calendar so your colleagues don’t disturb you during this process.

Use the right tools to get organized. The calendar associated with your email client can be your best friend. Software like Evernote can be used for “brain dumps,” and help you set your annual, quarterly, and weekly goals. Use Google Keep, Asana, or Wunderlist for your to-do list; it feels great to check off items that have been accomplished.

What tips do you have for organizing your workweek? Share them with Cydcor on Twitter @Cydcor.

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

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Mastering the Art of Conversation for Sales

Nov 11, 2016

0 min read

Mastering the Art of Conversation for Sales
Ask questions, ease into the pitch, and be yourself.

One of the keys to being a successful sales professional is being great at the art of conversation. But being a good conversationalist is not something that comes naturally to everyone, even the most extroverted people in the world. There are some special conversational considerations for working in sales. Here are a few tips from Cydcor staff on how to master the art of sales-oriented conversation.

Learn more about Cydcor by checking out our profile on CrunchBase: https://www.crunchbase.com/organization/cydcor

Start by building rapport. Make your prospect feel at ease with a little bit of small talk. You want your customer to feel you’re likable, which will make them more inclined to listen to you.

Match your prospect’s energy level. If your customer seems calm and cool, don’t bowl them over with aggressive enthusiasm. However, if your prospect seems like a more energetic type, then match their energy with yours. That way, you’re likely to create a better connection that can lead to a sale.

Ask questions. Find out what kind of aspirations your customer has or any frustrations with your competitor’s product or service. By doing so, you’ll be able to find ways to show your customer that your product is the best.

Ease into the sales pitch. Your prospect is much more likely to respond positively if you don’t just jump into “buy my product or service” mode. You’ll want to make your pitch with solid facts and an appeal to your customer’s aspirations and needs.

Listen. It’s tempting to stop listening before a prospect finishes speaking. You want to figure out a rebuttal to their “no.” But that’s not how you make a sale. But by listening well and doing some gentle probing, you’ll get to know what goals and needs your customer has.

Be sincere. Nobody likes a phony, and almost everyone can tell when someone is bluffing. Be yourself, and remember that you don’t have to agree with every single thing the customer says. Instead, try introducing one or two different points of view into the conversation; it’ll be more fun for both you and your prospect.

Don’t be obsessed with the sale. Have you ever been to a car dealership or a store and encountered a pushy salesperson that wouldn’t back off until you either bought a product or walked out the door? Don’t be that person. “Hard sell” tactics are a turn-off to most prospects. Instead, keep sharing information and appealing to their needs and wants.

Expect nothing, but be prepared for everything. Sales is a great and potentially quite lucrative profession, but it takes some time to become a real expert at it. Be patient with yourself and continue developing your unique skills to master the art of conversation—and conversion.

What tips would you give your teammates for mastering the art of sales conversation? Please share them in the comments. For additional blogs from Cydcor, be sure to check out https://www.cydcor.com/media.

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

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7 Daily Routines for Entrepreneurs

Nov 10, 2016

0 min read

Cydcor Sales 7 Daily Routines for Entrepreneurs
The most successful entrepreneurs start early and plan their days.

As an entrepreneur without a set schedule, it may be hard to put together a routine to keep you in the habit of efficiency and productivity. Here are seven tips from top entrepreneurs on how they structure their days.

Start early

Most entrepreneurs start their day early in the morning. Doing so gives them time to attend to personal routines such as exercise, meditation, or reading the news. It also allows you time to ease into your day, which will make you more productive and happier in the long run.

Eat a good breakfast

A good breakfast doesn’t necessarily have to be a huge production number. In fact, you can even prepare parts of your breakfast over the weekend: Boil some eggs the day before you begin your week and pull them out of the refrigerator in the morning for a quick protein boost. Buy quick-cooking oatmeal that you can microwave in just a few minutes, and stay stocked up on fresh fruit, which makes a great addition to any breakfast.

Exercise daily

Exercise gets your blood flowing and can stimulate your creativity. You can make time for your exercise routine in the morning, take a lunch break to go for a walk or do some yoga, or hit the gym in the evening for a good workout. Getting and staying fit will give you the energy and stamina you need to build your business.

Plan ahead

Take time at the beginning of your day to plan your activities. Set three most important things to accomplish and be sure that your day includes time to accomplish those tasks. Schedule your creative work, exercise, and meetings around the hours that you perform best at those tasks. It might not be a bad idea to also schedule time for skill development.

Visualize future achievements

One of the best ways to help yourself become successful is to decide what “successful” means for you and spend time visualizing yourself achieving not just that level of success, but even greater achievements as well.

Don’t forget family time

It’s easy to get caught up in the mentality that you have to work constantly, but it’s crucial to take the time to sit down and have dinner with your family. If you don’t have family nearby, use that time to do things you like to do, whether it’s walking your dog or playing with your cat, watching a movie, or going to happy hour with a group of friends.

