Our take on the the books we’re reading.
Here is Cydcor’s review of The Personal MBA: Master the Art of Business by Josh Kaufman. About The Personal MBA: This is a pocket version of what you would learn in business school. Getting an MBA is a big commitment of both time and money. One book can’t replace an education, but The Personal MBA provides tools and resources to get you in the right direction to become a successful business leader. Josh Kaufman founded PersonalMBA.com as an alternative to […]
This week Cydcor wanted to post a round-up of our favorite content on Cydcor Reviews, our book review site. Recommended for team members by team members. Linchpin was written by marketing expert Seth Godin, who believes that finding career success today depends on learning how to market one’s self. Linchpins are an upcoming role in the world of tech, start-ups and the age of entrepreneurship. The linchpins are those that come up with new solutions, break the mold, and foster […]
About this book: The Cydcor team chose to review Flow: The Psychology of Optimal Experience by renowned psychologist Mihaly Csikszentmihalyi. Through the science of psychology, the author reveals that a state of positivity can be achieved through conscious choices of the mind. As information comes into our minds, we can organize it to make the best of it and thus find the key to true happiness. Flow refers to the state of consciousness that allows us to experience stimulus and […]
Description of this book: In Over Our Heads by Robert Kegan is an exploration of the mental demands in modern society. The book discusses how we are overwhelmed with expectations about our roles from work, family and media experts. It then goes on to discuss how we might navigate all that stimuli into a productive, happy life. The book showcases how we often feel overwhelmed and what happens to our brains in those situations, then how to cope. Kegan, a […]
This week, the Cydcor team highlights another Seth Godin treasure, Linchpin. For more Seth Godin wisdom, see our Cydcor review on Permission Marketing. Description of this book: Linchpin was written by marketing expert Seth Godin, who believes that finding career success today depends on learning how to market one’s self. Linchpins are an upcoming role in the world of tech, start-ups and the age of entrepreneurship. The linchpins are those that come up with new solutions, break the mold, and […]
In this installment of Cydcor Reviews, Miriam Caballero reviews Attitude is Everything by Jeff Keller. Description of the book: This is the story of a lawyer who after practicing law for a few years, he realized he was not happy at all. He realized there were many things that he disliked and decided to change his job. In the process of finding what this new job should be, he realized there was more to do than just look for another […]
Another great book, Cydcor reviews The Tipping Point by Malcolm Gladwell. Description of this book: Gladwell, a journalist and writer for The New Yorker magazine, is known for his comprehensive examinations of how change or success happens. The Tipping Point is an in depth look at how ideas get made into wildly popular companies, books or trends. Everything from television shows to teen smoking, popularity of ideas is modeled like an epidemic. There are carriers, those that evangelize the idea […]
Description of this book: Delivering Happiness by Zappos founder Tony Hsieh is the story of how this young man created a new kind of company. Hsieh wanted to build a business that valued customers, employees, and investors equally. The CEO puts a strong focus on positive company culture, operating under the theory that a good corporate culture will let everything else fall into place naturally. A company of happy employees stay in the job longer, work harder and provide better […]
In honor of President’s day, Cydcor chose to review Lincoln by David Herbert to study one of America’s finest leaders throughout history. Description of this book: This biography covers the life of Abraham Lincoln, the 16th president of the United States. Lincoln was raised in rural Indiana in a poor household. The book follows Lincoln’s perspective as he picked himself up through poverty and through political savvy made his way into prominence quickly. The book examines his character, his key […]
As a sales company, Cydcor knows it’s a noisy world out there. Creating a strong network for a sales business is hard work, and takes persistence. It can be tough to generate leads, and to get in touch with people. Sometimes, making a good impression means standing out from the crowd and being different. Here are some interesting strategies to make sure you get what you are looking for in your professional life. Using Google Ads. A few years ago, a job […]