Category: Book Reviews

Our take on the the books we’re reading.

December 9, 2020

The Best Sales Approaches for 3 Types of Customers

All customers are unique with different interests, priorities, and points of view. To engage customers and build rapport effectively, you must understand and appeal to what’s most important to them and adjust your sales approach accordingly.All customers are unique with different interests, priorities, and points of view. To engage customers and build rapport effectively, you must understand and appeal to what’s most important to them and adjust your sales approach accordingly.CLICK TO TWEET Here are the best sales approaches for three types […]

September 2, 2020

How an Omnichannel Strategy Makes Businesses Stronger

When global crises arise, it is the most nimble and flexible businesses that are best positioned to weather the storm. Maximizing results for your business involves using innovative and adaptable marketing strategies to drive the results you’d like to see. While Cydcor is best-known for high success rates in face-to-face sales, our omnichannel strategy and capabilities allow us to generate additional success for our clients to ensure incremental sales, market share growth, and territory penetration, reaching customers wherever they are […]

August 5, 2020

Fortune Favors the Bold: Setting and Achieving Goals

As you map out your future and determine the actions that will lead you to your goals, you may wonder how much of it is really up to you. How much control do you really have when it comes to setting and achieving goals? Afterall, there are things in life that just come down to luck, aren’t there? To those who are wondering if they should leave it up to fate to decide their future, remember this: fortune favors the […]

July 1, 2020

5 Ways Adversity Can Lead to Success

When the road gets bumpy, don’t retreat. Remember that every challenge is an opportunity to learn, grow, and improve. While never easy, facing and embracing adversity can lead to success, making us stronger, and better equipped for anything and everything that lies ahead. ‘Tis a lesson you should heed, Try, try again; If at first you don’t succeed, Try, try again; Then your courage should appear, For if you will persevere, You can conquer, never fear; Try, Try again. Remember […]

June 3, 2020

8 Ways to Give Your Sales Team a Morale Boost

In these challenging times, it’s critical for leaders to understand how to give their sales team members the morale boost they’ll need to navigate uncharted waters and succeed in the face of uncertainty. Salespeople already understand that hearing “no” more than “yes” is an unavoidable part of the sales process that can be hard to face, day after day. It takes grit and a thick skin to pick yourself up, dust yourself off, and keep moving forward with purpose. This constant pressure to bring your […]

May 6, 2020

7 Entrepreneur Quotes to Motivate and Inspire

Being an entrepreneur takes passion, persistence and perseverance to weather the highs and lows of starting and growing a successful business. The journey can grueling but rewarding if you have the will and stamina to go the distance. When you feel like you’ve hit a wall, dig deep to stay motivated and keep putting one foot in front of the other until you reach your goal. Need a mental boost? Whether you’re a seasoned pro or an aspiring business owner, check out these inspirational quotes for […]

February 26, 2020

Cydcor Gets Greener

Cydcor goes green by adopting greener, more sustainable and environmentally friendly practices

Cydcor is taking steps to reduce its impact on the environment. In keeping with one of Cydcor’s core values “to do what’s right, not what’s easy”, the company has made a commitment to adopting greener practices to reduce the amount of daily waste its team members produce. Team members gave up individual desk trash cans, turning instead to new centralized receptacles with sorted options for paper, plastics and aluminum, composting, and traditional waste.  The new receptacles help team members be […]

February 5, 2020

How to Scale Your Sales Program

How to scale your sales program. Blocks stacked up spelling out growth.

Sales is a critical part of your marketing mix, and the goal has always been to grow your fledgling sales pilot into a fully optimized arm of your business. Things look like they’re going well, and you’re anxious to take your sales growth to the next level. But, where do you begin? What are the steps to successfully grow your sales operation, and how do you know if and when it’s even the right time to scale? Check out Cydcor’s […]

January 8, 2020

Why Door-to-Door Sales is Still Effective

Door-to-door sales still works. Face to face sales should be part of your marketing mix.

Everything old is new again – at least when it comes to marketing strategy. While you might think of door-to-door sales as a thing of the past, it’s actually a highly effective method for acquiring new customers in today’s modern climate. Many thriving corporations are seeing the benefits of adding door-to-door selling to their marketing mix, and here’s why: Advertisements are easily tuned out. Commercials are everywhere these days. From billboards and TV commercials, to social media and mobile advertising, […]

December 27, 2019

3 Easy Ways to Boost Sales Team Motivation

How to achieve sales team motivation and employee engagement.

As a sales leader, motivation is your secret weapon to igniting your team’s passion and performance. Motivated sales teams are energized and engaged at work. They deliver results and take on challenges because they want to, not because they have to. Great leaders understand the power of motivation to spark enthusiasm, drive, and bold action within their teams, not just meet deadlines and targets. Being an effective leader means tapping into the internal motivators that inspire — and keep inspiring […]