“Unplug” at night

Put away your phone, laptop, or tablet at least half an hour before you plan to go to bed, then keep all those devices away from you—and on silent—while you’re sleeping. Disconnecting from your business and social media will ensure that you have more restful sleep, which will leave you feeling refreshed when you wake up in the morning.

What routines do you use to stay focused and efficient throughout the day? Please share your tips in the comments!

For additional blogs from Cydcor, be sure to check out https://www.cydcor.com/media.

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

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What the Most Successful People Believe

Oct 17, 2016

0 min read

Cydcor Sales What the Most Successful People Believe
There isn't an easy path to success, but many of those who have reached success did so holding these beliefs.

Everybody wants to be successful, but not everybody is. What’s the difference between those who achieve success in their field and those who don’t? It all begins with success-oriented beliefs.

Here are some beliefs from Cydcor that the most successful people hold. If you incorporate them into your life, you will go far toward achieving success in your career.

“I create my own future.”

You are the agent of your success. If you feel you’re at the mercy of others’ actions or you rely on others to create the path to success, it will show in your behavior. If you believe in your heart that you are responsible for your own future and take actions that speak to that, you’ll achieve success.

“I’m grateful for what I have.”

It’s easy to fall into the trap of believing that what you already have in life is not enough, especially if you’re struggling to meet your personal and professional goals. Successful people take time to appreciate the good things in their lives, no matter how small or simple. Cultivate an attitude of gratitude, and that will help you achieve your goals.

“It’s okay to fail.”

All successful people have had failures. The difference between successful and unsuccessful people is that successful people don’t give up. They learn from their failures, pick themselves up, and move on with greater wisdom and determination.

“I’m willing to take big risks.”

Success is difficult to achieve if you’re afraid to go beyond your comfort zone. Great risk brings great reward. Set a really lofty goal for yourself. Try a new method of interacting with potential customers. Learn about and practice some of the keys to professional success.

“I live in the present.”

When you’re caught up in rehashing past mistakes or obsessing over what you hope to achieve in the future, you’re not being in the moment with your customers or team. If you’re mentally present, you’ll listen better and go farther toward achieving your goals.

“I focus on what matters.”

It’s tempting to spend time checking your phone or getting distracted by office chatter, but that’s not going to get you to success. Set a few goals and a timeline for achieving them, then make a commitment to spend your time working toward that. Use the phone or water cooler time as a reward for working diligently toward your goals.

“I love my job!”

Every job has elements that are less than fun. But if you embrace the good things about your job, you’ll cultivate an attitude of success. Even when your work is hard and you’re feeling disheartened, remember there was something about this job that appealed to you when you first started; focus on that.

In short, “your attitude determines your altitude,” as the old saying goes. If you focus on the positive, set challenging goals, and understand that you are the one responsible for your success, you will be able to achieve more than you ever imagined.

For additional blogs from Cydcor, be sure to check out https://www.cydcor.com/media.

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

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Becoming a Customer Service Expert

Oct 14, 2016

0 min read

Becoming A Customer Service Expert - Cydcor
These skills are worth developing to leave every customer feeling satisfied and taken care of.

At the heart of everything we do at Cydcor is a commitment to first-class customer service. There are lots of tips out there on how to provide a great experience to your clients, but ultimately, your ability to give excellent customer service comes down to the following seven pieces of advice.

Be real

When you bring your own personality to a conversation, it shows. Your customer will trust you more if he or she can sense that you are doing more than providing robotic, scripted answers.

Listen actively and patiently

Most people don’t get to the true nature of their issue until they’ve been talking for a while. Don’t start formulating your answer when the customer is halfway through her sentence. Instead, wait until they’re finished speaking—and then repeat what they said back to them. This will allow them to clarify anything you may have misunderstood. Active Listening is key to improving communication skills.

Have a deep knowledge of your product

Nothing makes a customer happier than a representative who is able to explain everything about the product being offered. This will allow you to speak confidently about your product even if she or he goes “off the script” of standard questions. It will also amplify your persuasion skills.

Say what you mean and mean what you say

Simple conversation and small talk can get you places with customer service. When you are speaking with a customer, make sure he understands what you’re saying. Avoid jargon. Remember what you’ve promised—take notes right after your conversation—and be sure to follow through.

Work on your acting skills

Even after dozens of “nos,” you need to be able to greet each customer with a smile and an enthusiastic attitude. If you’re feeling a bit deflated, give yourself a personal pep talk and put on your game face for each customer you greet. You’ll be much more likely to get that “yes” you’re hoping for.

Use positive language

Instead of saying “I can’t” and giving reasons why you can’t—which a customer may view as making excuses—explain what you can do for them and when you’re going to do it. Customers react much more positively when they get specific answers and a concrete time frame for when their request will be fulfilled.

