Category: Book Reviews

Our take on the the books we’re reading.

July 5, 2018

Inside Sales Vs. Outside Sales: Which is Best?

Chart showing ways inside and outside sales work together

Companies have many options when it comes to how to build and structure their sales strategies and approaches, and one important decision they will have to make will be whether to invest in inside sales or outside sales. To weigh the benefits and advantages of each sales approach, it’s important to clearly identify what each option entails.   Inside sales are generally done “inside,” from a single location. Inside sales do not take place in person, and they can include […]

May 9, 2018

7 Benefits of Outsourced Sales & Marketing

Mid section view of a businessman hand touching outsourcing word on visual screen that represents of business outsourcing.

As businesses develop their strategies for growth, more and more management teams are recognizing that outsourced sales and marketing can be their secret weapon to achieve their company’s revenue goals. Outsourcing marketing activities can provide significant benefits including fewer costs, faster growth, and greater efficiency. By enlisting the help of a sales and marketing company like Cydcor, businesses can edge out their competitors and achieve their sales goals while focusing their internal resources on key projects to drive business forward. […]

May 2, 2018

The Top 6 Leadership & Team Leading Myths

Businessman concept; choose Fact or Myth road the correct way.

Leadership is a popular topic in business, which means leadership myths abound. After all, a company cannot survive for very long without strong, consistent, visionary leadership providing direction to the team. Good leaders affect everything from big-picture growth to the daily details of operations. So, what constitutes good leadership? You may be surprised to learn that conventional thinking has shifted in the office environment. The following outmoded leadership mantras are counterproductive to building an effective, cohesive team. Being aware of […]

April 4, 2018

Valuable Life Lessons from Sports for Entrepreneurs

A businessman on a track ready to run

Excelling in the world of professional sports requires a robust combination of talent, discipline, and determination. It takes talent to channel formidable skill into performance. However, talent alone won’t get the job done. Discipline is required to put in the time to harness that talent to its highest level, and determination is what drives top athletes through the most challenging times, keeping them focused on the prize.   The attributes that allow elite athletes to excel and perform at near […]

March 14, 2018

6 Reasons to Promote Strong Company Culture

Group at a company networking event

Companies put a great deal of time and energy into plan exciting and rich social events, community service activities, and employee experiences, but companies rarely include strong company culture and how it’s created among their achievements. Rather than overlook cultural and community events, companies should recognize and laud these rituals as major wins. Social activities, team building, and philanthropic initiatives unite teams, reinforce values, and improve employee morale. They help team members feel connected and remind them that they are […]

February 14, 2018

8 Business Travel Tips to Thrive as a Business Traveler

Suitcase packed for a business trip

Gearing up for another business trip? Perhaps you’re a frequent business traveler and want to streamline the process, or maybe you’re preparing for one of your first business trips. Either way, having a systematic routine for getting yourself ready to hit the road will end up saving you time.   Here are eight smart business travel tips to make your business trips go as smoothly as possible with a minimum of inconvenience and, if you play your cards right, extra […]

December 20, 2017

7 Professional Gift Ideas for Coworkers & Partners | Cydcor Blog

A simple gift can speak volumes when you want to acknowledge, maintain, or strengthen a professional relationship. The gesture of gifting shows thoughtfulness, consideration, and appreciation, especially if that gift can be incorporated into a daily routine, or make the recipient’s average day exceptional.   Whether you are acknowledging the diligent dedication of your employees, or showing appreciation for a strategic work connection, gifting demonstrates personal investment in a relationship.   Here are seven professional gift ideas that are thoughtful, […]

November 29, 2017

10 Easy Ways to Save $5,000+ Each Year on a Tight Budget

Looking to save a bit of money in the year ahead? As a business owner, the more money you save, the more of your money you can put back into your business. But where do you start? Finding ways to save money on a tight budget can be challenging when you’re already living a pretty frugal lifestyle, but you might be surprised how quickly small changes can add up to big savings by the end of the year. Here are […]

November 15, 2017

Showing Gratitude at Work during Thanksgiving

It’s always a boon to morale to show gratitude to employees. Making sure employees know their hard work doesn’t go unnoticed is a nice reminder that the bottom line isn’t the only thing that matters in sales. Is there a better time to explore ways of showing gratitude and the positive effects it can have at work than Thanksgiving? Ways to Show Gratitude at Work: Call-Outs: A simple “good job” in any form – whether it’s during a meeting, included […]

June 14, 2017

How to Create and Define Corporate Culture

Defining Corporate Culture Corporate culture comprises some of the hardest to define aspects of your business: vision, values, philosophies, leadership, language, norms, beliefs, habits, and more. Because defining corporate culture is so challenging, though, many business owners overlook it altogether. Corporate culture exists, however, whether a company’s leadership actively takes a part in creating it or not. Business leaders who do not help shape their organization’s corporate culture run the risk of letting their businesses lose control of such an […]