Be willing to learn

Watch a more experienced representative in action and see what he or she does to make customers happy. Enroll in professional development classes. Read books on the product you’re representing or on the art of excellent customer service. Willingness to learn will not only help you make your customers happy, it will get you noticed by your mentors and give you more opportunities to grow in your career.

For additional blogs from Cydcor, be sure to check out https://www.cydcor.com/media.

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

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5 Reasons Confident People Succeed

Oct 12, 2016

0 min read

5 Reasons Confident People Succeed Cydcor Sales
Be the best you can be by building confidence in everything you do.

Visit Cydcor Media for additional business blogs from the leader in outsourced sales services.

Confidence breeds success. A healthy self-esteem and positive outlook on your accomplishments and talents does wonders for your career. Confidence is a cornerstone in what makes a leader. If you’ve ever suffered from low self-esteem, you know exactly how hard it is to function as your own worst enemy, and all too often those self-fulfilling prophecies become a reality with dire consequences.

Here are five reasons why confident people succeed:

They surround themselves with positive people.

The people you bring into your inner circle will impact both your personal and professional lives. Successful people have peers, mentors and teammates that boost their confidence, not take away from it. If you know a “Hoover person” — someone who sucks all the positivity out of life—reevaluate your relationship and end it if need be. You don’t have time for people who want to see you fail.

They invest in themselves.

Learning never ends, and neither does fine tuning your skills. Confident people invest in their own growth, both personally and professionally. If there is a skill you want to improve to strengthen your business (marketing, developing, sales), invest in books, seminars, classes, anything that will keep your mind sharp and your skills ahead of the game.

They are their own biggest competitor.

Competition is healthy, but not when you take it personally. Successful, confident people know that someo­­­­­ne else’s achievements do not negate their own. Be happy for those who do well and strive for the same professional outcomes. When you meet your goals, set new ones. Continued success comes from beating your own records—not anyone else’s.

They know their weaknessesand accept them.

Believe it or not, understanding and embracing your weaknesses boosts your confidence. Accept that you will never be perfect and you will be able to focus on your strengths and your accomplishments. Successful people don’t dwell on the “what-ifs” or the obstacles because it’s pointless. Your weaknesses do not dictate your prosperity; your strengths do.

It’s all in their heads.

The term “fake it until you make it” actually holds some weight. Confident people never let others see them sweat, especially when they aren’t at their best. Positive thinking and self-talk are highly effective in changing your mood and your confidence. “I’ve got this.” “I can do this.” “People want to hear what I have to say.” Keep telling yourself these things and you will eventually believe them. Remember: perception is reality.

What other areas of business require confidence? Share with Cydcor on Twitter! https://twitter.com/cydcor

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

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8 Major Keys to Professional Success

Sep 14, 2016

0 min read

8 Major Keys to Professional Success Cydcor
Master these 8 aspects of professionalism to set yourself apart from the competition.

As a professional, you’re judged by your actions, abilities, results and your attire. Your job is to represent your company and clients to the best of your ability. Cydcor prides itself in being able to set-up its employees for success, and earn their way to the top. To get the respect of both your peers and clients, there are some major key strategies to follow. The following major keys are perfect for any entrepreneur who wants to do better.

Communicate Effectively

Let your customer know exactly how you can help them, and listen - really listen - to their needs. Be thorough in your explanations and don’t leave any questions unanswered. Make sure your customer understands both you and your product 100 percent.

Be Visible

Don’t stay under the radar; the key to success is to make a name for yourself. Speak up in meetings, take on new work and be an active participant in team projects. Let others know who you are and see what you can do.

Negotiate

Don’t be afraid to ask for what you’re worth when you start a new job or take on new clients. If you’ve been a stellar employee, ask for a raise. Let go of the fear and learn how to negotiate. Your confidence in your work as well as the effect your accomplishments have on the business you are part of can guide you through the process.

Shake Hands

It seems like such a small detail, but a handshake is a common first impression on which many are judged. Always offer your hand to clients, senior staff and hosts right away, and keep your shake firm. People will remember.

Have/Be a Mentor

There is always something new to learn. Seek out advice and knowledge from those who’ve been in the game longer, and ask them to help guide you through your career. Finding a mentor that works for you can give you a different perspective on how your career is going. On the flip side, be willing to give the same guidance to those who are new to the game.

Say No When Needed

It’s okay to say “no.” You are not required to take on extra tasks that will overburden your already hefty workload or take on work that makes you uncomfortable. Stop feeling bad when you can’t do a favor for a teammate. If you have to say “no,” do it, and then don’t feel guilty.

Say Thank You

Courtesy goes a long way. So does appreciation. Let your team know you are thankful for the work they do and the help they give. Let a customer know you truly value their business. It’s a simple statement that says so much, especially when the receiver wasn’t expecting to hear it.

Put Customers First

No, this doesn’t mean the customer can do no wrong; it means that customer satisfaction is the backbone of your business. If there’s a problem, fix it. If there’s a question, answer it. If you have a good rapport with a loyal customer, find ways to show them how much you value their business. Never forget that they are a big part of your career, and their satisfaction with your business determines future successes.

For additional blogs from Cydcor, be sure to check out https://cydcor-offices.com/

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

Cydcor logo

Understanding What Your Customer Wants

Aug 12, 2016

0 min read

Cydcor-Understanding-What-Customers-Want
The "customer always knows what's right" mentality is still true today, but it requires a bit more understanding.

For anyone working in a sales environment, your relationship with your customers dictates your success. You can turn a one-time deal into lifelong business by how you acknowledge, understand and treat your customers’ needs. At Cydcor, we put an emphasis on this aspect of the job from the start.

Begin by asking questions. Ask them who they are, what they want and what they expect from your business. Conduct surveys, hold events and meet-and-greets, set up customer profiles to help individualize your sales pitch. Let go of your assumptions and figure out what each individual client wants.

We know that customer loyalty is at an all-time low, especially among younger clients who use social media reviews and recommendations as a means of doing business. Social media sites like Twitter and Facebook are great ways to interact with customers and ask them the questions that will give you a better understanding of what makes them tick. Through social media you can:

  • Start a dialogue with clients about your product and their expectations
  • Learn about your customers’ interests and buying history
  • Give your customers a platform for reviews and comments
  • Be active in the community and make a trusted name for yourself

Adding a personal touch to your professional relationship is also key. Gallup’s Marcus Buckingham and Curt Coffman found four levels of customer expectation that will help build trust between you and your clients:

  • Accuracy - Learn exactly what your customer wants and when they want it, and then make sure they get it. If you can’t follow through with this most basic step, you are very likely to lose your customer and even your business.
  • Availability - You need to be there for your customer, especially after you’ve taken their money. If there is an issue to fix or a product to be returned, they want to know you will be available to address their concerns.
  • Partnership - This goes hand-in-hand with availability, and it’s the level where you really build trust. Are you attuned to your clients’ needs? Are you connecting to each client on an individual basis? Do they feel like you actually care?
  • Advice - A study by the MIT Sloan School of Management showed that customers are most loyal to companies who teach them something. Educate your customer about the product you are selling and they are more likely to buy from you again.

It’s easy to get caught up in numbers. But the backbone of your business is the loyal, happy customer, and open lines of communication will work in keeping them coming back for more.

Getting in the mind of your customer isn’t the easiest concept to grasp, but it’s valuable in the long run. Have you found any good strategies to understand your customers better? Share with us on Cydcor’s Twitter and follow us @Cydcor.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

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Best Practices for Using Twitter for Networking

Jul 22, 2016

0 min read

Here’s how to use Twitter at its maximum potential, build engagement with current and potential customers, and grow your company’s online community.

Twitter was created to build social networks, support conversations and increase engagement between individuals and communities. A successful Twitter strategy requires your full participation. You need to do more than share stories about your company, product or service. A successful Twitter strategy requires that you share messages that matter.

At Cydcor, we value communication skills and encourage our employees and sales associates to always tell engaging stories. Use your Twitter account to share news about your company and a bit of your own personality. Here are some strategies for optimizing Twitter for work.

Short and Tweet

Each tweet is limited to 140 characters. Write shorts tweets that start conversations or encourage conversations to continue. Ask a question. Offer a resource. Keep your comments professional but not too formal. Quality content leads to more shares, garners better engagement and grows your online community.

Tweeting on Time

You may be sharing the best messages ever shared on Twitter, but if no one sees them, then they’re not having an impact. You might want to try scheduling your tweets to be published when users are online and will notice them. Hootsuite and Buffer are two online platforms that allow you to schedule your tweets. Research suggests that most people check their tweets at lunchtime.

Learn to Use #Hashtags

#Hashtags allow users to search tweets for topics that interest them. Create a series of hashtags related to your company. Your company name, product names and terms relevant to your industry make good hashtags. For example, if you work in the travel industry, you could use #vacation to engage followers interested in planning a trip.

Create Quality Content

Use words that everyone will understand—not just others in your industry. It helps to engage potential customers by creating useful content that solves problems. Before posting a tweet, ask yourself if your followers will find your message useful and worth sharing.

Twitter is a great tool to add to your selling strategy. It provides you with a platform and a voice to attract new followers and customers. Put these skills into practice and you may soon see more opportunities for success.

What strategies do you use to make Twitter work well for you? Share your thoughts on Twitter and be sure to follow @Cydcor on Instagram to learn more about our company and our culture.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.